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Selling on Maisonette

Interested in selling via Maisonette? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Maisonette marketplace?

Maisonette, a renowned online marketplace, has established itself as a go-to platform for selling a wide range of products. With a rich history in the e-commerce industry, Maisonette has gained a strong reputation for connecting sellers with a discerning customer base. Their platform offers a seamless selling experience, allowing vendors to showcase their unique products to a global audience. Maisonette’s commitment to quality and curated selection has made it a trusted destination for buyers seeking stylish and high-quality items for children and families.

Advantages of selling through Maisonette via e-tailize

  • Access to a highly curated and affluent customer base.
  • Increased visibility and brand exposure for your products.
  • Seamless integration with Maisonette's user-friendly platform.
  • Benefit from Maisonette's strong marketing and promotional efforts.
  • Simplified order management and fulfillment process.
  • Opportunity to collaborate with other high-end brands.
  • Gain valuable insights and analytics on customer behavior.
  • Benefit from Maisonette's trusted reputation and industry expertise.

Fully integrate Maisonette marketplace with your systems

Do you want to manage Maisonette marketplace and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sales on marketplaces throughout Europe (more than 125 integrations)
  • Centralized order management (automatic and manual)
  • Centralized stock management
  • Complete PIM system, specially designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with various fulfillment software (e.g., MyParcel or Picqer)
  • Connection with well-known CMS platforms (Shopify, WooCommerce, and more)
How do you sell on Maisonette marketplace?
Step 1
Register your business

To sell on Maisonette, you need to have a registered business. Ensure that you have all the necessary legal requirements in place before proceeding to the next step.

Step 2
Create an account on Maisonette marketplace

Once your business is registered, create an account on Maisonette’s marketplace. Provide all the required information and follow the registration process to set up your seller account.

Step 3
Set up an e-tailize account

To streamline your selling process on Maisonette, create an e-tailize account. This platform will help you manage your inventory, orders, and other aspects of your online business.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to Maisonette and any other marketplaces you wish to sell on. This will ensure that your inventory is synchronized across multiple platforms, saving you time and effort.

Step 5
Optimize and monetize with e-tailize

Utilize e-tailize’s Analyze and Advertize modules to optimize your product listings and advertising campaigns. These tools will help you analyze customer behavior, improve your sales performance, and maximize your revenue potential on Maisonette.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Maisonette marketplace. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Maisonette marketplace under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Maisonette marketplace. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Maisonette marketplace?

On Maisonette, you can sell products in the following main categories:

  • Clothing
  • Shoes
  • Accessories
  • Toys
  • Nursery and Decor
  • Gear and Essentials
  • Books and Stationery.
  • Maternity
The Buy Box
The Buy Box
When several partners offer the same product, Maisonette is featured in 'het koopblok' or the Buy Box. That's because Maisonette has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential for Maisonette to win this. A common tactic for Maisonette to always win the Buy Box is to set up its own brand with unique EANs. If Maisonette is the only provider of a product, it will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Maisonette's terms of service. Below this block you can find some of the conditions Maisonette will measure.

The costs & conditions

As a seller on Maisonette, there are certain fees and commissions that you need to be aware of. Maisonette charges a commission fee of 20% on the total order value, which includes the item price, shipping fees, and any applicable taxes. Additionally, there is a payment processing fee of 2.9% + $0.30 per transaction. These fees are deducted from your earnings before you receive your payout.

Selling conditions on Maisonette include:

  • Time for returns: Maisonette offers a 30-day return policy for customers, allowing them to return items within 30 days of delivery.
  • Delivered on time percentage: Sellers are expected to maintain a high percentage of on-time deliveries to ensure customer satisfaction. Maisonette monitors this metric closely.
  • Response time to customer questions: Sellers are required to respond to customer inquiries within 24 hours to provide prompt and efficient customer service.
  • Maximum delivery time: Maisonette expects sellers to ship orders within 1-2 business days after receiving the order. Timely delivery is crucial to meet customer expectations.

Learn how to sell on Maisonette marketplace

To learn how to sell on Maisonette, you can follow these steps:

  • Research and understand the platform: Start by visiting the Maisonette website and familiarize yourself with their brand, target audience, and the types of products they sell. This will help you determine if your products align with their platform.
  • Create an account: Sign up for a seller account on Maisonette. Provide the necessary information, such as your business details, contact information, and any required documentation.
  • Prepare your products: Ensure that your products meet Maisonette’s quality standards and align with their target audience. Take high-quality product photos and write compelling descriptions that highlight the unique features and benefits of your products.
  • Set up your shop: Once your account is approved, you can start setting up your shop on Maisonette. This involves uploading your product photos, writing descriptions, setting prices, and managing inventory.
  • Understand the selling process: Familiarize yourself with Maisonette’s selling process, including how orders are placed, payment processing, and shipping requirements. Ensure that you can meet their shipping and delivery timelines.
  • Optimize your listings: Use relevant keywords and tags in your product descriptions to improve visibility and searchability. Consider optimizing your listings for Maisonette’s target audience by highlighting features that appeal to parents and children.
  • Provide excellent customer service: Respond promptly to customer inquiries and provide accurate information about your products. Ensure that you address any customer concerns or issues in a professional and timely manner.
  • Promote your products: Maisonette offers various marketing opportunities, such as featured collections and collaborations. Explore these options to increase the visibility of your products and attract more customers.
  • Monitor and analyze performance: Regularly review your sales and performance metrics on Maisonette. Identify trends, analyze customer feedback, and make necessary adjustments to improve your sales and customer satisfaction.
  • Stay updated: Keep up with Maisonette’s seller guidelines, policies, and any updates or changes they make to their platform. This will help you stay compliant and make the most of your selling experience on Maisonette.


In conclusion, selling on Maisonette can be a lucrative opportunity for businesses looking to reach a larger audience and maximize their sales potential. Maisonette offers a seamless selling experience with its user-friendly interface and wide range of features. With Maisonette extensive experience and expertise in the e-commerce industry, sellers can trust that they are partnering with a reliable marketplace. Additionally, e-tailize can further enhance the selling experience on Maisonette by providing functionalities such as centralized order and inventory management, full PIM system integration, and easy product posting on multiple marketplaces. By following the steps outlined and adhering to Maisonette’s selling conditions, sellers can effectively navigate the platform and succeed in selling their products.

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Ricardo Rubino
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