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Top 25 Marketplaces to Sell Food and Beverages

With a population of over 740 million people and a GDP of over 15 trillion euros, the food and drink industry is one of the largest manufacturing sectors, employing 4.5 million people and generating a turnover of 1.1 trillion euros. However, the market is also fragmented and competitive, with different consumer preferences, regulations, and distribution channels across the continent. To succeed in this market, online sellers need to leverage the power of marketplaces, which offer access to a large and loyal customer base, as well as various services and tools to facilitate selling. 

In this article, we list the top 25+ marketplaces for this category, based on their popularity, reach, features, and compatibility. We will also provide a brief overview of each marketplace, highlighting its strengths and opportunities for sellers.

Click here to view all the integrations e-tailize supports in Food and Beverages.

1. Amazon

Amazon is the undisputed leader of e-commerce in Europe, with a market share of 22% and over 300 million active customers. Amazon offers a wide range of food and beverage products, from groceries and gourmet food to wine and spirits. Amazon also operates its own grocery delivery service, Amazon Fresh, in select markets such as Germany, France, Italy, Spain, and the UK. Amazon allows sellers to list their products on its platform, either by fulfilling orders themselves (Fulfilled by Merchant) or by using Amazon’s logistics network. Amazon also offers various advertising options for sellers, such as Sponsored Products, Sponsored Brands, and Sponsored Display. 

Tips for selling on amazon

2. eBay

eBay is one of the oldest and largest online marketplaces in the world, with over 180 million active buyers and 1.3 billion listings. eBay operates in 13 European countries, and offers a variety of food and beverage products, from coffee and tea to snacks and supplements. eBay allows sellers to list their products on its platform, either by using the auction format or the fixed-price format. eBay also offers various services and tools for sellers, such as eBay Managed Payments, eBay Global Shipping Program, eBay Promoted Listings, and eBay Seller Hub. eBay is another popular integration for e-tailize, as it allows sellers to connect and manage their eBay accounts across different countries and regions.

3. Bol.com

Bol.com is the leading online marketplace in the Benelux region, with over 12 million active customers and 30 million products. Bol.com offers a wide range of food and beverage products, from fresh and frozen food to beer and wine. Bol.com allows sellers to list their products on its platform, either by fulfilling orders themselves (Logistics via Seller) or by using Bol.com’s logistics network (Logistics via Bol.com). Bol.com also offers various marketing and sales tools for sellers, such as Bol.com Sponsored Products, Bol.com Deals, and Bol.com Content Service. 

Tips for selling on Bol.com

4. Intermarché

Intermarché is a popular marketplace in France, known for its significant traffic and broad customer base. It’s an excellent platform for sellers of food and beverages looking to tap into the French market. Its reputation for quality products draws in a large and loyal audience.Intermarché provides a user-friendly platform with excellent support for sellers. It offers opportunities for both local and international sellers to showcase their food and beverage products to a diverse European market.

Tips for selling on Intermarché

5. Metro

Metro, operating in France, offers a high-traffic marketplace for food and beverage sellers. With a strong presence in Europe, it provides opportunities for businesses to reach a wide audience of professionals in the food industry.It attracts a substantial number of businesses and restaurants looking for food and beverage supplies.Metro offers a dedicated platform for B2B transactions. It provides tools and services tailored to the needs of suppliers in the food and beverage industry, making it a great choice for wholesale sellers.

6. Pandacola 

Pandacola is steadily gaining traction in Europe’s online food and beverage market. With a growing user base, it attracts consumers seeking a unique and diverse range of products. It offers a user-friendly platform with easy product listing and management tools. Sellers can tap into its robust analytics to optimize their sales strategies. Additionally, the marketplace provides various marketing and promotional options to help boost your visibility and sales.

Tips for selling on Pandacola

7. Greenweez

Greenweez specializes in organic products in France, making it a preferred choice for sellers in this niche. Its niche focus attracts a dedicated audience interested in healthy food and beverages.If your products align with the organic and natural food trend, Greenweez can be a valuable platform. It offers a targeted audience and tools to showcase your offerings to environmentally-conscious consumers across Europe.

