Selling on Lowe's.
Lowe's is one of the biggest home improvement retailers in the United States, and its marketplace launched in late 2024 and runs on the Mirakl platform. e-tailize prepares your case, connects your catalogue and keeps listings, stock and orders running from one place.
- Connected to Lowe's
- Catalogue imported
- UPCs, brands and attributes mapped
- Stock and orders in sync
- Listings live on Lowe's
How do you start selling on Lowe's?
You sell on Lowe's as a business registered in the United States, with a GS1 certified UPC on every product and orders you ship yourself from the United States within 48 business hours via UPS, USPS or FedEx. Lowe's picks its sellers itself. Through e-tailize you connect your catalogue once: we prepare your case and keep listings, stock and orders in sync, here and on 200+ marketplaces.
Lowe's at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | The United States onlyYou need a business registered there, with a United States address. |
|---|---|
| Access | Lowe's selects its sellers itselfApproved items still pass a Lowe's buying decision. |
| Product data | A GS1 certified UPC on every productModel number, barcode and brand lock after the first sync. |
| Fulfilment | You ship yourself from within the United StatesParcels within 48 business hours, freight within 4 business days, via UPS, USPS or FedEx. |
| Returns | Customers hand items back at more than 1,700 storesYou set your own return window and restocking fee. |
| Costs | Commission is agreed in your seller contractLowe's publishes no rate card, so we quote no percentage. |
| Integration | Through the Mirakl platform, managed by e-tailizeCatalogue, stock, orders and returns from one place, live in minutes. |
| Program | From EUR 349 per month, the fee follows your new revenueFree exploration call first, cancel any month. |
Six reasons to pair Lowe's with e-tailize.
Your brand shown the way this channel reads
Lowe's picks sellers whose range fits its brand, and skips what it already sells. We prepare and present that case.
Product data that clears validation
Barcodes, model numbers, approved brands, three clean images, weights and the hazmat, PFAS and Prop 65 declarations, all from one place.
The fields that lock stay right
Model number, barcode and brand cannot change once they have synced. We set them right before anything goes across.
No stale stock, no cancelled orders
Outdated quantities can get orders cancelled or penalised. Inventory rules run through the same operating layer.
Orders, tracking and returns in one view
Every order, its shipment confirmation and its tracking stay in one screen, so 48 business hours stays workable.
The same base, 200+ marketplaces
What you prepared for Lowe's is the starting point for the next channel. Expanding becomes a choice.
Five steps. ~ A few minutes.
- 1
We prepare and present your case
We put your range, pricing and imagery next to what this channel selects on, and present your brand.
✓Range reviewed✓Positioning prepared✓Brand presented - 2
Import your catalogue
Bring your products into the PIM, the base for every channel.
✓Products imported✓Images loaded✓Categories recognised - 3
Make your data Lowe's ready
Map your fields to what Lowe's asks for, from UPCs and model numbers to images, weights and declarations.
✓UPCs complete✓Mandatory fields filled✓Preview checked - 4
Go live and sell
Publish your listings and run stock, orders, tracking and returns from one screen.
✓Listings live✓Stock in sync✓Orders coming in - 5
Grow into the next channel
Track results and take the same base to the next marketplace.
✓Dashboard set up✓Results analysed✓Next channel chosen
Sell almost anything. Almost.
What fits on Lowe's
Lowe's calls its marketplace a curated extension of its own range, across tools, lighting and home decor. The storefront also runs outdoors, appliances, bathroom, building supplies, paint and heating.
What gets checked before you publish
A missing or invalid barcode, a brand outside the Lowe's list, placeholder images or promotional overlays hold a listing back. Chemicals, batteries, PFAS content and California Prop 65 warnings have to be declared.
Questions sellers ask about Lowe's.
What does selling on Lowe's cost?
Lowe's publishes no seller rate card. Commission is agreed in your seller contract, and the percentages circulating online come from third party blogs with no primary source, so we quote none here. We check your real terms against your margin first. The e-tailize program comes on top, from EUR 349 per month, and the fee follows your new revenue.
Do I need a UPC to sell on Lowe's?
Yes. Every product needs a GS1 certified UPC on the product itself, and a missing or invalid barcode is a common reason a listing is rejected. Accepted barcodes run 8, 12, 13 or 14 digits. In the e-tailize PIM you manage all of that in one place.
Do I need a company in the United States?
Yes. Lowe's asks for a business registered in the United States, with a United States address, a W9 and an EIN, and every order has to be fulfilled from within the United States. For a European brand that means a local entity and local stock.
How fast do I have to ship on Lowe's?
Parcel orders have to be fulfilled within 48 business hours and freight orders within 4 business days, using UPS, USPS or FedEx. Tracking and shipment confirmation go straight back through the platform, and e-tailize routes the orders and returns the tracking automatically.
How do returns work on Lowe's?
Customers can hand marketplace items back at any of the more than 1,700 Lowe's stores nationwide. You set your own return window and any restocking fee when your account is built, and the goods come back to you. Orders, tracking and returns run through one screen.
Can my brand sell on Lowe's, and is it worth it?
Lowe's selects its sellers itself and approved products still pass a buying decision, so nobody can promise you access. That is what the free exploration call is for: we look at your range, your margin and your United States setup and say what we think is realistic.
Lowe's setup, in plain English.
For Lowe's and all your other channels you work with one e-tailize program. You pay along with the revenue we build together on marketplaces, not per product. Lowe's charges its own commission on top.
The exploration call and the marketplace scan are both free. The program starts at €349 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Lowe's.
Book a free exploration call: you see where your range has potential in the United States and what it could earn. Lowe's decides who joins, so we promise a strong case, never a guarantee. The fee follows the new revenue we create together. And after Lowe's? Another 200+ marketplaces from the same base.
