Top 25 Marketplaces to Sell Books
The best marketplaces for selling books online combine large reading audiences with formats that match what you sell, whether that is print, ebooks, or audiobooks. The biggest general destinations are Amazon and eBay, while platforms such as AbeBooks and Waterstones Marketplace focus on used and collectible titles, and Kobo, Apple Books, and Google Play Books dominate ebook sales. To sell on most of them you create a seller or publisher account, list your titles with accurate metadata, set your prices, and handle fulfilment or distribution. Below you will find the marketplaces worth knowing, grouped by what each one does best, followed by guidance on choosing channels and listing well.
Marketplaces for selling books online
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Amazon
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Amazon is the largest single destination for book sales and the natural starting point for most sellers. It gives you several routes depending on what you publish: Kindle Direct Publishing lets you self publish ebooks and print on demand titles and earn royalties up to 70 percent, Amazon Advantage works as a consignment program for supplying physical stock, and the wider Amazon Marketplace lets you sell directly to customers at your own prices. Amazon Advertising sits alongside these to promote titles with pay per click ads.
eBay
One of the largest general marketplaces, eBay suits both everyday and collectible books. Its roots are in auctions, which makes it a strong home for rare and out of print editions, but most listings now run at fixed prices. A long established buyer and seller community plus a feedback system that helps you build trust make it a dependable second channel alongside Amazon.
Etsy
Etsy is the place for books that are handmade, vintage, or personalised. Think journals, planners, notebooks, scrapbooks, photo albums, and custom made books rather than mass market titles. The audience comes specifically for creative and original goods, so unique work tends to find its readers here.
Wayfair
Best known for home and garden goods, Wayfair is a North American platform that also carries books, and it works well for titles tied to its core categories: home improvement, interior design, gardening, and cooking. It is also a fit for decorative books such as coffee table volumes, art books, and vintage editions that double as objects.
Casa del Libro
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If you want reach into the Spanish speaking market, Casa del Libro is a leading Spanish online bookstore selling books, ebooks, audiobooks, and other cultural products. It is backed by a network of physical stores and a loyal customer base, so listing here lets you benefit from an established name in the Spanish book trade.
IBS.IT
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IBS.IT is an Italian marketplace selling books, music, films, games, and electronics, and it is part of the Mondadori Group, one of the largest publishers in Italy. Selling here gives you access to Italian readers and the recognition of the Mondadori name, along with features such as shipping options, discounts, loyalty programs, and customer reviews.
Fnac
Learn how to start selling on Fnac with e-tailize.
Fnac is a French retailer of cultural and electronic products, including books, CDs, DVDs, games, and computers, with a large base of active customers across its marketplaces. It reaches an engaged audience of culture enthusiasts, and the brand runs events and forums that connect authors, well known figures, and readers.
OnBuy
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OnBuy is a fast growing British marketplace that positions itself as a fairer, more transparent alternative to the largest players. It carries a wide range of products, books among them, with a simple fee structure and a payment setup built around PayPal for security. If you sell in the United Kingdom, it is a useful channel to add.
ManoMano
ManoMano is a European marketplace specialising in DIY, home improvement, and gardening, so it suits books that match those themes: guides, manuals, tutorials, and magazines. The customer base is niche and targeted, and seller support is geared toward sellers who know their category well.
TheMarket
Learn how to start selling on TheMarket with e-tailize.
For reach into New Zealand, TheMarket is a curated online marketplace carrying products from local and international brands across books, clothing, beauty, home, and sport. It is built around a convenient shopping experience for New Zealand consumers, with features such as shipping, returns, a price match guarantee, and customer support.
The Irish Store
Learn how to start selling on The Irish Store with e-tailize.
The Irish Store sells Irish products, including books, clothing, jewellery, food, and gifts, with a focus on promoting Irish heritage and culture worldwide. It is a strong fit for titles on Irish history, literature, and art, reaching both the Irish diaspora and anyone drawn to Irish culture.
