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Top 30 Marketplaces for Selling Perfumes 

Perfumes are one of the most popular and profitable products to sell online, where the fragrance market is worth over €15 billion. However, with so many online platforms and channels to choose from, how do you decide where to sell your perfumes and reach your target customers?

In this article, we will list the top 30 marketplaces for selling perfumes, based on their traffic, popularity, features, and fees. We will also give you some tips on how to optimize your listings and increase your sales on these platforms. Whether you are a new or experienced seller, you will find some useful information and inspiration here.

Click here to view all the integrations e-tailize supports for selling Perfume.

1. Amazon

Amazon is the undisputed leader of e-commerce, with over 500 million monthly visitors and a 22% market in Europe. It offers a huge selection of perfumes from various brands and categories, as well as its own private label products. Amazon also has a dedicated program for beauty sellers, called Amazon Professional Beauty, which provides enhanced features and benefits, such as access to exclusive categories, higher commissions, and premium customer service. Amazon is a great marketplace for selling perfumes, as it offers a large and loyal customer base, a high level of trust and credibility, and a powerful fulfillment and delivery network. However, it is also very competitive and demanding, so you need to have a clear strategy and a strong value proposition to stand out from the crowd.

How to sell on amazon

2. Bol.com

Bol.com is the leading online marketplace in the Netherlands and Belgium, with over 50 million monthly visitors and a 2% market share in Europe. It offers a wide range of products, from books and electronics to fashion and beauty, from over 45,000 sellers and partners. Bol.com also has a dedicated section for perfumes, from new and discounted to luxury and exclusive, as well as its own private label products. Bol.com is a great marketplace for selling perfumes in the Netherlands and Belgium, as it offers a large and loyal customer base, a high level of traffic and visibility, and a user-friendly and innovative platform. However, it is also very competitive and demanding, so you need to have a clear niche, a compelling offer, and good customer service to stand out from the competition.

How to sell on Bol.com

3. eBay

eBay is another giant of e-commerce in Europe, with over 200 million monthly visitors and a 9% market share. It is a global online marketplace that connects buyers and sellers of various products, including perfumes. eBay offers a wide range of perfumes, from new and used to vintage and rare, as well as a dedicated section for niche and artisanal fragrances. To sell perfumes on eBay, you need to create an account and list your products using the eBay catalog or your own custom listing. You can choose between two selling formats: auction or fixed price. You can also opt for eBay’s fulfillment service, called eBay Fulfillment Partner, which handles the storage, packaging, and shipping of your orders. eBay charges different fees for selling perfumes, depending on the country, the category, the selling format, and the optional features you use.

4. Zalando

Zalando is the leading online fashion and lifestyle platform in Europe, with over 100 million monthly visitors and a 4% market share. It offers a wide range of products, from clothing and accessories to beauty and home, from over 3,000 brands and partners. Zalando also has a curated selection of perfumes, from mainstream and premium to niche and indie, as well as its own private label products. To sell perfumes on Zalando, you need to apply to become a partner and meet their criteria, such as having a registered company, a valid VAT number, a minimum of 50 products, and a high-quality product feed. You also need to integrate your system with Zalando’s platform, either via API or FTP. Once you are approved, you can list your products and manage your orders via the Zalando Partner Program. Zalando is a great marketplace for selling perfumes in Europe, as it offers a large and loyal customer base, a high level of brand awareness and trust, and a seamless and convenient shopping experience. However, it is also very selective and demanding, so you need to have a strong brand identity, a high-quality product feed, and a competitive pricing strategy to succeed on this platform.

How to sell on Zalando

5. Douglas

Douglas is the number one omnichannel premium beauty destination in Europe, offering a unique assortment of cosmetics, fragrances, skin care, hair care, accessories and beauty services online and in around 1,850 stores 2. Douglas has a loyal customer base of over 44 million beauty card holders and attracts over 120 million visitors per month to its website 3. If you sell high-quality beauty products, Douglas is a great marketplace to showcase your brand and reach a large and engaged audience.

How to sell on Douglas

6. BrandAlley

BrandAlley is a members-only site that offers unique deals in fashion, beauty and home. With discounts up to 80%, BrandAlley features daily sales of over 500 brands, such as Diesel, Levi’s, Mango, Schott, Aigle, The Body Shop, and many more. BrandAlley also offers a permanent selection of discounted products in its Outlet, available for immediate shipping. If you sell branded clothing, beauty products or home accessories, BrandAlley is a good marketplace to reach a large and loyal customer base and benefit from its marketing and logistics expertise.

