Top 20 Marketplaces for Selling Agriculture Products 

Selling agricultural products is not always easy, as farmers and producers face various challenges such as market access, quality standards, price volatility, competition, and consumer preferences. To overcome these challenges, many farmers and producers are looking for online marketplaces where they can showcase their products, reach new customers, and increase their sales. Online marketplaces are platforms that connect sellers and buyers of goods and services, usually through a website or an app. They offer various benefits for both sellers and buyers, such as convenience, variety, transparency, trust, and feedback. Online marketplaces can also help sellers to reduce their marketing and distribution costs, expand their market reach, and access new opportunities.

In this article, we have compiled a list of the top 20 marketplaces, based on their popularity, traffic, and features. We have also included some tips on how to integrate, analyze, and advertise your products on these marketplaces using e-tailize, a powerful platform that offers marketplace integration, analytics, and advertising solutions for online sellers.

Click here to view all the integrations e-tailize supports for agriculture products.

3. Allegro

Allegro stands as Poland’s premier online marketplace, attracting over 21 million active buyers with its extensive offering of more than 125 million products across a wide array of categories, including but not limited to agriculture. Expanding its reach beyond Poland, Allegro also caters to customers in the Czech Republic, Slovakia, Hungary, and Romania. The platform provides a wealth of benefits and tools tailored for sellers, including Allegro Smart, Allegro Ads, Allegro Lokalnie, and the Allegro Seller Panel. To embark on selling through Allegro, individuals must undergo a registration process, which includes identity and bank account verification. Sellers are entitled to list up to 100 items free of charge each month, with a variable commission fee ranging from 3% to 10% based on the sale’s category and product price. Additionally, sellers have the option to enhance their listings through various paid promotional features like highlighting, bolding, and featuring to increase visibility and sales potential.

4. OnBuy

OnBuy is the fastest-growing online marketplace in the UK, with over 8 million buyers and over 35 million products across various categories, including agriculture. OnBuy also operates in other European countries, such as France, Germany, Italy, Spain, and the Netherlands. OnBuy offers various benefits and features for sellers, such as OnBuy Deals, OnBuy Boost, OnBuy Fulfilment Network, and OnBuy Seller Control Panel. To sell on OnBuy, you need to register as a seller and choose a subscription plan. There are four subscription plans: the Standard plan, which costs £19 per month, the Growth plan, which costs £39 per month, the Pro plan, which costs £79 per month, and the Enterprise plan, which costs £249 per month. You also need to pay a sales fee of 5% to 9% of the total amount of the sale, depending on the category of the product.

Selling on OnBuy

5. BayWa

BayWa is a leading international trading and services company in the agriculture sector, with a presence in over 40 countries. BayWa offers a digital marketplace for farmers and buyers to trade agricultural products, such as grains, oilseeds, fruits and vegetables. BayWa also provides renewable energy solutions, such as solar and wind power, through its subsidiary BayWa r.e. A. BayWa’s marketplace is an attractive option for sellers who want to access a large and diverse customer base, benefit from competitive prices and transparent transactions, and contribute to a sustainable and low-carbon economy.

Selling on BayWa

6. Cdiscount

Cdiscount is the leading online marketplace in France, with over 10 million active customers and over 60 million products across various categories, including agriculture. Cdiscount also operates in other European countries, such as Belgium, Germany, Italy, Spain, and the UK. Cdiscount offers various advantages and solutions for sellers, such as Cdiscount Fulfillment, Cdiscount Ads, Cdiscount Pro, and Cdiscount Seller Zone. To sell on Cdiscount, you need to register as a seller and choose a subscription plan. There are three subscription plans: the Basic plan, which costs €39.99 per month, the Premium plan, which costs €99.99 per month, and the Expert plan, which costs €199.99 per month. You also need to pay a commission fee of 5% to 20% of the total amount of the sale, depending on the category and the price of the product.

7. Otto

Otto is the second-largest online marketplace in Germany, with over 13 million active customers and over 2.8 million products across various categories, including agriculture. Otto also operates in other European countries, such as Austria, Switzerland, Belgium, and the Netherlands. Otto offers various benefits and solutions for sellers, such as Otto Fulfillment, Otto Marketing, Otto Partner Connect, and Otto Seller Center. To sell on Otto, you need to register as a seller and choose a subscription plan. There are three subscription plans: the Basic plan, which costs €49 per month, the Plus plan, which costs €99 per month, and the Premium plan, which costs €199 per month. You also need to pay a commission fee of 10% to 15% of the total amount of the sale, depending on the category and the price of the product.

