Selling on Parashop.
Parashop has sold parapharmacy since 1993, in stores across France and at parashop.com. We know what a parapharmacy buyer looks for, and the software runs catalogue, translation, listing quality, stock and orders from one place.
- Range and margins reviewed
- Catalogue imported and mapped
- Cosmetics dossiers attached
- French listings prepared
- Stock and orders in sync
How do you start selling on Parashop?
Parashop sells parapharmacy in France, a retail channel built around dermocosmetics rather than general merchandise. Selling here means French listings, cosmetics that carry a responsible person established in the EU plus a notification in the CPNP, and supplements declared under French law. e-tailize prepares your case, gets your product data to that level and then runs catalogue, stock and orders from a single place.
Parashop at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | FranceParapharmacy is a French retail format, sitting between the pharmacy counter and the beauty aisle. |
|---|---|
| Retailer | Parapharmacy chain, trading since 1993Parashop Diffusion was created in March 1993 in Paris and the network sits under BEE Distribution today. |
| Network | Stores across France plus the shop at parashop.comReports of the 2020 takeover give different store counts, so no number is claimed here. |
| Range | Dermocosmetics, aromatherapy and organic cosmeticsSkin, hair, hygiene, baby and supplements, in a chosen range rather than a general catalogue. |
| Website | In maintenance while the shop is rebuiltChecked on 31 July 2026: parashop.com shows a maintenance notice, customer service stays reachable. |
| Seller costs | No commission, listing fee or subscription is publishedNothing verifiable exists, so no rate appears on this page and nothing is estimated. |
| Product data | Responsible person in the EU plus a CPNP notificationRegulation 1223/2009 asks for both before a cosmetic goes on sale. Supplements sold in France carry their own declaration. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Parashop with e-tailize.
Buyers who shop for care, not for bargains
Parapharmacy runs on advice and trusted skin brands. Shoppers arrive with a routine in mind, so a well documented range travels further than a discount.
We prepare your case and present it
Range fit, margin, delivery reliability and clean brand data are what a buyer weighs here. We build that story out of your own numbers.
Listings written for French shoppers
Our software translates and sharpens titles, claims and attributes on the way in, so your range reads as if it grew up on a French shelf.
The paperwork stays attached to the product
Responsible person, CPNP notification, ingredient lists and supplement declarations live with the item, per market, not in somebody's inbox.
One queue for stock and orders
Orders, tracking and returns land in a single screen, and your stock stays honest across every channel.
The same base, 200+ marketplaces and integrations
What you prepare for a French care channel starts the next one. Expanding turns into a decision rather than a project.
Five steps. From the call to your first order.
- 1
Book your free exploration call
We look at your range, your margins and what the French care market pays.
✓Range reviewed✓Margins calculated✓Case drafted - 2
We present your brand
We put your case in front of the channel in the terms it weighs, and walk through the conditions.
✓Case presented✓Conditions walked through✓Timing agreed - 3
Get your product data to standard
Attributes, images, ingredient data and the notifications each product needs in France.
✓Attributes complete✓Images loaded✓Dossiers checked - 4
Connect and go live
Listings, prices and stock run through the connection, and orders come back the same way.
✓Listings prepared✓Stock in sync✓Orders routed - 5
Grow into the next channel
Watch what the channel returns and take the base further.
✓Dashboard set up✓Results reviewed✓Next channel chosen
Sell almost anything. Almost.
What fits a parapharmacy shelf
The range is care led: dermocosmetics, aromatherapy and organic cosmetics next to everyday hygiene. Brands with a clear ingredient story make the easiest case.
What we clear up first
Thin descriptions, missing ingredient data or an open notification hold a range back. We clean that out before anything is shown.
Questions sellers ask about Parashop.
What does selling on Parashop cost?
Parashop publishes no seller commission, no listing fee and no seller subscription, so this page carries no rate and nothing is estimated. In French care retail such terms are normally agreed per range, weighing margin, delivery reliability and what the brand brings itself. Budget for shipping and returns too. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Which country does Parashop cover?
France. The company was created in 1993 in Paris and its Italian arm was sold to a Belgian group in 2019, so you prepare one language, one delivery promise and one tax setup. That is a narrower job than a marketplace covering half of Europe.
What does a French parapharmacy actually sell?
Dermocosmetics above all, plus aromatherapy, organic cosmetics, hygiene, baby care and supplements. Parapharmacy is specific to France: the brands sit close to pharmacy in credibility, but you buy them off an open shelf with advice rather than a prescription.
What does a cosmetic need before it can be sold in France?
A responsible person established in the EU and a notification in the CPNP before the product goes on the market, both set out in Regulation 1223/2009, plus labelling and ingredient data that match. Food supplements sold in France also carry a declaration under the 2006 supplements decree. We hold those records against your product data.
Is the Parashop website live at the moment?
Checked on 31 July 2026, parashop.com shows a maintenance notice saying the shop is being rebuilt, with customer service reachable for running orders. Timing like that matters when you plan a launch, and it is exactly what we go through on the exploration call.
Why go through e-tailize?
Because the connection is the easy part. The work sits around it: your case, French copy, the cosmetics paperwork, stock, orders and returns. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
Parashop's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. Parashop publishes no seller rates, so what a place there costs is settled in your own agreement.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
We do the hard
part, you sell.
Book a free exploration call. You hear where your range sits with French care shoppers and what this channel would ask of you. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. And after France? Another 200+ marketplaces and integrations.
