Selling on La Poste.
La Poste opened a marketplace on laposte.fr in 2020, where partner sellers list packaging, mailboxes, office supplies and collector items next to the postal range. We know what this channel looks for, and e-tailize runs catalogue, translation, listing quality, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Connected to La Poste
- Catalogue imported
- Barcodes and attributes mapped
- Carrier services matched
- Offers submitted for review
How do you start selling on La Poste?
La Poste runs its marketplace on laposte.fr with a seller subscription of €39.99 per month plus a commission per sale that depends on the category. You need a registered company, an EAN or GTIN per item with the attributes of its category, and you ship with a La Poste group service. e-tailize presents your brand, connects your catalogue once and keeps stock and orders in sync, ready for 200+ marketplaces and integrations after that.
La Poste at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | France, buyers on laposte.frConsumers and professionals shop the same catalogue. |
|---|---|
| Subscription | €39.99 per month per sellerThe rate La Poste states on its own partner page. |
| Commission | A percentage per sale, depending on the categoryLa Poste publishes no rate table, so we confirm what applies to your range. |
| Assortment | New and refurbished goods close to the postal worldPackaging, mailboxes, office supplies and collector items form the core. |
| Shipping | You ship, with a La Poste group serviceCourrier, Colissimo, Chronopost or DPD, tracked per carrier. |
| Service clock | Confirm within 3 working days, ship within 2Delivery times and shipping fees are yours to set per offer. |
| Product data | An EAN or GTIN per item plus mapped category attributesAn item without a barcode does not survive the export. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair La Poste with e-tailize.
We know what this channel looks for
The assortment grew straight out of what La Poste already does: sending, packing, organising an office. We put your range in those terms first.
Barcodes and attributes decide whether an offer publishes
Every item needs its own EAN or GTIN and the mandatory attributes of its category. Our PIM fills them from one catalogue, not a spreadsheet per channel.
French listings that read like French
Titles and descriptions are translated and improved on the way in, so your offer does not arrive half in English on a site the whole country trusts.
Your carrier choice stays your own
You ship with Courrier, Colissimo, Chronopost or DPD, and e-tailize routes the order and the tracking back into one screen.
The clock on an order is short
Confirm within three working days, ship within two. Accurate stock and instant routing make that promise cheap to keep.
One base, 200+ marketplaces and integrations
What you build for La Poste starts the next French channel. Expanding turns into a decision instead of a project.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and La Poste reviews. Or Expansion prepares and submits your application. La Poste decides.
✓Range reviewed✓Application submitted✓La Poste decides - 2
Import your catalogue
Your products land in the PIM, the base for La Poste and every channel after.
✓Products imported✓Images loaded✓Variants recognised - 3
Meet the product data rules
Barcodes, category attributes and French content are filled in and checked first.
✓Barcodes complete✓Attributes filled✓French copy checked - 4
Go live and sell
Offers publish, and stock, orders and tracking run from one screen.
✓Offers live✓Stock in sync✓Orders routed - 5
Take the base further
Read what actually sells, then reuse the catalogue on the next marketplace.
✓Results read✓Margin checked✓Next channel picked
Sell almost anything. Almost.
What fits on La Poste
The marketplace sits next to what La Poste already sells: packaging, mailboxes, office supplies, stationery, printing and creative hobby ranges, plus a large collector corner around stamps and coins.
What gets checked first
An offer stalls the moment the data behind it is thin. Missing barcodes, empty attributes, delivery times you cannot hold and ranges far from the postal world are the usual causes.
Questions sellers ask about La Poste.
What does selling on La Poste cost?
La Poste charges partner sellers a subscription of €39.99 per month, plus a commission on each sale that depends on the category. No category rate table is published, so we check what applies to your range rather than quote a number you cannot rely on. Worth knowing: the subscription runs in a month without a single sale too. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Do I need an EAN to sell on La Poste?
Yes. Every item needs its own EAN or GTIN plus the mandatory attributes of its category, and an item with an empty barcode field does not survive the export. In the e-tailize PIM those fields live in one catalogue, so your offers pass the checks in one go instead of bouncing back.
Who ships the order?
You do. La Poste asks partner sellers to ship with a group service: Courrier, Colissimo, Chronopost or DPD. Buyers follow the tracking on laposte.fr, or on the DPD site. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
How fast do I have to react to an order?
La Poste tells buyers that a partner seller confirms an order within three working days and ships within two working days at the latest. That short clock is why accurate stock and instant order routing matter more here than a clever listing ever will.
What does La Poste expect from a seller?
A company in the French trade register, prices in line with the market, command of the delivery services and the service around them, and buyers who stay satisfied. Whether your brand belongs here, and whether it is worth the effort, is exactly what the free exploration call is for.
Why go through e-tailize?
You sell under your own name. We know what this channel looks for and present your brand in those terms, then the software takes over catalogue, translation, listing quality, stock and orders. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
La Poste's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. La Poste itself charges the monthly subscription plus a commission on each sale.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call: we go through your range, the postal categories and what this channel can realistically earn. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. After La Poste, 200+ marketplaces and integrations run from the same base.
