Selling on Prosperity Plaza.
Prosperity Plaza, 萬家福, is the Taiwanese grocery chain of 62 hypermarkets and 224 supermarkets, with an online shop and an online mall beside them. The chain decides which suppliers reach its shelves. e-tailize puts your brand in front of that decision, then runs catalogue, Chinese content, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Supplier account connected
- Catalogue imported
- Chinese content and barcodes checked
- Stock and orders in sync
- Offers live on Prosperity Plaza
How do you start selling on Prosperity Plaza?
Prosperity Plaza is the chain that traded as Carrefour Taiwan until 30 June 2026: 62 hypermarkets, 224 supermarkets and an online mall opened in November 2024 where the supplier ships straight to the shopper. A brand does not place itself in that assortment, a buyer selects it. e-tailize knows what this retailer weighs and presents your range in those terms, then builds the Chinese catalogue and syncs stock and orders.
Prosperity Plaza at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Access | The chain selects its suppliersWe do not guarantee entry, and nobody honestly can. The free exploration call is where we weigh the odds. |
|---|---|
| Market | Taiwan, 62 hypermarkets and 224 supermarketsCounted at the rebrand in June 2026, with an online shop and an app alongside. |
| Name | 萬家福, Prosperity Plaza, since 1 July 2026The Carrefour brand licence ran to 30 June 2026. The smaller supermarkets trade as 樂家康, and carrefour.com.tw redirects to the operator's own domain. |
| Operator | 康達盛通生活事業股份有限公司, the Taiwanese ownerBuyout announced in July 2022, completed in 2023, and the operating company took this Mandarin name in March 2026. |
| Online mall | 線上商城, open since November 2024A reported target of 150,000 listed items, well beyond what the store shelves hold. |
| Fixed costs | Nothing published for suppliersNo public rate card for commission, listing or a monthly charge, so put terms in writing. |
| Fulfilment | You ship, the shopper has it in three to seven daysStock the chain holds itself goes out by home delivery or store pickup, plus a quick delivery service. |
| Product data | Labelling primarily in Chinese, set by lawTaiwan's Commodity Labeling Act requires it, and imported goods carry a compliant Chinese label before reaching the market. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Prosperity Plaza with e-tailize.
Prosperity Plaza decides who sells here
Prosperity Plaza reviews every application itself. Rather not apply alone? Expansion prepares and submits yours.
Shelf space and a screen
The chain runs 62 hypermarkets and 224 supermarkets, and its online mall carries far more than those shelves could.
Chinese listings, prepared once
Taiwan expects Chinese on the label and in the listing. Titles, attributes and images are structured once, then go live translated.
You ship, so the numbers have to hold
Mall orders leave your own warehouse, so a wrong stock figure becomes a cancelled order. Every channel reads one live count.
One base, many channels
The catalogue we build here is the same one that runs 200+ other marketplaces and integrations, so nothing you prepare for Taiwan is stranded.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Prosperity Plaza reviews. Or Expansion prepares and submits your application. Prosperity Plaza decides.
✓Range reviewed✓Application submitted✓Prosperity Plaza decides - 2
Connect the supplier account
We link the account and the order flow and test it end to end. Minutes, not a project.
✓Account connected✓Flow tested✓Rights set - 3
Build the Taiwanese catalogue
Products, barcodes, attributes and images enter the PIM once, translated into Chinese and held against the labelling rules.
✓Content translated✓Barcodes complete✓Labelling checked - 4
Go live and ship
Offers publish, orders land in the same inbox as your other channels, and you ship inside the promised window.
✓Offers live✓Stock in sync✓Orders shipping - 5
Reuse the base for the next channel
Read what sells in Taiwan, adjust the range, and start the next marketplace from the catalogue you built here.
✓Results read✓Range adjusted✓Next channel chosen
Sell almost anything. Almost.
What the shop carries
A general retailer online: groceries at the core, with home, tech and personal care around them.
What to prepare before you go live
Taiwan sets the bar on product data and labelling. The rest is preparation, and we do that with you.
Questions sellers ask about Prosperity Plaza.
Who decides whether my brand gets in?
The chain does. A buyer weighs your range against what already sits on the shelf and in the online mall. Apply yourself, they review. Stuck? Expansion does it for you. Entry is never guaranteed, which is what the free exploration call is for.
What does selling on Prosperity Plaza cost?
No rate card is published for suppliers: nothing on commission, listing fees or a monthly charge. Terms are settled in your contract, so get the percentage and the payment window in writing. What Carrefour publishes in France and Spain belongs to a different company and does not hold here.
How does an order reach the shopper?
On the online mall the supplier ships straight to the customer, who has the order in roughly three to seven days. Stock the chain holds itself goes out by home delivery or store pickup, plus a quick delivery service for the small basket.
What product data does Taiwan require?
Labelling has to be primarily in Chinese under the Commodity Labeling Act, and imported goods carry a compliant label before they reach the market. Listings follow the same rule: titles, attributes and category values have to read the way a Taiwanese shopper searches, all maintained once in the PIM.
Why go through e-tailize?
Because the work does not stop at the introduction. The software runs your catalogue, Chinese content, listing quality, stock and orders from one place, and that same base connects to 200+ other marketplaces and integrations without a second setup.
Prosperity Plaza's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. What the retailer takes on top is a contract point, nothing is published.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Start with the
free exploration call.
You see where your range has potential in Taiwan and what it could earn. A place on those shelves is not something we guarantee, so we weigh the odds together first. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
