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Top 30 Marketplaces in Italy

Italy is a country that is known for its rich history, culture, and cuisine. It is also a country that has a thriving e-commerce industry. In this article, we will be listing the top marketplaces in Italy that you can use to sell your products. We will also be providing a brief overview of each marketplace.

Italy is home to a vibrant e-commerce landscape, with numerous online marketplaces offering attractive sales channels for online merchants. These platforms provide a simple way to enter new markets and expand into new countries. To help you navigate the Italian e-commerce market, we have compiled a list of the top online marketplaces in Italy.

In this article, we’ll be discussing the top 30 online marketplaces active in the Italy right now. So, if you’re thinking of diversifying your online sales channels to a new platform (or two), then you’ve certainly come to the right place.

Click here to view all the integrations e-tailize supports for Italy.

1. Amazon.it

Amazon.it is the undisputed champion among online marketplaces in Italy. With 175.4 million visits per month, Amazon.it attracts a massive audience and offers a wide range of products. It is the fifth most visited site in Italy overall. Selling on Amazon.it provides access to a global customer base and offers excellent exposure for your products.

Read more about selling on amazon.it here

2. Zalando.it

Zalando.it is one of the top fashion marketplaces in Italy. It offers a vast selection of clothing, shoes, and accessories from various brands, making it a go-to platform for fashion enthusiasts. Zalando.it is a popular fashion marketplace in Italy, specializing in clothing, shoes, and accessories. With its focus on fashion, Zalando.it attracts fashion-conscious buyers looking for the latest trends. Selling on Zalando.it can be an excellent opportunity for fashion retailers to showcase their products to a large customer base.

Read more about selling on Zalando here

3. eBay.it

eBay.it is another popular online marketplace in Italy, with over 16.1 million unique monthly visitors. It provides a platform for both individuals and businesses to buy and sell a wide variety of products. eBay.it offers a user-friendly selling process and allows sellers to reach a large audience. eBay.it is another leading marketplace in Italy. Known for its auction-style selling, eBay.it provides a platform for both new and used goods, making it a favorite among diverse groups of consumers.

4. Alltricks

Alltricks is a French online store that specializes in cycling, running, and outdoor products. It offers over 500 brands and 150,000 products, as well as services such as bike assembly, maintenance, and delivery. Alltricks also operates physical stores in France and Spain. Alltricks launched its Italian website in 2017, Alltricks.it had 1.1 million visits in August 2021, ranking as the 178th most popular ecommerce website in Italy. 

Read more about selling on Alltricks here

5. Privalia.com

Privalia.com stands out as an online fashion outlet that excels in providing daily sales of top-brand products at discounted prices. This platform proves to be an excellent choice for fashion retailers keen on offering their products to a thrifty and style-conscious audience. Privalia.com’s consistent offerings of renowned brands at reduced rates make it a compelling destination for both businesses and individual sellers seeking to attract price-conscious shoppers without compromising on quality or brand recognition.

Read more about selling on Privalia here

6. VidaXL

One of the most popular online retailers in Italy is VidaXL, a marketplace that offers a wide range of products for home, garden, and more.VidaXL.it had over 964,000 visits in a month, with most of the traffic coming from direct and organic sources. VidaXL.it also features a unique auction system, where customers can bid on various items and get the best deals possible. VidaXL.it is a great place to shop online if you are looking for quality products at competitive prices.

Read more about selling on VidaXL here

7. IBS.it

IBS.it emerges as a premier online marketplace, distinguished by its specialization in books, music, movies, and games. This platform serves as an exceptional choice for sellers who deal in these categories. With its dedicated focus, IBS.it offers a prime opportu nity for businesses and individuals to showcase their products to a receptive audience of bookworms, music enthusiasts, cinephiles, and gamers. Capitalizing on IBS.it’s reach and tailored approach can be a strategic move for those seeking to thrive in these entertainment and cultural niches.

Read more about selling on IBS.it here

8. Conforama

Conforama is a French furniture and home appliances retailer that operates in Italy since 1996. It offers a variety of products for living room, bedroom, kitchen, bathroom, and office, as well as services such as delivery, installation, and financing. Conforama has over 40 physical stores in Italy and an online store since 2015, Conforama.it had 3 million visits in August 2021, ranking as the 64th most popular ecommerce website in Italy. 

