Selling on Trendy Foods.
Trendy Foods supplies Belgian professionals with food, drinks and the shelf beside them, and runs a B2B marketplace on Mirakl. It chooses which suppliers sit beside its own range. Once Trendy Foods says yes, e-tailize runs catalogue, translation, stock and orders from one screen.
Apply yourself, they review. Stuck? Expansion does it for you.
- Supplier account connected
- Catalogue in Dutch and French
- EAN 13 and cartons checked
- Stock and orders in sync
- Offers live on Trendy Foods
How do you start selling on Trendy Foods?
Trendy Foods decides which suppliers sit beside its own range, so a brand does not put itself on this marketplace. Apply yourself, they review. Stuck? Expansion does it for you. We do not guarantee entry. Every article then needs a 13 digit EAN and a title in Dutch or French.
Trendy Foods at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Belgium and Luxembourg, with orders delivered in BelgiumBuyers are businesses: HORECA, night shops, bakeries, service stations, vending. |
|---|---|
| Assortment | A core range of 17,000 products for more than 10,000 business customersA wholesaler since 1970 in Petit Rechain; marketplace launched on Mirakl in April 2022. |
| Fixed costs | No setup fee, EUR 40.00 per month once you sellThe monthly fee is waived in any period without sales. |
| Commission | 8 to 15 percent, set by product categorySettlements are paid on the 10th, 20th and 30th of every month. |
| Fulfilment | You hold the stock and ship the order yourselfNo fulfilment service, no pick up point delivery. Returns come back through you or the marketplace. |
| Product data | EAN 13 per article, with content in Dutch or FrenchBrand from a fixed list, title of 10 to 200 characters, packaging language, units per carton, image 1,024x1,024 px on white. |
| Integration | Built on Mirakl, connected and run by e-tailizeCatalogue, prices, stock and orders sit beside your other channels. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Trendy Foods with e-tailize.
A room full of professional buyers
More than 10,000 businesses order here, from bakeries and night shops to vending operators.
They select, we prepare the case
Trendy Foods picks the suppliers it puts beside its own range. Buyers here think in cartons and margin per unit, so that is how we present your assortment and trade prices.
The catalogue builds itself
Brand, EAN 13, carton units and images are structured once, then published translated and improved. Size and colour go in the title, since this platform carries no variants.
Two languages, one catalogue
Every attribute arrives in Dutch or French, and buyers expect service in both. Translation sits inside the software.
See what a carton actually earns
Commission, the fixed monthly fee and shipping all bite into a wholesale price. The dashboard shows what is left.
One catalogue, 200+ marketplaces and integrations
The data you structure here starts the next channel too. Adding one becomes a decision, not a project.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Trendy Foods reviews. Or Expansion prepares and submits your application. Trendy Foods decides.
✓Range reviewed✓Application submitted✓Trendy Foods decides - 2
Connect over Mirakl
Once the account exists we link it over Mirakl and push a test order through.
✓Account linked✓Order flow tested✓Settlements set - 3
Build the wholesale catalogue
Import once, and the software fills brand, EAN 13, carton units, images and Dutch and French titles.
✓EAN 13 complete✓Cartons mapped✓Images sized - 4
Go live, ship and settle
Publish the offers, ship to Belgian buyers, and follow stock, returns and payouts in one place.
✓Offers live✓Stock in sync✓Returns tracked - 5
Reuse the catalogue elsewhere
Watch what moves, then start the next channel without building twice.
✓Dashboard live✓Results read✓Next channel chosen
Sell almost anything. Almost.
What Trendy Foods carries
The range starts at grocery, drinks, fresh and frozen, then runs into the non food shelf those buyers restock weekly.
What gets checked before an offer shows
A range you cannot deliver into Belgium will not land. The rest is preparation: complete barcodes, Dutch or French content, honest carton data, correctly sized images.
Questions sellers ask about Trendy Foods.
What does selling on Trendy Foods cost?
No setup fee. You pay a fixed EUR 40.00 per month, waived in any period without sales, plus 8 to 15 percent commission by category. On EUR 2,000 of sales at a 10 percent rate: EUR 200 commission plus EUR 40.00, EUR 240 in total. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
What does a listing need on Trendy Foods?
A 13 digit EAN as the main identifier, a brand from their fixed list, a title of 10 to 200 characters in Dutch or French, the packaging language, units per carton and a white background image of 1,024x1,024 px. Prices go in euros. Optional fields cover pallet data, unit weight and product origin.
Who ships the orders on Trendy Foods?
You do. There is no fulfilment service and no pick up point delivery, so the parcel leaves your warehouse for a Belgian address. Carrier mapping is optional, with bpost, DHL, DPD, GLS, Mondial Relay, PostNL and UPS listed.
Who actually buys on Trendy Foods?
Professionals, not consumers. More than 10,000 businesses order here: HORECA, night shops, bakeries, service stations, canteens, cash and carry and vending operators. Bigger baskets, repeat orders, reliable stock.
Who decides who sells on Trendy Foods?
Trendy Foods does. It is a wholesaler with its own range and its own buyer base, so it chooses which suppliers sit on the shelf beside it. Nobody can guarantee entry, ours included. What e-tailize brings is the contacts, the read on what this wholesaler weighs, and your range presented in wholesale terms. The free exploration call is where we weigh your odds.
Why run this channel through e-tailize?
You keep your own account. We take the work around it: presenting your case to the people who decide, structuring the catalogue, translating into Dutch and French, checking EAN 13 and carton data, syncing stock and orders, reporting on margin. That base starts 200+ other marketplaces and integrations.
Trendy Foods' setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. The marketplace charges no setup fee, EUR 40.00 monthly once you sell, and 8 to 15 percent commission.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Trendy Foods chooses its suppliers. Book a free exploration call and we walk your range, your trade prices and the realistic odds. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
