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Selling on ABB

Interested in selling via ABB? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via ABB?

ABB is a well-established online marketplace that has been around for over a decade. It has a large customer base and a reputation for providing a reliable platform for sellers to showcase their products. ABB offers a range of categories for sellers to list their products, from electronics to fashion, making it a versatile platform for businesses of all sizes. With its secure payment system and efficient shipping options, ABB provides a hassle-free selling experience for sellers. Overall, ABB is a trusted platform for businesses looking to expand their reach and increase their sales.

Advantages of selling on ABB via e-tailize

  • Global reach for your products
  • Access to a large customer base
  • Secure payment and transaction processing
  • Easy integration with existing sales channels
  • Comprehensive product listing and management tools
  • Competitive commission rates
  • Reliable customer service and support
  • Increased brand visibility and recognition

Fully integrate ABB with your systems

Do you want to manage ABB and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on ABB
Step 1
Register Your Business

Before you can start selling on ABB, you need to have a registered business. This means obtaining all necessary licenses and permits to legally operate your business.

Step 2
Create an ABB Account

Once your business is registered, you can create an account on ABB. This will allow you to access the marketplace and start selling your products.

Step 3
Set Up an e-tailize Account

To streamline your selling process, you can create an e-tailize account. This will allow you to manage your inventory, orders, and pricing across multiple marketplaces, including ABB.

Step 4
Upload Your Products

With your e-tailize account set up, you can easily upload all of your products to ABB and other marketplaces. This will ensure that your products are visible to potential customers and increase your chances of making sales.

Step 5
Optimize and Monetize

To maximize your sales on ABB, you can use e-tailize’s ‘Analyze’ and ‘Advertize’ modules. These tools will help you optimize your product listings and target the right audience with advertising campaigns.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on ABB. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have ABB under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to ABB. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on ABB

ABB is a multinational corporation that operates in several industries such as robotics, power, electrification, automation, and industrial solutions. Therefore, the main categories of products that ABB can sell may include industrial equipment, electrical components, automation systems, robotics technology, power generation and distribution systems, and other related products and services.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the ABB terms of service. Below this block you can find some of the conditions ABB will look at.

The costs & conditions

As a seller on ABB, you will be required to pay certain fees and commissions. The fees include a referral fee, which is a percentage of the total sale price, and a closing fee, which is a fixed amount per item sold. Additionally, if you choose to use ABB’s fulfillment service, you will be charged storage and fulfillment fees. The commission rate varies depending on the category of the item being sold. It is important to note that these fees and commissions can significantly impact your profit margins, so it is important to factor them into your pricing strategy.

Selling conditions on ABB:

  • Time for returns: ABB offers a 30-day return policy for most items, but some categories may have different return policies.
  • Delivered on time percentage: ABB expects sellers to maintain a high level of on-time delivery, with a target of 97% or higher.
  • Response time to customer questions: Sellers are expected to respond to customer inquiries within 24 hours.
  • Maximum delivery time: ABB has strict guidelines for maximum delivery times, which vary depending on the shipping method and destination. It is important to ensure that you can meet these guidelines before listing your items for sale.
  • Product condition: ABB requires that all items sold on the platform meet certain condition standards, and sellers are responsible for accurately describing the condition of their items.

How to learn to sell on ABB

Here are some general steps you can follow to learn how to sell on ABB:

  1. Research ABB’s marketplace and policies: Before you start selling on ABB, it’s important to understand the platform’s rules and regulations. Read ABB’s seller policies and guidelines to ensure that you comply with their requirements.
  2. Identify your products: Determine what products you want to sell on ABB. Conduct market research to see what products are in demand and what competitors are offering.
  3. Create an ABB seller account: Sign up for an ABB seller account and complete the registration process. Provide all the necessary information, including your business name, address, and tax identification number.
  4. List your products: Once you have an ABB seller account, you can start listing your products. Follow ABB’s guidelines for creating product listings, including providing clear and accurate descriptions, high-quality images, and competitive pricing.
  5. Optimize your listings: Use keywords and tags to optimize your product listings for search engines. This will increase the visibility of your products and help potential customers find them more easily.
  6. Provide excellent customer service: Ensure that you provide excellent customer service to your ABB customers. Respond to inquiries promptly and professionally, and resolve any issues or complaints quickly.
  7. Monitor your performance: Keep track of your sales and customer feedback to monitor your performance on ABB. Use this information to make improvements to your products and customer service.


In conclusion, ABB is a reliable and well-established online marketplace that offers a range of categories for sellers to list their products. With its secure payment system and efficient shipping options, ABB provides a hassle-free selling experience for businesses of all sizes. However, to compete well with current sellers on ABB, a significant amount of knowledge is needed, and errors must be avoided. This is where e-tailize can help, as it offers a range of functionalities to streamline the selling process, including centralized order and inventory management, a full PIM system, and comprehensive product listing and management tools. By following the steps outlined above and providing excellent customer service, sellers can increase their brand visibility and recognition, access a large customer base, and expand their reach globally.

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Ricardo Rubino
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