Sell everywhere from Lyra.
Lyra is cloud warehouse software for webshops and for warehouses that ship for others. e-tailize is the layer around it: your catalogue goes out to 200+ marketplaces, the orders drop into Lyra, stock and tracking travel back.
- Connected to Lyra
- Products matched on EAN
- Orders routed into Lyra
- Stock switched through to every channel
- Tracking returned to the channel that sold it
How do you connect Lyra to marketplaces?
Lyra stays the system your warehouse works in. Ask your Lyra representative for an API key, then open Settings, Connections, New Connection, WMS in e-tailize, choose Lyra and paste the key. In Settings, Stock & Order Management you switch Lyra through to every channel you sell on. From then on orders land in Lyra, a stock change goes straight to your listings, and tracking returns to the channel that sold it.
Lyra at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| System | Cloud warehouse software for webshops and fulfilmentOrder management, picklists and batches, inbound, stock counts, returns, fulfilment invoicing. |
|---|---|
| What syncs | Products, stock, orders, shipments and trackinge-tailize delivers the order, Lyra picks, packs and ships, and the shipment data travels back. |
| Direction | Channels into Lyra for orders, Lyra out for stock and trackingYou set it in Settings, Stock & Order Management: senders left, receivers along the top. |
| How often | On every change, not on a nightly scheduleCorrect a count or let an order come in, and the new figure travels to every connected channel. |
| Setup | One API key from your Lyra representativeSettings, Connections, New Connection, WMS, choose Lyra, paste the key and save. |
| Requirements | An EAN on every product that Lyra countsStock matching runs on the EAN, so a product without one stays behind. |
| Lyra pricing | From €149 per month for webshops, from €449 per month for fulfilmentPlus €0.35 per order, unlimited users and connections, 7 days free, no minimum term. |
| Program | e-tailize from €249 per month, the fee follows new marketplace revenueFree exploration call first, cancel any month. |
Six reasons to pair Lyra with e-tailize.
Your warehouse keeps working in Lyra
Nothing moves out of Lyra. Pickers, locations, batches and walking routes stay as they are. Only the origin of the orders changes.
Every channel lands in one queue
Marketplace orders arrive in Lyra the way webshop orders do, so the floor works one list, not a tab per channel.
One count, everywhere, on the change
What Lyra counts is what your listings show, updated when the count moves, not once a night. Overselling stops being a daily risk.
Tracking travels back on its own
Lyra picks the carrier and prints the label through its own links to PostNL, DHL, GLS and DPD. Shipment and tracking return to the channel that sold.
A return follows the same route as any other
Buyers report their return in the Lyra portal, and a return raised on bol is pulled in through the link, into the workflow your team knows.
Built for shipping on behalf of others
Lyra adds fulfilment clients for free and prices every action on the invoice itself, so marketplace volume for a brand costs no admin evening.
Five steps. ~ A few minutes.
- 1
Connect Lyra
Ask your Lyra representative for the API key, then add the WMS connection.
✓API key received✓Connection named✓Link saved - 2
Match your products
Line the items in Lyra up with your catalogue on the EAN, the code the stock sync reads.
✓EAN on every product✓Duplicates removed✓Sample checked - 3
Set the direction
In Settings, Stock & Order Management switch Lyra through to each channel it should feed.
✓Senders picked✓Receivers switched on✓Screen saved - 4
Run one order end to end
Let a real order come in, ship it from Lyra, watch the tracking land back.
✓Order visible in Lyra✓Label printed✓Tracking returned - 5
Open the next channel
Take the same catalogue to another marketplace and let its orders follow the same path.
✓Results reviewed✓Next channel picked✓Volume absorbed
Sell almost anything. Almost.
What the connection handles
The traffic between e-tailize and Lyra once the link is live: automatic, both ways, matched on the EAN.
What stays inside Lyra
The warehouse stays Lyra territory. e-tailize hands over the order and reads the result back, never touching your floor.
Questions sellers ask about Lyra.
What does Lyra cost, and what does e-tailize cost on top?
Lyra publishes packages from €149 per month for webshops and from €449 per month for fulfilment warehouses, both plus €0.35 per order, with unlimited users and connections, no minimum term and a free first 7 days. e-tailize sits alongside from €249 per month, with a fee that follows the new marketplace revenue.
What syncs between Lyra and e-tailize, and in which direction?
Products, stock, orders, shipments and tracking, each in a fixed direction. Orders and product data run from your channels into Lyra. Stock counts, shipments and tracking run back out. You pick the routes in Settings, Stock & Order Management, senders on the left, receivers along the top.
How quickly does stock reach my listings?
On the change, not on a nightly batch. Correct a count in Lyra or let an order come in, and Lyra sends the new level for that product to e-tailize, which forwards it to every channel you switched on.
How do I set up the connection?
Ask your Lyra representative for your API key. In e-tailize go to Settings, Connections, New Connection, choose WMS, pick Lyra, paste the key and name the connection. Save, then switch the routes on. A few minutes of work.
Does my warehouse team have to learn a new system?
No. Picking, packing, batches, inbound, stock counts and returns stay in Lyra, in the workflow your team knows. The only difference: orders from new channels appear in the queue they work today.
Who prints the labels, and what happens with returns?
Lyra does both, and e-tailize replaces neither. Lyra picks the carrier and prints the label through its own links, and buyers report a return in the Lyra portal. A return raised on bol is pulled in through the same link.
Lyra's setup, in plain English.
You pay Lyra for the warehouse system and e-tailize for the marketplace layer. Lyra charges per package plus a small amount per order, no minimum term. e-tailize starts at €249 per month, with a fee on new revenue.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We take Lyra
to 200+ marketplaces.
Book a free exploration call and see which channels suit your range, what they could earn and how their orders would reach Lyra. The fee follows the new revenue, so we win when you win.
