Top 30 Marketplaces in the Czech Republic
The leading online marketplaces in the Czech Republic span broad general retailers, price comparison platforms, and a long list of category specialists. Among the biggest and best known are Alza, Mall, Datart, and global names such as Amazon and eBay, alongside comparison engines like Heureka and Zbozi. To sell on them you typically register as a third party seller, list your catalogue, and connect your stock and orders so each channel stays in sync. Most charge a commission per sale, and many add seller tools for listings, fulfilment, and customer service. Below is a guide to the platforms covered here, followed by practical advice for selling across several at once.
The Czech Republic is a small but active ecommerce market in Central Europe, with a population of roughly 10.7 million and a long history of online shopping. High internet use and a strong habit of buying online make it an attractive country for sellers who want reach beyond their home market. The trade off is fragmentation: shoppers split their attention across general marketplaces, comparison sites, and tightly focused niche stores, so picking the right channels matters more than chasing every one.
The marketplaces covered in this guide
See every marketplace integration e-tailize supports.
Amazon
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The largest and most widely used online marketplace in the world, Amazon carries everything from electronics and appliances to fashion and beauty. It is known for broad selection, competitive pricing, and fast delivery, and it backs that up with the Amazon Prime loyalty programme. Sellers can reach a vast international audience, and Amazon supports payment by card, PayPal, bank transfer, cash on delivery, and instalments.
Mall
Mall is a general retailer with reach across Central Europe, also operating in Slovakia, Poland, Hungary, and Romania. It combines online shopping with physical stores and a network of pickup points, and runs the Mall Club loyalty scheme. For sellers, Mall offers listing, order management, customer support, and marketing tools to run their presence on the platform.
Aukro
One of the better known auction style marketplaces in the country, Aukro is built around bidding and a large pool of registered users. Shoppers come for low prices and unusual items, and the bidding format gives sellers a way to move stock that does not suit fixed price listings. Aukro also provides the usual seller tooling for listings, orders, support, and marketing.
Kaufland
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Kaufland is a prominent marketplace with a strong local presence and high traffic. Its audience leans toward groceries, household items, and everyday essentials, so it suits sellers in those categories. The draw for sellers is Kaufland's broad popularity and wide reach across the Czech Republic.
Etam
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Fashion is the focus here. Etam gives sellers a route to fashion conscious Czech shoppers, with a clear lean toward clothing and accessories. If your catalogue is built around apparel, this is a targeted place to be seen by a relevant audience rather than a general crowd.
Creavea
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Creavea serves craft and DIY enthusiasts. It stocks beads, fabrics, paints, papers, stickers, stamps, and similar supplies, and pairs the shop with tutorials, ideas, and tips for creative projects. Sellers offering craft materials, kits, or handmade goods will find a focused audience here.
Pharmarket
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Pharmarket is aimed at health and wellness shoppers, making it relevant for sellers in the pharmaceutical and wellness space. It typically offers online ordering and home delivery for everyday healthcare items, which suits buyers looking for convenient access to health products. For the right catalogue, it is a clear way to reach health conscious consumers.
Alza
Alza is one of the most recognisable names in Czech ecommerce, known for fast delivery, competitive prices, and strong customer service. It runs the Alza Premium loyalty programme, with discounts, free shipping, and priority service, and accepts card, PayPal, bank transfer, cash on delivery, and instalment payments. Sellers get listing, order management, customer support, and marketing tools to operate on the platform.
Joules
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Joules brings a British flavour to the market. It is a UK clothing brand offering colourful, good quality clothing, footwear, and accessories for women, men, and children, plus home and garden items such as bedding, towels, cushions, and candles. Sellers with British themed or UK inspired products can find a receptive audience among Czech shoppers who appreciate that style.
Sbazar
Sbazar is a classifieds style marketplace built around cheap prices, local deals, and easy selling. Listing products is free, and the platform runs the Sbazar Plus loyalty scheme with shipping perks, discounts, and cashback. Sbazar does not charge selling fees beyond optional premium features such as featured ads, urgent ads, and verified seller badges.
Temu
Temu is a fast growing marketplace with a large catalogue and a value focused, community oriented shopping experience. It runs the Temu Club loyalty programme and accepts card, PayPal, bank transfer, cash on delivery, and instalment payments. For sellers, it offers the standard set of listing, order management, support, and marketing tools.
