Selling on Motardinn.
Motardinn is the motorcycle shop of the Tradeinn group, steered from Celra near Girona and reaching riders in more than 190 countries. Rider equipment is regulated goods, we know how that story gets told, and the software keeps catalogue, translation, stock and orders current.
- Range measured against rider categories
- Catalogue imported
- Approval marks and fitment data completed
- Specs rewritten per shop language
- Stock, orders and returns wired up
How do you start selling on Motardinn?
Motardinn is the motorcycle arm of the Tradeinn group in Spain, moving helmets, riding kit and parts to riders in more than 190 countries. The category is regulated: a helmet carries ECE 22.06 approval, clothing, gloves and boots fall under the EU rules for protective equipment, and every part needs fitment. We prepare and present your brand, then the software runs catalogue, translation, stock and orders. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for.
Motardinn at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Spain, reaching riders in more than 190 countriesSale and distribution run from Celra, near Girona. |
|---|---|
| The shelf | Alpinestars, AGV, Shark, Dainese, Givi and Akrapovic stand hereRiders buy protection on trust, so your spec sheet has to hold up. |
| Helmet approval | ECE 22.06 on every new helmet placed on the European market since January 2024The approval number belongs in a structured field, not in a certificate. |
| Protective equipment | Clothing, gloves, boots and armour fall under EU Regulation 2016/425EN 17092 garments, EN 13594 gloves, EN 13634 boots, EN 1621 protectors. |
| Returns | A 30 day return window across the Tradeinn shopsFit and fitment cause most returns, so measurements earn their place. |
| Product data | EAN per size, approval marks per item, fitment per partMake, model and year decide whether a part converts or comes back. |
| Seller costs | No rate card we are able to verify todayWe print no figure we cannot check. Your case we work out together. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Motardinn with e-tailize.
Someone puts your case in front of the right desk
A motorcycle buyer weighs safety approvals, brand pull and how deep your sizes run. We assemble that and carry it over.
Certification data that survives a compliance check
Approval numbers, protection classes and test standards live in real fields per item, so nothing goes live on an unbacked claim.
Parts matched to the bike they were built for
A sprocket or a screen sells on make, model and year. Fitment tables sit in the PIM and travel with the item.
Every size and shell counted as its own item
One jacket becomes a dozen sellable items once sizes count, and a helmet adds shell options on top. That tree stays tidy.
Specs written for each shop language
The Tradeinn shops read in Spanish, Italian, Portuguese, Polish, Japanese and more. Titles and technical detail get rewritten per language.
One base, then the next channel
Whatever we prepare here becomes the head start for the shop after it. Expanding turns from a project into a choice.
Five steps. Kickstart to first order.
- 1
Expansion prepares your application
Expansion: we prepare and submit your application. Motardinn decides.
✓Range reviewed✓Application submitted✓Motardinn decides - 2
Catalogue and photography into the PIM
Items, sizes, colourways, spec sheets and prices land in one library.
✓Items imported✓Imagery loaded✓Variants validated - 3
Approvals, fitment and language sorted
EAN codes, ECE numbers, protection classes and fitment tables get completed, then your copy is written per language.
✓Approval data complete✓Fitment tables added✓Copy localised - 4
Run the channel from one screen
With listings running, stock levels, orders and return flows report into the same place.
✓Stock synced✓Orders routed✓Returns closed - 5
Aim the same catalogue further
Watch what each item earns per channel, then aim it at the next shop.
✓Dashboard live✓Margin reviewed✓Next channel picked
Sell almost anything. Almost.
What belongs in this shop
Motardinn is built around riding: helmets, jackets and trousers, gloves, boots, back and chest protection, intercoms, luggage, exhausts, brakes, lighting and maintenance products.
What gets examined before anything is presented
Protective items without a valid approval mark, spec sheets that contradict the label, parts without a fitment table and weak imagery get pulled out first.
Questions sellers ask about Motardinn.
What does selling on Motardinn cost?
No seller rate card for this shop is verifiable today, so no percentage and no fixed amount appear here. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
What is Motardinn exactly?
Motardinn is the motorcycle store inside the Tradeinn group, steered from Celra near Girona in Spain. Tradeinn has run online since 2009 with a specialist shop per sport, reaching riders in more than 190 countries.
Does a helmet need ECE approval to be listed?
New helmets placed on the European market have carried ECE 22.06 approval since January 2024, the revision that added rotational impact testing. Put that approval number in your product data as a structured field, so a listing can be checked without opening a certificate.
How is riding clothing regulated?
Riding garments, gloves, boots and impact protectors count as personal protective equipment under EU Regulation 2016/425. Garments are tested to EN 17092, gloves to EN 13594, boots to EN 13634 and protectors to EN 1621. Those classes sell the product, so they belong in the listing itself.
What data does a parts listing need?
Fitment above everything: which make, model, year and variant the part belongs to, plus dimensions, material and an EAN. A parts return is nearly always a fitment mistake, so that table goes into the PIM once.
Why work through e-tailize?
Two separate jobs have to get done. Getting your range considered takes contacts and a story told the way a rider shop reads it. Running it afterwards takes catalogue, translation, stock and order software. Both are ours, and what your range could earn is what the free exploration call is for.
Motardinn's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
We do the hard
part, you sell.
Book a free exploration call and you come out knowing which rider products have a shot and what that could be worth. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. Behind this shop sit another 200+ marketplaces and integrations.