8. Bol.com

Bol.com is the largest online marketplace in the Netherlands, with over 12 million active customers and over 23 million products across various categories, including agriculture. Bol.com also operates in Belgium and Luxembourg. Bol.com offers various advantages and services for sellers, such as Bol.com Fulfillment, Bol.com Advertising, Bol.com Business, and Bol.com Seller Dashboard. To sell on Bol.com, you need to register as a seller and verify your identity and bank account. You can list unlimited products for free, and pay a commission fee of 6% to 25% of the total amount of the sale, depending on the category and the price of the product. You can also pay extra fees for optional listing enhancements, such as sponsored products, product bundles, and product recommendations.

Selling on Bol.com

9. ManoMano

ManoMan is the leading online marketplace for DIY, home improvement, and gardening products in Europe, with over 7 million active customers and over 4 million products across various categories, including agriculture. ManoMano operates in six European countries, namely France, Spain, Italy, Germany, the UK, and Belgium. ManoMano offers various benefits and tools for sellers, such as ManoFulfillment, ManoAds, ManoPro, and ManoSeller. To sell on ManoMano, you need to apply as a seller and meet the quality and performance standards. You need to pay a commission fee of 5% to 15% of the total amount of the sale, depending on the category and the price of the product. You also need to pay a fixed fee of €0.99 to €1.99 per item sold, depending on the country of sale.

10. Real.de

Real.de is the largest online marketplace for food and non-food products in Germany, with over 19 million active customers and over 15 million products across various categories, including agriculture. Real.de also operates in other European countries, such as Austria, France, Italy, Spain, and the UK. Real.de offers various benefits and solutions for sellers, such as Real.de Fulfillment, Real.de Advertising, Real.de Business, and Real.de Seller Portal. To sell on Real.de, you need to register as a seller and choose a subscription plan. There are three subscription plans: the Basic plan, which costs €39.95 per month, the Plus plan, which costs €69.95 per month, and the Professional plan, which costs €99.95 per month. You also need to pay a commission fee of 6.5% to 12.5% of the total amount of the sale, depending on the category and the price of the product.

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11. eMAG

eMAG is the largest online marketplace in Romania, with over 5 million active customers and over 3 million products across various categories, including agriculture. eMAG also operates in other European countries, such as Bulgaria, Hungary, and Poland. eMAG offers various advantages and services for sellers, such as eMAG Fulfillment, eMAG Ads, eMAG Business, and eMAG Seller Platform. To sell on eMAG, you need to register as a seller and choose a subscription plan. There are four subscription plans: the Starter plan, which costs €19 per month, the Standard plan, which costs €49 per month, the Premium plan, which costs €99 per month, and the Enterprise plan, which costs €199 per month. You also need to pay a commission fee of 5% to 20% of the total amount of the sale, depending on the category and the price of the product.

12. Etsy

Etsy is the leading online marketplace for handmade, vintage, and craft products in the world, with over 81 million active buyers and over 60 million products across various categories, including agriculture. Etsy operates in over 200 countries, including many in Europe. Etsy offers various benefits and features for sellers, such as Etsy Ads, Etsy Payments, Etsy Teams, and Etsy Seller Dashboard. To sell on Etsy, you need to create an account and a shop, and verify your identity and payment method. You need to pay a listing fee of $0.20 per item, a transaction fee of 5% of the total amount of the sale, and a payment processing fee of 3% to 4.4% of the total amount of the sale, depending on the country of sale. You can also pay extra fees for optional services, such as Etsy Ads, Etsy Plus, and Etsy Pattern.

13. Rakuten

Rakuten is the largest online marketplace in Japan, with over 100 million active customers and over 200 million products across various categories, including agriculture. Rakuten also operates in other countries, such as France, Germany, Spain, and the UK. Rakuten offers various advantages and solutions for sellers, such as Rakuten Super Logistics, Rakuten Marketing, Rakuten Ichiba, and Rakuten Seller Portal. To sell on Rakuten, you need to register as a seller and choose a subscription plan. There are three subscription plans: the Basic plan, which costs €39 per month, the Standard plan, which costs €99 per month, and the Premium plan, which costs €199 per month. You also need to pay a commission fee of 5% to 15% of the total amount of the sale, depending on the category and the price of the product.

14. Wish

[Wish] is the leading online marketplace for affordable and trendy products in the world, with over 100 million active customers and over 200 million products across various categories, including agriculture. Wish operates in over 100 countries, including many in Europe. Wish offers various benefits and tools for sellers, such as Wish Express, Wish Local, Wish Ads, and Wish Merchant Dashboard. To sell on Wish, you need to create an account and a store, and verify your identity and payment method. You need to pay a revenue share fee of 15% of the total amount of the sale, including shipping and taxes. You can also pay extra fees for optional services, such as Wish Express, Wish Ads, and Wish Post.

