Top 30 Marketplaces in Austria
The top online marketplaces in Austria mix global platforms with strong local players. The biggest reach comes from Amazon.de, eBay.at, Zalando and Willhaben.at, while category specialists like Conrad for electronics, Douglas for beauty and Etsy.com for handmade goods reach focused audiences. To sell on most of them you register or apply as a seller, connect your product listings, and ship orders yourself or through the platform. Each marketplace has its own categories, fees and audience, so the right choice depends on what you sell and where your buyers already shop.
Below you will find the marketplaces from this guide, what each one is good for, and then practical advice on choosing where to start and how to launch without spreading yourself too thin.
The main online marketplaces in Austria
See every marketplace integration e-tailize supports.
Amazon.de
Learn how to start selling on Amazon with e-tailize.
Amazon.de is the German Amazon storefront and the platform most Austrian shoppers reach for first. It carries almost every category, from books and electronics to fashion and groceries, and it gives you access to a large, habitual customer base across Austria and Germany at once. If you want volume and broad reach, this is usually the starting point.
eBay.at
The Austrian eBay site works for both fixed price and auction style selling, which makes it flexible for new, used, collectible and niche stock. You can list with Buy It Now, accept Best Offers, or run auctions. The trade off is some unpredictability around bidding and buyer disputes, so it suits sellers who are comfortable managing those situations.
Temu.com
Temu.com is a newer marketplace built around low prices across categories such as beauty, fashion, home and lifestyle. It appeals to bargain hunting shoppers, so it can be a fit if your pricing is competitive and you can fulfil orders reliably.
Conrad
Learn how to start selling on Conrad with e-tailize.
For electronics and technical products, Conrad is one of the better known specialists, covering computers, smartphones, tools and gadgets for a large customer base across Europe. Sellers join through the Mirakl partner platform. Shoppers come here expecting a deep product range and solid service, so it rewards sellers with clear, detailed listings.
Hornbach
Learn how to start selling on Hornbach with e-tailize.
Hornbach is a DIY and garden marketplace with a following among home improvement and renovation shoppers. Its strength is tools, building materials and garden essentials. You register through the Hornbach website to start selling, which makes it a natural home for hardware and outdoor product ranges.
VidaXL
Learn how to start selling on vidaXL with e-tailize.
VidaXL sells products for home, garden and leisure and is known for low prices and a wide assortment. It runs a dropshipping program, so you can sell without holding your own stock or handling logistics and customer service directly. Sign up happens through the VidaXL website. This setup suits budget focused ranges where price and variety matter most.
Afound
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Afound is a fashion outlet from the H&M group, carrying products from hundreds of brands at discounted prices across clothing, accessories, beauty and home. To sell here you contact the Afound team through its website. It is a good fit if you have quality fashion stock to move at outlet pricing to deal seeking shoppers.
Obelink
Learn how to start selling on Obelink with e-tailize.
Camping, caravanning and hiking gear find a focused audience on Obelink, a retailer with a large outdoor assortment, low prices and a reputation for customer satisfaction. Sellers apply by filling out a form on the website. If your products serve outdoor enthusiasts, the audience here is already looking for exactly that.
Home24
Learn how to start selling on Home24 with e-tailize.
Home24 is a furniture and home decor marketplace covering everything from sofas and beds to lamps and rugs, with a leaning toward contemporary designs. You apply through its partner platform, ChannelEngine. Sellers benefit from its existing customer base, logistics network and marketing reach, which helps when listing larger home items.
Douglas
Learn how to start selling on Douglas with e-tailize.
Beauty is the focus at Douglas, which spans perfume, makeup, skincare and haircare for a wide audience of beauty shoppers across many European countries. You register through the Douglas website to join its marketplace. The platform attracts buyers who specifically want personal care products, so it pays to present your range clearly.
FeelUnique
Learn how to start selling on FeelUnique with e-tailize.
FeelUnique is an online beauty marketplace carrying a very large catalogue of brands and products, including niche, indie and premium labels. Sellers reach it by contacting the team through the website. Shoppers value it for its breadth and for harder to find items, so unusual or exclusive beauty lines can stand out here.
Veepee
Learn how to start selling on Veepee with e-tailize.
Veepee runs flash sales of branded products across fashion, beauty, home and travel. Selling here means joining time limited events with limited stock at attractive prices, which can move inventory quickly. You contact the Veepee team through its website to get started.
Printemps
Learn how to start selling on Printemps with e-tailize.
Printemps is a department store marketplace with a premium, high end positioning across fashion, beauty, luxury and lifestyle. You apply through its partner platform. The clientele is sophisticated and quality led, so it suits brands and products aimed at the upper end of the market.
Etam
Learn how to start selling on Etam with e-tailize.
