Top 30 Marketplaces for Toys and Games

The leading online marketplaces for toys and games include broad ecommerce platforms such as Amazon, eBay, Bol.com, Walmart, and AliExpress, alongside specialist retailers like Intertoys, Smyths Toys, Spellenrijk, and Lobbes that focus on play and games. To sell on most of them you create a seller or vendor account, meet the platform's service standards, and upload your products with clear photos and descriptions. Some platforms, such as Amazon and eBay, let you register and list directly, while retailer marketplaces like Carrefour, Otto, and El Corte Inglés ask you to apply for a vendor account and meet their requirements first. The right mix depends on where your buyers are and which categories each marketplace serves, since some lean toward classifieds, some toward electronics and STEM toys, and others toward board games or collectibles. Below you will find the marketplaces in this guide, what each one is known for, and how selling on it works.

Marketplaces for toys and games

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Amazon

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Amazon is the global ecommerce giant, with millions of products across many categories including toys and games. It draws shoppers in with fast delivery, low prices, customer reviews, and Prime membership benefits. To start selling, create a seller account and choose between an individual or a professional plan.

Bol.com

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One of the best known online marketplaces in the Netherlands, Bol.com hosts more than 40,000 entrepreneurs and a customer base of over 10 million shoppers. Sellers are required to meet the company's service standards, and once you are live you reach customers across Belgium and the Netherlands without start up costs. You also get access to Bol's in house automations, advertising, and logistics.

Blokker

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Blokker is a Dutch retail chain selling household goods, personal care products, and other items, including toys and games for children and adults. It runs more than 400 physical stores across the Netherlands and Belgium plus an online shop. Selling here means applying for a vendor account and meeting Blokker's requirements.

Beslist

Beslist.nl is one of the largest ecommerce websites in its market, with upwards of 10,000 affiliated web shops and 25 million products. Shoppers like that they can compare and buy items in the same place, and the catalogue covers toys and games for all ages and interests. To sell on Beslist.nl, create a seller account and pay a commission fee per sale.

Conrad

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Visited by millions of businesses and people every month, Conrad is active worldwide with more than 6 million products. It specialises in technology and electronics but also carries toys and games tied to STEM, meaning science, technology, engineering, and mathematics, such as robots, drones, coding kits, and educational games. To sell here, apply for a vendor account and meet Conrad's requirements.

Kidinn

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Kidinn is an online marketplace built around the toys and games category. As part of the Tradeinn group, it gives sellers a platform to reach a global audience interested in children's toys and games, from infant games to educational puzzles. Sellers can list a diverse range of products for buyers around the world.

VidaXL

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VidaXL is an online retailer covering home, garden, DIY, and leisure, and it also sells toys and games for children and adults. It operates across several European countries. To sell on VidaXL, create a seller account and upload your products with photos and descriptions.

Fnac

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A French retailer of cultural and entertainment products such as books, music, movies, and video games, Fnac also sells toys and games through its website and app. It operates in several European countries, including France, Spain, Portugal, Belgium, Switzerland, and Luxembourg, and offers everything from new releases to bestsellers alongside customer reviews and loyalty programs. To sell on Fnac, create a seller account and upload your products with photos and descriptions.

Carrefour

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Carrefour is one of the largest retailers in the world, with more than 12,000 stores in over 30 countries. It sells across many categories, including food, clothing, and household goods, and offers toys and games online through its website and app, with low prices, fast delivery, customer service, and payment options. To sell here, apply for a vendor account and meet Carrefour's requirements.

El Corte Inglés

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El Corte Inglés is a Spanish department store chain selling a wide range of products, including toys and games. It operates in several European countries, among them Spain, Portugal, France, Italy, and the UK, with fast delivery, customer service, and payment options. To sell on El Corte Inglés, apply for a vendor account and meet their standards.

Best Buy

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Consumer electronics and appliances are Best Buy's core in the USA and Canada, and it also sells toys and games online through its website and app. The range runs from new releases to pre owned classics, alongside exclusive merchandise and rewards programs. To sell on Best Buy, apply for a seller account and meet their requirements.

IBS

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IBS is a popular online marketplace that gives sellers a platform to showcase products to a large audience, and over several years it has built a reputation as a reliable place for buyers and sellers. The site organises products into clear categories, which makes it easy for buyers to find what they want. Selling on IBS.IT can be a useful way for businesses to expand their reach and grow sales.

Speurders

Speurders is an online classifieds platform where users buy and sell new or used items across many categories, including toys and games. It works much like Marktplaats but with a lower traffic volume. To sell here, create an account and post your ads for free or with extra paid features.

Coolblue

Coolblue is an online retailer of consumer electronics and appliances that also carries toys and games tied to technology or entertainment. It is known for strong customer service, fast delivery, and a broad product range. To sell on Coolblue, apply for a vendor account and meet their criteria.

Wehkamp

An online department store covering fashion, beauty, home, and lifestyle, Wehkamp also sells toys and games for children and adults. It is one of the oldest and largest online retailers in its market, with more than 2.7 million customers. To sell on Wehkamp, apply for a vendor account and meet their standards.

