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Selling on Galeries Lafayette

Interested in selling via Galeries Lafayette? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Galeries Lafayette?

Galeries Lafayette is a renowned department store in France that has been in operation since 1893. It is a popular destination for shoppers looking for high-end fashion and luxury goods. In addition to their brick-and-mortar stores, Galeries Lafayette also offers an online marketplace for sellers to showcase their products to a wider audience. Selling on Galeries Lafayette provides a unique opportunity for businesses to tap into the store’s loyal customer base and gain exposure to a global audience. With its reputation for quality and luxury, Galeries Lafayette is an ideal platform for sellers looking to showcase their high-end products.


Advantages of selling on Galeries Lafayette via e-tailize

  • High visibility in a prime location
  • Established and prestigious brand
  • Large customer base with high purchasing power
  • Access to international clientele
  • Expert merchandising and marketing support
  • Increased brand recognition and credibility


Fully integrate Galeries Lafayette with your systems

Do you want to manage Galeries Lafayette and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on Galeries Lafayette
Step 1
Register Your Business

Before you can start selling on Galeries Lafayette, you need to have a registered business. This means having all the necessary legal documents and permits to operate as a business.

Step 2
Create an Account on Galeries Lafayette

Once you have a registered business, you can create an account on Galeries Lafayette. This will allow you to access their marketplace and start selling your products.

Step 3
Set Up an e-tailize Account

To make the most out of your selling experience on Galeries Lafayette, you should set up an e-tailize account. This will help you manage your inventory, orders, and pricing across multiple marketplaces.

Step 4
Upload Your Products with e-tailize

With your e-tailize account set up, you can now upload all your products to Galeries Lafayette and other marketplaces. This will ensure that your products are visible to a wider audience and increase your chances of making sales.

Step 5
Optimize and Monetize with e-tailize

To maximize your sales on Galeries Lafayette, you can use the ‘Analyze’ and ‘Advertize’ modules from e-tailize. These tools will help you optimize your pricing and advertising strategies to increase your revenue.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Galeries Lafayette. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between Galeries Lafayette, your webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Galeries Lafayette under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Galeries Lafayette. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Galeries Lafayette:

The main categories that can be sold on Galeries Lafayette are:

  • Fashion: Clothing, shoes, accessories, and jewelry for men, women, and children.
  • Beauty: Makeup, skincare, haircare, and fragrance products for men and women.
  • Home & Decor: Home furnishings, decor, and kitchenware.
  • Food & Wine: Gourmet food, wine, and spirits.
  • Technology: Electronics, gadgets, and accessories.
  • Sports & Leisure: Sports equipment, outdoor gear, and leisure products.
  • Travel: Luggage, travel accessories, and travel guides.
  • Gifts: Gifts for various occasions such as birthdays, weddings, and holidays.

Please note that this information may not be up-to-date, and it’s best to check the official Galeries Lafayette website for the latest information.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Galeries Lafayette terms of service. Below this block you can find some of the conditions Galeries Lafayette will look at.


The costs & conditions

As a seller on Galeries Lafayette, you will be required to pay a commission fee of 15% on the total sale price of your products. Additionally, there is a monthly subscription fee of €39.90. However, there are no listing fees or hidden charges. Galeries Lafayette also offers a premium subscription for €99.90 per month, which includes additional benefits such as priority customer service and increased visibility for your products.

Selling conditions on Galeries Lafayette:

  • Returns are accepted within 14 days of delivery
  • Sellers must maintain a delivered on time percentage of at least 95%
  • Sellers are required to respond to customer questions within 24 hours
  • Maximum delivery time is 10 days
  • Products must meet Galeries Lafayette’s quality standards and be approved before being listed
  • Sellers are responsible for shipping and handling fees
  • Galeries Lafayette reserves the right to remove products that do not meet their standards or violate their policies

How to learn to sell on Galeries Lafayette

Here are some general tips on how to improve your selling skills:

  1. Understand your products: Make sure you know everything there is to know about the products you are selling. This includes their features, benefits, and any additional information that may be useful to the customer.
  2. Listen to your customers: Pay attention to what your customers are saying and try to understand their needs. This will help you recommend products that are best suited for them.
  3. Be confident: Believe in the products you are selling and be confident in your ability to help customers find what they need.
  4. Build relationships: Take the time to build relationships with your customers. This will help you understand their needs better and make them more likely to come back to you in the future.
  5. Learn from others: Observe how other successful salespeople operate and try to learn from them. Ask for feedback from your colleagues and managers to identify areas for improvement.

Conclusion

In conclusion, selling on Galeries Lafayette provides a unique opportunity for businesses to tap into the store’s loyal customer base and gain exposure to a global audience. With its reputation for quality and luxury, Galeries Lafayette is an ideal platform for sellers looking to showcase their high-end products. However, there are challenges such as the need for knowledge, errors, and scaling. This is where e-tailize can help by providing a centralized platform for managing inventory, orders, and pricing across multiple marketplaces. To succeed on Galeries Lafayette, sellers must understand their products, listen to their customers, be confident, build relationships, and learn from others. Overall, selling on Galeries Lafayette can be a lucrative opportunity for businesses looking to expand their reach and increase their revenue.

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Ricardo Rubino
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