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Top 30 Marketplaces in Austria

Austria is a landlocked country in Central Europe with a population of about 9 million people. It is known for its rich cultural heritage, scenic landscapes, and high standard of living. Austria is also a lucrative market for online sellers, as it has a high internet penetration rate of 88%, a strong e-commerce growth rate of 11%, and an average online spending of €1,500 per person per year.If you are looking for the best marketplaces to sell your products in Austria, you have come to the right place. 

In this article, we will list the top 30 marketplaces in Austria based on their gross merchandise value (GMV), which is the total value of goods sold on a platform. We will also provide some information on each marketplace, such as its main product categories, target audience, and fees.

Click here to view all the integrations e-tailize supports in Austria.

1. Amazon.de

Amazon.de is the German version of Amazon, the global e-commerce giant. It is the most popular marketplace in Austria, as it accounts for 53% of the online retail market share. Amazon.de offers a wide range of products, from books and electronics to fashion and groceries. It also provides various services, such as Prime membership, Kindle e-books, and Audible audiobooks. Amazon.de is a great option for sellers who want to reach a large and loyal customer base in Austria and Germany.

Pros and cons of selling on Amazon.de

2. Ebay.at

Ebay.at is the Austrian version of eBay, the global online auction and shopping platform. It has over 1.5 million monthly visitors and 1.2 million active listings in Austria. Ebay.at offers a wide range of products, from new and used items to collectibles and antiques. It also provides various features, such as Buy It Now, Best Offer, and Auction. Ebay.at is a flexible option for sellers who want to sell their products at their own price and terms. It is also a low-risk option, as it does not charge any listing fees for up to 300 items per month, and only charges a final value fee of 10% when the item is sold. However, it also involves some uncertainty, such as bidding wars, price fluctuations, and buyer disputes.

3. Temu.com

Temu.com is a new marketplace that launched in 2023. It is a social commerce platform that connects buyers and sellers through live video streaming. Users can watch live shows hosted by sellers, chat with them, and buy their products directly from the app. Temu.com offers a variety of products, such as beauty, fashion, home, and lifestyle. Temu.com is an innovative option for sellers who want to showcase their products in a more engaging and interactive way. It is also a profitable option, as it charges a low commission fee of 10% and provides free shipping and returns for orders over €50.

4. Conrad

 Conrad is a leading online retailer of electronic products, ranging from computers and smartphones to tools and gadgets. It has over 750,000 products and 20 million customers across Europe, including France. As a seller, you can benefit from Conrad’s expertise, reputation, and marketing support. To sell on Conrad, you need to apply through its partner platform, Mirakl1. The platform is known for its exceptional customer service, easy navigation, and vast product range, making it a favorite among technology enthusiasts.

Pros and cons of selling on Conrad

5. Hornbach

Hornbach is a German DIY and garden retailer that operates in nine European countries, including France. It offers a wide selection of products for home improvement, renovation, and gardening. As a seller, you can join Hornbach’s marketplace and reach millions of customers who are looking for quality and value. To sell on Hornbach, you need to register through its website2. This marketplace is especially popular for its extensive range of tools, building materials, and garden essentials.

Pros and cons of selling on Hornbach

6. VidaXL

VidaXL is a Dutch online retailer that sells products for home, garden, and leisure. It operates in 29 countries, including France. It offers low prices, fast delivery, and free returns. As a seller, you can join VidaXL’s dropshipping program and sell your products without having to worry about inventory, logistics, or customer service. To sell on VidaXL, you need to sign up through its website4. VidaXL is renowned for its affordability and variety, making it a go-to site for budget-conscious consumers.

Pros and cons of selling on VidaXL

7. Afound

Afound is a fashion outlet of the H&M group that sells products from over 500 brands at discounted prices. It operates in seven European countries, including France. It offers a curated selection of clothing, accessories, beauty, and home products. As a seller, you can partner with Afound and sell your products to fashion-conscious and price-sensitive customers. To sell on Afound, you need to contact its team through its website. This marketplace is ideal for those looking to find high-quality fashion items at lower prices.

Pros and cons of selling on Afound

8. Obelink

Obelink is a Dutch camping and outdoor retailer that sells products for camping, caravanning, and hiking. It operates in 11 European countries, including France. It offers a large assortment, low prices, and free delivery. As a seller, you can join Obelink’s marketplace and sell your products to outdoor enthusiasts and adventurers. To sell on Obelink, you need to fill out a form on its website6. Obelink is a prime destination for those seeking high-quality outdoor gear, offering a wide range of products suitable for various outdoor activities, and is known for its commitment to customer satisfaction.