Read more about selling on Conforama here

9. Etsy.it

Etsy.it is a widely recognized online marketplace that has gained popularity for its focus on handmade and vintage items. This platform serves as a valuable hub for artisans and crafters, providing them with a platform to showcase their one-of-a-kind creations. Spanning a diverse range of categories such as jewelry, home decor, and clothing, Etsy.it attracts buyers who appreciate the charm of unique and artisanal products. For sellers, Etsy.it offers a fantastic opportunity to connect with a niche audience of shoppers seeking distinctive and personalized items, making it an ideal choice for businesses and individuals in the handmade and vintage markets.

10. Printemps

Printemps is a French department store chain that operates in Italy since 2017. It offers a range of products for fashion, beauty, home, and luxury, as well as services such as personal shopping, gift card, and loyalty program. Printemps has one physical store in Milan and an online store since 2018. Printemps.com with 1.1 million visits in a month, ranking as one of the most popular ecommerce website in Italy. 

Read more about selling on Printermps here

11. La Redoute

La Redoute is a French fashion and home decor retailer that operates in Italy since 1998. It offers a range of products for women, men, children, and home, as well as exclusive collections from famous designers. La Redoute also provides services such as personal styling, free returns, and loyalty program. La Redoute has an online store and a catalog in Italy, LaRedoute.it had 2 million visits monthly, ranking as the 86th most popular ecommerce website in Italy. 

Read more about selling on La Redoute here

12. ePrice.it

ePrice.it stands out as an online marketplace dedicated to a niche market, specializing in electronics, home appliances, and personal care products. This platform proves to be an ideal hub for sellers operating within these specific categories. With its targeted focus, ePrice.it provides a tailored environment for businesses and individuals looking to showcase and vend their products, catering precisely to the needs of tech-savvy consumers and those seeking household essentials.

Read more about selling on ePrice here

Gain valuable insights, and boost your sales! Join our marketplace community to connect with fellow sellers.

13. Bonanza.it

Bonanza.it is a specialized online marketplace with a unique emphasis on one-of-a-kind and elusive items. This platform caters to a diverse range of products, featuring collectibles, antiques, and vintage treasures. One of Bonanza key attractions is its provision of comprehensive tools empowering sellers to establish and customize their own virtual storefronts. By doing so, vendors can effectively tap into a global audience, making Bonanza.it a compelling option for those looking to showcase and sell their exceptional merchandise.

14. Unieuro.it

Unieuro.it holds a prominent position as one of Italy’s foremost electronics retailers, boasting an extensive catalog of electronic devices and household appliances. This makes it a highly appealing platform for sellers specializing in these niches. With its expansive reach and established reputation, Unieuro.it provides an excellent opportunity for businesses and individual sellers to connect with a broad and eager customer base in the electronics and appliance sectors.

15. YOOX.com

YOOX.com is a fashion-centric online marketplace renowned for its popularity in Italy. This dynamic platform showcases an extensive array of clothing, shoes, and accessories sourced from a diverse range of brands. With its fashion-forward orientation and a broad selection, YOOX.com presents an attractive opportunity for sellers operating in the realm of apparel and style. Leveraging the platform’s reputation and reach can prove to be a strategic move for businesses and individuals looking to tap into Italy’s fashion-savvy market.

16. Spartoo.it

Spartoo.it is a specialized online marketplace that takes center stage in the world of fashion, focusing on shoes, clothing, and accessories. This versatile platform boasts an extensive and diverse product range, featuring items from various renowned brands. It emerges as an excellent choice for fashion retailers looking to expand their reach and connect with a fashion-forward audience. With Spartoo.it’s broad selection and established presence, it offers a strategic opportunity for businesses and individual sellers aiming to thrive in the competitive fashion market.

