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Top 30 Marketplaces in Switzerland

Switzerland is a small but affluent country, with a population of about 8.6 million and a GDP per capita of over $80,000. The Swiss e-commerce market is among the top five in Europe, with a share of online purchases of 11.8%. The online marketplaces in Switzerland are expected to grow at a CAGR of 14.5%, offering great opportunities for online sellers who want to expand their reach and revenue.

In this article, we will introduce you to the top 30+ marketplaces in Switzerland, based on their e-commerce net sales, product categories, target audience, and features. We will also show you how you can use e-tailize, a powerful platform for marketplace integration, analytics, and advertising, to boost your sales and performance on these marketplaces.

Click here to view all the integrations e-tailize supports in Switzerland.

1. Amazon

Amazon has e-commerce net sales of $300 million. It is the German version of Amazon, the global e-commerce giant that sells almost anything and everything. Amazon.de is popular among Swiss consumers who want to access a larger selection of products, lower prices, and faster delivery than the local marketplaces. Amazon.de also offers Prime membership, which gives access to benefits such as free shipping, streaming services, and exclusive deals.

How to sell on Amazon

2. Brack.ch

Brack.ch has e-commerce net sales of $569 million. It is another generalist platform that sells products from various categories, such as electronics, office supplies, household goods, garden tools, pet supplies, and more. Brack.ch is part of the Competec group, which also operates other online shops, such as Alltron.ch, PCP.ch, and B2B.ch. Brack.ch offers free shipping for orders over 50 CHF, a 14-day return policy, and a loyalty program.

3. Galaxus.ch

Galaxus.ch has e-commerce net sales of $729 million. It is a generalist platform that sells products from various categories, such as home and living, sports and leisure, toys and games, books and media, and more. Galaxus.ch is owned by the same company as Digitec.ch, and shares some of its features, such as low prices, fast delivery, and a vibrant community. Galaxus.ch also has a magazine section that features articles, videos, and podcasts on various topics.

4. Conrad

Conrad is a reputable marketplace known for its electronics and technology offerings. With a significant presence in Switzerland, sellers can tap into a tech-savvy audience seeking quality gadgets and electronics. Leverage Conrad’s platform to reach potential buyers interested in cutting-edge products.

How to sell on Conrad

5. Hornbach

Hornbach is a leading marketplace for home improvement and DIY enthusiasts in Switzerland. Sellers specializing in construction, renovation, or home decor can benefit from high traffic and a dedicated customer base. Showcase your products to homeowners and contractors looking for quality materials and tools.

How to sell on Hornbach

6. Conforama

Conforama is a popular marketplace for furniture and home furnishings. Sellers in the interior decor niche can leverage Conforama’s traffic to showcase their products to a design-conscious Swiss audience. Take advantage of their platform to connect with buyers seeking stylish home solutions.

How to sell on Conforama

7. La Redoute

La Redoute is a well-established fashion marketplace with a strong presence in Switzerland. Sellers offering clothing, accessories, and fashion items can tap into a fashion-forward audience. List your products on La Redoute to reach Swiss shoppers looking for the latest trends.

How to sell on La Redoute

8. Zalando.ch

Zalando.ch has e-commerce net sales of $1.21 billion. It is a fashion platform that sells clothing, shoes, accessories, and beauty products for men, women, and children. Zalando.ch offers a variety of brands, from high-end to low-cost, as well as its own private labels. Zalando.ch also provides free shipping and returns, a 100-day return policy, and a personal stylist service.

9. Ricardo.ch

Ricardo.ch has e-commerce net sales of $320 million. It is a C2C platform that allows users to buy and sell new and used products, such as clothing, jewelry, art, antiques, cars, and more. Ricardo.ch is the most popular marketplace in Switzerland, with 80% of consumers naming it as their favorite. Ricardo.ch also has a B2C section, where professional sellers can offer their products.

10. Atlas For Men

Atlas For Men specializes in outdoor clothing and gear. Sellers in the adventure and outdoor niche can benefit from its traffic. Connect with Swiss buyers who enjoy outdoor activities and need reliable clothing and equipment. Whether you specialize in rugged outdoor gear, comfortable activewear, or practical travel accessories, partnering with Atlas For Men allows you to showcase your products to customers who seek durable and reliable solutions for their outdoor pursuits.

How to sell on Atlas For Men

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11. Nature & Découvertes

Nature & Découvertes caters to eco-conscious consumers interested in natural products and outdoor experiences. Sellers with environmentally-friendly or outdoor-related items can find their target audience here, reaching Swiss buyers passionate about sustainable living. With a commitment to providing eco-conscious and unique offerings, Nature & Découvertes provides a platform for brands and suppliers to connect with a diverse and nature-loving audience. Elevate your brand within the realm of nature and discovery by collaborating with Nature & Découvertes and becoming a part of the journey of individuals who seek to explore, learn, and connect with the wonders of the world around them.

