Selling on Kroger.
Kroger runs nearly 2,800 grocery stores across 35 states and sees nearly 11 million shoppers a day. We know what an American grocery buyer weighs, and the software keeps catalogue, label data, listing quality, stock and orders current from one place.
- Range weighed against the aisle
- Catalogue imported
- GTIN and barcode data completed
- Nutrition and allergen fields validated
- Stock and orders ready
How do you start selling on Kroger?
Kroger runs nearly 2,800 grocery stores across 35 states, with annual sales above $132.5 billion. Anything on an American food shelf needs a GTIN in a UPC barcode and a complete label, from the nutrition panel to the nine major allergens. We build your case and present your brand, then the software runs catalogue, content, stock and orders. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for.
Kroger at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | United States, nearly 11 million shoppers a dayAcross 35 states plus the District of Columbia. |
|---|---|
| Footprint | Nearly 2,800 stores under two dozen bannersRalphs, Fred Meyer, King Soopers and Harris Teeter sit in the same family. |
| Scale | Annual sales above $132.5 billionPlus 2,270 pharmacies and 32 food plants the group runs itself. |
| Online | Online sales passed $16 billion in fiscal 2025, up 17%Reported in the full year results, driven by delivery. |
| Assortment | Fresh, packaged grocery, household, plus Our BrandsPrivate Selection and Simple Truth set the price your range is measured against. |
| Product data | A GTIN in a UPC barcode and a complete US food labelNutrition panel, ingredient list, net quantity and nine major allergens, sesame included since 2023. |
| Seller costs | No rate card we can verify todayWe put no number here that we cannot check. Real figures come up in the free exploration call. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first, cancel any month. |
Six reasons to pair Kroger with e-tailize.
We carry your case, you keep selling
A grocery buyer weighs velocity, packaging, supply reliability and what your range does that private label cannot. We write that story and present your brand.
In food, the label is the listing
Nutrition values, ingredient statements and allergen wording belong in structured fields, not in a picture. We map them once and reuse them on every next channel.
Every item carries its own barcode
American retail runs on GTINs inside UPC barcodes. Missing or recycled codes lose a listing fast, so identification is checked first.
Dated goods need honest numbers
Food moves in batches with a date on them. Stock rules sync live, so one promotion never sells a pallet you already promised elsewhere.
Know what a US aisle really pays
Freight, duty, storage and promotional pressure decide whether an American shelf pays. The dashboard shows earnings per channel.
The same base, 200+ marketplaces
Everything prepared for this channel starts the next one. Expanding turns into a decision instead of a project.
Five steps. Call first, then live.
- 1
We build and present your case
Your range, packaging, margins and supply capacity go into a case we put in front of the channel.
✓Range weighed✓Case written✓Brand presented - 2
Your catalogue into the PIM
Products, variants, images and prices land in one record every channel uses.
✓Products imported✓Images loaded✓Variants checked - 3
Label and barcode data to standard
GTINs, nutrition values, ingredients and allergen wording get completed per item.
✓GTINs complete✓Label fields filled✓Allergens declared - 4
Stock and orders in one screen
As soon as your listings run, stock, orders and returns stay in step.
✓Stock in sync✓Orders routed✓Returns handled - 5
Grow into the next channel
Watch what your range earns per channel and take the same base further.
✓Dashboard set up✓Margin reviewed✓Next channel chosen
Sell almost anything. Almost.
What fits an American grocery aisle
Kroger is built around food and the household basket. Shelf stable groceries, snacks, drinks, natural and organic ranges, baby, pet and cleaning products sit in its aisles.
What gets checked first
Food fails on paperwork long before it fails on taste. Undeclared allergens, a missing nutrition panel, claims nobody can substantiate and a shelf life too short for American freight get flagged early.
Questions sellers ask about Kroger.
What does selling on Kroger cost?
There is no seller rate card for this channel that we can verify today, so this page carries no percentage and no fixed fee. What e-tailize costs is public: from EUR 249 per month, with the fee following the new marketplace revenue we build together, and you cancel any month. Real figures for the channel come up in the free exploration call.
What is Kroger?
Kroger describes itself as one of the largest retailers in the world, and in American grocery it is a household name. It runs nearly 2,800 stores in 35 states under roughly two dozen banners, including Ralphs, Fred Meyer, King Soopers and Harris Teeter.
Which products fit Kroger?
Everything that belongs in an American weekly shop: packaged food, snacks, drinks, natural and organic ranges, international foods, baby, pet and cleaning supplies. The group makes its own brands in 32 plants, so a new range has to earn its place next to Simple Truth.
What does my product data need for a US grocery shelf?
Each item needs a GTIN encoded in a UPC barcode, obtained through GS1 US. On pack you need a Nutrition Facts panel, a full ingredient list and the net quantity, and the nine major allergens must be declared, sesame counted as the ninth since 2023.
Can I sell in American grocery from Europe?
It is a different operation than shipping across Europe. Food entering the country needs an importer who carries Foreign Supplier Verification duties, packaging that reads in American units, and stock close enough for the freight to work. We map that first.
Why go through e-tailize?
Because two separate things have to happen. We know what a channel like this looks for and present your brand in those terms, and the software then runs catalogue, translation, listing quality, stock and orders from one place. What your range could earn is what the free exploration call answers.
Kroger's setup, in plain English.
For Kroger and every other channel you work with one e-tailize program. You pay along with the marketplace revenue we build together, not per product, and you cancel any month.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Kroger.
Book a free exploration call and see where your range has potential and what it could earn. The fee follows the new revenue we create together, so we only win when you win. And after this channel? Another 200+ marketplaces.