Intertoys

Intertoys is a Dutch retail chain that specialises in toys and games, with more than 200 physical stores across the Netherlands, Belgium, Germany, and Luxembourg, plus an online shop. The range spans toys and games for all ages and interests. To sell on Intertoys, apply for a vendor account and meet their criteria.

Zavvi

Zavvi sells entertainment products online, from movies and music to video games and books, and it also stocks toys and games tied to pop culture, such as collectibles, action figures, board games, and puzzles. It operates in several European countries. To sell on Zavvi, apply for a vendor account and meet their requirements.

Spellenrijk

Board games, card games, and puzzles are Spellenrijk's specialty, with more than 10,000 products from various brands and publishers. It is one of the largest online game shops in its market. To sell on Spellenrijk, apply for a vendor account and meet their criteria.

Lobbes

Lobbes is an online shop focused on toys and games for children, with more than 25,000 products across categories such as educational toys, creative toys, outdoor toys, and wooden toys. It is one of the largest online toy shops in its market. To sell on Lobbes, apply for a vendor account and meet their criteria.

Etsy

Etsy connects buyers and sellers of handmade, vintage, and unique goods, with millions of products across many categories, including toys and games. It suits sellers offering one of a kind or crafted items rather than mass produced ranges.

eBay

eBay is one of the largest and most popular online marketplaces in the world, listing millions of products across many categories, including toys and games. Shoppers come for the auction and buy it now options, customer reviews, and global shipping. To sell on eBay, create a seller account and list your items with photos and descriptions.

Walmart

Walmart is one of the largest and best known retailers in the USA, and it sells toys and games online through its website and app, covering all ages and interests. To sell on Walmart, apply for a seller account and meet their requirements.

Target

Another major USA retailer, Target sells toys and games online, including action figures, dolls, board games, puzzles, and video games for children and adults. To sell on Target, apply for a vendor account and meet their criteria.

Cdiscount

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Cdiscount is one of the leading online retailers in France, with millions of products across many categories, including toys and games. It offers low prices, fast delivery, customer reviews, and loyalty programs. To sell on Cdiscount, create a seller account and upload your products with photos and descriptions.

Otto

One of the largest online retailers in Germany, Otto sells a wide range of products across many categories, including toys and games, with fast delivery, customer service, and payment options. To sell on Otto, apply for a vendor account and meet their standards.

GameStop

GameStop is the world's largest video game retailer, with over 5,000 stores in 14 countries and over 55 million online visitors per month. Its range runs from new and pre owned video games and consoles to collectibles, trading cards, and apparel, and it holds exclusive partnerships with leading video game brands such as Nintendo, Sony, and Microsoft.

Smyths Toys

Smyths Toys is a leading toy retailer in the United Kingdom and Ireland, running more than 100 stores across the two countries plus an online shop. The selection covers toys and games for children of all ages and interests, including action figures, dolls, board games, puzzles, and LEGO. To sell on Smyths Toys, apply for a vendor account and meet their standards.

Barnes & Noble

Barnes & Noble is the largest bookseller in the United States, with more than 600 stores nationwide, and it sells toys and games online through its website and app. The catalogue ranges across books, magazines, DVDs, CDs, toys, and games, with customer reviews, gift cards, and membership benefits. To sell on Barnes & Noble, apply for a vendor account and meet their criteria.

AliExpress

AliExpress connects buyers and sellers around the world, listing millions of products across many categories, including toys and games. Shoppers come for low prices, wide selection, and global shipping. To sell on AliExpress, create a seller account and verify your identity and business information.

Marktplaats

Marktplaats is the largest online classifieds platform in its market, where users buy and sell new or used items across many categories, including toys and games. It is popular with bargain hunters and collectors looking for rare or vintage items. To sell on Marktplaats, create an account and post your ads for free or with extra paid features.

How do you choose the right marketplaces for toys and games?

Start with where your buyers are and what they expect to find. General marketplaces such as Amazon, eBay, Bol.com, Walmart, and AliExpress give you the broadest reach, while specialists such as Intertoys, Smyths Toys, Spellenrijk, and Lobbes put your products in front of shoppers who came specifically for toys and games. If your range leans technical, Conrad and Coolblue carry STEM and technology related toys, and if you sell handmade or vintage pieces, Etsy and the classifieds platforms Marktplaats and Speurders are a natural fit. Match the platform's category focus and country coverage to your catalogue rather than listing everywhere at once.

What do you need to start selling on these marketplaces?

In almost every case you need a seller or vendor account, products that meet the platform's standards, and listings with clear photos and accurate descriptions. Open marketplaces like Amazon, eBay, AliExpress, and Cdiscount let you register and list fairly directly, while retailer marketplaces such as Carrefour, Otto, El Corte Inglés, and the specialist toy shops ask you to apply for a vendor account and be approved first. Plan for the practical work that follows, including keeping stock levels accurate across channels, fulfilling orders on time, and managing pricing, since each marketplace has its own rules and fees.

How e-tailize helps you sell on more of these marketplaces

We connect you to marketplaces you cannot easily reach on your own, then manage your listings, inventory, orders, and advertising from one place. The simplest way to start is a free marketplace scan: we look at where you sell today and where your toys and games could reach new buyers. Your existing marketplaces stay free, and you only pay once we open a new marketplace for you and it actually works. If that sounds useful, start a chat with us and we will take it from there.