Zbozi
Zbozi is a price comparison and product information platform, valued for detailed listings, reviews, and competitive deals. To sell, you register as a seller and meet its quality and technical requirements; it charges a category based commission of one to ten percent plus a monthly fee. It also offers seller tools for listings, orders, support, and marketing.
Heureka
Heureka is one of the most established comparison platforms in the country, known for thorough product information, independent reviews, and good deals. It runs the Heureka Plus loyalty programme and charges a category based commission of one to ten percent plus a monthly fee. It is a strong channel for sellers who want visibility at the moment shoppers are comparing options.
TWIL
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Wine is the niche here. TWIL caters to wine lovers and offers reds, whites, rosés, and sparkling wines, plus other spirits such as rum and whiskey. Sellers in the wine and spirits trade get a dedicated audience that is already there to buy in the category.
Kidinn
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Kidinn specialises in children's and baby products, which makes it a natural fit for sellers in that sector. With a catalogue built around kids, it connects sellers with parents and caregivers looking for quality children's goods in the Czech Republic.
Outletinn
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Outletinn is a popular destination for bargain hunters, focused on discounted outdoor and sports goods with a loyal customer base. Sellers offering outdoor equipment or sports accessories can use its traffic to position their products and reach shoppers who are specifically looking for deals.
Techinn
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Techinn is built around electronics and tech products and attracts gadget minded shoppers. It has a physical store in Plzeň where customers can see and test some items, and it emphasises product quality, durability, performance, and storage. A customer service team handles questions about orders, products, and payments.
Bricoinn
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For home improvement and DIY, Bricoinn is the focused option, carrying tools, hardware, and home improvement goods. Sellers in those categories can reach a relevant audience, and the platform stresses fast, secure delivery, easy returns, and a customer satisfaction guarantee.
Rozetka
Rozetka is a general marketplace with a wide selection and a convenient shopping experience, supported by the Rozetka Premium loyalty programme. To sell, you register and meet its quality and technical requirements. Note that Rozetka is priced in Ukrainian hryvnia, so confirm its current Czech relevance before listing.
Dressinn
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Dressinn is a fashion focused marketplace and a go to for trendy clothing and footwear. Shoppers come to update their wardrobes with current styles, so sellers listing apparel, shoes, and accessories tap into a fashion forward audience. Its traffic and style conscious customer base make it an appealing channel for apparel sellers.
eBay
eBay is a global marketplace known for low prices, unusual items, and its auction format. It runs the eBay Plus loyalty programme and charges a small per listing fee plus a category based commission of two to twelve percent. Sellers get listing, order management, customer support, and marketing tools to run an international presence.
Hornbach
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Hornbach is a well established marketplace for home improvement and construction, from building materials and tools to garden supplies and home décor. It is a strong fit for sellers serving DIY enthusiasts and construction professionals, and its established reputation gives those sellers a credible platform to reach a wide, engaged audience.
Trekkinn
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Trekkinn is a specialist for outdoor and adventure gear, covering trekking, hiking, and camping. Sellers offering hiking boots, camping equipment, and outdoor apparel can reach a niche audience that is passionate about the outdoors and shopping with intent to buy quality kit for their trips.
Runnerinn
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Running and sports are the focus at Runnerinn, which carries running shoes, sports clothing, and fitness accessories. With a fitness minded audience, it is a good fit for sellers in athletic gear who want to reach shoppers already committed to training and sport.
Datart
Datart is one of the largest electronics and appliance retailers in the country, spanning TVs and laptops through to fridges and washing machines. It combines a large customer base with physical stores and pickup points, and runs the Datart Club loyalty programme. Sellers get listing, order management, customer support, and marketing tools to operate on the platform.
CZC
CZC focuses on computer hardware and software, from desktops and laptops to printers and scanners, backed by physical stores and pickup points. To sell, you register and meet its quality and technical requirements; it has a category based commission of five to fifteen percent plus a monthly fee. Listing, order, support, and marketing tools are provided.
