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Top 30 Marketplaces in Greece

Greece is a country with a rich history, culture, and natural beauty. It is also a growing market for online shopping, with more than 7 million e-commerce users and a projected revenue of $4.8 billion in a year. If you are looking for opportunities to sell your products or services in Greece, you might want to consider joining one of the many online marketplaces that operate in the country. Online marketplaces are platforms that connect buyers and sellers, offering a variety of products and services across different categories. They can help you reach a large and diverse audience, increase your brand awareness, and boost your sales.

In this article, we will introduce you to the top 30 marketplaces in Greece, based on their traffic, popularity, and features. We will also show you how e-tailize can help you integrate, analyze, and advertise on these marketplaces, giving you a competitive edge in the Greek e-commerce market.

Click here to view all the integrations e-tailize supports in Greece.

1. Skroutz

Skroutz is the leading online marketplace in Greece, with more than 10 million monthly visitors and over 8,000 merchants. Skroutz offers a wide range of products, from electronics and fashion to books and groceries. Skroutz also provides price comparison, product reviews, and cashback services, helping consumers find the best deals and quality products.

Tips for selling on Skroutz

2. Public

Public is the second most popular online marketplace in Greece, with more than 5 million monthly visitors and over 1,000 merchants. Public specializes in books, music, movies, games, and gadgets, but also sells products in other categories, such as home and garden, beauty, and toys. Public also operates a network of physical stores across the country, offering click-and-collect and in-store pickup options.

Tips for selling on Public

3. Temu

Temu is a new online marketplace in Greece, launched in 2023 by the Greek e-commerce giant e-shop.gr. Temu aims to become the largest online marketplace in the country, offering products in more than 20 categories, such as electronics, fashion, sports, and health. Temu also offers free shipping, fast delivery, and secure payments, as well as loyalty programs and discounts. 

4. Plaisio

Plaisio is one of the oldest and most established online marketplaces in Greece, founded in 1969 and operating online since 1998. Plaisio is a leader in the electronics and technology sector, selling products such as computers, smartphones, cameras, and accessories. Plaisio also sells products in other categories, such as office supplies, furniture, and hobbies. Plaisio also has a network of physical stores, offering omnichannel services such as click-and-collect and in-store returns.

5. VidaXL

VidaXL is a Dutch online marketplace that operates in several European countries, including Greece, with more than 1 million monthly visitors and over 200 merchants. VidaXL offers a wide range of products, from furniture and garden to sports and toys. VidaXL also provides free shipping, fast delivery, and secure payments, as well as loyalty programs and discounts.

Tips for selling on VidaXL

6. Leroy Merlin

Leroy Merlin is a French home improvement retailer that operates in several countries, including Greece, with more than 1 million monthly visitors and over 50 merchants. Leroy Merlin offers a wide range of products, from DIY and gardening to decoration and bathroom. Leroy Merlin also operates a network of physical stores, offering click-and-collect and in-store pickup options. 

Tips for selling on Leroy Merlin

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7. Etam

Etam is a French online retailer that specializes in women’s clothing, shoes, accessories, and beauty products. They carry popular brands like Etam, L’Oréal Paris, Maybelline New York, and more. With an extensive inventory of over 1 million products, Etam caters to customers worldwide, offering free delivery for orders exceeding 100 euros and flexible payment options. If you’re considering selling on Etam, here are some tips to get started.

Tips for selling on Etam

8. e-shop

e-shop is one of Greece’s most renowned online marketplaces, drawing in over 4 million monthly visitors and hosting over 500 merchants. It boasts a diverse product range, spanning electronics, appliances, fashion, cosmetics, and more. e-shop goes beyond being a marketplace; it offers price comparisons, product reviews, and cashback services, empowering consumers to discover the best deals and high-quality products.

9. BestPrice

BestPrice is a prominent online marketplace in Greece, attracting over 3 million monthly visitors and collaborating with over 2,000 merchants. Shoppers can explore a broad spectrum of products, ranging from electronics and fashion to books and groceries. BestPrice stands out by providing price comparison tools, product reviews, and cashback services, enhancing the shopping experience and enabling consumers to make informed choices.