How to sell on BrandAlley

7. KaDeWe

KaDeWe is the second-largest department store in Europe after Harrods in London, with over 60,000 square meters of retail space and more than 380,000 articles available. KaDeWe is a destination for local and international customers, attracting 40,000 to 50,000 visitors every day. KaDeWe offers a curated selection of products from fashion, beauty, home and food, featuring exclusive brands and designers, such as Kurt Geiger, Rotate, Remain, Pinko, Rains, MSGM, Samsøe, Victoria Beckham, and many more. If you sell premium or luxury products, KaDeWe is a prestigious and influential marketplace to showcase your brand and reach a discerning and affluent audience.

How to sell on KaDeWe

8. Sephora

Sephora is the leading beauty retailer in France and worldwide, offering a wide range of products from makeup, skincare, fragrance, haircare, accessories and Sephora Collection. Sephora has over 2,600 stores in 34 countries and a strong online presence, with over 100 million visitors per month to its website. Sephora also offers exclusive services, such as beauty classes, personal shopping, makeup tutorials, and loyalty programs. If you sell beauty products, Sephora is a must-have marketplace to leverage its brand recognition, customer loyalty, and innovation.

How to sell on Sephora

9. Allegro

Allegro is the leading online marketplace in Poland, with over 70 million monthly visitors and a 2% market share in Europe. It offers a wide range of products, from electronics and appliances to fashion and beauty, from over 125,000 sellers and partners. Allegro also has a dedicated section for perfumes, from new and used to vintage and rare, as well as its own private label products. Allegro is a great marketplace for selling perfumes in Poland, as it offers a large and loyal customer base, a high level of trust and credibility, and a user-friendly and innovative platform. However, it is also very competitive and demanding, so you need to have a clear strategy and a strong value proposition to attract and retain customers.

10. Fnac

Fnac is the leading online marketplace for cultural and leisure products in France, with over 40 million monthly visitors and a 2% market share in Europe. It offers a wide range of products, from books and music to electronics and games, from over 10,000 sellers and partners. Fnac also has a dedicated section for perfumes, from new and discounted to luxury and exclusive, as well as its own private label products. Fnac is a good marketplace for selling perfumes in France, as it offers a large and diverse customer base, a high level of brand awareness and trust, and a seamless and convenient shopping experience. However, it is also very selective and demanding, so you need to have a strong brand identity, a high-quality product feed, and a competitive pricing strategy to succeed on this platform.

How to sell on Fnac

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11. OnBuy

OnBuy is the fastest-growing online marketplace in the UK, with over 30 million monthly visitors and a 1% market share in Europe. It offers a wide range of products, from electronics and appliances to fashion and beauty, from over 8,000 sellers and partners. OnBuy also has a dedicated section for perfumes, from new and discounted to luxury and exclusive, as well as its own private label products. OnBuy is a great marketplace for selling perfumes in the UK, as it offers a large and engaged customer base, a high level of traffic and visibility, and a fair and transparent platform. However, it is also very competitive and challenging, so you need to have a clear niche, a compelling offer, and a good reputation to attract and retain customers.

How to sell on OnBuy

12. Otto

Otto is the leading online marketplace for fashion and lifestyle products in Germany, with over 20 million monthly visitors and a 1% market share in Europe. It offers a wide range of products, from clothing and accessories to beauty and home, from over 6,000 brands and partners. Otto also has a curated selection of perfumes, from mainstream and premium to niche and indie, as well as its own private label products. Otto is a good marketplace for selling perfumes in Germany, as it offers a large and loyal customer base, a high level of brand awareness and trust, and a seamless and convenient shopping experience. However, it is also very selective and demanding, so you need to have a strong brand identity, a high-quality product feed, and a competitive pricing strategy to succeed on this platform.

13. Privalia

Privalia is the leading online marketplace in Spain and Italy for fashion and lifestyle products, with over 10 million monthly visitors. Privalia sells clothing, shoes, accessories, and beauty products, including perfume products. Privalia is known for its flash sales, discounts, and exclusivity. Privalia also offers various benefits for sellers, such as Privalia Fulfillment, Privalia Advertising, and Privalia Club. To sell perfume on Privalia, you need to apply to become a seller, and meet its standards and specifications for product listing, pricing, and shipping.

How to sell on Privalia

14. Veepee

Veepee is the leading online marketplace in Europe for private sales, with over 10 million monthly visitors. Veepee sells fashion, home, and beauty products, including perfume products, at discounted prices. Veepee is popular among European customers, who are looking for bargains and exclusivity. Veepee also offers various benefits for sellers, such as Veepee Fulfillment, Veepee Advertising, and Veepee Club. To sell perfume on Veepee, you need to apply to become a seller, and meet its standards and specifications for product listing, pricing, and shipping.

