Selling on Kleertjes.com.
Kleertjes.com is the biggest kids fashion destination in the Benelux, and its partner platform admits sellers one by one instead of by form. Once Kleertjes.com says yes, e-tailize runs catalogue, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Partner account linked
- Kids catalogue imported
- EAN, size, colour and season checked
- Stock and orders in sync
- Offers live on Kleertjes.com
How do you start selling on Kleertjes.com?
Third party ranges reach Kleertjes.com through Kleertjes & Co, its partner platform, and a shop lists only after registration and a signed cooperation agreement. No button skips that. Apply yourself, they review. Stuck? Expansion does it for you. Once the account lives, catalogue, stock and orders run from one place.
Kleertjes.com at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Households in the Netherlands and BelgiumOne Dutch language storefront for both countries, for parents buying ages 0 to 16. |
|---|---|
| Access | A partner platform you are admitted to, not one you joinKleertjes & Co works with a hand picked group of shops under a cooperation agreement. Kleertjes & Co decides who joins. |
| Fixed contribution | EUR 39,95 per month per partnerThe fixed monthly amount published when the partner platform launched. |
| Commission | 15 percent of the total sales amount on clothing and shoesCalculated over the amount including VAT and shipping. Toys run on a separate model with no published rate. |
| Fulfilment | You keep the stock and ship the order yourselfKleertjes.com answers most customer questions and forwards the rest. Every partner gets its own brand page. |
| Service rules | Free returns for 30 days, 6 months warranty, 99 percent on the promised dateParents order sizes in threes and send two back, so returns capacity is part of the plan. |
| Product data | EAN per item plus a structured kids feedTitle, brand, category, gender, colour, size, season and an image URL per article. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Kleertjes.com with e-tailize.
Parents who arrived to buy
Nobody browses a childrenswear shop by accident. The traffic already wants a size, a season and a price, which shortens the road to a first order.
A gate is not a wall
Admission runs on introduction and a cooperation agreement.
One group, two big storefronts
Kleertjes.com sits inside Wehkamp Retail Group, whose acquisition Omoda Brands completed in July 2026. A brand that lands well here is talking to a larger house.
Sizes and seasons handled once
Every article needs its own barcode, colour, size and season. The software structures that in your catalogue once, then keeps it correct on every channel you add later.
Rules you can actually hold
Free returns, six months warranty and near perfect delivery are conditions, not ambitions. We test your fulfilment against them before you go live.
Never waiting on one gate
While the introduction runs, 200+ other marketplaces and integrations are reachable from the identical catalogue. No brand of ours waits on a single answer.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Kleertjes.com reviews. Or Expansion prepares and submits your application. Kleertjes.com decides.
✓Range reviewed✓Application submitted✓Kleertjes.com decides - 2
Sign and connect
After the cooperation agreement is in place, we link the partner account and the order flow within minutes.
✓Agreement signed✓Account linked✓Connection tested - 3
Build the kids feed
Import your articles and the software fills EAN, brand, gender, colour, size, season and imagery.
✓Barcodes complete✓Variants mapped✓Images approved - 4
Go live and ship
Publish the offers, pick and pack from your own warehouse, keep stock aligned everywhere.
✓Offers live✓Stock aligned✓Returns tracked - 5
Widen from the same base
Read what sells per size and season, then open the next marketplace.
✓Dashboard set up✓Winners spotted✓Next channel opened
Sell almost anything. Almost.
What Kleertjes.com carries
The storefront covers everything a parent buys for a child, from newborn to teenager.
What the gate checks
Ranges with nothing to do with children do not belong here. The rest is preparation: the agreement, complete barcodes, clean size data, a service level that survives December.
Questions sellers ask about Kleertjes.com.
What does selling on Kleertjes.com cost?
Partners pay a fixed EUR 39,95 per month plus commission, published at 15 percent of the sales amount including VAT and shipping for clothing and shoes. On a EUR 60 order that is EUR 9, so forty such orders cost EUR 399,95 in channel fees. Toys run on a separate model.
Can any shop start selling there?
Apply yourself, they review. Stuck? Expansion does it for you. Kleertjes & Co works with a selected group of partners, and you list only after registration and a cooperation agreement. We handle that introduction ourselves.
Which countries does Kleertjes.com reach?
The Netherlands and Belgium, served from one Dutch language storefront. That makes it a focused first step for a kids brand entering the Benelux, and it pairs neatly with the other Dutch channels you run.
Do I need EAN codes for every article?
Yes. Barcodes are required to list, so each size and colour combination needs its own. The feed also expects title, brand, category, gender, colour, size, season and an image URL, filled from your catalogue.
Who handles customer service and returns?
Kleertjes.com answers most customer questions and passes on what it cannot. You ship the orders and take back the returns, with free returns for 30 days and 6 months warranty as conditions.
Who owns Kleertjes.com?
It became part of Wehkamp after the competition authority cleared that deal in August 2021, and in July 2026 Omoda Brands completed its acquisition of Wehkamp Retail Group. The kids platform now sits beside a much broader Dutch storefront.
What if they do not take my brand yet?
We do not guarantee entry, and no honest partner would. Free: the exploration call and the list of marketplaces that fit you, each linked to its page. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
Kleertjes.com's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. The channel itself charges a fixed monthly amount plus commission.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Entry is never guaranteed, by us or by anyone. Free: the exploration call and the list of marketplaces that fit you, each linked to its page. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
