Selling on Pigu.lt.
Pigu.lt is the best known e commerce name in Lithuania and the anchor of PHH Group, which also runs 220.lv, Kaup24.ee and HobbyHall.fi. e-tailize prepares your brand for it, then runs catalogue, translation, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Seller profile prepared
- Catalogue imported to the PIM
- EANs and deep categories matched
- Titles translated for the Baltics
- Offers live, stock and orders in sync
How do you start selling on Pigu.lt?
Pigu.lt asks for a business seller profile, an SKU and EAN on every item, listings placed in the deepest category, and copy in the language of each storefront. e-tailize prepares and presents that case for you, then imports your catalogue once and keeps offers, stock and orders in sync. Whether your brand belongs here, and whether it pays off, is what the free exploration call answers.
Pigu.lt at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Lithuania, plus Latvia, Estonia and Finland from one profilePHH Group runs Pigu.lt, 220.lv, Kaup24.ee and HobbyHall.fi. One registration reaches up to four storefronts. |
|---|---|
| Listing | No account fee, no listing fee, unlimited offersCreating the profile and publishing products cost nothing. |
| Monthly fee | From EUR 39 per monthThe published starting rate for the PHH Group marketplaces. |
| Commission | 5% to 15% of the sale price, by product categoryCharged on the price including VAT. Since 1 September the rate can also move with the price: watches sit at 10%, and at 5% above EUR 500. |
| Fulfilment | Fulfillment by Pigu, courier delivery, or your own transportFulfillment by Pigu covers inbound shipping, storage, packaging and returns. The method is agreed up front and rarely changes mid year. |
| Product data | SKU and EAN per item, deepest category level requiredCopy belongs in the language of each storefront, so 220.lv wants Latvian and Russian. |
| Assortment | More than 1300 categoriesElectronics, home, garden, toys, beauty and sports all trade here. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Pigu.lt with e-tailize.
Four Baltic and Nordic storefronts, one profile
Lithuania is the entry point. Latvia, Estonia and Finland sit behind the same registration, so four projects collapse into one.
Four languages handled for you
Every storefront wants its own, and Latvia expects Russian too. Our software translates and sharpens the copy on the way in.
We know what this marketplace looks for
Category depth, EAN quality, delivery promises and pricing decide how a brand lands. We prepare the case in those terms.
Warehouse there or ship from home
Fulfillment by Pigu puts stock near Baltic buyers, and your own courier stays an option. Orders route through e-tailize either way.
Category rates you can plan around
Commission moves with the category and, for premium goods, the price. The dashboard shows what each order really leaves you.
The same catalogue, 200+ marketplaces and integrations
Nothing built for the Baltics is single use. That data becomes the starting position for every channel after it.
Five steps. ~ Minutes, not a project.
- 1
Apply, yourself or with Expansion
Apply yourself and Pigu.lt reviews. Or Expansion prepares and submits your application. Pigu.lt decides.
✓Range reviewed✓Application submitted✓Pigu.lt decides - 2
Your catalogue lands in the PIM
Products, images and attributes come in once and stay the single source for every channel.
✓Products imported✓Images loaded✓Attributes mapped - 3
Make the data Baltic ready
SKUs and EANs completed, items pushed to the deepest category, copy translated per storefront.
✓EANs complete✓Deep categories set✓Translations checked - 4
Publish and take orders
Offers go live, stock updates itself and orders land in the same queue as your other channels.
✓Offers published✓Stock syncing✓Orders routing - 5
Add the next storefront
Latvia, Estonia and Finland follow from work already done, then the rest of Europe.
✓Results reviewed✓Next market picked✓Listings extended
Sell almost anything. Almost.
What trades well here
PHH Group carries more than 1300 categories, from consumer electronics and household appliances to garden, toys, beauty and sports. Broad ranges with clean data do well, and premium brands sit on their own commission logic.
What gets checked first
Offers are reviewed against the marketplace rules before they sell. Incomplete data, a shallow category or untranslated copy are the usual reasons an item stalls.
Questions sellers ask about Pigu.lt.
What does selling on Pigu.lt cost?
Two things: a monthly fee from EUR 39 and a sales commission of 5% to 15% by product category, charged on the price including VAT. The profile and the listings cost nothing. Worked example: a watch sold at EUR 200 carries the 10% watch rate, so EUR 20 goes to the marketplace and the monthly fee sits on top. Above EUR 500 that rate drops to 5%.
Do I need an EAN for every product?
Yes. Each item needs an SKU and an EAN, filed in the deepest available category rather than a broad parent. In the e-tailize PIM those codes and attributes live in one record, so the product passes the checks here and on the next marketplace without rework.
Can one registration cover Latvia, Estonia and Finland?
Yes. PHH Group runs Pigu.lt in Lithuania, 220.lv in Latvia, Kaup24.ee in Estonia and HobbyHall.fi in Finland, and one seller profile can place offers on up to four storefronts. Each still wants its own language, which is the part our software automates.
What are the fulfilment options?
Fulfillment by Pigu stores, packs and ships your goods and handles returns, with inbound shipping to their warehouse included. Courier delivery and your own transport are the alternatives. The method is agreed up front and may only be switched a limited number of times per calendar year.
In which language do my listings need to be?
In the language of the storefront it appears on, so Lithuanian for Pigu.lt and Latvian plus Russian for 220.lv. Writing that by hand for four markets is what stops most brands. e-tailize translates the content on the way in and ties every version to one product record.
Can I sell here from outside the Baltics?
Brands from Poland, Finland and further afield already trade on these storefronts, and PHH Group runs customer service in five languages, so you are not fielding Lithuanian questions yourself. Whether your brand gets in here, and whether the numbers work, is what the free exploration call is for.
Why go through e-tailize rather than arranging it myself?
You keep your own seller profile. We add the introduction, the case built the way this marketplace reads it, and the software that runs catalogue, translation, listing quality, stock and orders afterwards. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
Pigu.lt's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Nothing is priced per product. The marketplace charges its own monthly fee and category commission on top.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book the free exploration call and you leave it knowing what the Baltics and Finland could add to your range. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. Behind Lithuania sit 200+ other marketplaces and integrations, all from the catalogue you prepare once.
