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Top 30 Marketplaces for Toys and Games

top 30 marketplaces for toys and games

Toys and games are one of the most popular and profitable categories in online retail. The global toys and games market is valued at USD 261.65 billion this year and is projected to register a CAGR of 9.91% over the next five years. The growth of the market is driven by factors such as increasing disposable income, rising population of millennials and Generation Z, influence of technology, and consumer preference for movies and cartoons.

However, selling toys and games online is not without challenges. Sellers have to compete with large-scale enterprises, deal with multiple channels and platforms, manage inventory and orders, optimize listings and prices, and advertise effectively. That’s why choosing the right marketplaces to sell your products is crucial for your success.

In this article, we will list some of the top 30 marketplaces for toys and games, based on their popularity, reach, and features. We will also explain how you can use e-tailize, a powerful solution for marketplace integration, analytics, and advertising, to boost your sales and grow your business.

Click here to view all the integrations e-tailize supports for Toys and Games.

1. Amazon

Amazon is the global ecommerce giant. It offers millions of products across various categories, including toys and games. Amazon attracts customers with its fast delivery, low prices, customer reviews, and Prime membership benefits. To sell on Amazon, you need to create a seller account and choose between an individual or a professional plan.

Expand your reach with Amazon

2. Bol.com

Bol.com is one of the most popular and well-known online marketplaces in the Netherlands. Currently, there are more than 40,000 entrepreneurs selling via Bol.com. And it’s no wonder since the platform enjoys a healthy customer base of more than 10 million shoppers. To sell on Bol, sellers are required to meet the company’s service standards. When you sell on Bol.com, you’ll be able to access millions of customers in Belgium and the Netherlands without any start-up costs. You’ll also have access to Bol’s in-house automations, advertising, and logistics. 

Expand your reach with Bol.com

3. Blokker

Blokker is a Dutch retail chain that sells household goods, personal care products, and other items. Blokker also sells toys and games for children and adults. Blokker has more than 400 physical stores in the Netherlands and Belgium, as well as an online shop. To sell on Blokker, you need to apply for a vendor account and meet their requirements.

Expand your reach with Blokker

4. Beslist

Beslist.nl is one of the largest ecommerce websites. The platform enjoys upwards of 10,000 affiliated web shops and 25 million products. Consumers love the convenient shopping experience, which allows them to compare and buy items at the same time. Beslist.nl offers a wide range of toys and games for all ages and interests. To sell on Beslist.nl, you need to create a seller account and pay a commission fee per sale.

5. Conrad

Conrad is a marketplace visited by millions of businesses and people every month. Conrad is active worldwide with more than 6 million products. It is a marketplace specifically for technology and electronics, but also sells toys and games that are related to STEM (science, technology, engineering, and mathematics), such as robots, drones, coding kits, educational games, and more. To sell on Conrad, you need to apply for a vendor account and meet their requirements.

Expand your reach with Conrad

6. Kidinn

Kidinn is an online marketplace that caters to the toys and games category. As part of the Tradeinn group, Kidinn provides a platform for sellers who want to reach a global audience interested in children’s toys and games.Kidinn provides an opportunity for sellers to reach a diverse audience interested in toys and games globally. Whether it’s infant games or educational puzzles, sellers can showcase their products on this platform

Expand your reach with Kidinn

7. VidaXL

VidaXL is an online retailer that sells products for home, garden, DIY, and leisure. VidaXL also sells toys and games for children and adults. VidaXL operates in several European countries. To sell on VidaXL, you need to create a seller account and upload your products with photos and descriptions.

Expand your reach with VidaXL

8. Fnac

Fnac is a French retailer of cultural and entertainment products, such as books, music, movies, video games, and more. Fnac also sells toys and games online through its website and app. Fnac operates in several European countries, including France, Spain, Portugal, Belgium, Switzerland, and Luxembourg. Fnac offers a variety of products, from new releases to bestsellers, as well as customer reviews and loyalty programs. To sell on Fnac, you need to create a seller account and upload your products with photos and descriptions.