Tips for selling on Greenweez

8. Harvey Nichols

Harvey Nichols is a renowned UK marketplace with a focus on luxury and gourmet products. Sellers in the food and beverage industry can benefit from its affluent customer base and strong traffic.If you’re looking to expand into the U.S. market, Kroger can be an excellent choice. It offers extensive reach and resources to help you succeed. Consider it if you have plans for international expansion as well.

Tips for selling on Harvey Nichols

9. Outletinn

Outletinn, based in Spain, caters to outlet shopping, including food and beverage products. It’s a unique platform for sellers seeking to tap into the outlet market in Europe.It caters to value-conscious shoppers looking for discounts.

Tips for selling on Outletinn

10. Cdiscount

Cdiscount is the leading online marketplace in France, with over 10 million active customers and 60 million products. Cdiscount offers a wide range of food and beverage products, from groceries and organic food to champagne and spirits. Cdiscount allows sellers to list their products on its platform, either by fulfilling orders themselves (Cdiscount à volonté) or by using Cdiscount’s logistics network (Cdiscount Fulfillment). Cdiscount also offers various advertising and promotion options for sellers, such as Cdiscount Ads, Cdiscount Boost, and Cdiscount Flash Sales. 

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11. Carrefour.fr

Carrefour is one of the largest retailers in the world, with over 12,000 stores in 30 countries and 105 million customers. Carrefour operates an online marketplace in France, Spain, Italy, and Belgium, offering a wide range of food and beverage products, from fresh and local food to wine and spirits. Carrefour allows sellers to list their products on its platform, either by fulfilling orders themselves (Marketplace) or by using Carrefour’s logistics network. Carrefour also offers various marketing and sales tools for sellers, such as Carrefour Ads, Carrefour Deals, and Carrefour Loyalty Program. 

Tips for selling on Carrefour.fr

12. Allegro

Allegro is the leading online marketplace in Poland, with over 21 million active customers and 125 million products. Allegro offers a wide range of food and beverage products, from groceries and specialty food to beer and vodka. Allegro allows sellers to list their products on its platform, either by fulfilling orders themselves (Allegro Standard) or by using Allegro’s logistics network (Allegro Smart). Allegro also offers various advertising and promotion options for sellers, such as Allegro Ads, Allegro Deals, and Allegro Loyalty Program. 

13. Real.de

Real.de is one of the largest online marketplaces in Germany, with over 19 million active customers and 35 million products. Real.de offers a wide range of food and beverage products, from groceries and organic food to beer and wine. Real.de allows sellers to list their products on its platform, either by fulfilling orders themselves (Real.de Marketplace) or by using Real.de’s logistics network. Real.de also offers various marketing and sales tools for sellers, such as Real.de Ads, Real.de Deals, and Real.de Loyalty Program. 

14. ManoMano

ManoMano is the leading online marketplace for home improvement and gardening in Europe, with over 7 million active customers and 4 million products. ManoMano offers a wide range of food and beverage products, from seeds and plants to barbecue and outdoor cooking. ManoMano allows sellers to list their products on its platform, either by fulfilling orders themselves (ManoMano Marketplace) or by using ManoMano’s logistics network (ManoMano Fulfillment). ManoMano also offers various marketing and sales tools for sellers, such as ManoMano Ads, ManoMano Deals, and ManoMano Loyalty Program.

15. Spartoo

Spartoo is one of the largest online shoe retailers in Europe, with over 14 million active customers and 5,000 brands. Spartoo offers a wide range of food and beverage products, from organic and fair trade food to wine and spirits. Spartoo allows sellers to list their products on its platform, either by fulfilling orders themselves (Spartoo Marketplace) or by using Spartoo’s logistics network. Spartoo also offers various marketing and sales tools for sellers, such as Spartoo Ads, Spartoo Deals, and Spartoo Loyalty Program. 

