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Selling on Stadium

Interested in selling via Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Stadium marketplace? is a renowned platform that has established itself as a trusted destination for selling various products. With a rich history spanning several years, has consistently provided a reliable marketplace for sellers to showcase their merchandise to a wide customer base. The platform’s commitment to excellence and customer satisfaction has made it a preferred choice for sellers looking to expand their reach and maximize their sales potential.

Advantages of selling through via e-tailize

  • Wide customer reach across sports enthusiasts.
  • High visibility and brand exposure opportunities.
  • Access to a targeted and engaged audience.
  • Seamless integration with Stadium's trusted platform.
  • Increased sales potential through cross-selling and upselling.
  • Enhanced credibility and trust through association with Stadium.
  • Efficient order management and fulfillment processes.
  • Potential for collaboration and partnerships with other brands.

Fully integrate Stadium marketplace with your systems

Do you want to manage Stadium marketplace and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sales on marketplaces throughout Europe (more than 125 integrations)
  • Centralized order management (automatic and manual)
  • Centralized stock management
  • Complete PIM system, specially designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with various fulfillment software (e.g., MyParcel or Picqer)
  • Connection with well-known CMS platforms (Shopify, WooCommerce, and more)
How do you sell on Stadium marketplace?
Step 1
Register your business with Stadium.

To sell on, you need to have a registered business. Ensure that you have all the necessary legal requirements and documentation in place before proceeding to the next step.

Step 2
Create an account on Stadium.

Once your business is registered, you need to create an account on This will allow you to access the marketplace and start selling your products.

Step 3
Set up an e-tailize account.

To effectively manage your sales on, it is recommended to create an e-tailize account. This platform will help you streamline your inventory, orders, and other aspects of your online business.

Step 4
Upload your products using e-tailize

With your e-tailize account, you can easily upload all your products to and other marketplaces you wish to sell on. This will ensure that your inventory is synchronized across multiple platforms.

Step 5
Optimize and monetize with e-tailize

Utilize the ‘Analyze’ and ‘Advertize’ modules provided by e-tailize to optimize your product listings and maximize your sales potential on These tools will help you analyze customer behavior and create effective advertising campaigns.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Stadium marketplace. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Stadium marketplace under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Stadium marketplace. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Stadium marketplace?

On, the main categories you can sell products are:

  • Sports Clothing
  • Footwear
  • Equipment
  • Outdoor
  • Fitness
  • Team Sports
  • Winter Sports
  • Accessories
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box. In the case of, when several partners offer the same product, will be featured in the Buy Box if they have the best offer in terms of price, delivery time, and service. Most sales on are made through the Buy Box. So it is essential for to win this. A common tactic for to always win the Buy Box is to set up their own brand with unique EANs. If is the only provider of a product, they will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Stadium's terms of service. Below this block you can find some of the conditions will measure.

The costs & conditions

As a seller on, there are certain fees and commissions that you need to be aware of. When you sell your products on this platform, you will be charged a commission fee based on the total value of the item sold. Additionally, there might be other fees associated with services like advertising or promotions to enhance the visibility of your products. It is important to carefully review the fee structure provided by to understand the exact costs involved in selling on their platform.

Selling conditions on include:

  • Time for returns: offers a return period of 14 days for customers, during which they can request a return or exchange for their purchased items.
  • Delivered on time percentage: As a seller, it is crucial to ensure that your products are delivered on time. expects a high percentage of timely deliveries to maintain customer satisfaction.
  • Response time to customer questions: Promptly addressing customer inquiries is essential on Sellers are expected to respond to customer questions within a reasonable timeframe to provide excellent customer service.
  • Maximum delivery time: sets a maximum delivery time frame within which sellers are expected to deliver their products to customers. Adhering to this timeframe is crucial to meet customer expectations and maintain a positive selling experience.

Learn how to sell on Stadium marketplace

To learn how to sell on, you can follow these steps:

  • Research the platform: Visit the website and familiarize yourself with the platform’s features, policies, and guidelines for sellers. Understand the target audience and the types of products that are popular on the platform.
  • Create an account: Sign up for a seller account on Provide the necessary information and complete the registration process.
  • Product selection: Decide on the products you want to sell on Research the market demand, competition, and pricing strategies for those products. Ensure that your products align with the platform’s guidelines and policies.
  • Product listing: Create compelling product listings that include clear and detailed descriptions, high-quality images, and accurate product information. Use keywords and relevant tags to optimize your listings for search visibility.
  • Pricing and promotions: Set competitive prices for your products based on market research. Consider offering promotions, discounts, or bundle deals to attract customers. may have specific guidelines or tools for setting prices and running promotions, so familiarize yourself with those.
  • Inventory management: Keep track of your inventory levels and ensure that you have sufficient stock to fulfill orders. Update your listings promptly if any products become out of stock or discontinued.
  • Order fulfillment: When a customer places an order, ensure prompt and accurate order fulfillment. Pack the products securely and ship them within the specified time frame. may have specific guidelines for shipping and delivery, so make sure to comply with those.
  • Customer service: Provide excellent customer service by promptly responding to customer inquiries, addressing any issues or concerns, and ensuring customer satisfaction. Maintain a professional and helpful attitude throughout the selling process.
  • Marketing and promotion: Utilize various marketing strategies to promote your products on This can include social media marketing, email marketing, influencer collaborations, and paid advertising. Leverage the platform’s marketing tools and features to increase your product visibility.
  • Continuous improvement: Regularly analyze your sales performance, customer feedback, and market trends. Identify areas for improvement and make necessary adjustments to your product offerings, pricing, or marketing strategies.


In conclusion, selling on can be a lucrative opportunity for businesses in the sports and fitness industry. By fully integrating with e-tailize, sellers can easily manage their presence on and other marketplaces in one centralized location. offers a wide range of categories for sellers to list their products, including sports clothing, footwear, equipment, outdoor gear, fitness equipment, team sports products, winter sports gear, and accessories It is important for sellers to meet’s terms of service and maintain a high Seller Rating to improve their chances of winning the Buy Box. Sellers should also be aware of the fees and commissions associated with selling on and carefully review the platform’s fee structure. Meeting’s selling conditions, such as timely deliveries and prompt customer service, is essential for maintaining customer satisfaction.

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Ricardo Rubino
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