Pros and cons of selling on Obelink

9. Home24

Home24 is a German online furniture and home decor retailer that operates in eight European countries, including France. It offers a wide range of products, from sofas and beds to lamps and rugs. As a seller, you can benefit from Home24’s customer base, logistics network, and marketing channels. To sell on Home24, you need to apply through its partner platform, ChannelEngine7. This marketplace is known for its stylish, contemporary designs and offers a convenient way for customers to furnish and decorate their homes.

Pros and cons of selling on Home24

10. Douglas

Douglas is a German beauty retailer that operates in 26 European countries, including France. It offers a variety of products, from perfume and makeup to skincare and haircare. As a seller, you can join Douglas’ marketplace and sell your products to beauty lovers and enthusiasts. To sell on Douglas, you need to register through its website. Douglas is celebrated for its luxurious and diverse range of beauty and personal care products, catering to a wide demographic of beauty aficionados.

Pros and cons of selling on Douglas

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11. FeelUnique

FeelUnique is a British online beauty retailer that operates in 17 European countries, including France. It offers over 1,000 brands and 35,000 products, from niche and indie labels to luxury and premium brands. As a seller, you can join FeelUnique’s marketplace and sell your products to a diverse and engaged audience. To sell on FeelUnique, you need to contact its team through its website9. This platform is a favorite among consumers for its vast selection of beauty and wellness products, including hard-to-find and exclusive items.

Pros and cons of selling on FeelUnique

12. Veepee

Veepee is a French online retailer that specializes in flash sales of branded products. It operates in 14 European countries, including France. It offers products from various categories, such as fashion, beauty, home, and travel. As a seller, you can join Veepee’s flash sales and sell your products at attractive prices and with limited stock. To sell on Veepee, you need to contact its team through its website10. Known for its exclusive deals and limited-time offers, Veepee attracts a large audience looking for premium products at discounted prices.

Pros and cons of selling on Veepee

13. Printemps

Printemps is a French department store chain that operates in six European countries, including France. It offers a selection of products from fashion, beauty, luxury, and lifestyle categories. As a seller, you can join Printemps’ marketplace and sell your products to a high-end and sophisticated clientele. To sell on Printemps, you need to apply through its partner platform. Printemps is renowned for its elegant selection and premium shopping experience, making it a coveted platform for luxury brands and products.

Pros and cons of selling on Printemps

14. Etam

Etam is a French online retailer that specializes in women’s clothing, shoes, accessories, and beauty products. They carry popular brands like Etam, L’Oréal Paris, Maybelline New York, and more. With an extensive inventory of over 1 million products, Etam caters to customers worldwide, offering free delivery for orders exceeding 100 euros and flexible payment options. If you’re considering selling on Etam, here are some tips to get started.

Pros and cons of selling on Etam

15. Etsy.com

Etsy.com is the leading marketplace for handmade, vintage, and craft items. It has over 90 million active buyers and 4.7 million active sellers worldwide. Etsy.com offers a unique range of products, such as jewelry, clothing, art, and home decor. It also supports various communities, such as artists, makers, and entrepreneurs. Etsy.com is a perfect option for sellers who want to sell their creative and original products to a global and niche audience. It is also a fair option, as it charges a low listing fee of $0.20 per item, a 5% transaction fee, and a 3% + $0.25 payment processing fee.

16. Willhaben.at

Willhaben.at is the largest classifieds platform in Austria, with over 9 million monthly visitors and 8 million listings. It is a free marketplace where users can buy and sell new and used items, such as cars, real estate, furniture, clothing, and electronics. It also offers a service called Shpock, which is a mobile app that allows users to buy and sell items locally. Willhaben.at is a good choice for sellers who want to sell their second-hand goods or niche products to a local audience. It is also a low-cost option, as it does not charge any listing or selling fees. 

17. Geizhals.at

Geizhals.at is the leading price comparison platform in Austria, with over 1.2 million monthly visitors and 1.8 million products. It is a marketplace where users can compare prices, features, and reviews of products from various online shops, such as Amazon, Media Markt, and Saturn. It also offers a price alert service, which notifies users when a product reaches their desired price. Geizhals.at is a smart option for sellers who want to increase their visibility and sales by listing their products on a trusted and popular platform. It is also a cost-effective option, as it charges a low listing fee of €0.05 per product per month, and a commission fee of 1.5% to 3% depending on the product category. 