10. Media Markt

Media Markt, the Greek branch of the European electronics retail giant, welcomes more than 2 million monthly visitors and partners with over 100 merchants. Offering a comprehensive assortment of products, including computers, smartphones, TVs, and cameras, Media Markt is a go-to destination for tech enthusiasts. Additionally, they operate physical stores, facilitating click-and-collect and in-store pickup options.

11. Cosmote

As Greece’s largest telecommunications provider, Cosmote entices over 2 million monthly visitors and collaborates with over 50 merchants. Beyond telecommunications, Cosmote’s offerings extend to mobile phones, tablets, laptops, internet services, and TV subscriptions. Their network of physical stores provides the convenience of click-and-collect and in-store pickup options for customers.

12. Kotsovolos

Kotsovolos, a major electronics retailer in Greece, attracts more than 2 million monthly visitors and collaborates with over 100 merchants. Their product catalog spans appliances, gaming gear, smart home solutions, and fitness equipment. In addition to their online presence, Kotsovolos operates physical stores, offering click-and-collect and in-store pickup services for customers’ convenience.

13. IKEA

IKEA, the well-known Swedish furniture giant, operates in Greece, drawing over 1 million monthly visitors and working with over 50 merchants. Offering a wide array of home furnishings, décor items, kitchen essentials, and lighting solutions, IKEA provides both online and offline shopping experiences. Customers can opt for click-and-collect or in-store pickup services at IKEA’s physical stores.

14. My Market

My Market is one of the largest supermarket chains in Greece, with more than 1 million monthly visitors and over 50 merchants. My Market offers a wide range of products, from food and beverages to household and personal care. My Market also operates a network of physical stores, offering click-and-collect and in-store pickup options.

15. Goalinn

Goalinn is an online store that sells football and team sports equipment from brands such as Nike, Adidas, Puma, Diadora, Lotto, etc. It offers a wide range of products for different terrains and pitches, such as artificial turf, natural grass, earth, cement, flooring or synthetic. It also has a winter sale with up to 70% off on selected items. If you are a seller who wants to reach football fans and enthusiasts in France, Goalinn might be a good option for you.

Tips for selling on Goalinn

16. Xtremeinn

Xtremeinn is another online store that sells extreme sports equipment from brands such as Hurley, Red paddle, Globe, Jobe, Dakine, Rip Curl, Billabong and more. It offers products for snowboarding, ski equipment, skateboards, rollers, kitesurf boards or windsurf boards. If you are a seller who wants to target customers who love outdoor activities and adventure sports in France, Xtremeinn might be a suitable choice for you.

Tips for selling on Xtremeinn

17. Outletinn

Outletinn is a Spanish online outlet marketplace that operates in 220 countries, including Spain, France, Italy, Germany, UK, and more. Outletinn offers discounted products for fashion, sports, and outdoor, from over 1,000 brands. Outletinn has over 2 million customers and 500,000 products worldwide. Sellers who want to sell on Outletinn can benefit from its low prices, high-quality products, and global reach.

Tips for selling on Outletinn

18. Waveinn

Waveinn is a Spanish online marketplace that specializes in fishing and nautical products. Waveinn offers a wide range of products for fishing, boating, sailing, diving, and more, from over 700 brands. Waveinn operates in 220 countries, including Spain, France, Italy, Germany, UK, and more. Sellers who want to sell on Waveinn can benefit from its niche market, high-quality products, and global reach.

Tips for selling on Waveinn

19. Motardinn

Motardinn is an online store that sells motorcycle equipment from brands such as Sidi, Daytona, Held, Bell, Shoei, Arai and more. It offers helmets of different types and sizes (enduro helmets , modular helmets , motocross helmets , trial helmets , off-road helmets and full-face helmets), as well as protective gear such as back protectors , knee pads , chest protectors , sliders and belts. If you are a seller who wants to appeal to motorcycle riders and enthusiasts in France who value safety and quality in their gear, Motardinn might be an ideal option for you.

Tips for selling on Motardinn

20. Factory Outlet

Factory Outlet is a major player in Greece’s fashion retail scene, boasting more than 1 million monthly visitors and collaboration with over 50 merchants. Shoppers can explore an extensive selection of products, including clothing, shoes, accessories, and jewelry. In addition to their online presence, Factory Outlet operates physical stores, providing customers with the convenience of click-and-collect and in-store pickup options.

