Selling on Etam.
Etam is a Paris lingerie house, dressing women since 1916 and now trading in 57 countries across five brands. e-tailize keeps catalogue, French content, listing quality, stock and orders ready from one place, so your range looks right the moment a fashion audience sees it.
- Catalogue imported
- Sizes and colours built as variants
- Copy translated into French
- Images checked against fashion rules
- Stock and orders running
How do you start selling on Etam?
Etam is a French lingerie and fashion house, where a range is judged on fit, sizing, imagery and French text. With e-tailize your catalogue sits in one PIM: we build the variants, translate the copy, raise listing quality and sync stock and orders. We prepare your case and present it. Whether your brand belongs here, and whether it pays, is what the free exploration call is for.
Etam at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | France, with the group trading in 57 countriesGroupe Etam counts 1,391 points of sale across five brands. |
|---|---|
| Assortment | Lingerie, nightwear, loungewear, swimwear, clothing and sportThe categories the Etam shop puts in front of shoppers. |
| Scale | EUR 891 million group revenue in 202460 million pieces a year and 5,656 people worldwide. |
| Heritage | Paris corsetry expertise since 1916Fit and sizing weigh heavier here than on a general marketplace. |
| Product data | Variant depth: sizes, cup sizes, colours, materials and imageryManaged in the e-tailize PIM and written in French on the way in. |
| Integration | Catalogue, content, stock and orders through e-tailizeOne base that feeds every next channel you pick. |
| Program | From €249 per month, the fee follows your new revenueFree exploration call first, cancel any month. |
Six reasons to pair Etam with e-tailize.
A shopper in a fashion mood
Someone browsing lingerie or swimwear is not comparing price tables. Presentation, fit information and a clean product story decide the basket.
Sizes and cup sizes that stay straight
Apparel breaks on variant depth. Size grid, colourways and material fields live in one PIM, so nothing arrives half filled or duplicated.
French copy, not leftovers
Our software translates and improves descriptions on the way in, so your product text reads like it was written for a French shopper.
Images that survive the check
Fashion shelves are strict on backgrounds, crops and resolution. We flag what fails before a listing is presented.
Drops move fast, stock has to keep up
Fashion sells in waves and sizes run out unevenly. Live stock sync stops you selling a bra size that left hours ago.
The same base, 200+ marketplaces
What you prepare for a French audience becomes the starting point for the next channel. Expanding turns into a decision, not a project.
Five steps. ~ A few minutes.
- 1
We prepare and present your case
We know what this kind of channel looks for, and put your brand in those terms.
✓Range reviewed✓Positioning written✓Case presented - 2
Import your catalogue
Your products land in the PIM, the base for Etam and every channel after it.
✓Products imported✓Images loaded✓Categories mapped - 3
Build the fashion detail
Sizes, cup sizes, colourways, materials and care information get filled and translated.
✓Variants complete✓French copy ready✓Images approved - 4
Run it as a channel
Stock, prices and orders flow through one screen once the shelf is open.
✓Stock in sync✓Prices set✓Orders routed - 5
Take the base further
Read your numbers per channel and put the same catalogue to work elsewhere.
✓Dashboard live✓Margin per channel visible✓Next channel picked
Sell almost anything. Almost.
What fits this shelf
Etam sells lingerie, nightwear and loungewear, swimwear, clothing and sport. Brands with real fit information, strong photography and an identity of their own sit most naturally next to that.
What we check before we present anything
Fashion ranges fail on detail, not ambition. Your data passes the checks fashion channels apply, long before your brand is put forward.
Questions sellers ask about Etam.
What does selling on Etam cost?
We will not quote a commission percentage for Etam that we cannot source, and we never copy a rate from another retailer. What a fashion channel charges depends on category, volume and the commercial terms you agree, and mapping those terms is part of the free exploration call. The e-tailize program starts at €249 per month, with the fee following your new marketplace revenue.
What kind of products does Etam sell?
Lingerie is the core, with nightwear, loungewear, swimwear, clothing and sport alongside it. Groupe Etam runs five brands and 1,391 points of sale in 57 countries, so the audience behind it is far wider than one shop window in Paris.
Do I need French language content?
Assume yes. A French shopper reads product text in French, and thin or machine translated copy shows immediately in fashion. e-tailize translates and improves descriptions as they enter the catalogue, so every item reads properly rather than as a rough version of your English text.
How does e-tailize handle sizes and cup sizes?
As variants of one product, not as separate items. Your size grid, cup sizes, colourways, materials and care information sit in the PIM and stay linked, so stock moves per variant and a sold out size disappears without dragging the whole product offline.
Can I sell into France from another country?
Cross border is what most of our sellers do. Local content, sizing conventions, returns and customer questions in French are the practical hurdles, and those are the parts our software and our team take over. Where your brand realistically fits is what the free call settles.
How fast can my range be ready?
The catalogue side moves in minutes: import, mapping and translation run automatically once your data is in. The real timeline depends on how complete your product information is and on the standard checks a fashion channel applies before publication.
Why go through e-tailize instead of arranging it yourself?
Because the work does not stop at the introduction. We know what this channel looks for, we present your brand in those terms, and the software then runs catalogue, translation, listing quality, stock and orders. The fee follows the new revenue, so we only win when you win.
Etam's setup, in plain English.
One e-tailize program covers Etam and every other channel you run. You pay along with the marketplace revenue we build together, not per product or listing. What the channel charges sits in your commercial terms, which we go through first.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Etam.
Book a free exploration call and see where your range has potential and what it could earn. Whether your brand belongs here, and whether it is worth it, is exactly what that call is for. The fee follows the new revenue, so we only win when you win.
