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Selling on Oriental Trading.

Oriental Trading is a Berkshire Hathaway company from Omaha, Nebraska, with a catalogue built around parties, classrooms and crafting, and its OTC+ Marketplace runs on the Mirakl platform. e-tailize prepares your case, connects your catalogue and runs listings, stock and orders from one place.

200+
Marketplaces from the same base
500+
Sellers launched
e-tailize Assistant
Put my products live on Oriental Trading.
On it, setting everything up:
  1. Case prepared for the OTC+ marketplace team
  2. Catalogue imported
  3. Barcodes, attributes and JPEG images mapped
  4. Stock and orders in sync
  5. Listings live on orientaltrading.com
Oriental Trading now runs as a managed sales channel
Ask your marketplace assistant
ChannelizeAnalyzeAdvertize
The short answer

How do you start selling on Oriental Trading?

Oriental Trading runs OTC+ Marketplace on the Mirakl platform and partners with select sellers in seven categories: toys, party supplies, crafts, education, home decor, weddings and faith. You ship yourself from a warehouse in the United States, with a UPC or EAN per item. e-tailize prepares your case, then runs catalogue, content, stock and orders from one workspace.

The facts

Oriental Trading at a glance.

The essentials of the marketplace in one table, before you dive deeper.

MarketUnited StatesMarketplace items ship inside the United States.
AssortmentToys and games, party supplies, education, arts and crafts, home decor, wedding and faithThe seven categories the marketplace names itself.
Product dataA twelve digit UPC or a thirteen digit EAN on every item, images in JPEGWhite background, product names up to 40 characters, titles in title case, no HTML.
FulfilmentYou ship yourself from a warehouse in the United StatesSellers carry fulfilment and shipment themselves. A warehouse and a tax number in the United States are expected for the returns.
ReturnsCustomer care opens every return and every cancellationThe buyer contacts Oriental Trading, which arranges the return with you. Goods never go back to the marketplace.
CostsCommission is agreed in your seller contractOriental Trading publishes no rate card, so we quote no percentage here.
IntegrationThrough the Mirakl platform, managed by e-tailizeCatalogue, stock, orders and content from one place, live in a few minutes.
ProgramFrom EUR 349 per month, the fee follows your new revenueFree exploration call first and cancel any month.
Benefits of integrating

Six reasons to pair Oriental Trading with e-tailize.

The marketplace picks its own sellers

Oriental Trading partners with select sellers, and its marketplace team decides who joins. We know what this channel looks for and present your case in its terms.

A catalogue built for celebration

Parties, toys, crafts, classrooms, weddings and faith. If your range lives in those aisles, the audience is there.

Content that clears the review

Titles capped at 40 characters, JPEG images on a white background and a long list of required attributes. One PIM keeps it in line.

Returns you do not control, handled anyway

Customer care opens every return and cancellation, so you have to react fast. Orders, tracking and returns stay in one screen.

No overselling when a channel is added

Inventory rules run through the same operating layer, so a channel in the United States does not put your stock out of step.

The same base, 200+ marketplaces

What you prepared here starts the next channel. Expanding becomes a choice.

How to pair

Five steps. ~ A few minutes.

  1. 1

    We prepare and present your case

    We put your range, pricing and imagery next to what this channel works with, and present your brand.

    βœ“Range reviewedβœ“Positioning preparedβœ“Brand presented
  2. 2

    Import your catalogue

    Bring your products into the PIM, the base for every channel.

    βœ“Products importedβœ“Images loadedβœ“Categories recognised
  3. 3

    Make your data marketplace ready

    Map your fields to what this channel asks: barcodes, JPEG images, titles, attributes.

    βœ“Barcodes completeβœ“Images in JPEGβœ“Attributes filled
  4. 4

    Go live and sell

    Publish, then run stock, orders, tracking and returns from one screen.

    βœ“Listings liveβœ“Stock in syncβœ“Orders coming in
  5. 5

    Grow into the next channel

    Track results and take the same base to the next marketplace.

    βœ“Dashboard set upβœ“Results analysedβœ“Next channel chosen
What you can sell

Sell almost anything. Almost.

What fits on Oriental Trading

The seven categories the marketplace names mirror its core assortment: party supplies and events, toys and games, crafts, teaching supplies, weddings, faith and home decor.

Toys and gamesParty suppliesEducationArts and craftsHome decorWeddingFaith

What gets checked before you publish

Every listing is reviewed. Missing attributes, images outside JPEG, subjective claims in a title or a category outside your agreement hold an item back. Changing a main image later can take weeks.

Incomplete listingsMissing barcodeImage rulesTitle rulesCategory rules
Good to know

Questions sellers ask about Oriental Trading.

What does selling on Oriental Trading cost?

Oriental Trading publishes no seller rate card, so we quote no percentage here. Commission and any platform fee are agreed in your seller contract, and we put your terms next to your margin before anything goes live. The e-tailize program comes on top, from EUR 349 per month, and the fee follows your new revenue.

Can any brand sell on Oriental Trading?

No. Oriental Trading partners with select sellers, and its marketplace team decides which brands and ranges join. Whether yours is a fit, and whether the numbers work, is what the free exploration call is for.

Do I need a warehouse in the United States?

Yes. You ship marketplace orders yourself, and a warehouse in the United States is expected because returns come back to you there. A tax number in the United States is part of the setup, and marketplace items ship inside the country.

What product data does Oriental Trading need?

A twelve digit UPC or a thirteen digit EAN on every item, images in JPEG, a product name up to 40 characters and a web title up to 160 in title case. Long descriptions carry no HTML. In the e-tailize PIM those fields sit in one place.

How do returns work on Oriental Trading?

Customer care handles them. A buyer contacts Oriental Trading, which arranges the return directly with you, and the goods are never sent back to the marketplace. Cancellations run the same way. Because orders, tracking and returns sit in one e-tailize screen, that stays workable at volume.

Does Oriental Trading run on Mirakl?

Yes. Its own newsroom describes OTC+ as a seller marketplace powered by Mirakl, and sellers connect through a Mirakl account. e-tailize manages that connection, so offers, content, orders, shipments and settlements run through one workspace, live in a few minutes.

Costs & conditions

Oriental Trading's setup, in plain English.

For Oriental Trading and every other channel you work with one e-tailize program. You pay along with the revenue we build together, not per product. Oriental Trading charges its own commission on top.

The exploration call and the marketplace scan are both free. The program starts at €349 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.

All modules
e-tailize
Channelize, Analyze and Advertize
From EUR 349
priced on revenue

We get you
on Oriental Trading.

Book a free exploration call: you see where your range has potential in the United States and what it can earn. The fee follows the new revenue we create together, so we only win when you win. And after Oriental Trading? Another 200+ marketplaces.

Read more

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