Top 30 Marketplaces in Greece
Greece has a busy online shopping market, and most of that demand runs through a handful of marketplaces rather than thousands of standalone shops. The biggest names sellers should know are Skroutz, the leading marketplace and price comparison site in the country, Public, strong in books, media and electronics, and e-shop and BestPrice, both large general marketplaces with comparison tools. Alongside these sit category specialists for electronics, furniture, fashion, groceries, pharmacy and food delivery. To sell on them you typically register as a merchant, send your product catalogue and stock, agree to the marketplace commission and shipping terms, then manage orders either through the marketplace dashboard or through software that connects your catalogue to several marketplaces at once.
Below is an overview of the marketplaces active in Greece, what each one focuses on, and who tends to shop there, so you can decide which channels fit your products.
Marketplaces in Greece worth knowing
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Skroutz
Learn how to start selling on Skroutz with e-tailize.
Skroutz is the marketplace most Greek sellers test first, and for many shoppers it is the first place they go to compare prices. It carries a broad mix of categories, from electronics and fashion to books and groceries, and adds price comparison, product reviews and cashback on top of the listings. It has more than ten million monthly visitors and over eight thousand merchants.
Public
If your range leans toward books, music, films, games and gadgets, Public is a natural fit. It is one of the most visited marketplaces in the country and also sells across home and garden, beauty and toys. Public runs physical stores too, so shoppers can use click and collect or pick up in store.
Temu
Temu is a newer marketplace in Greece that launched in 2023, aiming for a very wide catalogue across more than twenty categories such as electronics, fashion, sports and health. It pairs that breadth with free shipping, fast delivery, secure payments, loyalty programs and discounts. For sellers, the appeal is the sheer range of categories under one roof.
Plaisio
One of the older names here, Plaisio has sold technology since 1969 and moved online in 1998. Its core is computers, smartphones, cameras and accessories, but it also covers office supplies, furniture and hobby goods. With a network of physical stores behind it, Plaisio supports omnichannel options like click and collect and in store returns.
VidaXL
Learn how to start selling on VidaXL with e-tailize.
Bulky home and outdoor goods are VidaXL's territory. This Dutch marketplace operates across several European countries including Greece, and its catalogue spans furniture, garden, sports and toys. If you want reach beyond Greece alone, it is a useful place to list.
Leroy Merlin
Learn how to start selling on Leroy Merlin with e-tailize.
Leroy Merlin is a French home improvement retailer present in Greece, covering DIY, gardening, decoration and bathroom products. It combines its online marketplace with physical stores, so shoppers can order online and collect in store. For sellers of tools, building materials and home goods, it is one of the clearer category fits.
Etam
Learn how to start selling on Etam with e-tailize.
Womenswear and beauty sellers get a dedicated fashion audience on Etam, which carries clothing, shoes, accessories and beauty under its own label and other recognised brands. It has a large catalogue of over a million products, with customer friendly terms such as free delivery above a set order value and flexible payment.
e-shop
e-shop is one of the better known general marketplaces in Greece, with a wide catalogue across electronics, appliances, fashion and cosmetics. Beyond plain listings it offers price comparison, reviews and cashback, which helps buyers weigh options before they purchase. It is among the higher traffic channels in the country.
BestPrice
BestPrice is a comparison led marketplace where shoppers line up products from many merchants side by side. The range runs from electronics and fashion to books and groceries, supported by price comparison tools, reviews and cashback. It works with over two thousand merchants, so competition on price tends to be visible.
Media Markt
Learn how to start selling on Media Markt with e-tailize.
Media Markt is the Greek arm of the large European electronics retailer, focused on computers, smartphones, televisions and cameras. It draws a tech minded audience and backs its online presence with physical stores for click and collect and in store pickup. If you sell consumer electronics, this is one of the obvious destinations.
Cosmote
Best known as a telecommunications provider, Cosmote also sells mobile phones, tablets, laptops, internet services and television subscriptions. Its store network supports click and collect and in store pickup. It is most relevant to sellers in mobile, computing and connected device accessories.
Kotsovolos
Kotsovolos is a major Greek electronics retailer whose catalogue covers appliances, gaming gear, smart home products and fitness equipment. It runs physical stores alongside the website, offering click and collect and in store pickup. The mix of home tech and lifestyle electronics gives sellers in those categories a focused audience.