How to sell on veepee

15. eMAG

eMAG is the leading online marketplace in Central and Eastern Europe, with over 10 million monthly visitors. eMAG sells a wide range of products, from electronics to health, and has a dedicated category for perfume products. eMAG is trusted by customers in Romania, Hungary, Bulgaria, and Poland, who value its quality and service. eMAG also offers various options for sellers, such as eMAG Fulfillment, eMAG Advertising, and eMAG Marketplace. To sell perfume on eMAG, you need to create a seller account, and follow its rules and requirements for product quality, pricing, and shipping.

16. Notino 

Notino is the largest online beauty retailer in Europe, operating in 28 countries and serving 20 million customers. It offers an extensive range of products for beauty and health, combined with user-friendly website, excellent customer service, reliable and fast delivery, and affordable prices. Notino is constantly pushing the boundaries of the world of e-commerce and using innovative tools and technologies to provide the best shopping experience for its customers. Notino also has 26 brick-and-mortar stores in various European cities, where customers can get personal advice and try out the products. Selling on Notino means reaching a wide and loyal customer base, as well as benefiting from the company’s expertise and support.

17. Rakuten

Rakuten is the leading online marketplace in Japan, with over 10 million monthly visitors. Rakuten sells a variety of products, from books to travel, and has a large selection of perfume products. Rakuten is popular among Japanese customers, who trust its reputation and security. Rakuten also provides various tools and features for sellers, such as Rakuten Super Points, Rakuten Ads, and Rakuten Ichiba. To sell perfume on Rakuten, you need to register as a seller, and comply with its policies and regulations for product listing, payment, and delivery.

18. Wish

Wish is the leading online marketplace in the world for low-priced products, with over 10 million monthly visitors. Wish sells clothing, accessories, gadgets, and beauty products, including perfume products. Wish is popular among customers who are looking for cheap and trendy items. Wish also offers various benefits for sellers, such as Wish Express, Wish Ads, and Wish Local. To sell perfume on Wish, you need to create a seller account, and follow its guidelines and best practices for product listing, pricing, and shipping.

19. Fruugo

Fruugo is the leading online marketplace in Europe for cross-border shopping, with over 10 million monthly visitors. Fruugo sells a wide range of products, from clothing to sports, and has a dedicated category for perfume products. Fruugo is popular among European customers, who are looking for variety and convenience. Fruugo also offers various options for sellers, such as Fruugo Fulfillment, Fruugo Advertising, and Fruugo Marketplace. To sell perfume on Fruugo, you need to create a seller account, and follow its rules and requirements for product quality, pricing, and shipping.

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20. El Corte Inglés

El Corte Inglés is the leading online marketplace in Spain for fashion and department store products, with over 10 million monthly visitors. El Corte Inglés sells clothing, shoes, accessories, and beauty products, including perfume products. El Corte Inglés is popular among Spanish customers, who appreciate its style and quality. El Corte Inglés also offers various advantages for sellers, such as El Corte Inglés Fulfillment, El Corte Inglés Advertising, and El Corte Inglés Marketplace. To sell perfume on El Corte Inglés, you need to apply to become a seller, and meet its standards and specifications for product listing, pricing, and shipping.

How to sell on El Corte Inglés

21. Carrefour

Carrefour is the leading online marketplace in France for food and non-food products, with over 10 million monthly visitors. Carrefour sells groceries, household, and personal care products, including perfume products. Carrefour is popular among French customers, who value its convenience and variety. Carrefour also offers various benefits for sellers, such as Carrefour Fulfillment, Carrefour Advertising, and Carrefour Marketplace. To sell perfume on Carrefour, you need to create a seller account, and follow its guidelines and best practices for product listing, pricing, and shipping.

How to sell on Carrefour

22. Lidl

Lidl is the leading online marketplace in Germany for discount products, with over 10 million monthly visitors. Lidl sells food, beverages, household, and personal care products, including perfume products. Lidl is popular among German customers, who value its low prices and quality. Lidl also offers various benefits for sellers, such as Lidl Fulfillment, Lidl Advertising, and Lidl Plus. To sell perfume on Lidl, you need to create a seller account, and follow its rules and requirements for product quality, pricing, and shipping.

23. Temu

Temu is an online marketplace that offers a vast array of heavily discounted goods, from clothing and beauty to electronics and home. Temu has over 10 million monthly visitors across its various country-specific sites, such as Temu UK, Temu France, and Temu Germany. Temu uses a mixture of aggressive social media advertising, referral offers and constant clearance sales to attract customers to its platform. To sell on Temu, you need to sign up via its website or app, and follow its guidelines and best practices for product listing, pricing, and shipping.

