Selling on Free People.
Free People sells apparel, home and lifestyle in the United States, and outside brands reach its shoppers through FP MART, its curated marketplace on the Mirakl platform URBN runs. e-tailize prepares your brand in the terms this channel reads, then runs listings, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Range mapped to the FP MART departments
- Images and copy on brand spec
- Prices matched to your other channels
- Shipping and return policy filed
- Stock and orders in sync
How do you start selling on Free People?
FP MART listings are created in the Mirakl portal URBN runs: you supply the product data, you ship every order inside the Continental United States, and returns and customer questions come back to you. Your prices have to match your other channels. e-tailize builds that base and keeps it accurate. The free exploration call tells you whether your brand fits here.
Free People at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | United StatesMarketplace items ship within the Continental United States only. |
|---|---|
| Costs | A monthly subscription plus commission, set in your seller contractURBN publishes no rate card and can post new rates, so we quote no percentage. |
| Fulfilment | Every order ships directly from you, normally within 48 hoursYou upload tracking, and the risk stays with you until delivery. |
| Returns and service | Yours, with a prepaid label in the box where the item qualifiesNo store returns, no exchanges, and customer questions land with you. |
| Price rules | Parity with your other sales channels is requiredMarketplace items are excluded from every Free People promotion. |
| Product data | Listings, prices and a tax code per product go through the Mirakl portalFollow the portal specifications, and nothing out of stock goes live. |
| Checkout | Marketplace items travel as their own order and shipmentA mixed basket splits, so your part arrives separately. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Free People with e-tailize.
A United States crowd that shops on taste
Free People shoppers come back for pieces with character. Your range lands beside the labels they came for.
We know what this channel reads
Category fit, imagery, tone and range depth all count here. We build that first, so your brand is judged on its best version.
Listings that arrive finished
Attributes, images, tax codes and stock levels flow straight out of your PIM into the portal.
You ship, we keep the numbers honest
Orders route into your own systems, tracking flows back and stock stays truthful. That is how you stay inside the shipping window.
Parity without the spreadsheet
Your marketplace price has to match what you charge elsewhere. One price source holds that while you promote your own shop.
The same base, 200+ marketplaces and integrations
One channel is never the whole plan. The catalogue we build here starts the next marketplace.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Free People reviews. Or Expansion prepares and submits your application. Free People decides.
✓Range reviewed✓Application submitted✓Free People decides - 2
Import and enrich your catalogue
Products land in the PIM once: attributes, images, copy and variants in a single source.
✓Products imported✓Attributes complete✓Images approved - 3
Shape everything to the portal
We map your fields to the departments, add tax codes and file your policies.
✓Departments mapped✓Tax codes set✓Policies filed - 4
Go live and run the orders
Listings publish, orders reach your warehouse inside the shipping window and stock updates everywhere.
✓Listings live✓Orders routed✓Stock in sync - 5
Open the next channel
See what actually sells, then take the same base to the next marketplace.
✓Results analysed✓Margin checked✓Next channel chosen
Sell almost anything. Almost.
What FP MART carries
The departments run across home, apparel, accessories, mens, art, wellness, pets and tech, mixing direct to consumer labels with vintage finds. Free People calls it a curated collection that complements its own assortment, with more than 125 local vendors.
What gets a listing pulled
URBN can reject, edit or remove any listing. Replicas, restricted products, anything you do not hold in stock, obscene imagery and use of URBN trademarks are the usual reasons.
Questions sellers ask about Free People.
What does selling on Free People cost?
URBN bills two things for FP MART: a monthly subscription for portal access and commission on what it collects for you. Neither amount is published and URBN can change them, so get your schedule in writing. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Who ships FP MART orders and who handles returns?
You do, on both counts. Items ship directly from the seller to the customer, normally within 48 hours, and you upload the tracking. Returns come back to you with a prepaid label in the box where the item qualifies, never to a Free People store, and there are no exchanges.
Can I sell on Free People from Europe?
Only with a shipping route inside the country. FP MART items are only available to ship within the Continental United States, and the seller agreement says URBN collects no seller tax for you outside the United States. Most European brands arrange a fulfilment partner there first.
Do my Free People prices have to match my own shop?
Yes. The seller agreement asks for parity between identical products on the marketplace and on your other sales channels. Marketplace items are also excluded from every Free People promotion, so a discount you run elsewhere does not follow the product here.
What product data does FP MART need?
Listings are created in the Mirakl portal URBN runs and follow the specifications posted there. Every product carries a tax code, imagery and copy follow the brand specification, and nothing goes live that you do not hold in stock.
Can my brand sell on Free People, and is it worth it?
That is what the free exploration call is for. FP MART is a curated collection beside the Free People range, so fit weighs heavier than volume. We look at your range, your margin and your United States shipping route, and tell you what we think is realistic.
Free People's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. URBN bills its own subscription plus commission.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call: you leave knowing whether your range fits this curated channel and which of the 200+ others come first. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
