Top 30 Marketplaces to Sell Groceries

Auchan

Learn how to start selling on Auchan with e-tailize.

A French multinational retail group with more than 3,000 stores across 17 countries, Auchan runs formats from hypermarkets and supermarkets to convenience stores and ecommerce. Customers can order groceries and non food items online and choose home delivery, click and collect, or drive through, and the group carries its own private label range.

Albert Heijn

Albert Heijn is a large grocery retailer in the Netherlands, with more than 1,000 stores across the country. Its catalogue covers fresh and frozen foods, household goods, and personal care products, and it carries an extensive private label range. The online platform supports home delivery, click and collect, or delivery bike, and shoppers can join the Bonus card loyalty programme.

Mercadona

Mercadona is a large grocery retailer in Spain, operating more than 1,600 stores nationwide. It sells fresh and frozen foods, household essentials, and pet supplies, with a strong emphasis on its own private label products. Customers can order online for home delivery or collection at a nearby store.

Coop

Coop is a Swiss cooperative of retail companies, with more than 2,000 stores in Switzerland and Italy. Formats range from hypermarkets and supermarkets to convenience stores and ecommerce. The online platform covers groceries and non food items with delivery options such as home delivery, click and collect, or drive through, and Coop carries its own private label products.

Sainsbury's

Sainsbury's is a major grocery retailer in the United Kingdom, with more than 1,400 stores across the country and a wide range that spans fresh and frozen foods, household goods, and clothing. It carries its own private label products and offers home delivery, click and collect, or a delivery pass subscription through its online platform.

Kruidvat Marketplace

Learn how to start selling on Kruidvat with e-tailize.

Kruidvat Marketplace is a platform for grocery and everyday essentials sellers in Europe. Its interface is built to help sellers showcase products and reach a broad audience, with marketing campaigns and promotions on the platform supporting visibility. It can suit sellers looking to widen their grocery presence in the region.

REWE

REWE is a German based retail group with more than 10,000 stores across 22 countries, running formats from supermarkets and discount stores to convenience stores and ecommerce. Its online platform handles groceries and non food items with home delivery, click and collect, or drive through, and the group carries its own private label products.

Edeka

Edeka is a German cooperative of independent retailers, with more than 11,000 stores in Germany. Its range covers food and beverages along with health and beauty products, and it offers services such as travel, insurance, and banking. The online platform supports home delivery, click and collect, or drive through, and Edeka carries its own private label range.

Intermarché

Learn how to start selling on Intermarché with e-tailize.

Intermarché is a European grocery marketplace that gives sellers access to the region's grocery shoppers. Features such as advanced search and filtering help products surface in a crowded catalogue, and the platform's focus on customer satisfaction supports a returning shopper base. It can be a practical choice for sellers building a presence in Europe.

Asda

Asda is a British supermarket chain owned by Walmart, operating more than 600 stores across the United Kingdom along with online platforms in several European countries including France, Germany, and Italy. Its range covers fresh and frozen foods, household goods, and clothing, and it carries its own private label products. Online options include home delivery, click and collect, or a delivery pass subscription.

Migros

Migros is a Swiss cooperative of retail companies, with more than 2,000 stores in Switzerland and Turkey. Formats span hypermarkets and supermarkets through to convenience stores and ecommerce. The online platform covers groceries and non food items with home delivery, click and collect, or drive through, and Migros carries its own private label products.

OnBuy

Learn how to start selling on OnBuy with e-tailize.

OnBuy is a marketplace in Europe with a wide range of product categories that includes groceries. It is not exclusively a grocery platform, but its user friendly setup and straightforward fee structure can appeal to businesses moving into the European grocery space. Sellers can use it to add another channel for their grocery range.

Spar

Spar is a Dutch based retail group with more than 13,000 stores across 48 countries, running formats from hypermarkets and supermarkets to convenience stores and ecommerce. Its online platform handles groceries and non food items with home delivery, click and collect, or drive through, and the group carries its own private label products.

Pandacola

Learn how to start selling on Pandacola with e-tailize.

Pandacola is a European grocery marketplace with a focus on organic and eco friendly products, drawing shoppers who look for these ranges. Its interface and personalised recommendations help sellers reach a niche audience, and its emphasis on sustainability appeals to environmentally conscious buyers. It can suit sellers with organic or sustainable grocery lines.

Morrisons

Morrisons is a grocery retailer in the United Kingdom, with more than 500 stores across the country and a range that covers fresh and frozen foods, household goods, and clothing. It carries its own private label products and offers home delivery, click and collect, or a delivery pass subscription through its online platform.