Gumroad
Gumroad is a flexible platform for selling ebooks directly to your own customers. Through the Gumroad store you can upload your files, set your prices, and manage sales yourself, which makes it well suited to creators who already have an audience to sell to.
notonthehighstreet
notonthehighstreet is a British marketplace showcasing handmade, personalised, and unique products, books included. Like Etsy, it favours original or custom made titles such as journals, planners, notebooks, scrapbooks, photo albums, and bespoke books, and it draws a customer base that comes looking for exactly that.
AbeBooks
AbeBooks specialises in rare, used, and out of print books, alongside collectibles, art, and ephemera. It is the marketplace to reach when you sell hard to find or valuable titles such as first editions, signed copies, or illustrated books. The audience is knowledgeable, the payment system is secure, and the catalogue is fully searchable.
Waterstones Marketplace
Waterstones Marketplace is a British platform powered by Alibris, a global network of independent booksellers. It carries a broad range of books from new to used and from popular to obscure, across fiction and nonfiction. The trusted Waterstones name and the Alibris partnership give buyers confidence in quality and reliability.
Apple Books
Apple Books is one of the largest ebook retailers in the world, reaching readers across iPhone, iPad, and Mac. You publish through Apple Books Connect to upload titles, set prices, and track sales, and the Apple Books Partner Program adds marketing tools, promotional opportunities, and editorial support. Apple pays 70 percent royalties on sales.
Kobo
Kobo is a global ebook platform reaching more than 190 countries with a large user base. You sell through Kobo Writing Life, a free self publishing portal where you upload ebooks, set prices, and choose distribution options. Kobo Plus, its subscription service, pays based on pages read by subscribers, and royalties run up to 70 percent depending on price and country.
Barnes & Noble
Barnes & Noble is the largest bookstore chain in the United States, with a strong online presence to match its stores. You can sell ebooks and print books through Nook Press, set prices, and choose distribution, while Nook First Look highlights new and upcoming titles to Nook readers. Royalties run up to 65 percent for ebooks and up to 55 percent for print, depending on price and format.
Smashwords
Smashwords is one of the largest distributors of independent ebooks, with hundreds of thousands of titles from a wide community of authors. You publish through Smashwords Direct, set your prices, and pick distribution options, and Smashwords Marketing helps you reach readers with coupons, preorders, and alerts. Royalties reach up to 80 percent on Smashwords.com and up to 60 percent through other retailers.
Lulu
Lulu is a print on demand platform that lets you sell print books and ebooks to more than 150 countries. Through Lulu xPress you upload books, set prices, and choose distribution, while Lulu Services adds professional editing, design, and marketing help. Lulu pays 80 percent of revenue on print books and 90 percent on ebooks, after production and distribution costs.
IngramSpark
IngramSpark is a print on demand and ebook distribution platform with reach into tens of thousands of retailers and libraries worldwide. The IngramSpark publisher route charges a one time setup fee, and the platform offers educational webinars, podcasts, and guides through its resources. It pays 40 percent of list price for print books and 45 percent for ebooks, after production and distribution costs.
Blurb
Blurb is a creative print on demand and ebook platform reaching more than 100 countries, with free book making tools through the Blurb Bookstore. You upload books, set prices, and choose distribution, and Blurb Services adds professional editing, design, and marketing. Blurb pays 100 percent of profit on sales through Blurb.com and 80 percent through other retailers, after production and distribution costs.
Scribd
Scribd is a global subscription service for ebooks and audiobooks with a very large reader base. You publish through Scribd Publisher, upload titles, set prices, and choose distribution, while Scribd Insights provides analytics and feedback. Payment is based on pages read or minutes listened by subscribers, depending on format and country.
Draft2Digital
Draft2Digital is an ebook distribution platform that pushes your titles to dozens of retailers and libraries worldwide from one place. Through Draft2Digital Publisher you upload ebooks, set prices, and choose distribution, and its tools help with formatting, conversion, and promotion. It pays up to 80 percent of net royalties per sale, after retailer commission and payment processing fees.
