Selling on BHV.
BHV is the Paris department store facing the city hall, and the site carries the same floors: home, DIY, fashion and beauty. BHV chooses which brands sit next to that range. e-tailize presents your brand in this house's own terms, then runs catalogue, French translation, listing quality, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Catalogue imported and translated
- EAN, brand and images resolved
- Stock and orders in sync
- Offers live on bhv.fr
How do you start selling on BHV?
BHV runs its marketplace on Mirakl, in French, and the seller carries the whole order: picking, shipping, customer service and after sales. You do not place yourself on this site, BHV chooses the partners it lists. Apply yourself, they review. Stuck? Expansion does it for you. The free exploration call is where we look at your case first.
BHV at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | A Paris department store, selling online across FranceOpen since 1856 on rue de Rivoli. Orders are served in France and priced in EUR. |
|---|---|
| Fixed costs | No setup fee, EUR 49 per monthYour own content, shipping and service costs stay yours. |
| Commission | Set per product categoryBHV publishes no rate card, so get your percentage in writing before you launch. |
| Fulfilment | You prepare, ship and serve the customer yourselfNo marketplace warehouse, no marketplace return flow. Shipping on non bulky products is capped at EUR 4.90. |
| Product data | EAN or GTIN, French titles up to 65 charactersYour brand must sit in the BHV brand list, and the main image runs 1100 by 1200 pixels, ratio 0.916. |
| Service level | Fluent French within 48 hours, 30 days of returnsMachine translated replies are not accepted, and free returns are recommended on fashion. |
| Payout | On the 10th, the 20th and the 30th of each monthOrders are paid on shipment, and a buyer can still cancel in the first 15 minutes. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair BHV with e-tailize.
A Paris institution, online
Since 1856 on rue de Rivoli, and online the same mix of home, tools, fashion and beauty.
Somebody decides here
BHV chooses which labels sit beside its own range.
French that reads like French
Titles inside 65 characters and descriptions in real French decide whether an offer lands. Our software translates and rewrites your product data on the way in.
EAN, brand and images sorted once
Barcodes, the BHV brand list and images at ratio 0.916 are structured once in the PIM, then published everywhere.
You ship, we keep the flow clean
No pallet leaves for a marketplace warehouse, so orders, tracking and returns stay in your own operation.
Never waiting on one channel
200+ other marketplaces and integrations run off the same catalogue and stock feed, so adding one becomes a decision rather than a project.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and BHV reviews. Or Expansion prepares and submits your application. BHV decides.
✓Range reviewed✓Application submitted✓BHV decides - 2
Connect the Mirakl account
The Mirakl Connect SSO account and the order flow are linked in minutes.
✓Account connected✓Connection tested✓Rights set - 3
Build the French catalogue
Products come in once, then titles, descriptions, barcodes and images are mapped to what BHV asks for.
✓Titles inside 65 characters✓EAN complete✓Images at ratio 0.916 - 4
Go live, ship and take returns
Publish the offers, ship each order, answer in French within 48 hours and keep stock aligned from one screen.
✓Offers live✓Stock in sync✓Returns handled - 5
Take the same base further
Read what sells and open the next channel from the catalogue you already built.
✓Dashboard set up✓Results read✓Next channel chosen
Sell almost anything. Almost.
What BHV lists
The site mirrors the floors of the store: a wide house and lifestyle range, with fashion and beauty throughout.
What gets checked before you go live
None of this is a dead end, it is preparation before the offers go live.
Questions sellers ask about BHV.
What does selling on BHV cost?
BHV charges no setup fee and EUR 49 per month, so the fixed part is EUR 588 over a full year. A commission per sale sits on top, set by product category and never published, so ask for your percentage in writing.
Do I need EAN codes for BHV?
Yes, every product needs an EAN or GTIN, and your brand has to sit in the BHV brand list. The seller article ID is capped at 40 characters, with no commas, pipes or slashes, and titles run in French inside 65 characters.
Does BHV ship my orders and handle returns?
No. There is no marketplace warehouse and no marketplace return flow, so you pack, ship, answer the buyer and take the return yourself. Give customers at least 30 days; on fashion, free returns are recommended.
Does everything have to be in French?
Yes. Titles and descriptions are submitted in French, and customer questions have to be answered in fluent French within 48 hours. Machine translated replies are refused, so we translate the catalogue properly from day one.
Is BHV right for my brand?
That depends on your range, on your margin after a category commission nobody publishes, and on BHV, which decides for itself which labels it lists. Free: the exploration call and the list of marketplaces that fit you, each linked to its page.
Why go through e-tailize instead of doing it alone?
Because two jobs sit here, not one. This house picks who it lists. Apply yourself, they review. Stuck? Expansion does it for you. After that the software runs catalogue, translation, listing quality, stock and orders.
BHV's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. BHV itself charges EUR 49 per month plus a category commission.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call and we walk through your range, the commission you would carry and what France could realistically add. BHV picks who it lists and we never guarantee entry. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
