Selling on 220.lv.
220.lv is the Latvian storefront of PHH Group, alongside Pigu.lt, Kaup24.ee and HobbyHall.fi. e-tailize prepares your range and keeps listings, pricing, stock and orders running from one screen.
- Connected to 220.lv
- Catalogue imported
- EAN codes and photo rules checked
- Prices and stock set per country
- Listings live on 220.lv
How do you start selling on 220.lv?
220.lv decides which brands appear next to its own range, and it reads them on category fit, product data and price. Through e-tailize your catalogue arrives once: we prepare the Latvian listings, meet the EAN and photo rules, set price and stock per country, and route orders back into your systems. Whether your brand belongs here is what the free exploration call is for.
220.lv at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Latvia, inside a platform that also covers Lithuania, Estonia and FinlandPHH Group runs 220.lv, Pigu.lt, Kaup24.ee and HobbyHall.fi as one group. |
|---|---|
| Listing costs | No account fee, no listing fee, listings unlimitedThe platform carries more than 1300 product categories. |
| Monthly fee | From EUR 39 per monthPublished by PHH Group as the seller fee across its four storefronts. |
| Commission | 5% to 15% of the selling price, set by product categoryThe seller agreement calculates commission on the price including VAT. |
| Fulfilment | Ship into the central 220.lv warehouse, or use Fulfillment by PiguLabels come out of their system and 220.lv delivers to the buyer. |
| Product data | EAN required to activate an item, at least two JPG photosFirst photo on a plain white background. Handmade goods are exempt from the EAN rule. |
| Payouts | Twice a month, on the 5th and the 20thThe first half settles on the 5th of the next month, the rest on the 20th. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first and cancel any month. |
Six reasons to pair 220.lv with e-tailize.
Latvia, with three neighbours behind it
220.lv, Pigu.lt, Kaup24.ee and HobbyHall.fi sit in one group, so Latvia is an entry point into four markets, not a single country experiment.
Content that reads like a local wrote it
Latvian shoppers judge a listing in seconds. Our software translates titles and attributes, so your range never arrives as machine output.
Your own shipping or their warehouse
Send orders to the central warehouse with labels from their system, or park stock in Fulfillment by Pigu. Orders land in e-tailize either way.
Barcodes and images fixed once
What blocks an item here blocks it elsewhere. Fix it in the PIM once and every later channel inherits it.
Prices and stock steered per country
Price, availability, discount and delivery time are set per market here. e-tailize keeps those settings deliberate instead of accidental.
The same base, 200+ marketplaces
Everything prepared for Latvia is already the start of the next channel. Expanding becomes a decision, not a project.
Five steps. From case to live.
- 1
We build and present your case
We review your range, margins and category fit, then put your brand forward in the terms this platform reads.
✓Range reviewed✓Category fit mapped✓Brand case presented - 2
Bring your catalogue into the PIM
Products, attributes and images move into one base that feeds Latvia and what follows.
✓Products imported✓Images loaded✓Attributes structured - 3
Clear the product data rules
Barcodes, photography and Latvian content prepared to the letter of their requirements.
✓EAN codes complete✓Photo rules met✓Latvian content ready - 4
Go live and run the orders
Publish, then handle stock, delivery times and returns from a single screen.
✓Listings active✓Stock in sync✓Returns handled - 5
Read the numbers and expand
See what Latvia actually earns per product, then reuse the base on the next marketplace.
✓Margins visible✓Winners identified✓Next channel picked
Sell almost anything. Almost.
What 220.lv sells
A broad general range: appliances, electronics, furniture, toys, beauty, garden and pet supplies, car parts and sports gear across more than 1300 categories.
What gets checked before an item goes live
Missing barcodes and weak imagery stop a listing. The platform also compares your price against the agreed maximum and your own online shop.
Questions sellers ask about 220.lv.
What does selling on 220.lv cost?
220.lv charges no account fee and no fee per listing. You pay a monthly fee from EUR 39 and a sales commission set by product category, 5% to 15% of the selling price including VAT. An item selling at EUR 60 in a 10% category costs EUR 6 in commission. The e-tailize program sits on top, from EUR 249 per month.
Do I need an EAN to sell on 220.lv?
Yes. An EAN is required before an item can be activated, with handmade goods as the stated exception. Each product also needs at least two JPG photos, the first on a plain white background. e-tailize holds barcodes and imagery in one place, so items clear both checks at once.
Does 220.lv work for a brand based outside Latvia?
Most brands we work with sell here from abroad. The platform is built for selling across borders: price, stock, discounts and delivery time are set per market, and buyer questions go to their own service teams in five languages. We prepare the Latvian content.
How does delivery work on 220.lv?
Two routes. You ship yourself, pulling labels from their system and sending orders into the central 220.lv warehouse, which delivers to the buyer. Or you place stock in Fulfillment by Pigu and let them pick and pack. e-tailize routes orders and keeps stock accurate either way.
When does 220.lv pay out?
Twice a month. Orders completed between the 1st and the 15th are paid on the 5th of the following month, and orders completed from the 16th onwards are paid on the 20th. Plan cash flow on that rhythm and reconcile it per channel in e-tailize.
Is 220.lv a good fit for my brand?
That depends on your categories, your margin after commission and how your range compares with what sits there already. Whether your brand gets in here, whether it is worth it, and whether Latvia comes before or after another market, is what the free exploration call is for.
220.lv's setup, in plain English.
One e-tailize program covers 220.lv and every other channel you run with us. The fee follows the new marketplace revenue we build together, not the number of products. Platform costs sit on top: from EUR 39 a month plus 5% to 15% category commission.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on 220.lv.
Book a free exploration call and see what your range could do in Latvia and the region. The fee follows the new revenue we create together, and 200+ marketplaces run off the same base.
