Selling on vtwonen.
vtwonen is the Dutch home and living shop behind the magazines and the television programme, selling to the Netherlands and Flanders. vtwonen chooses which brands sit next to its own range. e-tailize presents your brand in the terms the shop reads, then runs catalogue, translation, listing quality, stock and orders.
Apply yourself, they review. Stuck? Expansion does it for you.
- Supplier account connected
- Interior range imported
- EAN codes and Dutch content checked
- Stock and orders in sync
- Offers live on vtwonen
How do you start selling on vtwonen?
vtwonen runs on Mirakl and sells to the Netherlands and Belgium, in Dutch and in euros. The assortment is selected: an internal committee decides which suppliers and which articles get listed. Suppliers hold their own stock, ship every item and take free returns. We know what this shop looks for and present your brand in those terms, then run catalogue, stock and orders.
vtwonen at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Netherlands and Belgium, in Dutch and in eurosCirca 1.5 million visits a month, and free delivery to Dutch and Flemish buyers is required. |
|---|---|
| Shop | Home and living, run in house by DPG Media since 19 November 2024Built on Mirakl by the vtwonen team, with circa 40,000 articles from 250 brands, all selected. |
| Commission | 15 percent of the sale price, VAT excludedCharged per sale, so the channel earns when you earn. |
| Fixed costs | No setup fee, EUR 40.00 per monthPayouts run through the shop's payment provider. |
| Fulfilment | You hold the stock and ship every item yourselfThe shop offers no fulfilment service, and returns are yours to handle, free of charge. |
| Product data | EAN per product plus rich Dutch contentOffers match on barcode, and the shop asks for several photos, videos and styled images. |
| Integration | Mirakl, managed by e-tailizeCatalogue, stock and orders from one place, bundles and variants included. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair vtwonen with e-tailize.
A shop with a magazine behind it
Buyers arrive already sold on a style, taught by the magazines and the television programme. Your range lands inside that mood, not a price list.
The shop selects, we make the case
Every supplier and every article passes an internal committee.
Then the software does the rest
Images, barcodes, attributes and Dutch copy are structured once, go live translated and improved, and stock and orders sit on one screen.
Your warehouse stays your warehouse
Nothing sits in a marketplace depot. You ship straight to the buyer, and we connect your existing fulfilment software.
The same base, 200+ marketplaces and integrations
What you prepare for vtwonen is the starting point for the next channel. Expanding becomes a choice, not a project.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and vtwonen reviews. Or Expansion prepares and submits your application. vtwonen decides.
✓Range reviewed✓Application submitted✓vtwonen decides - 2
Connect the account
We link the Mirakl account and the order flow in minutes.
✓Account connected✓Connection tested✓Permissions set - 3
Build the interior catalogue
Import your products; the software maps categories, attributes, barcodes and Dutch copy.
✓Barcodes complete✓Attributes mapped✓Images ready - 4
Go live, ship and take returns
Publish your offers, ship each order free of charge and keep stock and service in one workflow.
✓Offers live✓Stock in sync✓Returns tracked - 5
Take the same base further
Read what sells, sharpen the listings that lag, then open the next channel.
✓Dashboard set up✓Results analysed✓Next channel chosen
Sell almost anything. Almost.
What the shop lists
vtwonen is built around the home: furnishing, decorating and improving it, in every style its editors cover.
What to sort out first
Ranges with no place in a home sit outside this shop. The rest is preparation: complete barcodes, photography at magazine level, free shipping and returns, and answers to buyers inside a day.
Questions sellers ask about vtwonen.
What does selling on vtwonen cost?
There is no setup fee. You pay 15 percent commission on the sale price excluding VAT, plus a fixed EUR 40.00 per month. A lamp sold at EUR 200 costs EUR 30 in commission, and the EUR 40.00 runs whether you sell or not.
How do I get my brand onto vtwonen?
You do not get in by deciding to. An internal committee at the shop picks the suppliers and the articles. Apply yourself, they review. Stuck? Expansion does it for you. Free: the exploration call and the list of marketplaces that fit you, each linked to its page.
Who runs the vtwonen shop now?
DPG Media has run it in house since 19 November 2024, after six years in which fonQ ran the shop as a white label. The current shop was built by the vtwonen team on Mirakl.
Which countries can you sell into?
The Netherlands and Belgium. Listings are written in Dutch and priced in euros, and free delivery to Dutch and Flemish buyers is part of the deal, so price bulky furniture with that in mind.
Do I need EAN codes for vtwonen?
Yes. Offers are matched on barcode, so every product needs its own EAN. The shop also expects real content: several photos, videos and styled images in Dutch, which the catalogue layer builds once.
Who ships the orders and handles returns?
You do. There is no marketplace fulfilment service, so you deliver directly, ship individual items in sturdy packaging, and take returns free of charge. Buyer questions get answered within 24 hours.
Why go through e-tailize?
Because the work does not stop at the introduction. Our software runs catalogue, translation, listing quality, stock and orders from one place, and the same base connects to 200+ other marketplaces and integrations. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
vtwonen's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. vtwonen charges 15 percent per sale plus a fixed monthly amount.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call: you see where your range has potential in the Netherlands and Flanders and what it could earn. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. After this? Another 200+ marketplaces and integrations from the same base.
