Selling on Musgrave MarketPlace.
Musgrave MarketPlace supplies Irish kitchens, shops and forecourts, and it decides which suppliers sit next to its own wholesale range. Opening that door is our specialty: we have the contacts, we know what this buyer weighs, and the software runs catalogue, stock and orders from one place.
- Supplier account connected
- Wholesale catalogue imported
- Case sizes and barcodes checked
- Stock and orders in sync
- Extended Range offers live
How do you start selling on Musgrave MarketPlace?
Musgrave MarketPlace is the B2B wholesale arm of Musgrave Group on the island of Ireland, selling online and through its cash and carry branches. Extended Range is its Mirakl powered supplier catalogue, where you ship every order yourself. Musgrave chooses which suppliers it carries, and getting brands through exactly that kind of decision is what e-tailize is for. We present your range as a wholesale case, then structure the catalogue, lift listing quality and keep stock and orders in sync.
Musgrave MarketPlace at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Business buyers on the island of IrelandMore than 50,000 foodservice, retail and SME customers buy through the branches and online. |
|---|---|
| Platform | Extended Range runs on Mirakl, next to 14,000 core wholesale productsLive since July 2022, widening the offer without holding the stock. |
| Range | Artisan Irish food and drink, restaurant furniture, packaging, equipmentWhat a kitchen, forecourt or independent shop reorders is in scope. |
| Fulfilment | You ship every order yourself, on behalf of Musgrave MarketPlaceGoods go straight from your warehouse to the buyer, so lead time stays yours. |
| Buyer delivery | Flat EUR 4.95 per Extended Range supplierCharged per supplier, not per order. Some suppliers deliver free, some waive it above EUR 60. |
| Supplier terms | No public rate card, terms are agreed at onboardingNothing is published on supplier commission, so put the percentage in writing. |
| Product data | Barcodes, case configuration, allergen and shelf life detailStructured once in e-tailize, reused on every channel. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first and cancel any month. |
Six reasons to pair Musgrave MarketPlace with e-tailize.
Reorders, not one off shoppers
A cafe that lists your sauce buys it every week. Wholesale volume is slower to win, steadier once it lands.
Modelled once, used everywhere
Case quantities, barcodes, trade prices and allergen detail live in one structured base that every channel draws from.
Presented as a wholesale proposition
Musgrave weighs case configuration, shelf life, margin and consistency of supply before it takes a supplier on. We put your range in those terms, not retail language.
Listing quality, lifted on the way in
Titles, attributes and product copy are improved and translated as they publish, so a buyer reads copy written for this catalogue.
Your stock stays in your warehouse
Orders ship from you directly, so nothing sits in a depot and packing, cold chain and delivery stay yours.
Ireland is one lane of many
The same product base is ready for 200+ other marketplaces, so the next channel is a decision, not a project.
Five steps. ~ A few minutes.
- 1
We prepare and present your case
We hold your range against what this wholesaler already stocks, then take the gap it fills to the people who decide.
✓Range assessed✓Wholesale case built✓Introduction made - 2
Connect the supplier account
As soon as the account exists, it and the order flow link in minutes.
✓Account linked✓Connection tested✓Users set up - 3
Build the wholesale catalogue
Import your products, then set case quantities, barcodes, allergen detail and trade prices in one feed.
✓Case sizes set✓Barcodes complete✓Trade prices loaded - 4
Go live and ship the orders
Publish your offers, dispatch from your warehouse, and watch stock update everywhere at once.
✓Offers published✓Orders flowing✓Stock in sync - 5
Read the numbers and widen out
See which lines reorder, then open the next channel from the same catalogue.
✓Reorders tracked✓Assortment tuned✓Next channel chosen
Sell almost anything. Almost.
What Extended Range covers
It buys the way a wholesaler buys: food and drink for resale or a kitchen, plus what hospitality gets through.
What a wholesale offer has to carry
Ranges with no wholesale logic struggle here. The rest is preparation: clean case data, food compliance and a delivery promise you hold every week.
Questions sellers ask about Musgrave MarketPlace.
What does selling on Musgrave MarketPlace cost?
Musgrave publishes no supplier rate card, so there is no percentage to quote honestly. Terms are agreed at onboarding, so get the commission and any charges in writing. The one published figure sits on the buyer side: a flat EUR 4.95 delivery charge per Extended Range supplier, counted per supplier not per order.
Who delivers an Extended Range order?
You do. Orders are delivered on behalf of Musgrave MarketPlace directly from the supplier, so the pallet leaves your warehouse. Buyers pay a delivery charge per supplier, so one complete order from your range beats several small ones.
Who actually buys on this platform?
Business customers only: restaurants, cafes, hotels, forecourts, independent retailers and other SMEs across the island of Ireland. More than 50,000 of them buy through Musgrave MarketPlace, online or in the cash and carry branches.
What product data do I need to supply?
Wholesale grade data: a valid barcode per item, the case configuration buyers order in, trade pricing, and the allergen and shelf life detail food buyers expect. e-tailize structures it once and keeps it consistent across every channel.
Is this useful if I already sell to consumers?
Often yes, because it is a different customer entirely. Consumer channels sell single units to households, this one sells cases to businesses that reorder. Both run off the same catalogue, with separate prices and stock rules.
What does e-tailize actually do here?
Musgrave decides which suppliers it carries, and opening that kind of door is our specialty. We have the contacts, we know what this wholesaler looks for, and we present your range in those terms. Then the software takes over: the catalogue is structured once, listing quality lifted, stock and orders in one place. We do not guarantee entry, and nobody honestly can.
Musgrave MarketPlace's setup, in plain English.
One e-tailize program covers Musgrave MarketPlace and every other channel you run, and the fee follows the new marketplace revenue we build together. What Musgrave charges a supplier is agreed at onboarding, since no rate card is published.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get you
on Musgrave MarketPlace.
We do not guarantee entry, and nobody honestly can. The free exploration call and the free scan work out what Irish wholesale buyers reorder and where you realistically get in. The fee follows the new revenue we create together, so we only win when you win.
