Selling on BUT.
BUT is one of the big French names in home furnishing, and partner shops on but.fr widen that range with furniture, bedding, appliances and garden. e-tailize runs your catalogue, listings, stock and orders from a single place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Connected to BUT
- Catalogue imported
- Category attributes mapped
- French listings prepared
- Stock and orders in sync
How do you start selling on BUT?
BUT runs its marketplace on Mirakl and asks partner shops for €39 a month excluding VAT, with no opening fee, no term and no exit fee, plus a commission that follows the product category. You ship your own orders and carry your own warranty. We prepare your case and present it, then e-tailize connects your catalogue and drives listings, French content, stock and orders for 200+ marketplaces and integrations.
BUT at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | France, through but.frThe seller page reports more than 37 million page views a month and no cap on your references. |
|---|---|
| Technology | A marketplace running on MiraklThe seller login of BUT sits on Mirakl, a layer e-tailize drives for you. |
| Shop fee | €39 per month excluding VATNo opening fee, no minimum term, no cancellation fee. |
| Commission | A percentage per sale, set by the category of the productBUT publishes no rate table, so we quote no figure here; yours comes in writing. |
| Assortment | Everything around the home, new or refurbishedPartner offers widen what BUT already carries and never sit on the shop floor. |
| Product data | A valid product code plus the attributes your category demandsMirakl refuses an offer at upload when a mandatory attribute or code is absent. |
| Logistics | You ship your orders and carry the warrantyBUT names delivery reliability and a service that answers as its yardstick. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair BUT with e-tailize.
A French household name for furnishing
People land on but.fr for a sofa, a bed, a fridge or a garden set, and your range appears beside a brand they already trust.
We know what this channel watches
We build your case in the terms BUT itself uses: delivery times you can hold, product quality, a service that answers.
Listings in real French
Titles, attributes and descriptions go in as proper French, because French buyers read them and compare you to the shelf.
One PIM behind every offer
Codes, attributes, images and copy live in one place, so your offers clear the upload checks in one go.
Bulky goods forgive nothing
Furniture and appliances punish a wrong stock number hard. Reliable sync, one order view and clean returns keep your service figures healthy.
The same base, 200+ marketplaces and integrations
What you build for BUT becomes the head start for the next channel, so expanding turns back into a decision.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and BUT reviews. Or Expansion prepares and submits your application. BUT decides.
✓Application submitted✓Application submitted✓BUT decides - 2
Connect the channel
The link runs through the Mirakl seller layer, managed by e-tailize, in a few minutes.
✓Connection tested✓Permissions set✓Shop settings checked - 3
Make your data fit BUT
Map your fields onto the categories of BUT, from product codes to the attributes each one demands.
✓Codes complete✓Attributes filled✓French copy ready - 4
Go live and sell
Your offers publish after the standard checks, and you steer stock and orders from one screen.
✓Offers live✓Stock in sync✓Orders routed - 5
Move on to the next channel
Watch what BUT returns and take the same base to the next marketplace.
✓Dashboard in place✓Results reviewed✓Next channel picked
Sell almost anything. Almost.
What partner shops sell on BUT
BUT points its marketplace at everything around the home: furniture and decoration, bedding, garden and outdoor, appliances large and small, television image and sound, computing and video games, toys and childcare. New and refurbished both have a place.
What gets checked before you go live
An offer needs complete data, the attributes its category demands and a delivery promise you can hold. These products never sit in a store, so your listing and your service carry the whole experience.
Questions sellers ask about BUT.
What does selling on BUT cost?
A partner shop costs €39 per month excluding VAT, with no opening fee, no minimum term and no cancellation fee, so you can stop at the end of a month. BUT then takes a commission on each sale, and the percentage follows the product category. BUT publishes no rate table, so we quote no figure here; yours comes in writing. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Does BUT run on Mirakl?
Yes. The seller login of BUT sits on Mirakl, the same layer behind many French retail marketplaces, and offers, stock updates and orders all travel through it. e-tailize drives that layer for you, so BUT lives in the same screen as your other channels.
Who handles delivery, returns and customer service?
You do. Partner shops ship their own products and carry their own warranty, and because these items never sit in a store, the buyer talks to you rather than a shop assistant. e-tailize routes the orders, keeps stock accurate and surfaces returns in the same view.
Can I sell on BUT from outside France?
French buyers read your listings, so French content, French service and French returns come with the territory, and so does delivering bulky goods to homes across France. Our software translates and improves your listings on the way in, and we organise the rest.
Will BUT take my brand?
That is exactly what the free exploration call is for. We know what this channel watches and present your brand in those terms, but we promise you no entry. On the call you see whether your range belongs here and what it could earn.
Why go through e-tailize instead of doing it alone?
You always sell under your own name and your own contract. e-tailize prepares your case, presents it, then automates the rest: catalogue, translation, listing quality, stock and orders from one place. Once BUT runs, the same base carries you onto 200+ other marketplaces and integrations.
BUT's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. BUT itself charges €39 per month excluding VAT, plus a category based commission.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call: we walk through your range and name the part that belongs here. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. After BUT, 200+ more marketplaces and integrations run off the same base.