18. Zalando

Zalando.at is the leading online fashion and lifestyle platform in Austria, with over 1 million monthly visitors and 450,000 products. It is a marketplace where users can shop for clothing, shoes, accessories, and beauty products from over 2,500 brands, such as Adidas, Nike, and Tommy Hilfiger. It also offers free shipping and returns, a 100-day return policy, and a loyalty program called Zalando Plus. Zalando.at is a stylish option for sellers who want to sell their fashion and lifestyle products to a trendy and loyal audience. It is also a profitable option, as it charges a commission fee of 5% to 25% depending on the product category, and provides free marketing, logistics, and customer service.

Pros and cons of selling on Zalando

19. Gebrueder-goetz.at

Gebrueder-goetz.at is a leading online shoe and fashion retailer in Austria, with over 800,000 monthly visitors and 200,000 products. It is a marketplace where users can shop for shoes, clothing, accessories, and sports equipment from over 500 brands, such as Birkenstock, Converse, and Skechers. It also offers free shipping and returns, a 30-day return policy, and a loyalty program called Goetz Card. Gebrueder-goetz.at is a quality option for sellers who want to sell their shoe and fashion products to a discerning and loyal audience. It is also a reasonable option, as it charges a commission fee of 15% to 20% depending on the product category, and provides free marketing, logistics, and customer service.

20. Universal.at

Universal.at is a leading online department store in Austria, with over 700,000 monthly visitors and 300,000 products. It is a marketplace where users can shop for clothing, shoes, home, and electronics products from over 1,000 brands, such as Adidas, Samsung, and Philips. It also offers free shipping and returns, a 30-day return policy, and various payment options, such as invoice, installment, and credit card. Universal.at is a convenient option for sellers who want to sell their products to a broad and diverse audience. It is also a competitive option, as it charges a commission fee of 10% to 25% depending on the product category, and provides free marketing, logistics, and customer service.

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21. Otto.at

Otto.at is a leading online fashion and lifestyle platform in Austria, with over 600,000 monthly visitors and 250,000 products. It is a marketplace where users can shop for clothing, shoes, accessories, and beauty products from over 1,500 brands, such as Calvin Klein, Levi’s, and Tommy Hilfiger. It also offers free shipping and returns, a 30-day return policy, and a loyalty program called Otto Up. Otto.at is a trendy option for sellers who want to sell their fashion and lifestyle products to a young and fashionable audience. It is also a profitable option, as it charges a commission fee of 15% to 20% depending on the product category, and provides free marketing, logistics, and customer service. 

22. Shpock.com

Shpock.com is a leading online marketplace for buying and selling second-hand goods in Austria, with over 500,000 monthly visitors and 10 million listings. It is a free marketplace where users can buy and sell new and used items, such as clothing, electronics, furniture, and books. It also offers a service called Shpock Plus, which allows users to buy and sell items nationwide with free shipping and buyer protection. Shpock.com is a simple option for sellers who want to sell their unwanted goods or niche products to a local or national audience. It is also a low-cost option, as it does not charge any listing or selling fees. 

23. Lidl-shop.at

Lidl-shop.at is the online shop of Lidl, the leading discount supermarket chain in Austria, with over 400,000 monthly visitors and 30,000 products. It is a marketplace where users can shop for groceries, household, garden, and leisure products from Lidl’s own brands, such as Esmara, Crivit, and Silvercrest. It also offers free shipping for orders over €50, a 90-day return policy, and various payment options, such as invoice, installment, and credit card. Lidl-shop.at is a cheap option for sellers who want to sell their products to a price-conscious and loyal audience. It is also a reliable option, as it charges a commission fee of 10% to 15% depending on the product category, and provides free marketing, logistics, and customer service. 

24. Mediamarkt.at

Mediamarkt.at is the leading online electronics retailer in Austria, with over 300,000 monthly visitors and 50,000 products. It is a marketplace where users can shop for TVs, laptops, smartphones, cameras, and gaming products from over 500 brands, such as Samsung, Apple, Sony, and Nintendo. It also offers free shipping for orders over €49, a 14-day return policy, and various payment options, such as invoice, installment, and credit card. Mediamarkt.at is a tech-savvy option for sellers who want to sell their electronics products to a knowledgeable and demanding audience. It is also a challenging option, as it charges a commission fee of 20% to 25% depending on the product category, and provides free marketing, logistics, and customer service.