24. Aliexpress

Aliexpress is the global online marketplace of Alibaba Group, with over 10 million monthly visitors in Europe. Aliexpress sells a wide range of products, from fashion and electronics to beauty and toys, at wholesale prices. Aliexpress is popular among customers who are looking for cheap and trendy items, as well as sellers who want to reach a large and diverse market. To sell on Aliexpress, you need to register as a seller, and follow its policies and regulations for product listing, payment, and delivery.

25. ASOS 

ASOS is one of the leading online fashion stores globally, with a strong presence in the UK and several other European countries. ASOS offers a wide range of products and services, including beauty and fragrance products from well-known brands and its own private label. ASOS has a loyal customer base of over 29 million shoppers, who enjoy its user-friendly website, secure payment options, and efficient delivery services. ASOS also has a sustainability certification and label program, which helps customers identify products that meet environmental and social standards. Selling perfume on ASOS can help you reach a large and diverse audience, who are looking for quality and trendy products.

26. Etsy

Etsy is an online marketplace that connects customers with artists, crafters, and collectors of handmade and vintage products. Etsy has a global reach, with over 90 million buyers from more than 200 countries. Etsy is known for its unique and creative products, which cater to different customer segments and preferences. Etsy also has a strong focus on sustainability, as it supports local and ethical sourcing, carbon offsetting, and renewable energy. Selling perfume on Etsy can help you showcase your originality and craftsmanship, and appeal to customers who value authenticity and personalization.

27. Kaufland.de

Kaufland.de is an online platform of Kaufland, a German hypermarket chain that operates in Germany and several other European countries. Kaufland.de offers a wide variety of products and services, from groceries and household items to electronics and clothing. Kaufland.de also has a dedicated section for beauty and fragrance products, where customers can find products from popular brands as well as Kaufland’s own private label. Kaufland.de has a competitive pricing strategy, and provides customers with convenient and flexible delivery and collection options. Selling perfume on Kaufland.de can help you benefit from its large and loyal customer base, who are looking for value and convenience.

How to sell on Kaufland.de 

28. Argos 

Argos is a British catalog retailer that operates in the UK and Ireland, and is part of the Sainsbury’s supermarket chain. Argos offers a wide range of products and services, from home and garden to health and beauty. Argos has a strong online presence, with over a billion online visitors per year. Argos also has a network of physical stores and collection points, where customers can pick up their online orders. Argos has a focus on customer service, and provides customers with a user-friendly website, secure payment options, and fast and reliable delivery services. Selling perfume on Argos can help you access a large and diverse market, who are looking for a pleasant and convenient shopping experience.

29. Vinted 

Vinted is an online marketplace that allows customers to buy and sell second-hand fashion products. Vinted operates in 13 European markets, as well as the US, and has a growing member base of over 45 million users. Vinted is a leader in the resale second-hand market, which is growing rapidly due to the increasing demand for sustainable and affordable fashion. Vinted provides customers with a user-friendly platform, where they can easily list, browse, and purchase products. Vinted also has a low-cost and flexible shipping and payment system, and a supportive community of buyers and sellers. Selling perfume on Vinted can help you tap into a lucrative and growing market, and contribute to the circular economy.

30. Perfume.com 

Perfume.com is an online retailer that specializes in selling perfume and fragrance products. Perfume.com operates in the US and internationally, and has a large inventory of products from over 9,500 brands. Perfume.com offers customers a wide selection of products, from classic and luxury to niche and exotic fragrances. Perfume.com also has a competitive pricing strategy, and provides customers with free shipping, free returns, and a loyalty program. Selling perfume on Perfume.com can help you reach a niche and passionate audience, who are looking for variety and quality.

31. Shopalike 

Shopalike is an ecommerce platform that brings together products from different online stores in the same place. It is managed by Visual Meta GmbH, which is part of the German media group Axel Springer, and operates in 13 European countries. Shopalike offers an easy way for online stores to expand their business to foreign markets, as it provides them with visibility, optimization, and advice on how to adapt to the specific requirements of each country. To list your perfume products on Shopalike, you need to contact them with a request, fill in a sales expansion contract, and submit a feed of your store. Shopalike will then create your store in their system and assign you an assistant who will help you with the advertising management.

Why e-tailize is the Best for Selling on These Marketplaces 

If you want to sell on these marketplaces for perfume more efficiently and effectively, you need a solution that can help you with integration, analysis, and advertising. That’s where e-tailize comes in. e-tailize offers three main modules:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfilment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces in perfume.

Need more information?

Contact me!

Ricardo Rubino
[email protected]
06 – 81 10 26 49
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