Selling on Bloomingdale's.
Bloomingdale's is a department store nameplate of Macy's, Inc. and has run a marketplace of its own since the second quarter of 2023, on the shared Mirakl platform. e-tailize prepares your case, connects your catalogue and keeps listings, stock and orders running from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Connected to Bloomingdale's
- Catalogue imported
- UPCs and attributes mapped
- Stock and orders in sync
- Listings live on Bloomingdale's
How do you start selling on Bloomingdale's?
Bloomingdale's decides its own assortment, separate from Macy's, so one green light never covers both. You need a business in the United States, a GS1 certified UPC on every item and a warehouse that ships within 48 business hours with tracking. Through e-tailize you connect your catalogue once, and the free exploration call decides whether your brand fits here.
Bloomingdale's at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | United StatesIts own marketplace since the second quarter of 2023, next to the Macy's one. |
|---|---|
| Assortment | Chosen separately from Macy'sThe two nameplates work with sellers independently. |
| Product data | A GS1 certified UPC on every itemTitles, images, sizes, variants and attributes follow the style guidelines shared at onboarding. |
| Fulfilment | You ship yourself from a warehouse in the United StatesOrders leave within 48 business hours with valid tracking, via approved carriers. |
| Returns | Returned goods are processed within two business days of arrivalCustomers send items back by UPS or hand them in at a store. |
| Costs | Commission is agreed in your seller contractNeither nameplate publishes a rate card, so we quote no percentage here. |
| Integration | Through the Mirakl platform, managed by e-tailizeCatalogue, stock, orders and content from one place, live in a few minutes. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Bloomingdale's with e-tailize.
Your brand shown to the right nameplate
Bloomingdale's buys for its own customer, not the Macy's one. We prepare your case in the terms this nameplate reads.
One platform, two separate calls
Platform, operating rules and payout rail are shared. The assortment decision is not. What you prepare for one is reusable for the other.
Department store content that holds up
Titles, images, variants, sizes and required attributes stay mapped from one place, across fashion, beauty and home.
No overselling when a channel is added
Inventory rules run through the same operating layer, so a new channel does not put your stock out of step.
Orders, tracking and returns in one view
Every order, its status and its tracking stay visible in one screen, and the 48 business hour clock stays workable.
The same base, 200+ marketplaces and integrations
What you prepared for Bloomingdale's is the starting point for the next channel. Expanding becomes a choice.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Bloomingdale's reviews. Or Expansion prepares and submits your application. Bloomingdale's decides.
✓Range reviewed✓Application submitted✓Bloomingdale's decides - 2
Import your catalogue
Bring your products into the PIM, the base for every channel.
✓Products imported✓Images loaded✓Categories recognised - 3
Make your data department store ready
Map your fields to what this marketplace asks for, from UPCs to sizes and mandatory attributes.
✓UPCs complete✓Mandatory fields filled✓Preview checked - 4
Go live and sell
Publish your listings and run stock, orders, tracking and returns from one screen.
✓Listings live✓Stock in sync✓Orders coming in - 5
Grow into the next channel
Track results and take the same base to the next marketplace.
✓Dashboard set up✓Results analysed✓Next channel chosen
Sell almost anything. Almost.
What fits on Bloomingdale's
Bloomingdale's runs its marketplace in three ways: concession style for brands that want full control, complementary assortment that widens the range, and room for emerging brands. Fashion leads, the category list reaches further.
What gets checked before you publish
You list only inside the categories your contract covers, and not items the retailer already carries itself. Items over 150 lbs wait for approval, and parcels go out in plain boxes.
Questions sellers ask about Bloomingdale's.
What does selling on Bloomingdale's cost?
There is no published seller rate card. Commission is agreed in your seller contract, and the public figures that circulate cover Macy's, not this nameplate. We check your terms against your margin first. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Is selling on Macy's the same as selling on Bloomingdale's?
No. The two nameplates have separate assortment strategies and work with sellers independently. They share the Mirakl platform, the operating rules and the payout rail, so the groundwork carries over, but the assortment call is made twice. We prepare and present both cases for you.
Do I need a UPC to sell on Bloomingdale's?
Yes. Every product needs a GS1 certified UPC, and your text and images follow the style guidelines shared during onboarding. In the e-tailize PIM you manage attributes, sizes, variants and imagery in one place, so your catalogue passes the checks in one go.
Do I need a warehouse in the United States?
Yes. You ship from a warehouse in the United States, within 48 business hours of the order and with valid tracking, through approved carriers such as UPS, FedEx and USPS. You also need a United States tax ID, business address and a bank account in dollars.
How do returns work on Bloomingdale's?
Customers send marketplace items back by UPS or hand them in at a store, and the goods come back to your warehouse in the United States. You process a return within two business days, which stays workable because orders, tracking and returns run through one screen.
Can my brand sell on Bloomingdale's, and is it worth it?
That is what the free exploration call is for. We look at your range, your margin and your delivery setup for the United States, and tell you what is realistic. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
Bloomingdale's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. The marketplace charges its own commission on top.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call: you see where your range has potential and what it can earn. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. And after Bloomingdale's? Another 200+ marketplaces and integrations from the same base.
