Selling on Brico Dépôt.
Brico Dépôt is the hard discount banner Kingfisher runs in Spain and Portugal, and its Mirakl marketplace sets partner products beside the aisles it stocks itself. e-tailize knows what an Iberian renovation channel weighs in a range, then carries catalogue, translation, stock and orders.
Apply yourself, they review. Stuck? Expansion does it for you.
- Range measured against the aisles
- Catalogue loaded into the PIM
- EAN codes and Mirakl attributes matched
- Spanish titles and descriptions written
- Stock, weight classes and orders in sync
How do you start selling on Brico Dépôt?
Brico Dépôt runs its marketplace on Mirakl for buyers in Spain and Portugal. A partner there trades from a company registered in the EU, invoices and serves the buyer directly, ships the goods itself, and carries an EAN plus Spanish content behind every item. e-tailize builds and presents your case, then runs catalogue, translation, listing quality, stock and orders, ready for 200+ marketplaces and integrations.
Brico Dépôt at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Buyers in Spain and Portugal, shipping across the EUA Kingfisher banner. Selling in both means two Mirakl shops. |
|---|---|
| Subscription | EUR 39.90 per month, nothing to pay to open the accountThe banner names that model itself: fixed monthly plus variable. |
| Commission | 8% to 12% of the sale, set by product categoryPriced on the same hard discount logic as its stores. |
| Payouts | Settled twice a monthCheckout separates partner goods from what the banner ships. |
| Logistics | You sell it, you ship it, weight classes run to 750 kgSix classes, parcel to pallet. No warehouse service to lean on. |
| Product data | An EAN per item, Spanish title of 75 characters, description up to 5,000Main image square, 500x500 pixels at 300 dpi, JPEG or PNG. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Brico Dépôt with e-tailize.
A buyer in the middle of a project
Iberian shoppers arrive with a terrace half finished, weighing price against delivery date.
Margin you can model before you commit
A flat monthly amount plus a band of 8% to 12% prices a pallet of decking upfront.
We put your brand forward in their terms
Depth in one aisle, a delivery promise that survives August, a price that sits well beside the house brand.
Spanish and Portuguese written, not dumped
Titles cap at 75 characters, descriptions at 5,000. The software translates and tightens both per country.
Heavy goods under one set of rules
Each item sits in a weight class, five kilo parcel to 750 kilo pallet. Set once, reused.
One base, 200+ marketplaces and integrations
What you prepare for Iberia starts the next channel. Adding a country becomes a decision, not a project.
Five steps. Range in, orders out.
- 1
Apply, yourself or with Expansion
Apply yourself and Brico Dépôt reviews. Or Expansion prepares and submits your application. Brico Dépôt decides.
✓Range reviewed✓Application submitted✓Brico Dépôt decides - 2
Your catalogue lands in the PIM
Products, images, prices and stock arrive once and feed every channel.
✓Products imported✓Images cropped square✓Prices set in euros - 3
Make the data Mirakl ready
EAN codes, brand, attributes and Spanish copy get checked against the rules.
✓EAN codes complete✓Titles inside 75 characters✓Attributes mapped - 4
Open the shop and sell
Offers publish, stock syncs, orders drop into your own shipping.
✓Offers live✓Weight classes set✓Orders routed - 5
Add Portugal, then the next channel
A second shop reuses your content, and the dashboard shows what each earns.
✓Portuguese copy added✓Margin per country read✓Next channel chosen
Sell almost anything. Almost.
What fits these aisles
The catalogue sits squarely in renovation and DIY: garden and outdoor living, home and living, appliances and tools.
What gets sorted before you publish
Most rejections here are data, not policy: a missing EAN, an image that is not square, a title that overruns, a size run kept as one product.
Questions sellers ask about Brico Dépôt.
What does selling on Brico Dépôt cost?
Two streams. Nothing to open the account, then EUR 39.90 per month plus a commission of 8% to 12% set by product category. Sell a EUR 300 power tool in a 10% category and EUR 30 goes to the marketplace, plus that EUR 39.90 whatever the month brings. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Do I need an EAN for every product?
Yes. The EAN is the identifier every offer hangs on, with brand, shop reference and a Spanish title completing the record. Titles cap at 75 characters and the main image must be square at 500x500 pixels. In the e-tailize PIM those fields live together, so a range clears validation at once.
Who ships the order and handles returns?
You do. The banner puts it plainly: you sell it, you ship it. Each item carries a weight class, small parcel up to 750 kilos on a pallet, and checkout tells the buyer who supplies the goods.
Can I sell in both Spain and Portugal?
Yes, and it pays to plan early. Each country is its own shop inside the same Mirakl instance, with its own offers, while the content is reused: Portuguese titles attach to what you built for Spain.
Can I sell here from outside Spain?
The requirements point at your company, not your postcode: a legal entity in the EU, and the ability to invoice, deliver, take returns and serve buyers in their own language. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for.
How long does it take to get a shop running?
The banner puts registration and account configuration at roughly five working days, guided by one of its business representatives. Our connection takes minutes. The real work is the catalogue, ready the day the shop opens.
Why go through e-tailize rather than arranging it alone?
Because the connection was never the hard part. We know what this banner looks for, we build and present your case, then the software carries catalogue, translation, listing quality, stock and orders. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
Brico Dépôt's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. Subscription and commission stay between you and the banner.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call and you will know whether Iberian renovation buyers are worth your stock and shipping. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. And after Spain and Portugal? Another 200+ marketplaces and integrations, same base.
