Top 25 Marketplaces for Beauty & Cosmetics
If you sell beauty and cosmetics, the marketplaces worth knowing first are the global generalists like Amazon and eBay, the European fashion and beauty platforms Zalando and ASOS, and dedicated beauty retailers such as Notino, Lookfantastic, and Cult Beauty. Most of these are third party platforms, which means you list your products, the marketplace brings the traffic, and you pay a commission on each sale. To start selling, you usually register as a seller, pass a category or brand check that is common in beauty, then upload listings or connect your catalog through an integration. The right mix depends on your category and the countries you want to reach, since some platforms are strong in one region and weak in another. Below is a practical overview of marketplaces that carry beauty and cosmetics, followed by guidance on how to choose and how to manage them.
Marketplaces that sell beauty and cosmetics
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Amazon
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The largest global generalist, Amazon carries makeup, skincare, haircare, and fragrance and operates in more than 20 countries including the US, UK, Germany, France, Japan, India, and Australia. For beauty sellers it gives you reach across many markets from a single account structure, though gated brands and category approval are common. Treat it as a broad base channel rather than a niche one.
Zalando
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One of the larger fashion and beauty platforms in Europe, Zalando lists makeup, skincare, haircare, and body care and operates in 17 countries including Germany, France, Italy, Spain, and the UK. It suits brands that want European reach alongside a fashion led audience.
ASOS
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ASOS pairs fashion with beauty and ships to more than 200 countries and regions, with its core audience in the UK. It carries makeup, skincare, haircare, and accessories across a wide brand selection. If your products fit a younger, trend driven shopper, it is worth a look.
Notino
A dedicated beauty retailer founded in 2004, Notino operates in 24 countries across Europe and the USA and stocks makeup, skincare, haircare, and fragrance from a large range of brands. It is rooted in the Czech market but runs local sites for the USA, France, Germany, Spain, Italy, and more. For fragrance and skincare brands wanting European coverage from one specialist, it is a strong fit.
Bol.com
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If the Netherlands and Belgium are on your list, Bol.com is the place to start. It is the largest online marketplace in the Netherlands, carrying makeup, skincare, haircare, oral care, and perfume alongside popular brands like L'Oreal, Maybelline, Nivea, Dove, and Rituals. It is focused on the Dutch and Belgian markets but also ships to other European countries.
Lookfantastic
A British beauty specialist founded in 1996, Lookfantastic stocks makeup, skincare, haircare, and fragrance from a broad brand list and runs sites for the USA, France, Germany, Spain, Italy, and other countries. Its beauty box subscriptions give brands an extra route to new customers. The core market is the UK.
Cult Beauty
Cult Beauty, founded in 2008, takes a curated approach and carries brands such as Huda Beauty, Charlotte Tilbury, Drunk Elephant, and Anastasia Beverly Hills. It is UK focused but delivers to more than 50 countries including parts of Europe and the USA. The selective brand mix suits prestige and indie beauty rather than mass volume.
Flash sales and prestige: Privalia
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For prestige beauty sold through flash sales, Privalia is a Spanish platform founded in 2006 that runs in Spain, Italy, Brazil, and Mexico. It carries makeup, skincare, haircare, and fragrance from names like Clinique, Lancome, Dior, and Hugo Boss. It fits brands comfortable with time limited discount events to move stock.
French retail at scale: Carrefour
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Carrefour is a French marketplace tied to one of the largest supermarket chains in the world, founded in 1959. Beyond groceries it carries beauty and cosmetics from brands like L'Oreal Paris, Nivea, Garnier, and Bourjois. It is mainly French but also runs sites for Spain, Italy, Belgium, Poland, and other countries, so it suits mass market beauty aimed at everyday shoppers.
La Redoute
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La Redoute is a French marketplace founded in 1837 that specializes in fashion and home decor and also carries beauty from brands like L'Oreal Paris, Bourjois, Nuxe, and Biotherm. It is mainly focused on France but runs sites for the UK, Spain, Italy, Portugal, and other countries. Useful if you want a lifestyle context for your beauty range.
Cdiscount
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Another route into France, Cdiscount was founded in 1998 and sells a wide range of products at low prices through more than ten thousand partner sellers. It carries beauty from brands such as L'Oreal Paris, Maybelline New York, Garnier, and Bourjois, and delivers to Belgium, Luxembourg, Spain, and Italy as well as France. It leans toward value priced volume.
Target
Target is a US retailer founded in 1902 with a large store network, and its beauty range covers brands like Maybelline, Neutrogena, Olay, and Revlon. It is focused on the US market but also ships to Canada. Think of it as a mass market North American channel.
Walmart
Walmart, founded in 1962, is one of the world's largest retailers by revenue and carries beauty from brands like Maybelline, Neutrogena, Olay, and Revlon. The marketplace is mainly US focused but also reaches Canada, Mexico, and other countries. It suits brands chasing high volume at accessible price points.
eBay
eBay connects buyers and sellers of new and used goods and has run since 1995. Its beauty selection spans brands like Revlon, L'Oreal Paris, NARS, and Chanel, and it ships to more than 100 countries including Europe from a US core. It can be a flexible secondary channel, especially for clearing stock or reaching deal seekers.
AliExpress
Part of the Alibaba Group and launched in 2010, AliExpress is a high volume marketplace with a very large catalog and a value first audience. Its beauty range includes brands like Focallure, O.TWO.O, Rosalind, and Miss Rose. It is rooted in China but ships to more than 200 countries and regions including Europe and the USA, so it works best for price competitive products.