16. Privalia

Privalia is the leading online outlet for fashion and lifestyle in Europe, with over 28 million active customers and 2,500 brands. Privalia offers a wide range of food and beverage products, from snacks and drinks to wine and spirits. Privalia allows sellers to list their products on its platform, either by fulfilling orders themselves (Privalia Marketplace) or by using Privalia’s logistics network. Privalia also offers various marketing and sales tools for sellers, such as Privalia Ads, Privalia Deals, and Privalia Loyalty Program. 

Tips for selling on Privalia

17. Veepee

Veepee is the leading online flash sales platform in Europe, with over 72 million active customers and 6,000 brands. Veepee offers a wide range of food and beverage products, from groceries and specialty food to wine and spirits. Veepee allows sellers to list their products on its platform, either by fulfilling orders themselves (Veepee Marketplace) or by using Veepee’s logistics network. Veepee also offers various marketing and sales tools for sellers, such as Veepee Ads, Veepee Deals, and Veepee Loyalty Program. 

Tips for selling on Veepee

18. Rakuten

Rakuten is one of the largest online marketplaces in the world, with over 1.4 billion active customers and 70 million products. Rakuten operates in 12 European countries, and offers a wide range of food and beverage products, from groceries and organic food to wine and spirits. Rakuten allows sellers to list their products on its platform, either by fulfilling orders themselves (Rakuten Marketplace) or by using Rakuten’s logistics network. Rakuten also offers various advertising and promotion options for sellers, such as Rakuten Ads, Rakuten Deals, and Rakuten Points. 

19. Etsy

Etsy is the leading online marketplace for handmade and vintage goods, with over 81 million active customers and 60 million products. Etsy offers a wide range of food and beverage products, from artisanal and homemade food to tea and coffee. Etsy allows sellers to list their products on its platform, either by fulfilling orders themselves (Etsy Marketplace) or by using Etsy’s logistics network. Etsy also offers various marketing and sales tools for sellers, such as Etsy Ads, Etsy Deals, and Etsy Loyalty Program. 

20. Notonthehighstreet

Notonthehighstreet is the leading online marketplace for unique and personalized gifts, with over 5 million active customers and 250,000 products. Notonthehighstreet offers a wide range of food and beverage products, from chocolates and cakes to wine and spirits. Notonthehighstreet allows sellers to list their products on its platform, either by fulfilling orders themselves (Notonthehighstreet Marketplace) or by using Notonthehighstreet’s logistics network. Notonthehighstreet also offers various marketing and sales tools for sellers, such as Notonthehighstreet Ads, Notonthehighstreet Deals, and Notonthehighstreet Loyalty Program. 

21. Ocado

Ocado is the leading online grocery retailer in the UK, with over 800,000 active customers and 55,000 products. Ocado offers a wide range of food and beverage products, from fresh and frozen food to wine and spirits. Ocado allows sellers to list their products on its platform, either by fulfilling orders themselves (Ocado Marketplace) or by using Ocado’s logistics network. Ocado also offers various marketing and sales tools for sellers, such as Ocado Ads, Ocado Deals, and Ocado Loyalty Program. 

22. Tesco

Tesco is one of the largest retailers in the world, with over 6,800 stores in 11 countries and 80 million customers. Tesco operates an online marketplace in the UK, Ireland, Poland, Hungary, and Slovakia, offering a wide range of food and beverage products, from groceries and convenience food to wine and spirits. Tesco allows sellers to list their products on its platform, either by fulfilling orders themselves (Tesco Marketplace) or by using Tesco’s logistics network. Tesco also offers various marketing and sales tools for sellers, such as Tesco Ads, Tesco Deals, and Tesco Clubcard. 

