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Top 25 Marketplaces to Sell Books

Books are one of the most popular products to sell online, as they are easy to ship, have a long shelf life, and appeal to a wide range of customers. 

In this article, we will explore 25+ of the most popular and profitable marketplaces to sell books online. Whether you want to sell ebooks, print books, or audiobooks, there is a platform for you. We will also share some tips on how to optimise your listings, reach more readers, and increase your sales.

Click here to view all the integrations e-tailize supports for Books.

1. Amazon

Amazon is the undisputed leader of online book sales, with over 50% of the global market share. Amazon offers various options for selling books online, such as Kindle Direct Publishing (KDP), Amazon Advantage, Amazon Marketplace, and Amazon Advertising. KDP allows you to self-publish your ebooks and print books for free and earn up to 70% royalties. Amazon Advantage is a consignment program that lets you sell your books to Amazon at a wholesale price and get paid when they sell. Amazon Marketplace is a platform where you can sell your books directly to customers and set your own prices. Amazon Advertising is a service that helps you promote your books to millions of Amazon shoppers using pay-per-click ads.

Tips for selling on Amazon

2. eBay

eBay is the second largest online marketplace, with nearly 300 million visits per month in the UK. It is a global platform that connects buyers and sellers of various products, including books. eBay is known for its auction format, where you can bid on rare and collectible books, but it also offers fixed-price listings, where you can buy and sell books at a set price. eBay has a diverse and active community of buyers and sellers, a user-friendly interface, and a feedback system that helps you build your reputation and trust.

3. Etsy

Etsy is the third largest online marketplace, with over 36 million visits per month in the UK. It is a global platform that specialises in handmade, vintage, and creative goods, including books. Etsy is a great place to sell books that are unique, artistic, or personalised, such as journals, planners, notebooks, scrapbooks, photo albums, or custom-made books. Etsy has a loyal and passionate customer base, a supportive and friendly seller community, and a creative and inspiring atmosphere.

4. Wayfair

Wayfair is the fourth largest online marketplace, with over 24 million visits per month in the UK. It is a North American platform that focuses on home and garden products, including books. Wayfair is a good place to sell books that are related to home improvement, interior design, gardening, or cooking, as well as books that can be used as decorative items, such as coffee table books, art books, or vintage books. Wayfair has a large and growing customer base, a professional and reliable delivery service, and a high-quality and curated selection of products.

5. Casa del Libro

Casa del Libro is a Spanish online bookstore that sells books, ebooks, audiobooks, and other cultural products. It is one of the leading book retailers in Spain, with more than 40 physical stores and a loyal customer base. By selling your books on Casa del Libro, you can tap into the Spanish-speaking market and benefit from its reputation and expertise in the book industry.

Tips for selling on Casa del Libro

6. IBS.IT

IBS.IT is an Italian online marketplace that sells books, music, movies, games, and electronics. It is part of the Mondadori Group, the largest publishing company in Italy. By selling your books on IBS.IT, you can access the Italian market and leverage the trust and recognition of the Mondadori brand. You can also take advantage of the various features and services that IBS.IT offers, such as free shipping, discounts, loyalty programs, and customer reviews.

Tips for selling on IBS.IT

Gain valuable insights, and boost your sales! Join our marketplace community to connect with fellow sellers.

7. Fnac 

Fnac is a French retail chain that sells cultural and electronic products, including books, CDs, DVDs, games, and computers. It has more than 4,000 retailers and 36 million active customers on its marketplaces as of 2022. By selling your books on Fnac, you can reach a wide and engaged audience of culture lovers and enthusiasts. You can also participate in Fnac’s events and forums, where you can interact with authors, celebrities, and customers.

Tips for selling on Fnac

8. OnBuy

OnBuy is the largest online marketplace in the UK, with over 8 million visits per month². It is a British platform that offers a wide range of products, including books. OnBuy is a new and fast-growing marketplace that aims to be a fair and transparent alternative to Amazon and eBay. OnBuy has a competitive and attractive pricing strategy, a low and simple fee structure, and a partnership with PayPal that ensures security and trust.

9. ManoMano

ManoMano is the one of the largest online marketplace in the UK, with over 4 million visits per month. It is a European platform that specialises in DIY, home improvement, and gardening products, including books. ManoMano is a good place to sell books that are related to DIY, home improvement, or gardening, such as guides, manuals, tutorials, or magazines. ManoMano has a niche and targeted customer base, a dedicated and expert seller support team, and a strong and growing presence in Europe.

