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Selling on KIABI

Interested in selling via KIABI? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through KIABI marketplace?

Kiabi is a renowned fashion retailer that has established itself as a popular choice for selling clothing and accessories. With a rich history spanning several decades, Kiabi has successfully catered to the fashion needs of customers across the globe. Their commitment to offering trendy and affordable products has made them a go-to destination for shoppers seeking stylish yet budget-friendly options. Kiabi’s extensive range of clothing for men, women, and children, along with their dedication to customer satisfaction, has contributed to their success in the competitive retail industry.

Advantages of selling through KIABI via e-tailize

  • Wide customer base for increased sales opportunities.
  • Established brand reputation for trust and credibility.
  • Access to a large online marketplace for visibility.
  • Cost-effective platform with low selling fees.
  • User-friendly interface for easy product listing and management.
  • Marketing and promotional support for increased exposure.
  • Secure payment and transaction processing for peace of mind.
  • Integration with other e-commerce platforms for streamlined operations.

Fully integrate KIABI marketplace with your systems

Do you want to manage KIABI marketplace and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sales on marketplaces throughout Europe (more than 125 integrations)
  • Centralized order management (automatic and manual)
  • Centralized stock management
  • Complete PIM system, specially designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with various fulfillment software (e.g., MyParcel or Picqer)
  • Connection with well-known CMS platforms (Shopify, WooCommerce, and more)
How do you sell on KIABI marketplace?
Step 1
Register your business with KIABI.

To sell on KIABI, you need to have a registered business. Ensure that you have all the necessary legal requirements and documentation in place before proceeding.

Step 2
Create an account on KIABI.

Once your business is registered, you need to create an account on the KIABI marketplace. Provide the required information and follow the registration process to set up your account.

Step 3
Set up an e-tailize account.

To effectively manage your sales on KIABI, it is recommended to use e-tailize, a comprehensive e-commerce management platform. Create an e-tailize account to streamline your selling process.

Step 4
Upload your products using e-tailize

With your e-tailize account, you can easily upload all your products to KIABI and other marketplaces you wish to sell on. Utilize the features and tools provided by e-tailize to efficiently manage your product listings.

Step 5
Optimize and monetize with e-tailize

Maximize your sales potential on KIABI by utilizing e-tailize’s ‘Analyze’ and ‘Advertize’ modules. These tools help you optimize your product listings, analyze customer behavior, and advertise your products effectively to drive sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on KIABI marketplace. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have KIABI marketplace under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to KIABI marketplace. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through KIABI marketplace?

On KIABI, you can sell products in the following main categories:

  • Clothing
  • Shoes
  • Accessories
  • Baby and Maternity
  • Home and Decor
  • Beauty and Personal Care
  • Sports and Outdoor
  • Plus Size
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box. KIABI, being a renowned brand, can leverage its integration with the Buy Box to ensure maximum visibility and sales.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet KIABI's terms of service. Below this block you can find some of the conditions KIABI will measure.

The costs & conditions

As a seller on KIABI, there are certain fees and commissions that you need to be aware of. KIABI charges a commission fee on each item sold, which is a percentage of the item’s selling price. Additionally, there might be listing fees for certain categories or promotional fees for featuring your products on the platform. It is important to carefully review the fee structure and understand the financial implications before starting to sell on KIABI.

Selling conditions on KIABI include:

  • Time for returns: KIABI offers a generous return policy, allowing customers to return items within a specified time frame. It is important to adhere to this policy and handle returns promptly and efficiently.
  • Delivered on time percentage: KIABI expects sellers to maintain a high percentage of on-time deliveries. This means ensuring that orders are processed and shipped within the specified time frame to meet customer expectations.
  • Response time to customer questions: Sellers on KIABI are expected to respond to customer inquiries and questions in a timely manner. It is crucial to provide prompt and helpful responses to ensure customer satisfaction.
  • Maximum delivery time: KIABI sets a maximum delivery time for orders, and sellers are required to meet this deadline. It is essential to have efficient shipping and logistics processes in place to ensure timely delivery.
  • Product quality and accuracy: KIABI expects sellers to provide accurate product descriptions and images, ensuring that the items delivered match the customer’s expectations. Maintaining high-quality standards is crucial for a successful selling experience on KIABI.

Learn how to sell on KIABI marketplace

To learn how to sell on KIABI, you can follow these steps:

  • Research and understand the brand: Familiarize yourself with KIABI’s products, target audience, and brand values. Visit their website, browse through their catalog, and read about their mission and vision.
  • Study the market: Analyze the market trends, competitors, and customer preferences in the fashion industry. This will help you understand the competitive landscape and identify unique selling points for KIABI.
  • Product knowledge: Gain in-depth knowledge about KIABI’s products, including their features, benefits, and pricing. Understand the different categories, sizes, and variations available.
  • Customer service skills: Develop excellent customer service skills to provide a positive shopping experience. Learn how to engage with customers, address their queries, and offer personalized recommendations.
  • Sales techniques: Learn effective sales techniques such as upselling, cross-selling, and suggestive selling. Understand how to highlight the unique features of KIABI’s products and convince customers to make a purchase.
  • Visual merchandising: Familiarize yourself with visual merchandising techniques to create attractive displays and arrange products in an appealing manner. This will help draw customers’ attention and increase sales.
  • Online selling: If you plan to sell on KIABI’s online platform, learn about e-commerce platforms, product listing, inventory management, and order processing. Understand the online selling process and how to optimize product listings for better visibility.
  • Training and workshops: Attend any training sessions or workshops organized by KIABI to enhance your selling skills. These sessions may cover topics like product knowledge, customer service, and sales techniques specific to KIABI.
  • Practice and experience: Gain practical experience by working in a retail environment, preferably in a similar fashion retail store. This will help you understand the dynamics of selling, handling customer interactions, and overcoming challenges.
  • Continuous learning: Stay updated with the latest fashion trends, customer preferences, and sales techniques. Read industry publications, attend seminars, and participate in online courses to continuously improve your selling skills.


In conclusion, selling on KIABI can be a lucrative opportunity for businesses looking to expand their reach in the fashion industry. With a wide range of product categories and a generous return policy, KIABI offers a platform for sellers to showcase their products to a large customer base. However, it is important to meet KIABI’s selling conditions and requirements, such as maintaining high-quality standards and timely deliveries, to ensure a successful selling experience. To streamline the selling process and maximize visibility and sales, partnering with e-tailize can be beneficial. e-tailize offers fully integrated systems that allow sellers to manage multiple marketplaces, centralize order and inventory management, and easily post products on marketplaces from one screen. Additionally, e-tailize provides a full PIM system specifically designed for marketplaces and integration with various fulfillment software and CMS platforms. By leveraging the capabilities of e-tailize, sellers can efficiently navigate the selling process on KIABI and other marketplaces, ultimately driving growth and success in the online fashion industry.

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Ricardo Rubino
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