Etam specialises in women's clothing, shoes, accessories and beauty, carrying popular brands alongside its own. With a very large product catalogue and worldwide shipping, it caters to a broad fashion audience. Sellers can get started by reviewing its onboarding requirements before listing.
Etsy.com
If you make handmade, vintage or craft items, Etsy.com is the natural home, with millions of active buyers and sellers worldwide. It covers jewellery, clothing, art and home decor, and it supports a community of makers and small businesses. Fees are modest, with a small listing fee per item plus transaction and payment processing fees, which keeps the barrier to entry low for creative sellers.
Willhaben.at
Willhaben.at is the largest classifieds platform in Austria, drawing millions of monthly visitors across cars, real estate, furniture, clothing and electronics. It is a free marketplace with no listing or selling fees, which makes it a low cost route to a local audience. It works well for second hand goods and niche products aimed at buyers nearby.
Geizhals.at
Geizhals.at is a price comparison platform where shoppers weigh prices, features and reviews across many online shops before they buy. Listing here increases your visibility to buyers who are already comparing options, and its price alert feature keeps your products in front of price sensitive shoppers. Fees are low, with a small monthly listing fee per product and a modest commission depending on category.
Zalando
Learn how to start selling on Zalando with e-tailize.
Zalando is the fashion and lifestyle platform of choice for many Austrian shoppers, carrying clothing, shoes, accessories and beauty from thousands of brands. It offers buyers free shipping and returns and a long return window, and it provides sellers with marketing, logistics and customer service support. Commission varies by category, so margins differ across product types, but the audience reach is strong for fashion.
Gebrueder-goetz.at
Shoes and fashion lead at Gebrueder-goetz.at, which carries footwear, clothing, accessories and sports equipment from hundreds of brands. Buyers get free shipping and returns and a loyalty program, and sellers receive marketing, logistics and customer service support. Commission sits in a mid range depending on category, which is worth factoring into your pricing.
Universal.at
Universal.at is a broad online department store spanning clothing, shoes, home and electronics from a wide set of brands. It offers shoppers free shipping and returns plus flexible payment options like invoice and installment. For sellers, it reaches a diverse audience and bundles in marketing, logistics and customer service, with commission that varies by category.
Otto.at
Otto.at focuses on fashion and lifestyle, with clothing, shoes, accessories and beauty from a large range of brands aimed at a younger, style aware audience. Buyers get free shipping and returns and a loyalty program, while sellers benefit from marketing, logistics and customer service support. Commission depends on the product category.
Shpock.com
Shpock.com is a marketplace for buying and selling second hand goods, covering clothing, electronics, furniture and books. It is free to list, with no selling fees, and its Shpock Plus service adds nationwide selling with shipping and buyer protection. It is a straightforward route for moving unwanted or niche items to a local or national audience.
Lidl-shop.at
Lidl-shop.at is the online shop of the discount supermarket Lidl, selling groceries, household, garden and leisure products, largely from its own brands. Shoppers here are price conscious and loyal, and the platform provides marketing, logistics and customer service support, with commission that depends on category. It suits everyday, value driven product ranges.
Mediamarkt
Learn how to start selling on MediaMarkt with e-tailize.
Electronics shoppers head to Mediamarkt for TVs, laptops, smartphones, cameras and gaming products from hundreds of brands. The audience is knowledgeable and demanding, which raises the bar on listing quality and service. Commission sits at the higher end depending on category, so this channel rewards sellers who can compete on both range and price.
Eduscho.at
Coffee sits at the heart of Eduscho.at, the online shop of Tchibo, which pairs it with clothing, home and travel products from Tchibo's own brands. It reaches a relaxed, lifestyle minded audience and provides marketing, logistics and customer service support, with commission depending on category. Competitive pricing, fast delivery and good service matter to do well here.
Interspar.at
Interspar.at is the online shop of the Interspar hypermarket chain, covering groceries, wine and non food products largely from its own brands. It appeals to practical, time pressed shoppers and offers flexible payment options. Sellers get marketing, logistics and customer service support, with commission that varies by category.
Hofer.at
Groceries, wine and non food products fill Hofer.at, the online shop of the discount supermarket Hofer, mostly under its own brands. Like other discounters, it draws a price conscious, loyal audience, and it bundles marketing, logistics and customer service support for sellers, with category based commission. It is a reliable home for value oriented ranges.
Dm.at
Beauty, health, baby and household products are the focus at Dm.at, the online shop of the drugstore chain Dm, much of it from its own brands. Its shoppers tend to be health conscious and loyal, supported by a popular loyalty program. Sellers receive marketing, logistics and customer service support, with commission depending on category.
