Selling on MediaWorld.
MediaWorld is the Italian arm of MediaMarktSaturn, and it certifies every partner seller beside its own range. Once MediaWorld says yes, e-tailize runs catalogue, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.

- Seller account connected
- Catalogue imported
- EAN codes matched to the Italian catalogue
- Stock and orders in sync
- Offers live on mediaworld.it
How do you start selling on MediaWorld?
MediaWorld certifies the partner sellers beside its own range: it wants professional distributors with a real service level, committed to its code of ethics. Apply yourself, they review. Stuck? Expansion does it for you. Once your seller account is in place we connect the channel, match your catalogue on EAN, and stock and orders follow within minutes.
MediaWorld at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Italy, through the mediaworld.it storefrontMediaWorld counts more than 21 million potential customers and 15 million unique visits a month. |
|---|---|
| Who decides | MediaWorld certifies its partner sellers itselfIt looks for professional distributors, a proven service level and its own code of ethics. |
| Fixed costs | EUR 39 net per month, per activated countryThe base fee starts with the agreement itself. |
| Commission | A sales commission set per product categoryCharged on the gross price plus shipping per item sold. The table is not public, so your rate sits in the agreement. |
| Payouts | On the 1st, 11th and 21st of each monthReleased 21 days after shipping confirmation, net of returns, commission and base fee. |
| Fulfilment | You ship yourself, with a return address in the country of saleNever outside the European Union, and an Italian buyer cannot return a marketplace parcel in a store. |
| Product data | An EAN on every offer, Italian content, energy labels where the law asksOffers merge onto one shared description, and descriptions are checked weekly. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair MediaWorld with e-tailize.
Italy shops for technology here
mediaworld.it is one of Italy's best known technology destinations, so the visitor already came for tech.
MediaWorld decides who sells here
MediaWorld reviews every application itself. Rather not apply alone? Expansion prepares and submits yours.
Presented the way MediaWorld reads it
Reliability, service level and its code of ethics are what it weighs. We build your case on exactly those.
Then the software runs the rest
Attributes, Italian copy, images and energy labels are structured once and go live translated.
Stock decides whether you are on screen
Where MediaWorld holds a product itself, buyers usually see its offer. Where it runs out, every seller with real stock appears.
You never wait on one door
While we work the Italian door, 200+ other marketplaces and integrations stay open from the same catalogue.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and MediaWorld reviews. Or Expansion prepares and submits your application. MediaWorld decides.
✓Range reviewed✓Application submitted✓MediaWorld decides - 2
Connect the approved seller account
Once the marketplace agreement is in place, we link the channel and the order flow in minutes. MediaWorld puts first offers inside two weeks.
✓Account connected✓Channel tested✓Italy activated - 3
Build the catalogue MediaWorld asks for
Import your products, and the software fills EAN codes, Italian copy, attributes, images and energy labels.
✓EAN codes matched✓Italian copy live✓Energy labels set - 4
Go live and hold the service level
Publish your offers, accept orders inside the window, ship yourself and keep stock live.
✓Offers live✓Orders accepted✓Stock in sync - 5
Take the same base further
Track what sells in Italy, then open the next marketplace.
✓Dashboard set up✓Results analysed✓Next channel chosen
Sell almost anything. Almost.
What MediaWorld lists
The catalogue stays inside consumer technology: appliances, computing, mobile, television and audio, gaming, photo and anything on a plug or a battery.
What the door checks
Alcohol, tobacco, live animals, weapons, poisons, prescription medicines, perishable food and anything infringing another party's rights are out by contract. Selective distribution brands need proof that you may sell them.
Questions sellers ask about MediaWorld.
What does selling on MediaWorld cost?
The marketplace agreement names two charges: a base fee of EUR 39 net per month for each activated country, plus a sales commission per item sold on the gross price including shipping. The percentage depends on the category and MediaWorld publishes no table, so get your rate in writing. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Who decides which sellers get onto MediaWorld?
MediaWorld does. It calls its partners certified professional sellers, judged on reliability, service level and commitment to its code of ethics, and it adds new ones as it selects them. Apply yourself, they review. Stuck? Expansion does it for you.
Who ships the order and who handles returns?
You do, both. Marketplace items ship from the partner seller and travel separately from anything MediaWorld sells itself. Your return address sits in the country of sale and never outside the European Union, an Italian buyer cannot hand a parcel back in a store, and the legal warranty is owed by you.
When does MediaWorld pay out?
The marketplace payment provider releases money on the 1st, the 11th and the 21st of each month, 21 days after your shipping confirmation, with returns, commission and the base fee already deducted. Buyers pay through the marketplace checkout, so a seller never collects separately.
What product data does MediaWorld need?
Every offer carries a unique product ID, normally the EAN, and offers on the same code merge onto one shared description, where the first seller to supply an attribute keeps it. Content belongs in Italian, appliances and televisions need their energy label, and descriptions are checked weekly.
What if MediaWorld does not take your brand yet?
Then we keep working that door while you sell elsewhere. Free: the exploration call and the list of marketplaces that fit you, each linked to its page.
MediaWorld's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. MediaWorld itself charges EUR 39 net per month plus commission per sale.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Entry is not something we guarantee, and nobody honestly can. Free: the exploration call and the list of marketplaces that fit you, each linked to its page. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.


