Selling on Praxis Marketplace.
Praxis is the Dutch home improvement chain of Maxeda, and since February 2023 its webshop and app also carry a Mirakl marketplace. e-tailize knows what a Dutch DIY aisle measures a range on, then runs catalogue, translation, stock and orders.
- Range measured against the aisles
- Catalogue loaded into the PIM
- Dutch copy written per item
- Timber and safety proof attached
- Stock and orders in sync
How do you start selling on Praxis Marketplace?
Maxeda runs one marketplace across Praxis in the Netherlands and Brico in Belgium, so a range is built for both storefronts at once. It expects a professional DIY or garden assortment, complete product data, Dutch copy and evidence that production and timber follow its policies. e-tailize prepares and presents your case, then keeps catalogue, stock and orders moving.
Praxis Marketplace at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Dutch buyers on Praxis.nl, with Belgium and Luxembourg alongsideOne Maxeda marketplace, live since February 2023 inside the site and app. |
|---|---|
| Subscription | EUR 66 per month excluding VATNo setup cost, and it covers the Dutch and the Belgian storefront together. |
| Commission | 7% to 17% per item soldThe band follows the category; no per category percentage is published. |
| Assortment | Inside the Maxeda categories for DIY and garden |
| Fulfilment | You ship, you carry service and returnsAccepted orders leave within 30 days unless a longer term is agreed, and the risk stays yours. |
| Buyer promise | 30 days to change their mind, 90 days for Praxis Plus membersThe same seller terms apply to every partner. |
| Compliance | A social compliance declaration plus the Maxeda wood policyProduction in risk countries needs third party proof (BSCI); timber follows FSC or PEFC. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first, cancel any month. |
Six reasons to pair Praxis Marketplace with e-tailize.
One monthly fee, buyers on both sides of the border
Praxis and Brico run off one Maxeda platform, so the subscription reaches Dutch, Belgian and Luxembourg shoppers at once.
Dutch copy that a builder recognises
Titles and specifications are written for Dutch buyers, not machine translated, and Belgium needs French beside them.
The compliance file ready before it is asked for
Timber certification and social compliance evidence hang on the product record, so the file is complete, not scattered.
Your listing sits inside a project, not a search box
Shoppers arrive mid renovation, with a kitchen or a bathroom in mind. Content answering that project question outsells a bare title.
You answer the buyer, and that has to hold
The sale is a contract between you and the shopper. Orders, tracking and returns therefore run through one screen.
The same base opens the next 200+
Attributes, imagery and compliance built for Maxeda start the next channel. Adding one becomes a decision, not a rebuild.
Five steps, one connected channel.
- 1
We weigh your range and put it forward
We look at what this Dutch aisle sells, pick the products that belong and tell your story in its language.
✓Range reviewed✓Category fit tested✓Case presented - 2
Your catalogue lands in the PIM
Products, variants, photography and prices arrive once and feed everything after.
✓Products imported✓Images checked✓Variants validated - 3
Dutch copy and the mandatory fields
Every line is written for a Dutch shopper and mapped onto the Maxeda category tree, with the proof attached.
✓Copy written✓Attributes mapped✓Proof documents added - 4
Live, with the orders coming in
Listings publish, stock stays level with your other channels, orders route to your warehouse.
✓Listings live✓Stock in sync✓Orders routed - 5
Read the numbers, pick the next move
The dashboard shows what sells and what it earns, so the next channel rests on evidence.
✓Dashboard live✓Margin reviewed✓Next channel picked
Sell almost anything. Almost.
What belongs in the Praxis aisles
The category tree is renovation from front door to back garden: tools, building materials, timber and doors, tiles, paint, bathroom and sanitary ware, kitchens, lighting, smart home, heating, hardware and outdoor living.
What you settle first
A product outside the Maxeda categories for DIY and garden has nowhere to sit, and neither does an article with thin paperwork. Everything meets the law of its country of sale.
Questions sellers ask about Praxis Marketplace.
What does selling on Praxis Marketplace cost?
Praxis publishes no rate card, but two integration platforms that connect the channel report the same model: no setup cost, EUR 66 per month excluding VAT for Praxis and Brico together, plus 7% to 17% commission per item sold depending on the category. On a EUR 100 article that is EUR 7 to EUR 17 to Maxeda, on top of the monthly amount. The e-tailize program sits alongside, from EUR 249 per month.
Does my range go onto Brico as well?
Yes. Praxis and the Belgian and Luxembourg storefronts sit on one Maxeda marketplace, and partners list on both sides. Hence the shared monthly amount, and hence French copy beside your Dutch.
Who ships the order and who answers the buyer?
You do. The purchase is a contract between the shopper and you, not with Praxis, and partners take end responsibility for order management, customer service and product information. Accepted orders go out within 30 days unless a longer term is agreed, and damage or loss stays your risk.
How long does a Praxis buyer have to return an item?
Thirty days as standard, ninety days for shoppers with a free Praxis Plus account. That applies to every partner, so returns belong in your margin calculation from day one.
What evidence does Maxeda ask for around sustainability?
Products meet the law of the country of sale and fall inside the Maxeda categories for DIY and garden. Where production happens in risk countries, Maxeda asks a third party declaration on social compliance, in practice BSCI. Timber follows their wood policy, certified FSC or PEFC, with reduced packaging.
Can e-tailize get my brand onto Praxis?
Whether your range belongs here, and whether the volume justifies the work, is exactly what the free exploration call is for. We know what this channel looks for and present your products in those terms, and we say honestly what we think. Our fee follows the new revenue.
Praxis Marketplace's setup, in plain English.
Praxis and every other channel sit inside one e-tailize program. You pay along with the marketplace revenue we build together, never per product. Maxeda charges its monthly amount plus commission per sale.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Praxis.
Book a free exploration call and see what your range could do on the Maxeda marketplace, in the Netherlands and Belgium at once. Our fee follows the new revenue we create together, and 200+ marketplaces come from the same base.