17. Bonprix.it

Bonprix.it is a fashion-centric online marketplace that has gained popularity in Italy. This platform is known for its extensive offerings, catering to the fashion needs of men, women, and children. With a comprehensive selection of clothing, shoes, and accessories, Bonprix.it presents an attractive opportunity for sellers looking to tap into the Italian fashion market. Its broad appeal and focus on family fashion make it a strategic choice for businesses and individuals seeking to connect with a diverse and fashion-conscious audience in Italy.

18. Videdressing.it

Videdressing.it shines as an online marketplace dedicated to second-hand fashion items, making it an ideal platform for both individuals and businesses aiming to sell second-hand items. With a strong emphasis on sustainable fashion and the re-use of quality clothing and accessories, Videdressing.it offers a unique opportunity to tap into the growing market of eco-conscious consumers. This platform provides a space for sellers to showcase their well-maintained and stylish pre-owned fashion items, connecting them with buyers who appreciate both value and environmental responsibility.

19. SaldiPrivati.com

SaldiPrivati.com stands out as a specialized online marketplace that excels in hosting flash sales across a diverse range of product categories. This platform’s versatility makes it an ideal choice for sellers looking to offer their products to a wide and varied audience. SaldiPrivati.com’s focus on flash sales creates an environment of excitement and urgency, which can be leveraged by businesses and individual sellers to effectively showcase their merchandise and attract deal-seeking shoppers. Whether in fashion, electronics, or other categories, SaldiPrivati.com provides a strategic opportunity to reach a dynamic and eager customer base.

20. Naturasi.it

Naturasi.it is a specialized online marketplace that places a strong emphasis on organic and natural products, making it an excellent platform for sellers offering items within these categories. With its dedicated focus on health-conscious and environmentally-friendly products, Naturasi.it provides a valuable opportunity for businesses and individuals to connect with consumers who prioritize sustainable and natural choices. Leveraging this platform’s reputation and niche market can be a strategic move for those looking to thrive in the organic and natural product sector, catering to a growing segment of eco-conscious and health-focused customers.

21. BottegaVerde.it

BottegaVerde.it is a specialized online marketplace renowned for its dedication to natural cosmetics and beauty products. This platform represents an excellent choice for sellers operating in these niches. With its focused approach on natural beauty solutions, BottegaVerde.it offers a prime opportunity for businesses and individuals to showcase and sell their products to consumers who prioritize organic and eco-friendly beauty options. Leveraging this platform’s reputation and tailored market can be a strategic move for those looking to thrive in the natural cosmetics and beauty product sector.

22. Graffitishop.it

Graffitishop.it is a specialized online marketplace that shines a spotlight on streetwear, sneakers, graffiti, and skateboarding products. This platform represents an exceptional choice for sellers operating in these specific niches. With its niche focus and tailored audience, Graffitishop.it offers an ideal environment for businesses and individuals to showcase their products to a fashion-forward and urban-savvy consumer base. Leveraging this platform’s reputation and niche market can be a strategic move for those aiming to thrive in the streetwear, sneaker, graffiti, and skateboarding product sectors.

23. Depop.com

Depop.com is a dynamic social shopping app that empowers both individuals and businesses to engage in the buying and selling of used fashion items. It stands out as an excellent choice for sellers seeking to connect with a younger and fashion-forward audience. Depop.com’s unique blend of social interaction and e-commerce creates a platform where sellers can tap into the preferences and trends of younger consumers who are keen on sustainable fashion and unique, pre-loved finds. Leveraging Depop.com can be a strategic move for businesses and individuals aiming to thrive in this niche market and foster meaningful connections with a youthful customer base.

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24. Vinted.it

Vinted.it emerges as a notable online marketplace dedicated to second-hand fashion items, making it a highly attractive platform for both individuals and businesses seeking to sell pre-loved items. With a strong emphasis on sustainability and the reuse of quality clothing and accessories, Vinted.it provides a valuable opportunity for sellers to connect with environmentally conscious consumers. This platform offers a space for showcasing well-maintained and stylish second-hand fashion items, creating a win-win scenario for sellers looking to find new homes for their items and buyers in search of unique, sustainable fashion choices.