Expand your reach with Fnac

9. Carrefour

Carrefour is one of the largest retailers in the world, with more than 12,000 stores in over 30 countries. Carrefour sells a wide range of products across various categories, including food, clothing, household goods, and more. Carrefour also sells toys and games online through its website and app. Carrefour offers low prices, fast delivery, customer service, and payment options. To sell on Carrefour, you need to apply for a vendor account and meet their requirements.

Expand your reach with Correfour

10. El Corte Inglés

El Corte Inglés is a Spanish department store chain that sells a wide range of products across various categories, including toys and games. El Corte Inglés operates in several European countries, including Spain, Portugal, France, Italy, and the UK. El Corte Inglés offers high-quality products, fast delivery, customer service, and payment options. To sell on El Corte Inglés, you need to apply for a vendor account and meet their standards.

Expand your reach with El Corte Inglés

11. Best Buy

Best Buy is a leading retailer of consumer electronics, appliances, and other products in the USA and Canada. Best Buy also sells toys and games online through its website and app. Best Buy offers a wide range of products, from new releases to pre-owned classics, as well as exclusive merchandise and rewards programs. To sell on Best Buy, you need to apply for a seller account and meet their requirements.

Expand your reach with Best Buy

12. IBS

IBS is a popular online marketplace that provides a platform for sellers to showcase their products to a large audience. With a history spanning several years, IBS has established itself as a reliable and trustworthy platform for both buyers and sellers. The website offers a range of categories for sellers to list their products, making it easy for buyers to find what they are looking for. Selling on IBS.IT can be a great way for businesses to expand their reach and increase their sales.

Expand your reach with IBS

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13. Speurders

Speurders is online classifieds platform. Speurders allows users to buy and sell new or used items across various categories, including toys and games. Speurders is similar to Marktplaats but has a lower traffic volume. To sell on Speurders, you need to create an account and post your ads for free or with extra features.

14. Coolblue

Coolblue is an online retailer that sells consumer electronics, appliances, and other products. Coolblue also sells toys and games that are related to technology or entertainment. Coolblue is known for its excellent customer service, fast delivery, and extensive product range. To sell on Coolblue, you need to apply for a vendor account and meet their criteria.

15. Wehkamp

Wehkamp is an online department store that sells fashion, beauty, home, and lifestyle products. Wehkamp also sells toys and games for children and adults. Wehkamp is one of the oldest and largest online retailers, with more than 2.7 million customers. To sell on Wehkamp, you need to apply for a vendor account and meet their standards.

16. Intertoys

Intertoys is a Dutch retail chain that specializes in toys and games. Intertoys has more than 200 physical stores in the Netherlands, Belgium, Germany, and Luxembourg, as well as an online shop. Intertoys offers a wide range of toys and games for all ages and interests. To sell on Intertoys, you need to apply for a vendor account and meet their criteria.

17. Zavvi

Zavvi is an online retailer that sells entertainment products, such as movies, music, video games, books, and more. Zavvi also sells toys and games that are related to pop culture, such as collectibles, action figures, board games, puzzles, and more. Zavvi operates in several European countries. To sell on Zavvi, you need to apply for a vendor account and meet their requirements.

18. Spellenrijk 

Spellenrijk is an online shop that specializes in board games, card games, puzzles, and other games. Spellenrijk offers more than 10,000 products from various brands and publishers. Spellenrijk is one of the largest online game shops. To sell on Spellenrijk, you need to apply for a vendor account and meet their criteria.

19. Lobbes

Lobbes is an online shop that specializes in toys and games for children. Lobbes offers more than 25,000 products from various categories, such as educational toys, creative toys, outdoor toys, wooden toys, and more. Lobbes is one of the largest online toy shops. To sell on Lobbes, you need to apply for a vendor account and meet their criteria.

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20. Etsy

Etsy is an online marketplace that connects buyers and sellers of handmade, vintage, and unique goods. Etsy sells millions of products across various categories, including toys and games.