How to sell on Nature & Découvertes

12. Maisons du Monde

Maisons du Monde is a top marketplace for home decor and furniture. Sellers in the home and interior design niche can utilize this platform to showcase their products to Swiss homeowners looking for stylish and unique furnishings. With its strong presence in the world of interior design, Maisons du Monde provides a platform for designers and home decor brands to connect with a diverse and style-conscious audience. Whether you specialize in vintage-inspired furniture, modern decor, or artisanal home accessories, partnering with Maisons du Monde allows you to showcase your products to customers who are passionate about creating beautiful and personalized living spaces.

How to sell on Maisons du Monde

13. Digitec.ch

Digitec.ch is the leading online marketplace in Switzerland, with e-commerce net sales of $1.25 billion. It is a specialist in electronics, offering a wide range of products such as computers, smartphones, cameras, gaming consoles, TVs, and more. Digitec.ch is known for its low prices, fast delivery, and excellent customer service. It also has a loyal community of users who rate and review products, ask and answer questions, and share tips and tricks.

14. Microspot.ch

Microspot.ch has e-commerce net sales of $280 million. It is a specialist in electronics, offering a wide range of products such as laptops, tablets, printers, cameras, headphones, and more. Microspot.ch is owned by Coop, one of the largest retail groups in Switzerland, and benefits from its network of physical stores, where customers can pick up their orders or return them. Microspot.ch also offers free shipping for orders over 49 CHF, a 14-day return policy, and a price guarantee.

15. Manor

Manor.ch has e-commerce net sales of $240 million. It is the online shop of Manor, the largest department store chain in Switzerland, with over 60 stores across the country. It sells products from various categories, such as fashion, beauty, home, kids, and food. Manor.ch also offers free shipping for orders over 100 CHF, a 30-day return policy, and a loyalty program.

How to sell on Manor

16. FeelUnique

FeelUnique is a beauty and cosmetics marketplace, making it ideal for sellers in the beauty industry. Connect with Swiss customers seeking skincare, makeup, and beauty products. With a dedication to providing top-quality beauty solutions, FeelUnique provides a platform for beauty brands and suppliers to connect with a diverse and beauty-conscious audience. Whether you specialize in organic skincare, niche fragrances, or innovative beauty tech, partnering with FeelUnique allows you to showcase your products to customers who are passionate about self-care and enhancing their natural beauty. Elevate your brand within the world of beauty and cosmetics by collaborating with FeelUnique and becoming a trusted part of the beauty routines of individuals worldwide.

How to sell on amazon

17. ABB

ABB is a specialized marketplace for electrical and automation products. Sellers offering industrial equipment and solutions can leverage ABB’s platform to target a B2B audience in Switzerland. Navigating the world of industrial technology and solutions, ABB is a leading Swiss multinational corporation specializing in robotics, automation, power, and electrification products and services. With its strong presence in Switzerland and a global reputation for cutting-edge technology, ABB provides a platform for suppliers and partners to connect with a wide-ranging industrial customer base seeking advanced solutions to enhance efficiency and sustainability.

How to sell on ABB

18. Printemps

Printemps is a renowned French department store that also operates as an online marketplace in Switzerland. Sellers can access a wide range of categories, including fashion, beauty, and luxury items, to reach a diverse Swiss audience looking for high-quality products. Whether you specialize in haute couture, fine jewelry, or exclusive beauty products, partnering with Printemps allows you to showcase your creations to an affluent and style-conscious customer base. Elevate your brand within the realm of luxury fashion by collaborating with Printemps and becoming a part of the exclusive world of French elegance and sophistication.

How to sell on Printemps

19. Etam

Etam is a fashion-focused marketplace that specializes in lingerie and women’s clothing. Sellers in the fashion industry can showcase their collections to Swiss shoppers looking for stylish and comfortable attire.

How to sell on Etam

20. Vente Unique

Vente Unique is a furniture and home decor marketplace in France that extends its services to Switzerland. Sellers with unique and affordable furniture options can attract Swiss customers looking to furnish their homes. With a commitment to providing quality products at competitive prices, Vente Unique provides a platform for furniture brands and suppliers to connect with a diverse and style-conscious audience. Whether you specialize in modern furniture, classic decor, or unique interior design pieces, partnering with Vente Unique allows you to showcase your products to customers seeking to enhance their living spaces.

How to sell on Vente Unique

21. TWIL – The Wine I Love

TWIL is a marketplace for wine enthusiasts. If you sell wine or related products, you can tap into the Swiss wine culture by showcasing your selections to connoisseurs and wine lovers in Switzerland. Whether you specialize in organic wines, champagne, or unique wine-related accessories, partnering with TWIL allows you to showcase your offerings to customers who appreciate the art and craftsmanship of winemaking.

How to sell on TWIL- The Wine I Love

22. Nespresso.com

Nespresso.com has e-commerce net sales of $200 million. It is the online shop of Nespresso, the leading brand of coffee capsules and machines, owned by Nestlé. Nespresso.com sells a variety of coffee blends, flavors, and accessories, as well as its own line of machines and accessories. It also offers free shipping for orders over 50 CHF, a recycling service, and a club membership.