15. Carrefour

Carrefour is the largest online marketplace for food and non-food products in France, with over 15 million active customers and over 20 million products across various categories, including agriculture. Carrefour also operates in other European countries, such as Belgium, Spain, Italy, Poland, and Romania. Carrefour offers various benefits and services for sellers, such as Carrefour Fulfillment, Carrefour Ads, Carrefour Pro, and Carrefour Seller Account. To sell on Carrefour, you need to register as a seller and choose a subscription plan. There are two subscription plans: the Basic plan, which costs €39.99 per month, and the Premium plan, which costs €99.99 per month. You also need to pay a commission fee of 8% to 15% of the total amount of the sale, depending on the category and the price of the product.

Selling on Carrefour

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16. Flubit

Flubit stands out as the UK’s premier online marketplace specializing in locally made products, hosting over 3 million active customers and a catalog of over 60 million items across a wide array of categories, including agriculture. Its reach extends across several European nations, including Ireland, France, Germany, Italy, and Spain, providing a suite of seller benefits and tools like Flubit Fulfillment, Flubit Ads, Flubit Business, and the Flubit Seller Dashboard. Sellers looking to join Flubit must sign up and select from three subscription plans: Starter (£9.99/month), Growth (£29.99/month), or Pro (£49.99/month), with commission fees ranging from 10% to 15% based on the product category and price.

17. Notonthehighstreet

Notonthehighstreet is the leading online marketplace for unique and personalized products in the UK, with over 5 million active customers and over 250,000 products across various categories, including agriculture. Notonthehighstreet also operates in other European countries, such as France, Germany, Italy, Spain, and Ireland. Notonthehighstreet offers various advantages and opportunities for sellers, such as Notonthehighstreet.

18. Coolshop

Coolshop is Europe’s go-to online marketplace for a diverse range of products, including agriculture products, video games, toys, and entertainment items, boasting over 2 million active customers and more than 200,000 listings. It marks its presence in seven European countries: Denmark, Sweden, Norway, Finland, Germany, the UK, and the Netherlands. The platform enhances the seller experience with features like Coolshop Fulfillment, Coolshop Ads, Coolshop Pro, and the Coolshop Seller Dashboard. Interested sellers must register and select a subscription plan: Starter (€19/month), Standard (€49/month), or Premium (€99/month). Additionally, a commission fee of 10% to 15%, varying by product category and price, is applied to each sale.

19. Fyndiq

Fyndiq is the leading online marketplace for bargain products in Sweden, with over 2 million active customers and over 1 million products across various categories, including agriculture. Fyndiq also operates in other European countries, such as Germany, France, Italy, Spain, and the UK. Fyndiq offers various benefits and tools for sellers, such as Fyndiq Fulfillment, Fyndiq Ads, Fyndiq Business, and Fyndiq Seller Platform. To sell on Fyndiq, you need to register as a seller and verify your identity and bank account. You can list unlimited products for free, and pay a commission fee of 15% of the total amount of the sale, including shipping and taxes. You can also pay extra fees for optional services, such as Fyndiq Ads, Fyndiq Boost, and Fyndiq Express.

20. ePrice

ePrice is the leading online marketplace for electronics and home appliances in Italy, with over 4 million active customers and over 500,000 products across various categories, including agriculture. ePrice also operates in other European countries, such as France, Germany, Spain, and the UK. ePrice offers various benefits and solutions for sellers, such as ePrice Fulfillment, ePrice Ads, ePrice Business, and ePrice Seller Portal. To sell on ePrice, you need to register as a seller and choose a subscription plan. There are two subscription plans: the Basic plan, which costs €29 per month, and the Premium plan, which costs €49 per month. You also need to pay a commission fee of 10% to 20% of the total amount of the sale, depending on the category and the price of the product.

Selling on ePrice

Why e-tailize is the Best for Selling on These Marketplaces 

If you want to sell on these marketplaces for agricultural products more efficiently and effectively, you need a solution that can help you with integration, analysis, and advertising. That’s where e-tailize comes in. e-tailize offers three main modules: 

Channelize, Analyze, and Advertize.

• Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfilment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
• Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
• Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces for agricultural products.

Need more information?

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Ricardo Rubino

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06 – 81 10 26 49

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Source:

• Top Platforms to Find Buyers of Agricultural Products in Europe. https://www.eworldtrade.com/blog/top-platforms-to-find-buyers-of-agricultural-products-in-europe/.
• Agricultural markets and prices – European Commission. https://agriculture.ec.europa.eu/international/agricultural-trade/agricultural-markets-and-prices_en.
• The 10 Best Online Marketplaces for Selling in Europe. https://blog.saleslayer.com/the-10-best-online-europe-marketplaces.
• The 10 Best Online Marketplaces for Selling in Europe. https://blog.saleslayer.com/the-10-best-online-europe-marketplaces.
• Top 15 Online Marketplaces in Europe to Sell Your Products – Bezos. https://www.bezos.ai/resources/top-online-marketplaces-in-europe.