IKEA
IKEA needs little introduction, and in Greece it sells home furnishings, decor, kitchen essentials and lighting both online and in store. Shoppers can order online and collect at a physical store. For sellers, relevance is highest in home and furniture adjacent products.
My Market
My Market is one of the largest supermarket chains in Greece and brings everyday grocery demand online. Its catalogue runs from food and beverages to household and personal care, supported by a store network for click and collect and in store pickup. It is the channel to watch if you sell fast moving consumer goods.
Goalinn
Learn how to start selling on Goalinn with e-tailize.
Goalinn specialises in football and team sport equipment, carrying brands such as Nike, Adidas, Puma, Diadora and Lotto. Its range is built around different playing surfaces, from artificial turf and natural grass to cement and synthetic flooring. Note that Goalinn reaches football fans in France rather than Greece, so confirm its Greek availability before you plan around it.
Xtremeinn
Learn how to start selling on Xtremeinn with e-tailize.
For extreme and board sports, Xtremeinn stocks gear from brands like Hurley, Globe, Jobe, Dakine, Rip Curl and Billabong, covering snowboarding, ski equipment, skateboards, rollers and kite or windsurf boards. It targets shoppers who love outdoor and adventure sports. As with Goalinn, this audience is French, so verify the Greek market fit first.
Outletinn
Learn how to start selling on Outletinn with e-tailize.
Clearance and outlet style distribution across borders is what draws sellers to Outletinn, a Spanish outlet marketplace with very wide international reach. It operates across many countries, discounting fashion, sports and outdoor products from over a thousand brands, and has a large global customer base.
Waveinn
Learn how to start selling on Waveinn with e-tailize.
Anyone in a marine or fishing niche will recognise the pull of Waveinn, a Spanish marketplace built around fishing and nautical gear. It lists products for boating, sailing and diving from hundreds of brands and, like its sister sites, sells across many countries.
Motardinn
Learn how to start selling on Motardinn with e-tailize.
Motardinn sells motorcycle equipment from brands such as Sidi, Daytona, Held, Bell, Shoei and Arai, including helmets in many styles and protective gear like back protectors, knee pads and chest protectors. It appeals to riders who prioritise safety and quality. Its audience is French riders, so confirm Greek availability before committing.
Factory Outlet
Factory Outlet is a Greek fashion focused channel offering branded clothing, shoes, accessories and jewellery at discounted prices. It pairs its online store with physical locations for click and collect and in store pickup. It suits sellers comfortable competing on price within fashion and accessories.
Yoleni's
Producers of speciality and gourmet food have few dedicated homes in Greece, and Yoleni's is one of them. The catalogue centres on food and beverages, running from olive oil and honey to cheese and wine, with free shipping, fast delivery and secure payment behind it.
e-food
e-food is the large online food delivery platform in Greece, connecting customers with thousands of restaurants across cuisines from Greek and Italian to Asian and Mexican. It adds loyalty programs, discounts and secure payment to its delivery service. It matters most to restaurants and food businesses rather than product sellers.
Pharm24
Pharm24 is described as the largest online pharmacy in Greece, carrying medicines, supplements, cosmetics and personal care items. Shoppers get free shipping, fast delivery, secure payments and loyalty perks. If you sell health and beauty or pharmacy adjacent products, it is the most relevant specialist here.
Spartoo
Spartoo is a French marketplace specialising in shoes and fashion that also operates in Greece. Its catalogue covers sneakers, boots, dresses and bags, with free shipping, fast delivery and secure payment. It gives footwear and apparel sellers a focused fashion audience.
Z-mall
Apparel and accessory brands get a clean fit on Z-mall, a Greek marketplace built around fashion and accessories. Its listings cover clothing, shoes, jewellery and watches, and the narrow focus keeps the audience on theme.
MyShoe
As the name suggests, MyShoe concentrates on shoes and bags, from sandals and heels to backpacks and wallets. Footwear and bag sellers will find a targeted audience here, with the usual conveniences of fast delivery, secure payment and loyalty offers in place.
Brands4all
Sellers positioned around brand names and value tend to do well on Brands4all, which lists branded clothing and accessories in Greece at discounted prices. The catalogue spans jeans, jackets, sunglasses and belts, with loyalty programs alongside the buying basics.
e-oro
Jewellery brands and watch sellers get a dedicated niche on e-oro rather than a crowded general catalogue. This Greek marketplace lists rings, earrings, bracelets and necklaces, with prompt delivery and secure payment.