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21. Yoleni’s

Yoleni’s is a Greek online marketplace that takes pride in its specialization in food and beverages, attracting over 500,000 monthly visitors and partnering with more than 200 merchants. With a diverse range of offerings, from olive oil and honey to cheese and wine, Yoleni’s ensures that customers receive their orders with free shipping, fast delivery, and secure payment options.

22. e-food

e-food stands as the largest online food delivery platform in Greece, with a customer base exceeding 500,000 monthly visitors and a network of over 10,000 restaurants. Offering a variety of cuisines, including Greek, Italian, Asian, and Mexican, e-food not only guarantees free delivery and prompt service but also provides secure payment methods, loyalty programs, and attractive discounts to its users.

23. Pharm24

Pharm24 takes the lead as the largest online pharmacy in Greece, with over 500,000 monthly visitors and a catalog comprising more than 1,000 products. Shoppers can find medicines, supplements, cosmetics, and personal care items on their platform. Pharm24 ensures a seamless experience with free shipping, swift delivery, secure payments, and additional perks like loyalty programs and discounts.

24. Spartoo

Spartoo, a French online marketplace specializing in shoes and fashion, garners over 500,000 monthly visitors and collaborates with over 200 merchants in Greece. Shoppers can explore a wide array of products, including sneakers, boots, dresses, and bags. Spartoo offers customers free shipping, rapid delivery, secure payment options, as well as enticing loyalty programs and discounts.

25. Z-mall

Z-mall, a Greek online marketplace focusing on fashion and accessories, attracts more than 500,000 monthly visitors and partners with over 100 merchants. Their product range encompasses clothing, shoes, jewelry, and watches. Z-mall is committed to delivering an exceptional shopping experience with free shipping, fast delivery, secure payments, and attractive loyalty programs and discounts.

26. MyShoe

MyShoe, a Greek online marketplace specializing in shoes and bags, caters to over 500,000 monthly visitors and collaborates with more than 50 merchants. Shoppers can find a diverse selection of products, including sandals, heels, backpacks, and wallets. MyShoe ensures a seamless shopping journey with free shipping, swift delivery, secure payment options, and enticing loyalty programs and discounts.

27. Brands4all

Brands4all, a Greek online marketplace, offers branded clothing and accessories at discounted prices, drawing over 500,000 monthly visitors and partnering with over 50 merchants. Their product range includes jeans, jackets, sunglasses, belts, and more. Brands4all is committed to customer satisfaction, offering free shipping, rapid delivery, secure payments, as well as appealing loyalty programs and discounts.

28. Factory Outlet

Factory Outlet, a Greek online marketplace, provides branded clothing and accessories at discounted prices, attracting over 500,000 monthly visitors and collaborating with more than 50 merchants. Shoppers can browse a wide array of products, from jeans and jackets to sunglasses and belts. Factory Outlet prioritizes customer convenience with free shipping, fast delivery, secure payment options, and alluring loyalty programs and discounts.

29. e-oro

e-oro is a Greek online marketplace specializing in jewelry and watches, serving more than 500,000 monthly visitors and partnering with over 50 merchants. Shoppers can explore an extensive collection of products, including rings, earrings, bracelets, and necklaces. e-oro ensures a delightful shopping experience with free shipping, prompt delivery, secure payment options, and attractive loyalty programs and discounts.

30. Shopflix

Shopflix, launched in 2023 by the Greek media group Antenna, is an innovative online marketplace in Greece. Distinguished by its video-based format, sellers showcase products through live or recorded videos, while buyers can watch, interact, and purchase directly on the platform. Shopflix offers a diverse range of products across categories like fashion, beauty, home, and wellness, offering a unique and engaging shopping experience.

Gain valuable insights, and boost your sales! Join our marketplace community to connect with fellow sellers.

Why e-tailize is the Best for Selling on These Marketplaces

As you can see, Greece has a vibrant and diverse ecommerce market, with many marketplaces to choose from. Whether you want to sell new or used products, fashion or electronics, local or international, you can find a platform that suits your needs and goals. 

That’s where e-tailize comes in. e-tailize offers three main modules:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfilment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces in Greece.

Need more information?

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Ricardo Rubino

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