Selling on The Phone House.
The Phone House is the phone specialist of the Dutch high street: smartphones, sim only, prepaid, refurbished devices and accessories under one roof. e-tailize presents your brand here, then runs catalogue, translation, listing quality, stock and orders from one screen.
- Catalogue loaded into the PIM
- GTIN and specification gaps flagged
- Compatibility and device fit mapped
- Copy translated and polished
- Stock, prices and orders in sync
How do you start selling on The Phone House?
Start with the catalogue. Phone House sells phones, plans and everything around them, so an accessory needs a clean GTIN, a complete spec sheet and images that hold up next to Apple and Samsung. e-tailize builds that base once, presents your brand to the channel, then keeps listings, stock and orders in sync. Whether your range belongs here is what the free exploration call answers.
The Phone House at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Netherlands, stores alongside the online shopSelling phones in this market since 1998, part of Relevant Holdings since 2015. |
|---|---|
| Range | Smartphones, sim only, prepaid, refurbished, internet and television, accessoriesEvery large Dutch network is on the shelf: KPN, Vodafone, Odido, Lebara and Ben. |
| Store network | More than 40 stores next to the web shopAdvice, repairs, data transfer and trade in run through those stores. |
| Third party listings | The Spanish shop of the brand lists outside sellers next to its own rangeThat marketplace started at the end of 2018 and the seller tooling runs on Mirakl. |
| Seller standards | Product quality, price, delivery speed and logistics are all measuredPayouts run twice a month, with a commission per sale deducted. |
| Product data | Full specifications required for articles the catalogue does not know yetConnector vendors confirm it: missing specs block an article before any shopper sees it. |
| Integration | Catalogue, stock, orders and tracking managed by e-tailize |
| Program | From €249 per month, the fee follows your new marketplace revenueFree exploration call first and cancel any month. |
Six reasons to pair The Phone House with e-tailize.
A shop built around one category
Nobody lands here by accident. The visitor is already buying a device or the kit around it, a short road to a sale.
Specifications decide the sale here
Cases, chargers and audio compete on numbers: device fit, wattage, connector. e-tailize fills every attribute and keeps it identical everywhere.
Local text without a translation project
Listings go in translated and improved, so the copy reads as written for this audience, not pasted from a supplier feed.
One live stock figure everywhere
Retail channels punish overselling harder than they reward volume. One number flows to every connected shop, so a sale here lowers stock there.
No second inbox to watch
Orders arrive in the same flow as your other channels, and shipment plus tracking code travel back on their own.
One base, 200+ marketplaces
Catalogue work done for a specialist is what the next channel wants. Expansion becomes a decision instead of a project.
Five steps. ~ From call to first order.
- 1
We build and present your case
We put your range in the terms this channel cares about: assortment, pricing, delivery promise and the brands beside you.
✓Range reviewed✓Commercial case written✓Brand presented - 2
Your catalogue moves into the PIM
Products, images and attributes land in one place, the source for this channel and the next.
✓Products imported✓GTIN checked✓Images validated - 3
Content made ready for the category
We complete the specifications a phone specialist expects and translate the copy locally.
✓Attributes complete✓Device fit mapped✓Copy translated - 4
Listings go live and orders flow
Prices, stock and orders run through one screen, with shipment and tracking pushed back per order.
✓Listings published✓Stock in sync✓Orders routed - 5
Measure, then take the next channel
You see per channel what sells and what it leaves you. The same base opens the next marketplace.
✓Results measured✓Margin reviewed✓Next channel chosen
Sell almost anything. Almost.
What fits a phone specialist
The range is built around the device and everything a buyer adds to it, where a focused brand has the clearest run.
What gets tested first
A specialist is strict on the things a shopper complains about later. Get these right first.
Questions sellers ask about The Phone House.
What does selling on The Phone House cost?
No public rate card is verifiable, so this page quotes no percentage and no fixed fee. The documented part is the model: a commission per sale is deducted and payouts run twice a month. We will not invent the rest. Our own side is plain: from €249 per month, with the fee following the new revenue.
Do I need a GTIN or EAN for my products?
Yes, plan on it. A phone specialist matches an article to a device and a brand, and an unrecognised article needs its full specification set first. In the e-tailize PIM those codes, attributes and images live in one record and travel to every channel you connect.
Which products actually belong on this channel?
Phones and the world around them: cases, screen protection, chargers and cables, audio, smartwatches, tablets, connectivity and smart home. A brand with proper device fit data has the easiest story here. Anything outside the category stays a hard sell.
Who ships the order and answers the customer?
You stay the merchant behind your own products, so you ship and you answer for what you sold. Delivery speed and logistics quality are measured, which is why e-tailize pushes order, shipment and tracking code back instead of leaving you in a portal.
How long before my products are live here?
The catalogue work is the honest bottleneck. Connecting and importing takes minutes, filling missing specifications and translating a range takes longer, and any retailer runs its own checks first. We tell you upfront which of the three costs you time.
Why work through e-tailize instead of arranging it myself?
Two different jobs hide in that question. Getting a brand in front of a channel takes contacts and a story. Keeping a channel healthy takes software for catalogue, translation, listing quality, stock and orders. We do both, and the same base then opens 200+ other marketplaces.
The Phone House's setup, in plain English.
One e-tailize program covers this channel and every other one you connect. You pay along with the new marketplace revenue we build together, not per product and not per listing. What the channel deducts per sale settles separately.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get you on
The Phone House.
Book a free exploration call and we go through your range channel by channel: where the potential is real and what it could earn. The fee follows the new revenue we create together. And after this one? Another 200+ marketplaces from the same base.