Odkarla
Odkarla is a marketplace for second hand clothing and accessories, from dresses and shoes to bags and jewellery. It is built around unique finds, a friendly community, and sustainable shopping. To sell, you register and meet its requirements; it has a small per listing fee plus a ten percent commission on the final price.
Bikeinn
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Bikeinn is the focused choice for bicycles, cycling gear, and accessories. It serves cycling enthusiasts looking for bikes, components, and apparel, so sellers in the cycling trade can target a specific, motivated audience rather than a general one.
Traininn
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Traininn is built around fitness and gym equipment, including workout machines, weights, and fitness accessories. With a health conscious audience, it gives sellers a clear path into the fitness equipment market. As with any niche channel, weigh your range and target buyer against your goals before committing.
Goalinn
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Goalinn caters to team sports fans, with a particular focus on soccer. It carries jerseys, boots, balls, and accessories, connecting sellers with athletes and supporters. For sellers in sports and soccer gear, its dedicated audience makes it a strong place to showcase relevant products.
How to choose the right Czech marketplaces
Start by matching your catalogue to the type of channel rather than spreading yourself thin. General marketplaces such as Alza, Mall, Datart, Amazon, and eBay suit broad ranges and high volume, while comparison platforms like Heureka and Zbozi help you win shoppers at the point of decision. If your products sit in a clear category, a niche platform usually converts better: fashion on Etam or Dressinn, outdoor and sport on Trekkinn, Runnerinn, Bikeinn, Traininn, or Goalinn, DIY on Bricoinn or Hornbach, crafts on Creavea, wine on TWIL, and second hand fashion on Odkarla.
Once you have a shortlist, check the practical fit before you list. Confirm commission and any monthly or per listing fees, the categories a platform actually accepts, and how it handles fulfilment and returns. Several platforms here, including Zbozi, Heureka, eBay, CZC, and Odkarla, set their own seller requirements, so read those carefully rather than assuming one set of rules covers them all.
How to manage selling on several marketplaces at once
The hard part is rarely the first listing; it is keeping stock, prices, and orders accurate across every channel as you grow. Each marketplace has its own listing format, fee structure, and seller dashboard, and managing them by hand quickly becomes error prone. A central system that connects your catalogue, inventory, and orders to each platform keeps everything in sync and frees you to focus on which channels are actually worth the effort.
That is where we come in. e-tailize connects your products, stock, and orders to a wide range of marketplaces from one place, so you can add new Czech channels without rebuilding your operation for each one. We also help you read the data across channels, so you can see what is selling and where to focus next.
Frequently asked questions
- What are the biggest marketplaces in the Czech Republic?
- Among the largest and most recognisable are Alza, Mall, and Datart for general and electronics retail, plus global platforms Amazon and eBay. Heureka and Zbozi are leading price comparison platforms where shoppers compare options before buying. The wider market also includes many category specialists for fashion, sport, DIY, and more.
- Do I need a local Czech presence to sell on these marketplaces?
- Requirements vary by platform. Several marketplaces, including Zbozi, Heureka, eBay, and CZC, ask sellers to register and meet their own quality and technical requirements before listing. Always check each platform's seller terms, since rules and fees differ from one channel to the next.
- Which marketplaces suit niche product categories?
- There are dedicated platforms for most niches. Fashion sellers can use Etam or Dressinn, outdoor and sport sellers Trekkinn, Runnerinn, Bikeinn, Traininn, or Goalinn, DIY and home improvement Bricoinn or Hornbach, crafts Creavea, wine TWIL, and second hand fashion Odkarla. Matching your catalogue to a focused platform usually beats listing everywhere.
- How much does it cost to sell on Czech marketplaces?
- Costs depend on the platform. Zbozi and Heureka charge a category based commission of one to ten percent plus a monthly fee, eBay charges a small per listing fee plus a two to twelve percent commission, and Odkarla charges a small listing fee plus ten percent of the final price. Confirm current fees directly with each marketplace before listing.
- How can I manage listings across multiple Czech marketplaces?
- Managing several marketplaces by hand gets error prone fast, since each has its own listing format, fees, and dashboard. A central platform connects your catalogue, stock, and orders to each channel and keeps them in sync. e-tailize does this across a wide range of marketplaces, so you can add new channels without rebuilding your setup each time.