25. Eduscho.at

Eduscho.at is the online shop of Tchibo, the leading coffee and lifestyle brand in Austria, with over 200,000 monthly visitors and 20,000 products. It is a marketplace where users can shop for coffee, clothing, home, and travel products from Tchibo’s own brands, such as Cafissimo, Qbo, and Tchibo Reisen. It also offers free shipping for orders over €20, a 30-day return policy, and a loyalty program called Tchibo Card. Eduscho.at is a cozy option for sellers who want to sell their coffee and lifestyle products to a relaxed and adventurous audience. It is also a friendly option, as it charges a commission fee of 10% to 15% depending on the product category, and provides free marketing, logistics, and customer service. However, it also requires some quality, such as competitive pricing, fast delivery, and good customer service. 

26. Interspar.at

Interspar.at is the online shop of Interspar, the leading hypermarket chain in Austria, with over 100,000 monthly visitors and 10,000 products. It is a marketplace where users can shop for groceries, wine, and non-food products from Interspar’s own brands, such as Spar, Spar Premium, and Spar Natur Pur. It also offers free shipping for orders over €100, a 14-day return policy, and various payment options, such as invoice, installment, and credit card. Interspar.at is a convenient option for sellers who want to sell their products to a busy and practical audience. It is also a competitive option, as it charges a commission fee of 10% to 15% depending on the product category, and provides free marketing, logistics, and customer service. 

27. Hofer.at

Hofer.at is the online shop of Hofer, the leading discount supermarket chain in Austria, with over 100,000 monthly visitors and 10,000 products. It is a marketplace where users can shop for groceries, wine, and non-food products from Hofer’s own brands, such as Zurück zum Ursprung, Gut Bio, and Hofer Reisen. It also offers free shipping for orders over €50, a 14-day return policy, and various payment options, such as invoice, installment, and credit card. Hofer.at is a cheap option for sellers who want to sell their products to a price-conscious and loyal audience. It is also a reliable option, as it charges a commission fee of 10% to 15% depending on the product category, and provides free marketing, logistics, and customer service. 

28. Dm.at

Dm.at is the online shop of Dm, the leading drugstore chain in Austria, with over 100,000 monthly visitors and 20,000 products. It is a marketplace where users can shop for beauty, health, baby, and household products from Dm’s own brands, such as Balea, Alverde, and Babylove. It also offers free shipping for orders over €45, a 14-day return policy, and a loyalty program called Dm Active Beauty. Dm.at is a quality option for sellers who want to sell their beauty and health products to a health-conscious and loyal audience. It is also a fair option, as it charges a commission fee of 15% to 20% depending on the product category, and provides free marketing, logistics, and customer service. 

29. Momox.at

Momox.at is the leading online marketplace for buying and selling used books, CDs, DVDs, and games in Austria, with over 50,000 monthly visitors and 5 million products. It is a free marketplace where users can sell their unwanted media items to Momox and buy them from other sellers. It also offers free shipping and returns, a 21-day return policy, and various payment options, such as invoice, PayPal, and credit card. Momox.at is a simple option for sellers who want to sell their used media items to a large and diverse audience. It is also a low-risk option, as it does not charge any listing or selling fees, and only pays the seller when the item is sold.

30. MyProduct.at

MyProduct.at is a leading online marketplace for buying and selling handmade, regional, and organic products in Austria, with over 10,000 monthly visitors and 5,000 products. It is a marketplace where users can shop for food, drinks, cosmetics, and gifts from over 500 local producers, such as farmers, artisans, and designers. It also offers free shipping for orders over €50, a 14-day return policy, and various payment options, such as invoice, PayPal, and credit card. MyProduct.at is a perfect option for sellers who want to sell their handmade and regional products to a niche and eco-friendly audience. It is also a fair option, as it charges a listing fee of €0.10 per product, a 10% transaction fee, and a 3% + €0.25 payment processing fee. 

Why e-tailize is the Best for Selling on These Marketplaces

Selling in Austria can be a lucrative and rewarding business, but it also comes with many challenges and complexities. You need to manage multiple channels, comply with different laws and regulations, analyze your performance and competition, and advertise your products effectively. That’s where e-tailize can help you. With e-tailize, you can:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces in Austria.

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Ricardo Rubino

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