Selling on Kaup24.ee.
Kaup24.ee is the Estonian storefront of the PHH Group platform, the same system behind Pigu.lt, 220.lv and HobbyHall.fi. e-tailize prepares your range for it, then runs catalogue, translation, stock and orders from one screen.
- Seller profile prepared
- Catalogue imported into the PIM
- EAN codes and photos validated
- Prices set per country
- Offers published on Kaup24.ee
How do you start selling on Kaup24.ee?
Kaup24.ee runs on the PHH Group platform, so a single seller contract can carry your range into Estonia, Latvia, Lithuania and Finland. What the platform wants is an EAN per product, at least two photos and prices set per country. e-tailize builds that case, prepares the offers, keeps stock and orders synced, and the same catalogue base afterwards feeds 200+ other marketplaces.
Kaup24.ee at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Estonia, plus Latvia, Lithuania and Finland on one platformPHH Group counts 11.5 million potential buyers across its storefronts. |
|---|---|
| Monthly fee | From EUR 39 per monthCharged by the platform, on top of commission. |
| Commission | 5% to 15% of the sale, set by product categoryThe band the operator publishes; the rate follows your category. |
| Listing | No account fee, no listing fees, unlimited productsThe catalogue spans over 1300 categories. |
| Fulfilment | Ship yourself with platform labels, or use Fulfillment by Pigu.Fulfillment by Pigu covers inbound shipping, storage, packing and returns. |
| Product data | EAN code required to activate an item, handicrafts asideTwo photos minimum, JPG or JPEG, the first on plain white. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first, cancel monthly. |
Six reasons to pair Kaup24.ee with e-tailize.
One contract, four Baltic and Nordic storefronts
Kaup24.ee shares its platform with Pigu.lt, 220.lv and HobbyHall.fi. One profile carries offers into all four, priced and stocked per country.
A brand shoppers there already use
Estonian buyers search this storefront by name. You borrow that habit instead of paying to build it, in a market most brands skip.
EAN codes and photos handled before they block you
Items stay inactive until codes and imagery meet the rules. We validate the file in the PIM first, so gaps surface in bulk instead of one rejection at a time.
Estonian content without a translation project
Titles, bullets and attributes are translated and tightened on the way in, then kept in step when you change something.
Your own courier or their warehouse
Print the platform labels and ship yourself, or hand stock to Fulfillment by Pigu. Orders land in one queue either way, ready to pick.
The work here is not spent once
Every attribute, image and translation built here becomes the starting point for your next marketplace.
Five steps. ~ A few minutes.
- 1
We prepare and present your case
We frame your brand, range and margins in the terms this platform judges sellers on.
✓Range reviewed✓Case written✓Introduction made - 2
Your catalogue moves into the PIM
Products, images and attributes land in one place that feeds every channel.
✓Products imported✓Images loaded✓Attributes mapped - 3
Data made ready for this platform
EAN codes, photo rules and category fields are checked in bulk before submission.
✓EAN codes verified✓Photos validated✓Categories matched - 4
Offers go live and orders flow back
Prices, stock and delivery times are set per country, and orders route straight into your process.
✓Offers published✓Stock syncing✓Orders routed - 5
Read the numbers, pick the next market
The dashboard shows what earns here; the same base opens the next store.
✓Results measured✓Margins compared✓Next market chosen
Sell almost anything. Almost.
What moves on this storefront
The range is broad and household led: appliances, electronics and phones sell alongside toys, cosmetics, pet supplies, garden and furniture, across more than 1300 categories.
What is checked before an item activates
Products stay inactive until mandatory data is complete. EAN codes and imagery hold most sellers up; category rules decide the rest.
Questions sellers ask about Kaup24.ee.
What does selling on Kaup24.ee cost?
Two charges from the platform: a monthly fee from EUR 39 and a sales commission of 5% to 15%, decided by the product category. Opening the account and listing products cost nothing, so catalogue size does not move the bill. Worked example: twenty sales at EUR 60 in a 10% category means EUR 120 of commission, plus the EUR 39 monthly fee. The e-tailize program starts at EUR 249 per month.
Do my products need EAN codes?
Yes. An item will not activate without an EAN, with handicrafts as the stated exception. If parts of your range have no codes yet, we flag them during import, so you fix the batch at once instead of discovering it product by product.
Which countries can I reach with one seller profile?
The same platform powers Kaup24.ee in Estonia, 220.lv in Latvia, Pigu.lt in Lithuania and HobbyHall.fi in Finland, together around 11.5 million potential buyers. Offers can run on all four, with pricing, stock, discounts and delivery times set separately per country.
Who ships the orders and handles returns?
You choose. Ship yourself using shipment labels generated in the platform, or send stock to Fulfillment by Pigu, which covers inbound shipping, storage, packing and returns. e-tailize routes orders and keeps stock levels honest in both models.
When does the money reach my account?
The platform collects from the buyer and settles twice a month. Orders completed between the 1st and the 15th are paid on the 5th of the following month, and orders from the 16th onwards are paid on the 20th.
What are the photo requirements?
Every item needs at least two images in JPG or JPEG format, and the first has to sit on a plain white background with nothing extra in frame. We check the whole set against that rule during import, before anything goes in for activation.
Why run this through e-tailize?
You keep your own seller relationship. We know what this platform looks for and present your brand in those terms, and the software then handles catalogue, translation, listing quality, stock and orders. Whether your brand belongs here, and whether the margin justifies it, is what the free exploration call is for.
Kaup24.ee's setup, in plain English.
One e-tailize program covers this storefront and every other channel you run. You pay along with the new marketplace revenue we build together, never per product. The platform itself charges a monthly fee from EUR 39 plus a category commission.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Kaup24.ee.
Book a free exploration call and we go through your range, the Baltic and Nordic demand behind it, and what this store could realistically add. The fee follows the new revenue we create together, so we only win when you win. And 200+ marketplaces run off the same base.
