Selling on INNO.
INNO is the department store name Belgian shoppers grew up with, and inno.be carries that habit to buyers in Belgium and the Netherlands. e-tailize prepares your case, then runs catalogue, translation, listing quality, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Connected to inno.be
- Catalogue imported
- Dutch and French content mapped
- Stock and orders in sync
- Listings live on INNO
How do you start selling on INNO?
Selling on inno.be asks for product data in Dutch and French, an EAN per item, a department store category and your own delivery and returns handling. With e-tailize you prepare that case once. We know what this channel looks for, and the software carries catalogue, translation, listing quality, stock and orders. Whether your brand belongs here is what the free exploration call answers.
INNO at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Shoppers in Belgium and the NetherlandsINNO also runs 16 department stores in Belgium, so the name arrives with recognition. |
|---|---|
| Monthly fee | €39.99 per monthINNO publishes no rate card of its own; this figure comes from the ChannelEngine marketplace guide. |
| Commission | Per category, average 15% of the saleSame source. Your percentage is settled per assortment, so 15% is a middle, not a promise. |
| Assortment | Fashion, accessories, home, beauty, watches and jewellery, toysA department store range: a fitting category beats a low price. |
| Product data | EAN per item, content in Dutch and FrenchBoth languages are needed. e-tailize translates and improves your listings. |
| Delivery and returns | You ship, standard 2 to 5 business daysThe marketplace terms leave delivery, returns, warranty and complaints with the seller. |
| Integration | Through the Mirakl platform behind inno.be, managed by e-tailizeCatalogue, stock, orders and content from one place, connected in a few minutes. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair INNO with e-tailize.
Your brand presented in the language of this channel
A department store buys an assortment, not a product feed. We put your range, prices and service in the terms this channel weighs.
Dutch and French, without a translation project
Both languages belong to the job. Your content is translated and sharpened on the way in, so you never maintain two catalogues.
Delivery and returns you can actually carry
Shipping, returns and warranty stay with you here. e-tailize routes every order and status into the same screen as your other channels.
Know the number before you commit
A monthly fee plus a category commission changes what a product earns. We run that math on your real prices first.
One PIM, no export files
EANs, attributes, images and both language versions live in one place and stay consistent everywhere.
The same base, 200+ marketplaces and integrations
What you prepare for a Belgian department store starts the next channel. Expanding stops being a project.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and INNO reviews. Or Expansion prepares and submits your application. INNO decides.
✓Range reviewed✓Application submitted✓INNO decides - 2
Import your catalogue
Products, variants, images and prices land in the PIM, the base for INNO and beyond.
✓Products imported✓Images loaded✓Variants validated - 3
Make your listings INNO ready
EANs, category attributes and both language versions are mapped once and then stay mapped.
✓EANs complete✓Dutch and French filled✓Attributes mapped - 4
Go live and sell
Stock, orders, shipping status and returns run through one operating layer.
✓Listings live✓Stock in sync✓Orders routed - 5
Measure, then widen
The dashboard shows what sells and what it earns, then the same base opens the next channel.
✓Results read✓Margin checked✓Next channel picked
Sell almost anything. Almost.
What suits INNO
The marketplace mirrors a department store floor: fashion, accessories, beauty, home linen, watches and jewellery, luggage, sport and toys. Brand recognition carries more weight here than the sharpest price.
What to sort out before you go live
Listings stall on missing basics: an EAN per item, a Dutch and a French version, the mandatory category attributes and a delivery promise you keep in 5 business days.
Questions sellers ask about INNO.
What does selling on INNO cost?
The published figures are a fixed fee of €39.99 per month plus a commission per sale that depends on your category, averaging 15%. Example: €2,000 of sales in a month means €300 commission plus the monthly fee, so roughly €340. INNO settles the exact percentage per assortment. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Do I need my product content in two languages?
Yes. Shoppers on inno.be read Dutch or French, and product sheets are expected in both. That is normally where a range stalls. Our software translates and improves your listings on the way in, so you keep one catalogue instead of two.
Which products fit a department store like INNO?
Fashion, accessories, beauty, home linen, watches and jewellery, luggage, sport and toys sit on the floor and on the site. A recognisable brand and complete content weigh heavily. Does your range sit outside that world? We say so in the free exploration call.
Who ships the order and handles a return?
You do. The marketplace terms put description, availability, price, packaging, delivery, returns, warranty and complaints with the seller, and standard delivery runs 2 to 5 business days. e-tailize routes those orders, shipping statuses and returns into one screen.
Can I sell on INNO from outside Belgium?
inno.be reaches buyers in Belgium and the Netherlands, and its terms describe professional sellers based in Belgium and abroad. What matters more is bilingual content, a local delivery promise and clean returns. Whether your brand belongs here, and whether it pays, is what the free exploration call is for.
How long does the connection take?
The technical connection is a matter of minutes. Your catalogue, both language versions and the category attributes are the real work, and we do that once. After the standard checks your listings appear, ready to repeat elsewhere.
Why go through e-tailize instead of arranging it yourself?
You sell under your own account. We take on what a channel like this costs a team: preparing the case, translating content, keeping stock and orders straight, watching the margin per category. Once INNO runs, the same base connects to 200+ other marketplaces and integrations.
INNO's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. INNO charges a monthly fee plus commission.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call and hear where your range has potential in Belgium and what the fees leave you. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