23. Coop

Coop is one of the largest retailers in Switzerland, with over 2,200 stores and 3.5 million customers. Coop operates an online marketplace in Switzerland, offering a wide range of food and beverage products, from groceries and organic food to wine and spirits. Coop allows sellers to list their products on its platform, either by fulfilling orders themselves (Coop Marketplace) or by using Coop’s logistics network. Coop also offers various marketing and sales tools for sellers, such as Coop Ads, Coop Deals, and Coop Loyalty Program. 

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24. Migros

Migros is one of the largest retailers in Switzerland, with over 2,000 stores and 3 million customers. Migros operates an online marketplace in Switzerland, offering a wide range of food and beverage products, from groceries and local food to wine and spirits. Migros allows sellers to list their products on its platform, either by fulfilling orders themselves (Migros Marketplace) or by using Migros’ logistics network. Migros also offers various marketing and sales tools for sellers, such as Migros Ads, Migros Deals, and Migros Loyalty Program. 

25. El Corte Inglés

El Corte Inglés is one of the largest retailers in Spain, with over 90 stores and 15 million customers. El Corte Inglés operates an online marketplace in Spain, offering a wide range of food and beverage products, from groceries and gourmet food to wine and spirits. El Corte Inglés allows sellers to list their products on its platform, either by fulfilling orders themselves (El Corte Inglés Marketplace) or by using El Corte Inglés’ logistics network. El Corte Inglés also offers various marketing and sales tools for sellers, such as El Corte Inglés Ads, El Corte Inglés Deals, and El Corte Inglés Loyalty Program. 

Tips for selling on El Corte Inglés

26. E.Leclerc

E.Leclerc is one of the largest retailers in France, with over 700 stores and 37 million customers. E.Leclerc operates an online marketplace in France, offering a wide range of food and beverage products, from groceries and organic food to wine and spirits. E.Leclerc allows sellers to list their products on its platform, either by fulfilling orders themselves (E.Leclerc Marketplace) or by using E.Leclerc’s logistics network. E.Leclerc also offers various marketing and sales tools for sellers, such as E.Leclerc Ads, E.Leclerc Deals, and E.Leclerc Loyalty Program. 

Tips for selling on E.Leclerc

27. Auchan

Auchan is one of the largest retailers in France, with over 600 stores and 35 million customers. Auchan operates an online marketplace in France, Italy, Poland, Romania, and Ukraine, offering a wide range of food and beverage products, from groceries and local food to wine and spirits. Auchan allows sellers to list their products on its platform, either by fulfilling orders themselves (Auchan Marketplace) or by using Auchan’s logistics network. Auchan also offers various marketing and sales tools for sellers, such as Auchan Ads, Auchan Deals, and Auchan Loyalty Program. 

Tips for selling on Auchan

Why e-tailize is the Best for Selling on These Marketplaces 

As you can see, there are many marketplaces for food and beverages, each with its own advantages and challenges for sellers. To succeed in this market, online sellers need to leverage the power of e-tailize, the leading platform for marketplace integration, analytics, and advertising. With e-tailize, you can:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfilment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces for food and beverages.

Need more information?

Contact me!

Ricardo Rubino

Sources

  1.  e-tailize | Improved analysis & efficient advertising for marketplaces. https://e-tailize.com/.
  2. About us | e-tailize. https://e-tailize.com/about-us/.
  3. E-tailize – Crunchbase Company Profile & Funding. https://www.crunchbase.com/organization/e-tailize.
  4. E-tailize – E-tailize Integration Platform – https://e-tailize.com/integrations/
  5. Data & Trends of the European Food and Drink Industry 2021. https://www.fooddrinkeurope.eu/resource/data-trends-of-the-european-food-and-drink-industry-2021/.
  6. Food – Europe | Statista Market Forecast. https://www.statista.com/outlook/cmo/food/europe.
  7. Data & Trends – FoodDrinkEurope. https://www.fooddrinkeurope.eu/wp-content/uploads/2021/06/FoodDrinkEurope-Data-Trends-2019.pdf.
  8. A detailed mapping of the food industry in the European single market – https://ijbnpa.biomedcentral.com/articles/10.1186/s12966-021-01117-8.
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