21. eBay

eBay is one of the largest and most popular online marketplaces in the world. eBay sells millions of products across various categories, including toys and games. eBay attracts customers with its auction and buy-it-now options, customer reviews, and global shipping options. To sell on eBay, you need to create a seller account and list your items with photos and descriptions.

22. Walmart

Walmart is one of the largest and most well-known retailers in the USA. Walmart also sells toys and games online through its website and app. Walmart offers a wide range of toys and games for all ages and interests. To sell on Walmart, you need to apply for a seller account and meet their requirements.

23. Target

Target is another major retailer in the USA that sells toys and games online. Target offers a variety of toys and games for children and adults, such as action figures, dolls, board games, puzzles, video games, and more. To sell on Target, you need to apply for a vendor account and meet their criteria.

24. Cdiscount

Cdiscount is one of the leading online retailers in France. Cdiscount sells millions of products across various categories, including toys and games. Cdiscount offers low prices, fast delivery, customer reviews, and loyalty programs. To sell on Cdiscount, you need to create a seller account and upload your products with photos and descriptions.

25. Otto

Otto is one of the largest online retailers in Germany. Otto sells a wide range of products across various categories, including toys and games. Otto offers high-quality products, fast delivery, customer service, and payment options. To sell on Otto, you need to apply for a vendor account and meet their standards.

26. GameStop 

GameStop is the world’s largest video game retailer, with over 5,000 stores in 14 countries and over 55 million online visitors per month. GameStop offers a wide range of toys and games, from new and pre-owned video games and consoles to collectibles, trading cards, and apparel. GameStop also has exclusive partnerships with some of the leading video game brands, such as Nintendo, Sony, and Microsoft.

27. Smyths Toys

Smyths Toys is a leading toy retailer in the United Kingdom and Ireland. Smyths Toys operates more than 100 stores across the two countries, as well as an online shop. Smyths Toys offers a huge selection of toys and games for children of all ages and interests, such as action figures, dolls, board games, puzzles, LEGO, and more. To sell on Smyths Toys, you need to apply for a vendor account and meet their standards.

28. Barnes & Noble

Barnes & Noble is the largest bookseller in the United States, with more than 600 stores across the country. Barnes & Noble also sells toys and games online through its website and app. Barnes & Noble offers a variety of products, from books to magazines, from DVDs to CDs, from toys to games, and more. Barnes & Noble also offers customer reviews, gift cards, and membership benefits. To sell on Barnes & Noble, you need to apply for a vendor account and meet their criteria.

29. AliExpress

AliExpress is an online marketplace that connects buyers and sellers from around the world. AliExpress sells millions of products across various categories, including toys and games. AliExpress attracts customers with its low prices, wide selection, and global shipping options. To sell on AliExpress, you need to create a seller account and verify your identity and business information.

30. Marktplaats

Marktplaats is the largest online classifieds platform. Marktplaats allows users to buy and sell new or used items across various categories, including toys and games. Marktplaats is popular among bargain hunters and collectors who are looking for rare or vintage items. To sell on Marktplaats, you need to create an account and post your ads for free or with extra features.

Why e-tailize is the Best for Selling on These Marketplaces 

If you want to sell on these marketplaces for toys and games more efficiently and effectively, you need a solution that can help you with integration, analysis, and advertising. That’s where e-tailize comes in. e-tailize offers three main modules:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 100 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces for toys and games.

Need more information?

Contact me!

Ricardo Rubino

Sources:

  1. Toys and Games Market – Industry Analysis & Trends – Mordor Intelligence. https://www.mordorintelligence.com/industry-reports/toys-and-games-market.
  2. e-tailize | Improved analysis & efficient advertising for marketplaces. https://e-tailize.com/.
  3. About us | e-tailize. https://e-tailize.com/about-us/.
  4. e-tailize – Crunchbase Company Profile & Funding. https://www.crunchbase.com/organization/e-tailize.
  5. Toys Sector, Industry & Market | IBEF. https://www.ibef.org/
  6. New and used Toys & Games for sale | Facebook Marketplace. https://www.facebook.com/marketplace/category/toys/.
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