Shopflix
Shopflix launched in 2023 with a video first format. Sellers present products through live or recorded video, and buyers can watch, interact and buy directly on the platform. Its range covers fashion, beauty, home and wellness, which makes it interesting for brands that can show products in motion.
How to choose the right marketplace in Greece
Start with where your buyers already shop and where your category has a clear home. A consumer electronics brand belongs on the large general and tech channels like Skroutz, e-shop, Media Markt and Kotsovolos, while a fashion or footwear seller will get more traction on Spartoo, Z-mall, MyShoe or the outlet style channels. Match the marketplace to your product before you weigh anything else.
After fit, compare the practical terms. Look at the commission on each sale, the shipping and returns rules, how you are paid and how quickly, and whether the channel expects you to fulfil orders yourself. Comparison led marketplaces such as Skroutz and BestPrice put your price next to competitors, so they reward sharp pricing and complete, accurate listings. Channels tied to physical store networks often expect you to support click and collect.
Finally, be honest about how many channels you can run well. Two marketplaces managed properly, with clean stock and fast dispatch, beat ten managed badly. Add channels once your operations can absorb the extra orders without overselling.
How to start selling on marketplaces in Greece
The path is similar across most platforms. You register as a merchant, complete business and tax verification, then upload your product catalogue with titles, images, descriptions and prices that meet the marketplace rules. You set your stock levels and shipping options, agree to the commission and service terms, and your listings go live once the marketplace approves them.
The work that decides whether you sell is mostly in the detail. Strong titles, accurate categories, clear images and complete attributes help your products surface and reduce returns. Stock has to stay in sync so you do not sell items you cannot ship, and orders have to be picked, packed and dispatched inside the promised window. As soon as you run more than one channel, keeping catalogue, stock and orders aligned by hand becomes the hardest part, which is where connecting your channels through one system pays off.
Sell on more Greek marketplaces with e-tailize
Getting listed on a few marketplaces is manageable on your own. Getting onto the ones that are harder to reach, and keeping stock and orders correct across all of them, is where most sellers get stuck. e-tailize is a chat first marketplace platform that gets you onto marketplaces you cannot easily reach alone, and connects the channels you already use so your catalogue, stock and orders stay in sync from one place.
We start with a free marketplace scan that shows which channels fit your products. You pay only once we open a new marketplace for you and it actually works. Marketplaces you already sell on are included at no cost and never affect the price.
How e-tailize works for marketplaces in Greece
If you want to expand in Greece without adding manual work, we map your products to the right channels, handle the connection, and keep everything running from a single platform. You stay in control of pricing and stock while we open the doors that are otherwise hard to reach.
Frequently asked questions
- What is the biggest online marketplace in Greece?
- Skroutz is the leading marketplace, and it doubles as the main price comparison site in the country. It carries a wide mix of categories and reports more than ten million monthly visitors and over eight thousand merchants. For most sellers it is the first channel worth testing.
- Which marketplaces in Greece are best for electronics?
- The strongest fits for electronics are the large general and technology channels: Skroutz, e-shop, BestPrice, Media Markt, Kotsovolos, Plaisio and Cosmote. They reach tech minded shoppers, and several pair their websites with physical stores for click and collect. Choose based on commission, fulfilment rules and how your prices compare on the comparison led platforms.
- Do I need a Greek company to sell on marketplaces in Greece?
- Requirements vary by marketplace, and each one sets its own merchant registration, tax and verification steps. Some platforms, including international ones like VidaXL, Spartoo and Outletinn, already sell across several countries, which can make cross border selling easier. Always check the specific terms of each marketplace before you commit.
- Can I sell on several Greek marketplaces at once?
- Yes, and many sellers do, but the difficulty is keeping catalogue, stock and orders aligned across channels so you never oversell. Running two channels well beats running many badly. A platform that connects your channels and syncs stock and orders from one place makes managing several marketplaces realistic.
- How does e-tailize help with marketplaces in Greece?
- e-tailize is a chat first marketplace platform that gets you onto marketplaces you cannot easily reach alone and keeps the channels you already use in sync. It begins with a free marketplace scan, and you pay only once we open a new marketplace for you and it works. Marketplaces you already sell on are included free and never affect the price.