Selling on Macway.
Macway has been a French Apple specialist since 1990, and its marketplace carries that same world: Mac and iPhone gear, storage, connected devices, new and second hand. We know what this channel looks at, and e-tailize runs catalogue, listing quality, stock and orders from one place.
- Connected to Macway
- Catalogue imported
- Attributes and MFi notes mapped
- Condition grades applied
- Stock and orders in sync
How do you start selling on Macway?
Macway runs its marketplace on Mirakl, so offers arrive through a feed or an integration instead of by hand. The range has to sit in the Apple and high tech world, Lightning and Dock products carry MFi proof in the description, and every second hand item gets a condition grade. e-tailize builds that case, presents it, then keeps catalogue, stock and orders in sync.
Macway at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | France, delivery to mainland France and the European UnionBuyers reach sellers through the messaging tool of Macway. |
|---|---|
| Range | Apple related high tech, new, refurbished and usedHousehold appliances sit outside this catalogue. |
| Commission | 8% across the marketplace, category rates from 5% to 12%On the sale price plus shipping including VAT, with VAT on top. |
| Subscription | EUR 39 per month excluding VAT, optional for professional sellersAdds offer upload by file and product page eligibility, with a minimum commission of EUR 0.50 excluding VAT. |
| Payouts | Bank transfer on the 1st, 11th and 21st of the monthAfter the buyer confirms receipt, or 21 days after dispatch. |
| Fulfilment | You ship: standard estimated at 48 hours, express at 24 hoursConfirm and ship within two working days, tracking to the buyer. |
| Product data | Brand on the marketplace, MFi proof, a condition grade per itemListings without minimum information are removed automatically. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first and cancel any month. |
Six reasons to pair Macway with e-tailize.
Buyers who came for Apple
Macway counts 120 000 active customers and puts the average basket at EUR 150 including VAT. Your accessory or drive lands next to that intent.
We know what this channel reads
A brand new to the marketplace goes past the marketplace team first. We write that file with you, in the terms this channel uses.
Refurbished and used, graded right
Grades A, B and C have written definitions here, and a mismatch costs a refund plus rating. Grade, description and photos keep matching.
MFi handled at the source
Lightning and Dock products need their MFi status in the description, or the listing goes. That line lives in your product data and travels with every export.
Two working days, met every time
Confirm, ship, send tracking. Orders, stock and carrier data run through one flow, so the clock of Macway needs no daily watching.
The same base, 200+ marketplaces
What you prepared here is the starting point for the next channel. Expanding turns into a choice rather than a project.
Five steps. ~ A few minutes.
- 1
We prepare and present your case
We hold your range against what this channel carries, then put your brand forward in those terms.
โRange reviewedโCase writtenโChannel approached - 2
Import your catalogue
Your products land in the PIM, the base for Macway and every next channel.
โProducts importedโImages loadedโCategories mapped - 3
Make the offers channel proof
Attributes, MFi statements and condition grades are filled in before publication.
โAttributes completeโMFi status statedโGrades set - 4
Go live and sell
Offers publish, and stock, orders and tracking run from one screen.
โOffers liveโStock in syncโOrders routed - 5
Take the base to the next channel
Follow what sells, then reuse the same product data elsewhere.
โDashboard set upโMargin reviewedโNext channel picked
Sell almost anything. Almost.
What fits Macway
Everything here is at least compatible with or related to Mac and Apple devices, and stays inside high tech. New, refurbished and used all have a place when the condition is stated the way the channel defines it.
Checked before publication
Household appliances fall outside the catalogue. Lightning and Dock products without an MFi statement are removed automatically, MagSafe connectors from outside Apple are rejected, and a new brand waits for review by the team.
Questions sellers ask about Macway.
What does selling on Macway cost?
Macway takes a commission of 8% across the marketplace, with category rates running from 5% to 12%. It applies to the sale price plus shipping including VAT, and VAT comes on top. The example in the seller terms: an item at EUR 38 with EUR 4.90 shipping makes EUR 42.90, and at 12% the commission is EUR 5.15 excluding VAT. A professional seller can add the EUR 39 monthly subscription.
Which products fit the Macway catalogue?
Products have to be compatible with or related to Mac and Apple devices, from iPhone and iPad to Apple Watch, and stay inside high tech. Household appliances are out, and brands already on the marketplace can be added while other brands go past the team first.
How do refurbished and used items work here?
Refurbished means never used: complete, fully working, no wear. Used items carry a grade. A is as new, B is good with minor marks, C works perfectly with visible wear. A proven mismatch means a full refund to the buyer plus a hit on your rating.
Why does Macway ask about MFi?
Anything with a Lightning or Dock connector has to show it is Made for iPhone, readable in the description, otherwise the listing is removed automatically. MagSafe connectors from outside Apple are rejected. In the e-tailize PIM that statement sits in the product data and never gets lost.
When does Macway pay out?
Macway transfers the order total minus commission after the buyer confirms receipt, on the 1st, 11th and 21st of the month. An order confirmed on the 6th is paid on the 11th. Without a confirmation and without a dispute, the transfer follows 21 days after dispatch.
Why go through e-tailize?
Because the work sits around the channel, not in it. We prepare and present your case, then the software runs catalogue, translation, listing quality, stock and orders. Whether your brand gets in here, and whether it pays off, is what the free exploration call is for.
Macway's setup, in plain English.
For Macway and every other channel you work with one e-tailize program, priced on the marketplace revenue we build together instead of per product.
The exploration call and the marketplace scan are both free. The program starts at โฌ249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Macway.
Book a free exploration call and see where your range has potential and what it could earn. The fee follows the new revenue we create together, and after Macway there are 200+ marketplaces from the same base.

