Selling on KaBuM.
KaBuM is the technology and gaming destination of Brazil, born in Limeira in 2003 and part of Magazine Luiza since 2021. e-tailize prepares your brand for that audience, then runs catalogue, Portuguese content, stock and orders from one place.
Sign up yourself. Rather not? Expansion does it for you.
- Seller account linked
- Catalogue imported
- GTIN and NCM fields mapped
- Portuguese titles generated
- Stock and orders in sync
How do you start selling on KaBuM?
Selling on KaBuM asks for a Brazilian company with an active CNPJ trading three months or longer, electronic invoices, and product data carrying a GTIN plus an NCM classification. e-tailize handles the preparation: we build your case for this channel, translate your listings into Portuguese, and keep stock and orders running from the base you later reuse on 200+ marketplaces and integrations.
KaBuM at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Brazil, technology and gaming firstHardware, peripherals, notebooks, smartphones, audio and smart home lead the assortment. |
|---|---|
| Listing | No signup fee and no monthly platform feeYou carry a cost only once an order is placed. |
| Commission | 18% on every departmentCalculated over the product value plus the freight charged on the order. |
| Payout | Paid out monthly, in advance of the settlementKaBuM calls it repasse antecipado: the sale is settled without waiting for instalments. |
| Company | Active CNPJ, trading three months or longerElectronic invoices per order, plus federal, state and municipal compliance. |
| Product data | GTIN plus NCM code, images and structured titlesThe seller manual sets title, description and image standards per department. |
| Fulfilment | You keep your own shippingKaBuM works with freight partners and with hub and ERP integrations for the flow. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair KaBuM with e-tailize.
Shoppers who already speak your category
People land on KaBuM for graphics cards, gaming chairs, monitors and smart home gear. A technical range needs no explaining here.
Portuguese content, prepared for you
Titles, attributes and descriptions go in translated and improved, while your source catalogue stays in your own language.
CNPJ, invoices and codes handled upfront
Brazil is strict on paperwork. We check invoicing, NCM classification and GTIN coverage before anything gets published.
Your Seller Score stays healthy
KaBuM measures cancellations, dispatch speed and delivery accuracy. Reliable stock sync and fast order routing keep those numbers where they belong.
Shipping stays yours to control
Orders arrive in e-tailize, route to your own carrier or warehouse, and tracking flows back to the buyer without rekeying.
One base, many more countries
The catalogue you enrich for Brazil is instantly the starting point for the next channel. Expanding becomes a decision, not a project.
Five steps.
- 1
Sign up, yourself or with Expansion
Sign up yourself, or Expansion prepares and submits your application. KaBuM decides.
✓Range reviewed✓Application submitted✓KaBuM decides - 2
Import your catalogue
Your products land in the PIM, the single base for Brazil and everything after it.
✓Products imported✓Images loaded✓Departments matched - 3
Make the data Brazil proof
GTIN, NCM, mandatory attributes and Portuguese copy are filled and checked per item.
✓GTIN complete✓NCM assigned✓Copy translated - 4
Go live and take orders
Publish the range and steer stock, prices and orders from one screen.
✓Listings live✓Stock in sync✓Orders routed - 5
Read the numbers and expand
See what sells and what earns, then point the same base at the next marketplace.
✓Dashboard live✓Margin reviewed✓Next channel picked
Sell almost anything. Almost.
What sells on KaBuM
The strongest departments sit in technology and gaming: hardware, peripherals, notebooks, smartphones, monitors, audio, connectivity and smart home. Adjacent ranges work once the product data is complete and mapped correctly.
What KaBuM does not accept
Only new products with physical stock qualify. Dropshipping and used or opened items are ruled out, and listings missing mandatory attributes stay offline.
Questions sellers ask about KaBuM.
What does selling on KaBuM cost?
KaBuM charges no signup fee and no monthly platform fee, but takes 18% commission on every department, calculated over the product value plus the freight on that order. Example: a product of R$ 500 with R$ 30 freight settles at R$ 530, so commission is R$ 95.40 and R$ 434.60 stays with you. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Do I need a Brazilian company to sell on KaBuM?
You need an active CNPJ trading for at least three months, electronic invoicing per order, and compliance with federal, state and municipal rules. Brands from abroad usually solve this through a local entity or a trading partner, and that structure is one of the first things we map out with you.
What product data does KaBuM require?
Every item needs a GTIN, an NCM classification for tax purposes, images that meet the seller manual, and a title and description written to the rules of its department. In the e-tailize PIM those fields live in one place, so a correction lands on every channel at once.
Who ships the orders and how is performance measured?
Shipping stays with you. KaBuM works with freight partners and integrations, while your Seller Score tracks cancellations, dispatch time and delivery accuracy. Orders and tracking run through e-tailize, so late dispatches and stock errors do not quietly eat into that score.
Can my brand sell here, and is it worth it?
That is exactly what the free exploration call is for. We look at your range against what this channel wants to see, and at the margin left after 18% commission and Brazilian shipping. You leave the call knowing whether Brazil deserves a place in your plan.
How does KaBuM relate to Magazine Luiza?
KaBuM was founded in Limeira in 2003 and became part of Magazine Luiza in 2021. It kept its own storefront, audience and seller programme, so you work with the KaBuM departments and rules rather than a generic retail catalogue.
Why run KaBuM through e-tailize?
You sell under your own seller account. e-tailize does the work around it: preparation, translation, listing quality, stock, prices, orders and reporting from one place. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
KaBuM's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. KaBuM itself charges 18% per order.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Sign up yourself. Rather not? Expansion does
it for you.
Book a free exploration call and see what your range could do in Brazil, and what stays after commission and shipping. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. After Brazil, 200+ marketplaces and integrations wait on the same base.