10. TheMarket

TheMarket is a New Zealand online marketplace that sells a variety of products from local and international brands, including books, clothing, beauty, home, and sports. It aims to provide a curated and convenient shopping experience for Kiwi consumers. By selling your books on TheMarket, you can access the New Zealand market and benefit from its features and benefits, such as free shipping, free returns, price match guarantee, and customer support.

Tips for selling on TheMarket

11. The Irish Store

The Irish Store is an online marketplace that sells Irish products, including books, clothing, jewellery, food, and gifts. It is dedicated to promoting and preserving Irish heritage and culture around the world. By selling your books on The Irish Store, you can target the Irish diaspora and anyone who is interested in Irish history, literature, and art. You can also enjoy the advantages of its fast and reliable delivery, secure payment, and customer satisfaction.

Tips for selling on The Irish Store

12. Gumroad

Gumroad is a creative and flexible ebook platform that allows you to sell your ebooks directly to your customers. Gumroad allows you to sell your ebooks through Gumroad Store, a free and easy-to-use self-publishing platform. You can upload your ebooks, set your prices, and many other features.

13. notonthehighstreet

notonthehighstreet is largest online marketplace, with over 4 million visits per month in the UK. It is a British platform that showcases handmade, personalised, and unique products, including books. notonthehighstreet is a great place to sell books that are original, creative, or custom-made, such as journals, planners, notebooks, scrapbooks, photo albums, or bespoke books. notonthehighstreet has a loyal and passionate customer base, a supportive and friendly seller community, and a creative and inspiring atmosphere.

14. AbeBooks

AbeBooks is the largest online marketplace, with over 3 million visits per month in the UK. It is a global platform that specialises in rare, used, and out-of-print books, as well as collectibles, art, and ephemera. AbeBooks is a great place to sell books that are hard to find, valuable, or antique, such as first editions, signed copies, or illustrated books. AbeBooks has a niche and knowledgeable customer base, a secure and easy payment system, and a comprehensive and searchable catalogue.

15. Waterstones Marketplace

Waterstones Marketplace is the largest online marketplace, with over 2 million visits per month in the UK. It is a British platform that is powered by Alibris, a global network of independent booksellers. Waterstones Marketplace offers a wide range of books, from new to used, from fiction to nonfiction, from popular to obscure. Waterstones Marketplace has a loyal and avid customer base, a trusted and reputable brand name, and a partnership with Alibris that ensures quality and reliability.

16. Apple Books

Apple Books is the largest ebook retailer in the world, with over 25% of the global market share⁶. Apple Books allows you to sell your ebooks to millions of iPhone, iPad, and Mac users through the iTunes Store. You can use Apple Books Connect to upload your ebooks, set your prices, and track your sales. You can also use Apple Books Partner Program to access marketing tools, promotional opportunities, and editorial support. Apple Books pays you 70% royalties for every sale, regardless of the price or country.

17. Kobo

Kobo is a global ebook platform that reaches over 190 countries and has over 30 million users. Kobo allows you to sell your ebooks through Kobo Writing Life, a free and easy-to-use self-publishing portal. You can upload your ebooks, set your prices, and choose your distribution options. You can also access Kobo Plus, a subscription service that pays you based on the number of pages read by subscribers. Kobo pays you up to 70% royalties for every sale, depending on the price and country.

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18. Barnes & Noble

Barnes & Noble is the largest bookstore chain in the US, with over 600 stores and a strong online presence. Barnes & Noble allows you to sell your ebooks and print books through Nook Press, a free and easy-to-use self-publishing platform. You can upload your ebooks, set your prices, and choose your distribution options. You can also access Nook First Look, a program that showcases new and upcoming titles to Nook readers. Barnes & Noble pays you up to 65% royalties for ebooks and up to 55% royalties for print books, depending on the price and format.

19. Smashwords

Smashwords is the world’s largest distributor of indie ebooks, with over 500,000 titles and over 140,000 authors. Smashwords allows you to sell your ebooks through Smashwords Direct, a free and easy-to-use self-publishing platform. You can upload your ebooks, set your prices, and choose your distribution options. You can also access Smashwords Marketing, a service that helps you reach more readers with coupons, preorders, and alerts. Smashwords pays you up to 80% royalties for sales on Smashwords.com and up to 60% royalties for sales on other retailers, depending on the price and channel.

20. Lulu

Lulu is a leading print-on-demand platform that allows you to sell your print books and ebooks to over 150 countries. Lulu allows you to sell your books through Lulu xPress, a free and easy-to-use self-publishing platform. You can upload your books, set your prices, and choose your distribution options. You can also access Lulu Services, a service that offers professional editing, design, and marketing assistance. Lulu pays you 80% of the revenue for print books and 90% of the revenue for ebooks, after deducting the production and distribution costs.

