Selling on Blokker.
Blokker has been a household name in the Netherlands since 1896 and is rebuilding its store network. e-tailize keeps your Dutch catalogue, stock and orders ready from one place, and puts your brand forward in the terms this channel understands.
- Range matched to the Dutch household market
- Catalogue imported into the PIM
- EANs and attributes prepared
- Dutch content written and checked
- Stock and orders on one dashboard
How do you start selling on Blokker?
You start on the product side. Blokker sells household goods to Dutch shoppers, so your items need an EAN each, Dutch language content and complete attributes before any retail channel takes them seriously. e-tailize builds that base once and keeps stock and orders in sync. Whether your range belongs here, and whether it pays, is what the free exploration call answers.
Blokker at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | The NetherlandsDutch listings, Dutch service and Dutch returns come with selling to these shoppers. |
|---|---|
| Origin | Household retailer from Hoorn, trading since 1896Started by Jacob Blokker and Saapke Kuiper on 25 April 1896. |
| Store network | 61 locations in the Netherlands, 12 of them franchiseCounted July 2026, after the restart that began on 18 June 2025. |
| Growth plan | Owner Roland Palmer names 200 possible store locationsThe rebuild runs with franchise partners. |
| Range | Household goods, kitchen, cleaning, storage and toysThe aisles this brand has carried for generations. |
| Product data | An EAN per item, Dutch content and complete attributesPrepared once in the e-tailize PIM and reused on every next channel. |
| Operation | Catalogue, stock, orders and content from one placeManaged by e-tailize, with the same base ready for 200+ marketplaces. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first, cancel any month. |
Six reasons to pair Blokker with e-tailize.
A household brand, not a bazaar
Blokker built its name on kitchen, cleaning and storage. If that is your shelf this is a serious conversation, and if it is not we say so in the call.
Dutch content, written properly
Titles, attributes and descriptions are translated and improved on the way in, so your listings read as if they were written locally.
One PIM behind every channel
EANs, images, variants and attributes sit in one place, so what you prepare for a Dutch retailer is instantly the base for the next marketplace.
An extra outlet, not an extra spreadsheet
Stock rules run through the same layer as your other channels, so one more place to sell does not multiply the work behind it.
Delivery you can stand behind
Dutch buyers judge a seller on how fast the parcel lands and how fast their question gets answered. We order that side before anything is published.
The Netherlands is a start, not a ceiling
The same base opens 200+ marketplaces across Europe, so no single retail channel decides how far your range travels.
Five steps. ~ One base for every channel.
- 1
Book the free exploration call
We go through your range, your margins and the Dutch household market together.
✓Range reviewed✓Margins checked✓Channels shortlisted - 2
We prepare and present your case
We know what a Dutch household channel looks for: assortment, pricing, delivery and service. Your brand goes forward in those terms.
✓Assortment brief✓Pricing agreed✓Brand story written - 3
Your catalogue moves into the PIM
Products, images and variants come in once and become the base for every channel after.
✓Products imported✓Images loaded✓Variants validated - 4
Dutch content and clean data
Translation, mandatory attributes and category mapping are settled before a single item is published.
✓EANs complete✓Attributes filled✓Content translated - 5
Run it, then widen out
Stock and orders sync from one screen, and the finished base moves to the next marketplace.
✓Stock in sync✓Orders routed✓Next channel picked
Sell almost anything. Almost.
What the Blokker shelf looks like
This brand has sold the same kind of range for generations: things people use around the house. If your products live in these aisles, you are in the right conversation.
What we clear before anything goes out
Nothing leaves the PIM half finished. These points get an item rejected or a seller a poor score, so we fix them first.
Questions sellers ask about Blokker.
What does selling on Blokker cost?
There is no public seller rate card we can source for this channel, and we would rather leave a number out than invent one. Marketplace costs differ per channel and per category anyway, and you get the real figures for the channels that suit you in the free exploration call. The e-tailize program itself starts at EUR 249 per month, the fee follows the new marketplace revenue we build together, and you can cancel any month.
Do my products need an EAN?
Plan on it. Retail channels in the Netherlands identify items by EAN, and without one your product cannot be matched to an existing page or created as a new one. In the e-tailize PIM you keep EANs, attributes and images in one place, so the same catalogue also passes the checks of the channel after this.
What kind of products suit Blokker?
A household range: kitchen, cleaning, storage, coffee and tea, and toys, sold in the Netherlands since 1896. Brands in those aisles are the natural fit. If yours sits further away, we would rather point you at a Dutch channel where it does land.
Can I sell in the Netherlands from abroad?
Yes, and it is most of what we do. A foreign brand needs a Dutch face here: content in the language, service your buyers understand and returns that arrive somewhere sensible. We arrange that with you, and the software keeps prices and stock aligned with the markets you already serve.
Why go through e-tailize instead of arranging it yourself?
Because the software is only half of it. We know what a Dutch household channel looks for and we present your brand in those terms, then the platform runs catalogue, translation, listing quality, stock and orders. A channel that earns you nothing costs you nothing with us.
Blokker's setup, in plain English.
One e-tailize program covers Blokker and every other channel you run. You pay along with the new marketplace revenue we build together, not per product and not per listing. What a channel charges on top depends on its own category rules, and we walk you through those numbers first.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get you in
front of Blokker.
Book a free exploration call and you leave it knowing where your range can earn in the Netherlands and what a realistic first channel looks like. The fee follows the new revenue we create together, so we only win when you win. And after this one? 200+ marketplaces.