Kroger

Learn how to start selling on Kroger with e-tailize.

Kroger is a well established grocery marketplace in the United States. While it is not a European platform, its reputation and customer base can suit international sellers who want to reach the American market and gradually extend their presence elsewhere. Its network and digital infrastructure give sellers access to a diverse audience.

Delhaize

Delhaize is a Belgian supermarket chain with more than 800 stores in Belgium and Luxembourg. Beyond food and beverages it carries health and beauty products and offers services such as catering, florist, and photo. The online platform handles groceries and non food items with home delivery, click and collect, or drive through, and Delhaize carries its own private label range.

TheMarket

Learn how to start selling on TheMarket with e-tailize.

TheMarket is a marketplace in New Zealand with a curated product selection that appeals to shoppers looking for quality groceries. Its scale differs from the larger European platforms, but its distinctive features let sellers introduce unique and specialised grocery products. It offers a route for sellers who want to test a curated audience.

Colruyt

Colruyt is a Belgian retail group with more than 600 stores in Belgium, France, and Luxembourg. Formats range from discount stores and supermarkets to convenience stores and ecommerce. The online platform covers groceries and non food items with home delivery, click and collect, or drive through, and Colruyt carries its own private label products.

Mercator

Mercator is a Slovenian supermarket chain with more than 400 stores in Slovenia, Croatia, Serbia, and Bosnia and Herzegovina. Its range covers food and beverages, household essentials, and pet supplies. Customers can order online for home delivery or collection at a nearby store, and the chain carries its own private label products.

AAFES (The Exchange)

Learn how to start selling on AAFES with e-tailize.

AAFES, also known as The Exchange, primarily serves the United States military community. It operates on military bases and installations in several countries, including some in Europe, which lets sellers reach a specific audience of military personnel and their families. It offers a niche market for groceries and everyday essentials for sellers focused on this community.

Jumbo

Jumbo is a Dutch supermarket chain with more than 700 stores in the Netherlands and Belgium. Its range covers fresh and frozen foods, household goods, and personal care products, and it carries its own private label range. The online platform supports home delivery, click and collect, or delivery bike, and shoppers can join the Jumbo Extra's loyalty programme.

Greenweez

Learn how to start selling on Greenweez with e-tailize.

Greenweez is a European marketplace with a focus on organic and eco friendly products, including groceries. It has built a reputation among environmentally conscious shoppers, which gives sellers access to a niche but engaged audience for natural and sustainable food items. Its focus on quality and sustainability fits sellers offering organic and eco friendly groceries.

ICA

ICA is a Swedish retail group with more than 1,300 stores in Sweden and Norway, running formats from hypermarkets and supermarkets to convenience stores and ecommerce. Its online platform handles groceries and non food items with home delivery, click and collect, or delivery bike, and ICA carries its own private label products.

How to choose the right grocery marketplaces

Start with the countries you can actually serve and the platforms that match your range. Grocery selling is shaped by local logistics, shelf life, and category rules, so the best first channels are usually the ones closest to your warehouse and your product type.

• Match the catalogue to the platform. Organic and sustainable lines fit niche marketplaces such as Greenweez and Pandacola, while broad ranges suit large retailers and general platforms such as Amazon, Bol.com, and OnBuy.
• Follow your geography. National retailers such as Albert Heijn, Tesco, Mercadona, and REWE reach shoppers in specific markets, so pick the ones where you can deliver reliably.
• Read the seller model. Some platforms onboard third party sellers directly, while others work as supplier or wholesale relationships. Confirm which applies before you build listings.
• Plan fulfilment per channel. Delivery options such as home delivery, click and collect, and drive through differ by retailer, and groceries carry handling requirements you should map out early.

How to get your products listed and selling

Getting live on a grocery marketplace means registering, preparing compliant listings, and connecting your stock and orders so each channel stays accurate. The work scales quickly once you add more than one platform, which is where centralised tooling helps.

• Register as a seller or supplier on your chosen platform and complete its verification and product requirements.
• Build clear listings with accurate product data, then keep pricing and stock in sync across every channel.
• Connect orders and inventory so sales on one platform update the rest, reducing the risk of overselling.
• Review performance per channel and expand to new marketplaces once your listings and logistics are stable.

e-tailize is built to make this manageable. The platform centralises product management, inventory, and order fulfilment across a wide set of marketplace integrations, brings your marketplace data together for analysis, and lets you manage advertising campaigns from one place. That means you can list, sync, and optimise your grocery range across multiple channels without juggling a separate login and process for each one.