21. IngramSpark

IngramSpark is a premium print-on-demand and ebook distribution platform that allows you to sell your books to over 40,000 retailers and libraries worldwide. IngramSpark allows you to sell your books through IngramSpark Publisher, a self-publishing platform that charges a one-time setup fee of $49 for print and ebook or $25 for ebook only. You can upload your books, set your prices, and choose your distribution options. You can also access IngramSpark Resources, a service that offers educational webinars, podcasts, and guides. IngramSpark pays you 40% of the list price for print books and 45% of the list price for ebooks, after deducting the production and distribution costs.

22. Blurb

Blurb is a creative print-on-demand and ebook platform that allows you to sell your books to over 100 countries. Blurb allows you to sell your books through Blurb Bookstore, a self-publishing platform that offers free and easy-to-use book-making tools. You can upload your books, set your prices, and choose your distribution options. You can also access Blurb Services, a service that offers professional editing, design, and marketing assistance. Blurb pays you 100% of the profit for sales on Blurb.com and 80% of the profit for sales on other retailers, after deducting the production and distribution costs.

23. Scribd

Scribd is a global subscription service that allows you to sell your ebooks and audiobooks to over 80 million readers. Scribd allows you to sell your books through Scribd Publisher, a self-publishing platform that offers free and easy-to-use uploading tools. You can upload your books, set your prices, and choose your distribution options. You can also access Scribd Insights, a service that offers analytics and feedback on your books. Scribd pays you based on the number of pages read or minutes listened by subscribers, depending on the format and country.

24. Draft2Digital

Draft2Digital is a popular ebook distribution platform that allows you to sell your ebooks to over 50 retailers and libraries worldwide. Draft2Digital allows you to sell your ebooks through Draft2Digital Publisher, a free and easy-to-use self-publishing platform. You can upload your ebooks, set your prices, and choose your distribution options. You can also access Draft2Digital Tools, a service that offers formatting, conversion, and promotion tools. Draft2Digital pays you up to 80% of the net royalties for every sale, after deducting the retailer’s commission and payment processing fees.

25. BookBaby

BookBaby is a comprehensive print-on-demand and ebook platform that allows you to sell your books to over 170 countries. BookBaby allows you to sell your books through BookBaby Publisher, a self-publishing platform that charges a one-time setup fee of $299 for print and ebook or $99 for ebook only. You can upload your books, set your prices, and choose your distribution options. You can also access BookBaby Services, a service that offers professional editing, design, and marketing assistance. BookBaby pays you 100% of the net royalties for every sale, after deducting the production and distribution costs.

26. Payhip

Payhip is a simple and elegant ebook platform that allows you to sell your ebooks directly to your customers. Payhip allows you to sell your ebooks through Payhip Store, a free and easy-to-use self-publishing platform. You can upload your ebooks, set your prices, and choose your payment options. You can also access Payhip Marketing, a service that offers email marketing, affiliate marketing, and social media marketing tools. Payhip pays you 95% of the revenue for every sale, after deducting the payment processing fees.

27. Google Play Books

Google Play Books is a global ebook platform that reaches over 75 countries and has over 2 billion monthly active users. Google Play Books allows you to sell your ebooks through Google Play Books Partner Center, a free and easy-to-use self-publishing portal. You can upload your ebooks, set your prices, and choose your distribution options. You can also access Google Play Books Promotions, a service that helps you boost your visibility and sales with featured placements, discounts, and bundles. Google Play Books pays you up to 70% royalties for every sale, depending on the price and country.

Gain valuable insights, and boost your sales! Join our marketplace community to connect with fellow sellers.

Why e-tailize is the Best for Selling on These Marketplaces 

If you want to sell on these marketplaces for books more efficiently and effectively, you need a solution that can help you with integration, analysis, and advertising. That’s where e-tailize comes in. e-tailize offers three main modules:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfilment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces for books.

Need more information?

Contact me!

Ricardo Rubino

Sources:

  1. e-tailize | Improved analysis & efficient advertising for marketplaces. https://e-tailize.com/.
  2. Features | e-tailize. https://e-tailize.com/feature/.
  3. Integrate with Shopify | e-tailize. https://e-tailize.com/integrations/integrate-with-shopify/.
  4. 10 Best Platforms To Sell Ebooks In 2023 – Blogging Wizard. https://bloggingwizard.com/platforms-to-sell-ebooks/.
  5. 25 Best Marketplaces To Sell Online – SellerGeni. https://blog.sellergeni.com/best-marketplaces-to-sell-online/.
  6. Where To Sell Your eBooks Online: 9 Platforms To Try In 2023. https://www.fabriziovanmarciano.com/where-to-sell-your-ebooks/.
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