Selling on Oriental Trading.
Oriental Trading is a Berkshire Hathaway company from Omaha, Nebraska, with a catalogue built around parties, classrooms and crafting, and its OTC+ Marketplace runs on the Mirakl platform. e-tailize prepares your case, connects your catalogue and runs listings, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Case prepared for the OTC+ marketplace team
- Catalogue imported
- Barcodes, attributes and JPEG images mapped
- Stock and orders in sync
- Listings live on orientaltrading.com
How do you start selling on Oriental Trading?
Oriental Trading runs OTC+ Marketplace on the Mirakl platform and partners with select sellers in seven categories: toys, party supplies, crafts, education, home decor, weddings and faith. You ship yourself from a warehouse in the United States, with a UPC or EAN per item. e-tailize prepares your case, then runs catalogue, content, stock and orders from one workspace.
Oriental Trading at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | United StatesMarketplace items ship inside the United States. |
|---|---|
| Assortment | Toys and games, party supplies, education, arts and crafts, home decor, wedding and faithThe seven categories the marketplace names itself. |
| Product data | A twelve digit UPC or a thirteen digit EAN on every item, images in JPEGWhite background, product names up to 40 characters, titles in title case, no HTML. |
| Fulfilment | You ship yourself from a warehouse in the United StatesSellers carry fulfilment and shipment themselves. A warehouse and a tax number in the United States are expected for the returns. |
| Returns | Customer care opens every return and every cancellationThe buyer contacts Oriental Trading, which arranges the return with you. Goods never go back to the marketplace. |
| Costs | Commission is agreed in your seller contractOriental Trading publishes no rate card, so we quote no percentage here. |
| Integration | Through the Mirakl platform, managed by e-tailizeCatalogue, stock, orders and content from one place, live in a few minutes. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Oriental Trading with e-tailize.
The marketplace picks its own sellers
Oriental Trading partners with select sellers, and its marketplace team decides who joins. We know what this channel looks for and present your case in its terms.
A catalogue built for celebration
Parties, toys, crafts, classrooms, weddings and faith. If your range lives in those aisles, the audience is there.
Content that clears the review
Titles capped at 40 characters, JPEG images on a white background and a long list of required attributes. One PIM keeps it in line.
Returns you do not control, handled anyway
Customer care opens every return and cancellation, so you have to react fast. Orders, tracking and returns stay in one screen.
No overselling when a channel is added
Inventory rules run through the same operating layer, so a channel in the United States does not put your stock out of step.
The same base, 200+ marketplaces and integrations
What you prepared here starts the next channel. Expanding becomes a choice.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Oriental Trading reviews. Or Expansion prepares and submits your application. Oriental Trading decides.
✓Range reviewed✓Application submitted✓Oriental Trading decides - 2
Import your catalogue
Bring your products into the PIM, the base for every channel.
✓Products imported✓Images loaded✓Categories recognised - 3
Make your data marketplace ready
Map your fields to what this channel asks: barcodes, JPEG images, titles, attributes.
✓Barcodes complete✓Images in JPEG✓Attributes filled - 4
Go live and sell
Publish, then run stock, orders, tracking and returns from one screen.
✓Listings live✓Stock in sync✓Orders coming in - 5
Grow into the next channel
Track results and take the same base to the next marketplace.
✓Dashboard set up✓Results analysed✓Next channel chosen
Sell almost anything. Almost.
What fits on Oriental Trading
The seven categories the marketplace names mirror its core assortment: party supplies and events, toys and games, crafts, teaching supplies, weddings, faith and home decor.
What gets checked before you publish
Every listing is reviewed. Missing attributes, images outside JPEG, subjective claims in a title or a category outside your agreement hold an item back. Changing a main image later can take weeks.
Questions sellers ask about Oriental Trading.
What does selling on Oriental Trading cost?
Oriental Trading publishes no seller rate card, so we quote no percentage here. Commission and any platform fee are agreed in your seller contract, and we put your terms next to your margin before anything goes live. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Can any brand sell on Oriental Trading?
No. Oriental Trading partners with select sellers, and its marketplace team decides which brands and ranges join. Whether yours is a fit, and whether the numbers work, is what the free exploration call is for.
Do I need a warehouse in the United States?
Yes. You ship marketplace orders yourself, and a warehouse in the United States is expected because returns come back to you there. A tax number in the United States is part of the setup, and marketplace items ship inside the country.
What product data does Oriental Trading need?
A twelve digit UPC or a thirteen digit EAN on every item, images in JPEG, a product name up to 40 characters and a web title up to 160 in title case. Long descriptions carry no HTML. In the e-tailize PIM those fields sit in one place.
How do returns work on Oriental Trading?
Customer care handles them. A buyer contacts Oriental Trading, which arranges the return directly with you, and the goods are never sent back to the marketplace. Cancellations run the same way. Because orders, tracking and returns sit in one e-tailize screen, that stays workable at volume.
Does Oriental Trading run on Mirakl?
Yes. Its own newsroom describes OTC+ as a seller marketplace powered by Mirakl, and sellers connect through a Mirakl account. e-tailize manages that connection, so offers, content, orders, shipments and settlements run through one workspace, live in a few minutes.
Oriental Trading's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. Oriental Trading charges its own commission on top.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call: you see where your range has potential in the United States and what it can earn. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. And after Oriental Trading? Another 200+ marketplaces and integrations.