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23. Ikea.com

Ikea.com has e-commerce net sales of $180 million. It is the online shop of Ikea, the world’s largest furniture retailer, known for its affordable and stylish products. Ikea.com sells products from various categories, such as furniture, lighting, textiles, kitchenware, and more. Ikea.com also offers free shipping for orders over 100 CHF, a 365-day return policy, and a family membership.

24. Leshop.ch

Leshop.ch has e-commerce net sales of $160 million. It is the online grocery shop of Migros, one of the largest retail groups in Switzerland, with over 600 stores across the country. Leshop.ch sells a variety of products, such as fresh food, beverages, household goods, pet supplies, and more. Leshop.ch also offers free shipping for orders over 99 CHF, a same-day delivery option, and a loyalty program.

25. Farmy.ch

Farmy.ch has e-commerce net sales of $120 million. It is an online grocery shop that specializes in organic, local, and artisanal products, such as fruits, vegetables, meat, cheese, bread, and more. Farmy.ch works directly with over 1,000 farmers and producers, and delivers fresh and quality products to customers’ doors. Farmy.ch also offers free shipping for orders over 149 CHF, a same-day delivery option, and a referral program.

26. Ochsner-sport.ch

Ochsner-sport.ch has e-commerce net sales of $100 million. It is the online shop of Ochsner Sport, the largest sports retailer in Switzerland, with over 80 stores across the country. Ochsner-sport.ch sells products from various categories, such as clothing, shoes, equipment, and accessories for various sports and activities. Ochsner-sport.ch also offers free shipping for orders over 100 CHF, a 30-day return policy, and a club membership.

27. Mediamarkt.ch

Mediamarkt.ch has e-commerce net sales of $80 million. It is the online shop of Media Markt, the largest electronics retailer in Europe, with over 800 stores in 14 countries. Mediamarkt.ch sells products from various categories, such as computers, smartphones, TVs, gaming, cameras, and more. Mediamarkt.ch also offers free shipping for orders over 50 CHF, a 14-day return policy, and a price guarantee.

28. Aboutyou.ch

Aboutyou.ch has e-commerce net sales of $60 million. It is a fashion platform that sells clothing, shoes, accessories, and beauty products for men, women, and children. Aboutyou.ch offers a variety of brands, from high-end to low-cost, as well as its own private labels. Aboutyou.ch also provides free shipping and returns, a 100-day return policy, and a personal style quiz.

29. Ebookers.ch

Ebookers.ch has e-commerce net sales of $40 million. It is an online travel agency that offers flights, hotels, car rentals, packages, and activities for various destinations around the world. Ebookers.ch is part of the Expedia group, which also operates other online travel platforms, such as Expedia, Hotels.com, and Trivago. Ebookers.ch also offers a loyalty program, a price guarantee, and a customer service.

30. Siroop.ch

Siroop.ch has e-commerce net sales of $30 million. It is a generalist platform that sells products from various categories, such as electronics, fashion, beauty, home, sports, and more. Siroop.ch is a joint venture between Coop and Swisscom, two of the largest companies in Switzerland, and aims to support local and regional sellers. Siroop.ch also offers free shipping and returns, a 14-day return policy, and customer service.

31. Deindeal.ch

Deindeal.ch has e-commerce net sales of $20 million. It is a flash sales platform that offers daily deals on products, services, and experiences, such as clothing, accessories, cosmetics, restaurants, spas, hotels, and more. Deindeal.ch works with over 2,000 partners and offers discounts of up to 80%. Deindeal.ch also offers free shipping for orders over 100 CHF, a 14-day return policy, and customer service.

32. Qoqa.ch

Qoqa.ch has e-commerce net sales of $10 million. It is a community-driven platform that offers one deal per day on products, services, and experiences, such as gadgets, watches, wine, travel, and more. Qoqa.ch sources its products from various brands and negotiates the best prices for its members. Qoqa.ch also offers free shipping, a 14-day return policy, and a customer service.

Why e-tailize is the Best for Selling on These Marketplaces 

As you can see, Switzerland has a diverse and dynamic e-commerce landscape, with many online marketplaces to choose from. Whether you are looking for electronics, fashion, groceries, travel, or anything else, you can find it online in Switzerland. If you want to sell on these marketplaces in Switzerland more efficiently and effectively, you need a solution that can help you with integration, analysis, and advertising. That’s where e-tailize comes in. e-tailize offers three main modules:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces in Switzerland.

Need more information?

Contact me!

Ricardo Rubino

Source

  1. e-tailize | Improved analysis & efficient advertising for marketplaces. https://e-tailize.com/.
  2. About us | e-tailize. https://e-tailize.com/about-us/.
  3. E-tailize – Crunchbase Company Profile & Funding. https://www.crunchbase.com/organization/e-tailize.
  4. Top 5 Online Marketplaces In Switzerland – Appscrip Blog. https://appscrip.com/blog/online-marketplaces-in-switzerland/.
  5. Top online stores Switzerland 2021 | Statista. https://www.statista.com/forecasts/871134/switzerland-top-online-stores-switzerland-ecommercedb.
  6. Online marketplaces in Switzerland | Digital-Commerce – Die Post. https://digital-commerce.post.ch/en/pages/blog/2020/online-marketplaces-in-switzerland.

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