Wish
Wish, founded in 2010, is a US based marketplace built around low priced goods, much of it shipped from China. It lists beauty from brands such as Anastasia Beverly Hills, NYX, Morphe, and Colourpop and ships to more than 100 countries including Europe. It is a budget focused channel rather than a prestige one.
Rakuten
For Japan, Rakuten is the main entry point. Founded in 1997 with a very large global membership, it carries beauty from brands like Shiseido, SK-II, Kose, and Dior and runs sites for the USA, France, Germany, Spain, and other countries. Its loyalty and cashback model shapes how shoppers buy there.
Etsy
Handmade and craft focused, Etsy was founded in 2005 and is the natural home for independent and personalized beauty such as custom lip balms, bath bombs, candles, and soap bars. It is mainly a US marketplace but runs sites for the UK, France, Germany, Canada, Australia, and other countries. Choose it if your products are artisanal rather than mass produced.
VidaXL
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VidaXL was founded in 2006 and sells a broad catalog at affordable prices across 29 countries including the Netherlands. Its beauty range covers brands like L'Oreal Paris, Revlon, Max Factor, and Calvin Klein. It is a generalist value channel rather than a beauty specialist.
Wehkamp
Wehkamp is one of the older Dutch online retailers, started as a mail order company in 1952 and online since 1995. Its beauty section carries makeup, skincare, haircare, oral care, and fragrance from brands like Clinique, Estee Lauder, Lancome, and MAC. It is focused on the Dutch market and also delivers to Belgium.
Coolblue
Coolblue, founded in 1999, is a Dutch retailer known for consumer electronics, and its beauty relevant range is the appliance side: hair dryers, straighteners, curlers, trimmers, shavers, and epilators from brands like Philips, Braun, Remington, and Babyliss. It is focused on the Netherlands and Belgium and also ships to other European countries. Worth knowing if you sell beauty devices rather than cosmetics.
Feelunique
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Feelunique is a European beauty platform that carries makeup, skincare, haircare, and fragrance from a wide brand selection. Its core market is the UK, and it ships to more than 120 countries and regions.
Birchbox
Subscription boxes are Birchbox's model: a monthly curated selection of beauty products matched to each customer's preferences and profile. It operates mainly in the US with a presence in the UK, France, and Spain. It suits brands that want to get samples into the hands of new shoppers.
Boots
Boots is a major UK health and beauty retailer with a large store network and a loyal customer base. Its marketplace was set to let brands of any size list products on boots.com, with the benefit of Boots' reputation, marketing, and customer service. It is a UK focused route for health and beauty brands.
Glossier
Glossier is a beauty brand that opened a platform in 2023 where you could sell your own beauty products or curated collections to its community, with Glossier handling payment, shipping, and customer service, subject to an application and quality standards. It is brand led and community driven rather than a broad generalist.
How do you choose the right beauty marketplaces?
Start with where your buyers are and what you sell, not with the longest possible list. Match the platform to your category and region: generalists like Amazon and eBay give broad reach, beauty specialists like Notino, Lookfantastic, and Cult Beauty bring a focused audience, and country platforms like Bol.com, Carrefour, La Redoute, Cdiscount, Wehkamp, and Rakuten unlock specific markets. Prestige brands often do better on curated or flash platforms, while value lines fit mass market and budget channels. Beauty also carries extra rules, so expect brand gating, ingredient and safety documentation, and category approval on several platforms before you can list.
How do you manage selling on several marketplaces at once?
The hard part is rarely the first marketplace, it is running many at once without listings, stock, and orders drifting out of sync. Each platform has its own catalog format, commission structure, and fulfillment expectations, so manual work multiplies fast as you add channels. Most sellers solve this by connecting their products, inventory, and orders through one system that pushes updates to every marketplace and pulls orders back into a single view. That keeps stock accurate, reduces oversells, and frees your time for pricing and growth instead of copy and paste.
Frequently asked questions
- What are the best marketplaces to sell beauty and cosmetics?
- It depends on your products and target countries rather than a single ranking. Global generalists like Amazon and eBay give broad reach, beauty specialists such as Notino, Lookfantastic, and Cult Beauty bring a focused audience, and country platforms like Bol.com, Zalando, Carrefour, and Rakuten open specific markets. Most sellers combine a generalist with one or two specialists that match their category.
- How do you start selling on a beauty marketplace?
- You register as a seller, then pass any brand or category checks, which are common in beauty. After that you upload listings with images, ingredients, and pricing, or connect your catalog through an integration. Once approved, the marketplace lists your products and you pay a commission on each sale.
- Do beauty marketplaces have extra rules compared to other categories?
- Yes, beauty and cosmetics usually carry more requirements than general goods. Expect brand gating, ingredient and safety information, and category approval on several platforms before you can list. Checking these requirements early avoids delays when you launch.
- Which marketplaces are best for selling beauty in a single country?
- For the Netherlands and Belgium, Bol.com and Wehkamp are strong starting points, while Coolblue suits beauty devices. For France, Carrefour, La Redoute, and Cdiscount are relevant, and Rakuten is the main route into Japan. Boots is a UK focused option for health and beauty brands.
- Can you sell on many beauty marketplaces at the same time?
- Yes, and most growing sellers do. The challenge is keeping listings, stock, and orders in sync across platforms with different formats and rules. Connecting your products and inventory through one system that updates every channel keeps this manageable as you scale.