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Selling on Chemist Warehouse

Interested in selling via Chemist Warehouse? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Chemist Warehouse?

Chemist Warehouse, a renowned Australian pharmacy retailer, has established itself as a leading platform for selling a wide range of healthcare and beauty products. With a rich history spanning over three decades, Chemist Warehouse has grown from a single store in the suburbs of Melbourne to a nationwide network of over 500 stores. Their commitment to providing affordable prices and exceptional customer service has made them a trusted destination for consumers seeking quality products at competitive prices. Chemist Warehouse’s success can be attributed to their extensive product range, strategic partnerships with leading brands, and their dedication to meeting the diverse needs of their customers.

Advantages of selling through Chemist Warehouse via e-tailize

  • Wide customer base with high footfall.
  • Strong brand reputation and customer trust.
  • Competitive pricing and discounts attract more sales.
  • Extensive distribution network for wider product reach.
  • Access to valuable market insights and trends.
  • Increased visibility and exposure for your products.
  • Potential for cross-promotion and collaboration opportunities.
  • Enhanced credibility and recognition in the industry.

Fully integrate Chemist Warehouse with your systems

Do you want to manage Chemist Warehouse and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Chemist Warehouse?
Step 1
Register your business

To sell on Chemist Warehouse, you need to have a registered business. Ensure that you have all the necessary legal requirements in place before proceeding.

Step 2
Create an account on Chemist Warehouse

Once your business is registered, you need to create an account on the Chemist Warehouse marketplace. This will allow you to access their platform and start selling your products.

Step 3
Set up an e-tailize account

To streamline your selling process, create an e-tailize account. This platform will help you manage your inventory, pricing, and other aspects of your online business.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to the Chemist Warehouse marketplace. This will ensure that your inventory is visible to potential customers and ready for sale.

Step 5
Optimize and monetize with e-tailize

Utilize e-tailize’s ‘Analyze’ module to gain insights into your sales performance and customer behavior. Additionally, leverage the ‘Advertize’ module to promote your products and increase visibility on Chemist Warehouse. These tools will help you optimize your selling strategy and maximize your profits.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Chemist Warehouse. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Chemist Warehouse under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Chemist Warehouse. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Chemist Warehouse

Chemist Warehouse primarily sells products in the following categories:

  • Health and Medicines
  • Beauty and Personal Care
  • Baby and Child
  • Household and Everyday Essentials
  • Weight Management and Fitness
  • Sexual Health
  • Medical Aids and Equipment
  • Fragrances
  • Vitamins and Supplements
  • Homeopathy and Natural Health
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box. Chemist Warehouse should strive to win the Buy Box by offering the best prices, delivery times, and service compared to other partners. Additionally, establishing a unique brand with exclusive EANs can further enhance Chemist Warehouse's chances of winning the Buy Box consistently.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Chemist Warehouse's terms of service. Below this block you can find some of the conditions Chemist Warehouse will measure.

The costs & conditions

As a seller on Chemist Warehouse, there are certain fees and commissions that need to be paid. The platform charges a commission fee on each sale made, which is a percentage of the total transaction value. Additionally, there might be listing fees for certain products or promotional fees for featured placements. These fees and commissions are essential for accessing the wide customer base and extensive marketing reach that Chemist Warehouse offers.

Selling conditions on Chemist Warehouse include:

  • Time for returns: Chemist Warehouse allows customers to return products within 14 days of purchase, providing a refund or exchange.
  • Delivered on time percentage: Sellers are expected to maintain a high percentage of on-time deliveries to ensure customer satisfaction. Timely shipping and efficient order processing are crucial.
  • Customer question response time: Sellers are required to promptly respond to customer inquiries and provide assistance within a reasonable timeframe. This helps in building trust and ensuring a positive shopping experience.
  • Maximum delivery time: Chemist Warehouse sets a maximum delivery time frame within which sellers are expected to deliver the products to customers. This ensures timely delivery and customer satisfaction.
  • Product condition and accuracy: Sellers must adhere to Chemist Warehouse’s quality standards and ensure that the products they offer meet the required specifications and regulations.

Learn how to sell on Printemps

To learn how to sell on Chemist Warehouse, you can follow these steps:

  • Research Chemist Warehouse: Familiarize yourself with the company’s history, values, and the products they sell. Visit their website, read about their mission, and understand their target audience.
  • Understand the products: Gain knowledge about the products sold at Chemist Warehouse. This includes understanding their uses, benefits, and any unique selling points. Read product descriptions, customer reviews, and study the ingredients or components of the products.
  • Develop product knowledge: Attend training sessions or workshops provided by Chemist Warehouse to learn about their products in detail. This will help you answer customer queries confidently and effectively.
  • Learn about customer service: Chemist Warehouse places a strong emphasis on customer service. Familiarize yourself with their customer service policies, such as their return and refund policies, and learn how to handle customer complaints or inquiries professionally.
  • Practice selling techniques: Develop your selling skills by practicing different sales techniques. This includes learning how to approach customers, engage in conversation, and highlight the benefits of the products you are selling. Role-playing scenarios with colleagues or friends can be helpful in refining your selling skills.
  • Observe experienced salespeople: Spend time observing experienced salespeople at Chemist Warehouse. Pay attention to their approach, communication style, and how they handle customer interactions. Learn from their techniques and adapt them to your own style.
  • Build relationships with customers: Focus on building strong relationships with customers by providing excellent service. Listen to their needs, offer personalized recommendations, and follow up with them to ensure their satisfaction. Building trust and rapport with customers can lead to repeat business and positive word-of-mouth referrals.
  • Stay updated: Stay informed about new products, promotions, and any changes in Chemist Warehouse’s policies. Attend regular training sessions or meetings to stay up-to-date with the latest information.
  • Seek feedback: Request feedback from your supervisors or colleagues to identify areas for improvement. Actively seek constructive criticism and implement suggestions to enhance your selling skills.
  • Continuously learn and adapt: Selling is an ongoing learning process. Stay curious, seek opportunities to learn, and adapt your selling techniques based on customer feedback and market trends.


In conclusion, selling on Chemist Warehouse can be a lucrative opportunity for businesses looking to expand their reach and tap into a wide customer base. With its reputation for excellence and commitment to providing a reliable and efficient selling experience, Chemist Warehouse offers sellers the chance to increase sales and visibility. However, navigating the platform and meeting the selling conditions can be challenging. This is where e-tailize comes in. By fully integrating Parashop with e-tailize, sellers can streamline their operations, manage multiple marketplaces in one place, and benefit from centralized order and inventory management. Additionally, e-tailize provides analytical tools and insights to help sellers compete effectively and avoid errors. With e-tailize’s support, sellers can optimize their product listings, increase visibility, and maximize their sales on Chemist Warehouse.

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Ricardo Rubino
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