25. Real.de

Real.de, initially a German online marketplace, has extended its services to Italy, broadening its reach and offerings. With its comprehensive range of products spanning various categories, Real.de proves to be a versatile and attractive choice for sellers. This platform provides an excellent opportunity for businesses and individual sellers to tap into a diverse and potentially expansive customer base. Whether you’re offering electronics, fashion, home goods, or other products, Real.de’s expansion to Italy presents a strategic opportunity for sellers looking to access a broader market and increase their sales potential.

26. Cdiscount.it

Cdiscount.it, originally a French e-commerce website, has expanded its services to Italy, enhancing its versatility as a marketplace. With its extensive array of products spanning various categories, Cdiscount.it presents a dynamic choice for sellers looking to reach a broad and diverse customer base. This expansion into Italy offers a strategic opportunity for businesses and individual sellers to access a wider market and cater to a variety of consumer needs, whether it’s electronics, fashion, home goods, or other products. Cdiscount.it’s reach and reputation make it an attractive platform for sellers seeking to expand their sales potential.

27. Kijiji.it

Kijiji.it stands out as an online classifieds site that provides a versatile platform for selling a wide variety of items, making it an ideal choice for both individuals and businesses. Whether you’re looking to sell pre-loved items, vintage goods, electronics, furniture, or any other products, Kijiji.it offers a space where you can connect with potential buyers. This platform’s flexibility and broad user base create valuable opportunities for sellers to find new homes for their items and reach a diverse audience of potential buyers.

28. Pagineprezzi.it

Pagineprezzi.it is a specialized online marketplace that excels in the categories of electronics, home appliances, and personal care products. This platform represents an excellent choice for sellers operating in these specific niches. With its focused approach and targeted audience, Pagineprezzi.it offers an ideal environment for businesses and individuals to showcase their products to consumers looking for these types of items. Leveraging this platform’s reputation and niche market can be a strategic move for those aiming to thrive in the electronics, home appliances, and personal care product sectors.

29. Dalani.it

Dalani.it is a specialized online marketplace that shines in the realm of home decor and furniture. This platform stands out as an excellent choice for sellers looking to offer these types of products to a design-savvy and home-focused audience. Dalani. It’s dedicated focus on home decor and furniture creates an ideal environment for businesses and individuals to showcase their items and connect with consumers who prioritize interior design and aesthetics. Leveraging this platform’s reputation and niche market can be a strategic move for those seeking to thrive in the home decor and furniture sector.

30. Privategriffe.com

Privategriffe.com stands out as a distinguished online marketplace specializing in second-hand luxury fashion items. This platform offers an exceptional opportunity for both individuals and businesses seeking to sell pre-loved luxury items. With its focus on high-end fashion and exclusive brands, Privategriffe.com caters to a discerning audience of fashion enthusiasts looking for unique and upscale pieces. Leveraging this platform’s reputation and niche market can be a strategic move for sellers aiming to find new homes for their luxury items and connect with buyers who appreciate the value of exquisite, pre-owned fashion.

Why e-tailize is the Best for Selling on These Marketplaces 

When it comes to selling on these marketplaces available in Italy, e-tailize stands out as an excellent tool for merchants. e-tailize offers three main modules:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 100 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetizeyour online sales across various marketplaces in Italy

Need more information?

Contact me!

Ricardo Rubino

Sources

  1. Marketplaces in Italy – Top E-Commerce Platforms 2023 | byrd. https://blog.getbyrd.com/en/online-marketplaces-italy.
  2. Italy: most popular online marketplaces 2022 | Statista. https://www.statista.com/statistics/1265117/most-popular-online-marketplaces-italy/.
  3. e-tailize | Improved analysis & efficient advertising for marketplaces. https://e-tailize.com/.
  4. The 10 Best Markets in Italy for Food, Shopping & More – Eating Europe. https://www.eatingeurope.com/blog/best-markets-in-italy/.
  5. Top Marketplace Websites Ranking in Italy in August 2023 | Similarweb. https://www.similarweb.com/top-websites/italy/e-commerce-and-shopping/marketplace/.
  6. About us | e-tailize. https://e-tailize.com/about-us/.
  7. E-Tailize – Overview, News & Competitors | ZoomInfo.com. https://www.zoominfo.com/c/e–tailize-bv/557082640.
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