Momox.at
Momox.at specialises in used books, CDs, DVDs and games. It is a free platform where you sell unwanted media to Momox and buyers purchase it on, with no listing or selling fees and payment only once an item sells. That low risk model makes it a simple way to clear media inventory.
MyProduct.at
MyProduct.at is built around handmade, regional and organic products, connecting shoppers with local producers across food, drinks, cosmetics and gifts. It suits a niche, environmentally minded audience that values provenance. Fees include a small listing fee per product plus transaction and payment processing fees, so it stays accessible for small producers and artisans.
How to choose the right marketplace in Austria
Start where your buyers already are, not where the largest number of marketplaces exist. The right channel is the one whose audience and categories match your products, your margins and your ability to fulfil orders. A focused launch on one or two well matched marketplaces almost always beats a thin presence on many.
A few practical filters help you narrow the list:
- Match category to audience. Beauty ranges fit Douglas or FeelUnique, electronics suit Conrad or Mediamarkt, fashion belongs on Zalando, Otto.at or Etam, and handmade or regional goods do well on Etsy.com or MyProduct.at.
- Check the fee model against your margin. Some platforms charge low listing fees with a commission per sale, others rely mainly on commission. Map the costs in this guide against your own pricing before you commit.
- Decide how much you want to operate yourself. Dropshipping models like VidaXL and managed services with marketing and logistics support, such as Zalando or Otto.at, reduce your operational load compared with running everything in house.
- Consider reach versus competition. Broad platforms like Amazon.de offer scale but more rivals, while local players like Willhaben.at or niche sites face you with a more targeted, less crowded audience.
How to start selling on marketplaces in Austria
The launch path is similar across most platforms: pick your first marketplace, create a seller account or apply where approval is required, prepare clean product data, then list, price and start fulfilling orders. Getting the basics right on one channel first makes every later channel easier.
- Choose one or two channels to begin. Use the filters above to pick the best match rather than launching everywhere at once.
- Complete registration or application. Several marketplaces here onboard through partner platforms such as Mirakl or ChannelEngine, while others use a direct signup or a contact form.
- Prepare strong listings. Accurate titles, clear descriptions, correct categories and good images help you compete, especially on demanding electronics and fashion platforms.
- Set pricing with fees in mind. Build commission and any listing or payment fees into your price so each sale stays profitable.
- Plan fulfilment and service. Confirm how you will ship, handle returns and answer buyers before you list, since several Austrian platforms set clear expectations on delivery and returns.
- Review and expand. Once one channel runs smoothly, add the next marketplace that fits your products and capacity.
Sell on the marketplaces you cannot reach alone
Many of the marketplaces in this guide are gated behind applications, partner platforms or approval processes that are hard to navigate on your own. That is where we come in. e-tailize gets sellers onto marketplaces they cannot reach alone, and it is a chat first marketplace platform, so you talk to us directly rather than wrestling with portals.
We start with a free marketplace scan to see which channels fit your products in Austria and beyond. You pay only once we open a new marketplace for you and it actually works. Marketplaces you already sell on are included free and never affect the price.
More marketplaces e-tailize connects
e-tailize also gets you selling on these channels, all managed from one place:
Frequently asked questions
- What are the biggest online marketplaces in Austria?
- The marketplaces with the broadest reach in Austria include Amazon.de, eBay.at, Zalando and the local classifieds platform Willhaben.at. Alongside these, category specialists such as Conrad for electronics, Douglas for beauty and Etsy.com for handmade goods reach focused audiences. The best one for you depends on what you sell and where your buyers already shop.
- Do I need an Austrian business to sell on these marketplaces?
- This guide focuses on which marketplaces operate in Austria and what they sell, not on legal setup. Requirements vary by platform, since some onboard through partner systems and others use direct signup or an application. Check each marketplace's seller terms, and confirm tax and registration obligations for selling into Austria before you list.
- Which marketplace in Austria is best for fashion?
- For fashion and lifestyle, Zalando, Otto.at and Etam reach style aware audiences, while Afound and Veepee focus on discounted and flash sale stock. Gebrueder-goetz.at is a strong choice for shoes. Match your range and price point to the platform's audience and check the commission for your category before committing.
- How much does it cost to sell on Austrian marketplaces?
- Costs differ by platform. Some, like Willhaben.at and Shpock.com, charge no listing or selling fees, while others apply a commission per sale that depends on the product category, sometimes with a small listing or payment processing fee. Always map a platform's fee model against your own margins before you start selling there.
- Should I sell on several Austrian marketplaces at once?
- It is usually better to launch well on one or two channels that fit your products before expanding. A focused start lets you get listings, pricing and fulfilment right, then add the next marketplace once the first runs smoothly. Spreading thin across many platforms at once tends to dilute your effort and results.