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Selling on The Irish Store

Interested in selling via The Irish Store? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through The Irish Store?

The Irish Store is a renowned online platform that offers a wide range of authentic Irish products. With a rich history dating back to its establishment in 1987, The Irish Store has been dedicated to promoting and preserving Irish heritage. They have curated a diverse collection of traditional Irish clothing, jewelry, homeware, and gifts, sourced directly from skilled artisans across Ireland. Their commitment to quality and authenticity has made them a trusted destination for those seeking genuine Irish products. Whether you’re looking to indulge in a piece of Irish culture or find the perfect gift, The Irish Store provides a seamless shopping experience with their extensive selection and exceptional customer service.

Advantages of selling through The Irish Store via e-tailize

  • Wide customer base with global reach.
  • Access to a niche market of Irish products.
  • Strong brand reputation and customer trust.
  • Competitive pricing and profit margins.
  • Efficient shipping and delivery options.
  • Dedicated customer support and after-sales service.
  • Opportunity to showcase unique Irish craftsmanship.
  • Potential for repeat business and customer loyalty.

Fully integrate The Irish Store with your systems

Do you want to manage The Irish Store and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on The Irish Store?
Step 1
Register your business

To sell on The Irish Store, the first step is to have a registered business. Ensure that you have all the necessary legal requirements in place to operate as a business entity.

Step 2
Create an account on The Irish Store

Next, you need to create an account specifically for The Irish Store marketplace. This will allow you to access the platform and start selling your products.

Step 3
Set up an e-tailize account

To effectively manage your sales on The Irish Store, create an e-tailize account. This platform provides tools and features to streamline your selling process and optimize your online presence.

Step 4
Upload your products using e-tailize

Once you have your e-tailize account set up, start uploading all your products to The Irish Store marketplace. This step involves adding detailed product descriptions, high-quality images, and accurate pricing information.

Step 5
Optimize and monetize with e-tailize

To maximize your sales potential on The Irish Store, utilize the ‘Analyze’ and ‘Advertize’ modules offered by e-tailize. These tools help you analyze customer behavior, optimize your product listings, and run targeted advertising campaigns to increase visibility and conversions.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on The Irish Store. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have The Irish Store under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to The Irish Store. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through The Irish Store

On The Irish Store, the main categories you can sell products are:

  • Clothing
  • Jewelry
  • Homeware
  • Gifts
  • Art
  • Accessories
  • Beauty & Skincare
  • Music & Books
  • Sports & Leisure
  • Clearance
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box. The Irish Store understands the importance of winning the Buy Box and strives to integrate seamlessly into the marketplace.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet The Irish Store's terms of service. Below this block you can find some of the conditions The Irish Store will measure.

The costs & conditions

As a seller on The Irish Store, there are certain fees and commissions that you need to be aware of. The platform charges a commission fee of 15% on the total item price, excluding shipping costs. Additionally, there is a payment processing fee of 3.4% plus €0.35 per transaction. These fees are deducted from your sales proceeds before you receive your payment.

Selling conditions on The Irish Store include:

  • Time for returns: Customers have a 30-day return window for most products, allowing them to request a refund or exchange if they are not satisfied with their purchase.
  • Delivered on time percentage: Sellers are expected to maintain a high level of customer satisfaction by ensuring that their products are delivered on time. The Irish Store monitors the delivered on time percentage to ensure a positive shopping experience for customers.
  • Customer question response time: Sellers are encouraged to promptly respond to customer inquiries and provide assistance. A fast response time helps in building trust and customer satisfaction.
  • Maximum delivery time: The Irish Store expects sellers to ship their products within 3 business days of receiving an order. This ensures timely delivery to customers.
  • Product quality and authenticity: Sellers are responsible for ensuring that the products they list on The Irish Store are of high quality and authentic. Any misrepresentation or selling of counterfeit items is strictly prohibited.

Learn how to sell on The Irish Store

To learn how to sell on The Irish Store, you can follow these steps:

  • Research the platform: Visit The Irish Store website and familiarize yourself with the products they offer, their target audience, and their selling process. Understand their brand values and customer expectations.
  • Create an account: Sign up for a seller account on The Irish Store. Provide the necessary information and complete the registration process.
  • Product selection: Decide which products you want to sell on The Irish Store. Ensure that your products align with their brand and cater to their customer base. Consider unique Irish products such as clothing, jewelry, home decor, or traditional Irish crafts.
  • Product sourcing: Find reliable suppliers or manufacturers who can provide you with the products you want to sell. Ensure that the products meet quality standards and are authentic Irish products.
  • Product listing: Create compelling product listings on The Irish Store. Write detailed and accurate descriptions, include high-quality images, and provide any necessary product specifications. Highlight the unique features and benefits of your products.
  • Pricing strategy: Determine competitive and profitable pricing for your products. Consider factors such as production costs, shipping fees, and market demand. Research similar products on The Irish Store to get an idea of the appropriate pricing range.
  • Shipping and fulfillment: Decide on your shipping and fulfillment methods. Ensure that you can deliver products to customers in a timely manner and provide excellent customer service. Consider using reliable shipping carriers and offering tracking options.
  • Marketing and promotion: Develop a marketing strategy to promote your products on The Irish Store. Utilize social media platforms, email marketing, and other digital marketing techniques to reach potential customers. Leverage the Irish Store’s existing customer base and brand reputation.
  • Customer service: Provide excellent customer service to build trust and loyalty. Respond promptly to customer inquiries, address any issues or concerns, and ensure a smooth buying experience.
  • Analyze and optimize: Continuously monitor your sales performance on The Irish Store. Analyze customer feedback, sales data, and market trends to identify areas for improvement. Optimize your product listings, pricing, and marketing strategies accordingly.


In conclusion, selling on The Irish Store presents a promising opportunity for artisans to showcase their authentic Irish goods to a dedicated and appreciative customer base. The platform’s commitment to Irish culture and quality products aligns well with artisans’ values, fostering a mutually beneficial relationship. To navigate the e-commerce landscape effectively, The Irish Store provides seller with valuable insights into consumer demand and the opportunity to connect with a discerning audience. However, managing multiple marketplaces can be challenging, which is where e-tailize comes in. With its range of functionalities, including centralized order and inventory management, full PIM system, and integration with various CMS platforms, e-tailize can help streamline operations and optimize selling potential on The Irish Store and other marketplaces. By following the steps outlined and understanding the selling conditions on The Irish Store, sellers can effectively sell their products and increase their chances of success on the platform.

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Ricardo Rubino
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