Selling on Courir.
Courir is a French sneaker name with more than 350 sales outlets across 21 countries, built around fashion footwear with women at the centre. e-tailize presents your brand to the channel and then runs catalogue, translation, listing quality, stock and orders from one place.
- Brand case prepared
- Catalogue imported
- Size curves and materials mapped
- Content translated per country
- Stock and orders in sync
How do you start selling on Courir?
Courir is a French sneaker name, founded in 1980, with more than 350 sales outlets and a presence in 21 countries. A brand starts by getting its range ready: an EAN or GTIN per article, complete size curves, materials and images, and content in the language of every country. e-tailize prepares and presents your case, then runs catalogue, stock and orders. The same base afterwards serves 200+ other marketplaces and integrations.
Courir at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | A presence in 21 countries and more than 350 sales outletsFounded in 1980 with a first store in Paris, selling online since 2015. |
|---|---|
| Scale | €908M in sales in 2024 and 3300 peopleFigures published by Courir on its own about page. |
| Group | Part of the JD Sports Fashion group since 2024Courir keeps trading under its own name and its own range. |
| Range | Sneakers, clothing and accessories from 32 partner brandsFashion footwear leads, and the positioning puts women at the centre. |
| Shopper service | Free home delivery, pick up point or store collection from €90Published on the French shopper FAQ; other countries differ. |
| Product data | One EAN or GTIN per article, plus size curves, materials and imagesPrepared in the e-tailize PIM, so the same base fits the next channel too. |
| Integration | Catalogue, translation, stock and orders managed by e-tailizeOne operating layer instead of a spreadsheet per channel. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Courir with e-tailize.
We speak the language a footwear buyer reads
A sneaker range is judged on brand story, depth per size and sell through speed. We put it in those terms instead of sending a raw product feed.
Footwear data is heavier than it looks
Size scales, materials, colourways, care instructions and safety information all belong on the article. Our software fills them from one catalogue.
Every country in its own words
Titles and descriptions are translated and sharpened on the way out, so nobody lands on a listing half written in your home language.
A range that changes every drop
New colourways arrive, sizes run out, old articles leave. One PIM keeps that picture right instead of rebuilding an export file every week.
See which article actually pays
The dashboard shows what sells per channel and per country, so you push depth into the winners instead of spreading stock evenly.
One base, 200+ marketplaces and integrations
What you prepare for one fashion channel starts the next one. Expanding turns into a decision instead of a project.
Five steps.
- 1
Expansion prepares your application
Expansion: we prepare and submit your application. Courir decides.
✓Range reviewed✓Application submitted✓Courir decides - 2
Import your catalogue
Your articles land in the PIM, the base for this channel and the next.
✓Articles imported✓Images loaded✓Variants recognised - 3
Get the footwear data right
Barcodes, size curves, materials and care fields are filled and checked per article.
✓Barcodes complete✓Sizes filled✓Materials checked - 4
Translate and go live
Listings go out per country in the local language, stock and orders sync back.
✓Content translated✓Listings submitted✓Stock in sync - 5
Read the numbers and expand
You track sell through per article, then take the catalogue to the next channel.
✓Sell through tracked✓Slow movers spotted✓Next channel chosen
Sell almost anything. Almost.
What fits this range
The assortment is built around fashion sneakers, with clothing and accessories from 32 partner brands alongside. Womenswear leads, and men and kids sit in the same categories.
What holds a range back
A range stalls when the data behind it is thin. Missing barcodes, half filled size curves, one photo per article and product types far from footwear are the usual reasons.
Questions sellers ask about Courir.
What does selling on Courir cost?
Courir publishes no rate card for brands on its own website, so no percentage appears here. Anything quoted elsewhere as a fixed commission is somebody guessing. We go through the commercial terms in the free exploration call, using the numbers of your own range. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Do I need an EAN or GTIN for my sneakers?
Yes, and one per sellable variant rather than one per model. A shoe in five colourways across ten sizes is fifty barcodes. In the e-tailize PIM those variants, their materials and their images sit together, ready for the next fashion channel too.
Which countries and shoppers does Courir reach?
Courir reports a presence in 21 countries and more than 350 sales outlets, plus an online store running since 2015. The name is French and the positioning is fashion sneakers with women at the centre, so a street and sport range meets the audience it was made for.
How does Courir sit inside JD Sports?
Courir joined the JD Sports Fashion group in 2024 and keeps its own name, stores and buying identity. For a brand that matters: range decisions still follow the Courir positioning rather than one group catalogue.
How long does the preparation take?
Connecting e-tailize takes minutes. Your product data sets the real pace: with complete barcodes, size curves, materials and images, the catalogue is ready to present as soon as the fields are mapped, translation included.
Why go through e-tailize?
Whether your brand belongs here, and whether it is worth it, is exactly what the free exploration call is for. We know what this kind of channel looks at and present you in those terms. After that the software runs catalogue, translation, listing quality, stock and orders. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
Courir's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. Courir itself publishes no rate card for brands, so we walk the commercial terms with you instead of printing a number here.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
We do the hard
part, you sell.
Book a free exploration call: we go through your range, your margins and what a fashion channel like this realistically returns. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. Then 200+ marketplaces and integrations from the same base.
