Selling on Urban Outfitters.
Urban Outfitters sells apparel, home and lifestyle in the United States, and outside brands appear on its site under the UO MRKT badge. e-tailize builds your listings to match this channel, then runs catalogue, stock and orders from one place.
- Range mapped to the UO MRKT categories
- Images and copy built to brand spec
- Prices matched to your other channels
- Shipping and return policy filed
- Stock and orders in sync
How do you start selling on Urban Outfitters?
UO MRKT listings run through the Mirakl portal URBN uses: you supply the product data, you ship every order, and returns and customer questions come to you. e-tailize builds that base, from images and copy to prices, stock and the return policy, then keeps orders moving. Whether your brand belongs here, and what it could earn, is what the free exploration call answers.
Urban Outfitters at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | United StatesMarketplace items are not currently eligible for international shipping. |
|---|---|
| Costs | A monthly subscription fee plus commission on what URBN collects for youNeither rate is public: both live on your seller page inside the portal. |
| Fulfilment | Every order is sold and fulfilled by youYou upload tracking, and orders that miss the shipping window can be cancelled. |
| Returns and service | Yours, under a return policy you file yourselfAt least as generous as the marketplace policy. Refunds take up to 7 to 10 business days. |
| Price rules | Parity with your other sales channels is requiredMarketplace items sit outside Urban Outfitters promotions and outside UO Rewards. |
| Product data | Listings, prices and tax codes go in through the Mirakl portalImagery and copy follow the brand specification, and nothing out of stock goes live. |
| Checkout | A basket with both ranges splits into two ordersThe shopper pays twice, and your money moves once you have shipped. |
| Program | From €249 per month, the fee follows your new revenueFree exploration call first, cancel monthly. |
Six reasons to pair Urban Outfitters with e-tailize.
A US crowd that shops on taste
Urban Outfitters built its following on music, design and street culture. Your range lands beside labels those shoppers came for.
We know what this channel looks for
Category fit, imagery, copy tone and range depth all count here. We put that together first, so your brand is judged on its best version.
Listings that arrive finished
Attributes, images, tax codes and stock levels flow straight out of your PIM. No spreadsheet round trips.
You ship, we keep the numbers honest
Orders route into your own systems, tracking flows back and stock stays truthful everywhere. That is how you avoid cancellations and a damaged record.
Parity without the spreadsheet
Your marketplace price has to match what you charge elsewhere. One price source keeps that true.
The same base, 200+ marketplaces
One channel is never the whole plan. The catalogue we build here starts the next marketplace, without redoing the work.
Five steps. ~ A few minutes.
- 1
We build and present your case
We read your categories, price points, range size and US shipping route, then present your brand the way this channel reads it.
✓Fit assessed✓Brand story built✓Introduction made - 2
Import and enrich your catalogue
Products land in the PIM once: attributes, images, copy and variants in a single source.
✓Products imported✓Attributes complete✓Images approved - 3
Shape everything to the portal
We map your fields to the marketplace categories, add tax codes and file your policies.
✓Categories mapped✓Tax codes set✓Policies filed - 4
Go live and run the orders
Listings publish, orders reach your warehouse and stock updates everywhere at once.
✓Listings live✓Orders routed✓Stock in sync - 5
Open the next channel
See what actually sells, then take the same base to the next marketplace.
✓Results analysed✓Margin checked✓Next channel chosen
Sell almost anything. Almost.
What UO MRKT carries
The seller form spells out the range: apparel for women, men and kids, home and décor, accessories, tech and media including vinyl, beauty, outdoor gear and pet. Character beats volume in all of it.
What gets a listing pulled
URBN can reject, edit or remove any listing. Replicas, restricted goods, items you cannot really ship and prices that undercut your own shop are the usual reasons.
Questions sellers ask about Urban Outfitters.
What does selling on Urban Outfitters cost?
URBN bills two things: a monthly subscription for portal access, and commission on what it collects for you. Neither amount is public. Both sit on your seller page in the portal and URBN can revise them, so get your schedule in writing. e-tailize comes on top, from €249 per month.
Who ships UO MRKT orders and who handles returns?
You do, on both counts. Marketplace orders are sold and fulfilled by the seller, so you pick the carrier, set your shipping charges and upload tracking. Returns come back under the policy you filed, never to a store, and customer questions land with you.
Can I sell on UO MRKT from Europe?
Only with a shipping route inside the country. Marketplace items are not currently eligible for international shipping, and the seller agreement says URBN collects no sales tax for you outside the United States. Most European brands arrange a US fulfilment partner first.
Do my prices have to match my own webshop?
Yes. The seller agreement asks for parity between identical products here and on your other sales channels. Marketplace items also sit outside Urban Outfitters promotions and outside UO Rewards, so a discount you run elsewhere does not follow the product here.
What product data does UO MRKT need?
Listings, prices and tax codes are created in the Mirakl portal URBN runs. Imagery and copy follow the brand specification, nothing goes up that you do not hold in stock, and URBN trademarks stay out of your listings.
Why go through e-tailize instead of arranging it myself?
Because the connection is not the hard part. Arriving prepared is, and staying accurate after that. We present your brand in the terms this channel uses, and the software runs catalogue, translation, listing quality, stock and orders. Whether it is worth it is what the free exploration call decides.
Urban Outfitters's setup, in plain English.
One e-tailize program covers Urban Outfitters and every other channel you run. You pay along with the new marketplace revenue we build together, never per product. URBN bills its own subscription plus commission.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get you
on Urban Outfitters.
Book a free exploration call and you leave knowing whether this channel fits your range and which of the 200+ others come first. Our fee follows the new revenue we create together, so we only win when you win.
