Selling on Vanden Borre.
Vanden Borre is where Belgium goes when a washing machine dies or a television needs replacing. The retailer decides which partner brands list alongside its own range. Once Vanden Borre says yes, e-tailize runs catalogue, stock and orders from one place. The software carries the rest.
Apply yourself, they review. Stuck? Expansion does it for you.
- Range weighed against the assortment
- Partner seller account linked
- Specifications in Dutch and French
- Stock and orders in sync
- Offers live on Vanden Borre
How do you start selling on Vanden Borre?
Vanden Borre decides. The retailer picks which partner brands list beside its own range, and that decision is the whole gate. Apply yourself, they review. Stuck? Expansion does it for you. Then the software builds your Dutch and French catalogue and keeps stock and orders in step.
Vanden Borre at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Belgium, served in Dutch and FrenchThe distance selling terms state the retailer is active in Belgium only, and the storefront runs in both languages. |
|---|---|
| Access | Vanden Borre picks the brands that list beside its own rangeSelection sits with the retailer, which is why a brand needs someone who knows what it looks for. |
| Retailer | Around 70 Belgian stores, part of the Fnac Darty groupFounded in Brussels in 1865, online since 2003, owned by Fnac Darty since 2016. |
| Seller costs | No commission or subscription figures are publishedSettle the percentage, fixed fees and the payout term in writing. |
| Product data | Full specifications in both national languagesBuyers compare dimensions, energy labels and model numbers, so thin content will not convert. |
| Buyer terms | Fourteen days to withdraw, two year legal warrantyEach partner seller also publishes its own conditions on the product page. |
| Integration | Run by e-tailize once your partner account is openCatalogue, translation, stock and orders in one place, not a sheet per channel. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Vanden Borre with e-tailize.
A closed door needs a strong application
Anyone can list where listing is free.
A name Belgians already believe
Since 1865 the banner has stood for repair, service and advice. That reputation carries your offer further than a cold storefront.
Shoppers arrive ready to buy something expensive
Fridges, ovens, televisions and laptops get researched, then bought. Baskets are large and the visitor is rarely browsing.
Two languages, written once
Belgium needs Dutch and French side by side. Specifications are structured once and published in both, no translator per model.
Then the software takes over
Catalogue, translation, listing quality, stock and orders run from one screen, whether this is channel two or twenty.
Nobody should wait on one retailer
Meanwhile the same base is ready for 200+ other marketplaces and integrations, so growth never hangs on one answer.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Vanden Borre reviews. Or Expansion prepares and submits your application. Vanden Borre decides.
✓Range reviewed✓Application submitted✓Vanden Borre decides - 2
Link the partner account
Once the account is granted, we connect it and test the order flow.
✓Account linked✓Order flow tested✓Rights assigned - 3
Fill the catalogue in two languages
Import your products once, then the software writes, translates and checks specifications, images and barcodes in both languages.
✓Products imported✓Both languages done✓Quality checked - 4
Publish, ship and stay in sync
Offers go live after the standard checks, stock updates itself, and orders land where your other channels already land.
✓Offers published✓Stock updating✓Returns handled - 5
Read the numbers, pick the next one
See which models earn their margin, then open the next marketplace from the same catalogue.
✓Margins visible✓Winners identified✓Next channel picked
Sell almost anything. Almost.
What sells here
Electronics and household appliances, from a built in oven to a phone case, widened by partner sellers.
What the door weighs
Ranges outside electronics and the home have little to say here. The rest is preparation: complete data in two languages, dependable delivery, fast service.
Questions sellers ask about Vanden Borre.
What does selling on Vanden Borre cost?
Nothing on the site quotes a commission percentage or a subscription for partner sellers, so no honest figure belongs here. Terms are settled per brand with the retailer, and the rates published for the French sister banners do not transfer. Get your percentage and payout term in writing. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Who is allowed to sell there?
Partner sellers list next to the retailer's own range, and Vanden Borre decides which brands get that place. Apply yourself, they review. Stuck? Expansion does it for you.
Which products suit this channel?
Household appliances, kitchen equipment, televisions, audio, computing, telephony, photo and the accessories around them. Partner sellers today cover appliances, mobile devices and drones, so a range that belongs in a Belgian home is worth weighing.
Do I need Dutch and French content?
Yes. The storefront exists in both languages and half the country reads only one. Translating a technical specification per model by hand is where brands stall, so the software does it for the whole catalogue.
Who handles delivery, returns and customer questions?
Partner sellers publish their own conditions on the product page and in the order confirmation, and buyers message them from their account. Around that sits the Belgian statutory frame: fourteen days to withdraw, two year warranty on conformity.
How fast can we be live once we are accepted?
Linking the partner account takes minutes and the catalogue follows, because products, translations and stock already sit in one base. Publication still waits on the retailer's standard checks, which we never pretend to skip.
What happens if the answer is no for now?
Then we keep the case warm and you sell elsewhere meanwhile, because the decision sits with the retailer and can come later. Free: the exploration call and the list of marketplaces that fit you, each linked to its page.
Vanden Borre's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Vanden Borre sets its seller terms per brand and publishes none of them.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
We do not guarantee entry, because nobody honestly can. Free: the exploration call and the list of marketplaces that fit you, each linked to its page. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