BookBaby
BookBaby is a print on demand and ebook platform reaching more than 170 countries. The BookBaby publisher route charges a one time setup fee, and BookBaby Services offers professional editing, design, and marketing. It pays 100 percent of net royalties per sale, after production and distribution costs, which appeals to authors who want to keep the margin after costs.
Payhip
Payhip is a straightforward platform for selling ebooks directly to your customers through your own store. You upload files, set prices, and choose payment options, and Payhip Marketing adds email, affiliate, and social media tools. Payhip pays 95 percent of revenue per sale, after payment processing fees.
Google Play Books
Google Play Books is a global ebook platform reaching readers across a very large Android and web audience. You publish through the Google Play Books Partner Center, upload titles, set prices, and choose distribution, and its promotions help with featured placements, discounts, and bundles. Royalties run up to 70 percent per sale, depending on price and country.
How do you choose the right book marketplaces?
Start with your format and your readers, not the longest possible list of channels. If you sell ebooks, lead with Amazon Kindle Direct Publishing, Apple Books, Kobo, and Google Play Books, and use distributors such as Smashwords or Draft2Digital to reach many stores from one upload. If you publish print, print on demand platforms such as Lulu, IngramSpark, BookBaby, and Blurb get your titles into wide distribution without holding stock. For used, rare, and collectible books, AbeBooks and Waterstones Marketplace reach the right buyers. And for regional reach, the likes of Casa del Libro, IBS.IT, Fnac, OnBuy, TheMarket, and The Irish Store open specific markets.
How do you write listings that sell more books?
Accurate, complete metadata is what gets a book found and bought. Use the correct title, author, edition, ISBN, language, and condition, and write a description that matches what the buyer is searching for. Categorise carefully so your title appears in the right place, and price with the channel in mind, since royalty splits and fees differ from one platform to the next. On marketplaces with reviews and feedback, ship promptly and describe condition honestly, because seller reputation directly affects how often you sell.
Should you sell on more than one marketplace at once?
Yes, selling across several marketplaces widens your reach, but it also multiplies the work of managing listings, stock, and orders in different places. The practical answer is to centralise that work so adding a channel does not mean adding hours of manual effort. That is the gap we help close at e-tailize: we connect your catalogue, inventory, orders, and reporting across many marketplaces so you can run them from one place rather than logging into each one.
Frequently asked questions
- What is the best marketplace to sell books online?
- For most sellers it is Amazon, thanks to its scale and its options for both print and ebooks through Kindle Direct Publishing and the wider Marketplace. eBay is a strong second general channel, especially for collectible and out of print titles. The best choice still depends on your format and audience, so dedicated ebook stores or print on demand platforms may suit you better.
- Where can I sell ebooks instead of print books?
- The major ebook destinations are Apple Books, Kobo, and Google Play Books, alongside Amazon Kindle Direct Publishing. Distributors such as Smashwords and Draft2Digital let you publish once and reach many retailers and libraries, and platforms like Gumroad and Payhip let you sell ebooks directly to your own customers.
- Where should I sell rare, used, or collectible books?
- AbeBooks specialises in rare, used, and out of print books, plus collectibles and ephemera, and reaches a knowledgeable buyer base. Waterstones Marketplace, powered by Alibris, also carries used titles. eBay suits collectible editions as well, since its auction format works for first editions and signed copies.
- How do royalties differ between book marketplaces?
- They vary widely by platform and format. Several ebook channels such as Amazon, Apple Books, Kobo, and Google Play Books pay up to 70 percent. Self publishing platforms differ further: Smashwords reaches up to 80 percent on its own store, Payhip pays 95 percent of revenue after fees, while print on demand royalties on platforms like IngramSpark are based on list price after production costs.
- Can I sell the same book on multiple marketplaces?
- Yes, and selling across several channels widens your reach. The main challenge is keeping listings, stock, and orders consistent across platforms. Centralising that management from one system makes it practical to add channels without multiplying manual work.