Selling on Maisonette.
Maisonette is an American marketplace for children and families, built around apparel, home and play. We know what this channel looks for, and the software runs catalogue, translation, listing quality, stock and orders.
- Catalogue read and grouped by age
- American sizing and copy prepared
- Safety and tracking fields checked
- Stock and orders in sync
- Listings ready for review
How do you start selling on Maisonette?
Maisonette is an American marketplace for children and families, and every brand ships its own orders straight to the shopper. So you need product data written for that market, a shipping and returns setup that survives the ocean, and the safety paperwork every children's item needs there. e-tailize prepares that once, keeps stock and orders in sync, and the same base opens 200+ marketplaces.
Maisonette at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | United States, apparel, home and play for babies through tweens |
|---|---|
| Shipping | Free ground shipping on every order, no minimumMaisonette states this covers international and freight shipments. |
| Fulfilment | Each brand ships its own ordersOrders with several brands arrive in separate packages, each on its own processing time. |
| Delivery | Ground 4 to 7 business days, international transit 7 to 14Expedited 2 to 3 days, express 1 to 2, freight 5 to 10. Quoted, never guaranteed. |
| Returns | 30 days from delivery, a flat $9.95 per return shipmentFinal sale, worn, washed and personalised pieces stay with the shopper. |
| Product data | American safety rules apply to every children's itemThe importer issues a Children's Product Certificate after testing at a CPSC accepted laboratory, plus permanent tracking information on the packaging. |
| Catalogue | Brands run their own products in Maisonette Vendor Centrale-tailize aligns that catalogue, stock and orders with your other channels. |
| Costs | Maisonette publishes no rate card for brandsSo no percentage is printed here. Costs belong in the free exploration call. |
| Program | From €249 per month, the fee follows your new revenueFree exploration call first, cancel any month. |
Six reasons to pair Maisonette with e-tailize.
Parents who already shop this category
One channel covers baby through tween, so a kids brand meets buyers who came looking for that.
Listings that read American
Titles, sizing, materials and age guidance get rewritten on the way in, never copied from a European webshop.
Safety proof lives in the catalogue
Certificates, tracking information and age grading sit as fields on the product and travel with it.
You ship, we route
Brands send their own parcels here, so order flow and tracking carry extra weight. Both land where you already work.
One truth for availability
Selling the last unit twice stings hardest when a shopper waits for a package from overseas. Inventory syncs from one layer.
One base, 200+ marketplaces
What you prepare for Maisonette starts the next channel, there or back home.
Five steps. From call to live.
- 1
Start with the free exploration call
We look at your range, your margin and where this channel fits.
✓Range reviewed✓Margin checked✓Priorities named - 2
We prepare and present your case
We know what this channel looks for and put your brand in those terms.
✓Story shaped✓Assortment chosen✓Case presented - 3
Import your catalogue
Products, images and variants land in the PIM that feeds every channel.
✓Products imported✓Images loaded✓Variants grouped - 4
Make the data ready for the market
Sizing, age grading, safety fields and English copy, item by item.
✓Sizing converted✓Age grading set✓Safety fields filled - 5
Run stock, orders and growth
Stock stays in sync, orders and tracking flow back, results steer the next move.
✓Stock in sync✓Orders routed✓Next channel picked
Sell almost anything. Almost.
What fits Maisonette
The assortment covers apparel, home and play: baby essentials, nursery furniture, toys, gifts and a womenswear corner for mothers.
What we fix before you go live
Children's products carry the heaviest data load in retail. Missing safety proof, age guidance or sizing gets sorted first.
Questions sellers ask about Maisonette.
What does selling on Maisonette cost?
Maisonette publishes no rate card for brands, so this page prints no percentage. What we can show is where money moves on this channel: you send your own parcels to American shoppers, duties on goods from abroad sit inside the shelf price, and buyers get free ground shipping plus a 30 day return window at a flat $9.95 per shipment. We hold those numbers against your margin in the free exploration call.
Do children's products need American safety paperwork?
Yes, and the duty lands on the importer. Federal rules ask for testing at a laboratory the CPSC accepts, a written Children's Product Certificate, and permanent tracking information on product and packaging. From 8 July 2026 importers also file those certificates electronically with customs. We keep those fields on the product itself.
Who ships the orders?
You do. Maisonette works as a marketplace where each brand sends directly to the shopper, so a basket with three brands arrives as three parcels on three timelines. Ground delivery is quoted at 4 to 7 business days, international transit at 7 to 14. e-tailize routes each order and pushes tracking back as your warehouse hands it over.
How do returns work?
Shoppers get 30 days from delivery and pay a flat $9.95 per return shipment whatever the reason. Final sale goods, anything worn, washed or assembled, monogrammed pieces and used swimwear cannot come back. For a European brand the real question is where those parcels land, and we work that out early.
Can my brand sell on Maisonette?
That is what the free exploration call is for. Whether your brand gets in here, and whether the numbers make it worth doing, depends on your range, your margin and how your logistics reach American doorsteps. We know what this channel looks for and present your brand in those terms, but nothing gets promised before we see your catalogue.
Why go through e-tailize instead of arranging it yourself?
The brand account stays yours. e-tailize takes the work around it: catalogue, translation, listing quality, stock, orders and reporting from one place, from €249 per month with the fee following the revenue we build together. Once Maisonette runs, that same base opens 200+ marketplaces without starting over.
Maisonette's setup, in plain English.
Maisonette does not publish what it charges brands, so we work with what is known and check the rest with you. On our side one program fee follows the revenue we build together, never a charge per product.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Maisonette.
Book a free exploration call and hear whether your range has a shot in the American kids market and what it could earn. The fee follows the new revenue we create together, so we only win when you win. After Maisonette, 200+ marketplaces follow.
