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Top 25 Marketplaces for Beauty & Cosmetics

marketplaces beauty and cosmetics

The beauty and cosmetics industry is one of the most dynamic and lucrative sectors in the world, with a global market value of over $500 billion in 2020. With the rise of e-commerce, online marketplaces have become a popular destination for consumers to shop for beauty products, as they offer convenience, variety, and competitive prices.

Online marketplaces are platforms that connect buyers and sellers of various products and services, often taking a commission or fee for each transaction. Some of the benefits of selling on online marketplaces include access to a large customer base, increased brand awareness, reduced marketing costs, and easy integration with other channels. 

In this article, we will list some of the top online marketplaces in the world for beauty and cosmetics. We will also explain how e-tailize can help you sell on these marketplaces more effectively and efficiently. 

Click here to view all the integrations e-tailize supports for Beauty and Cosmetics.

1. Amazon

Amazon is the world’s largest online marketplace, with over 2.5 billion monthly visitors and more than 12 million products across various categories. Amazon offers a wide range of beauty products, from makeup and skincare to haircare and fragrances. Amazon operates in over 20 countries, including the US, UK, Germany, France, Japan, India, and Australia. Amazon has several features that make it attractive for beauty sellers.

Read more about selling on amazon here

2. ASOS

ASOS is one of the leading online marketplaces for fashion and beauty products in the world, with over 200 million monthly visitors and over 850 brands across various categories. ASOS offers a wide range of beauty products, from makeup and skincare to haircare and accessories. ASOS operates mainly in the UK but also ships to over 200 countries and regions. ASOS has several features that make it attractive for beauty sellers.

Read more about selling on ASOS here

3. Zalando

Zalando is one of the leading online marketplaces for fashion and beauty products in Europe, with over 40 million monthly visitors and over 3,000 brands across various categories. Zalando offers a wide range of beauty products, from makeup and skincare to haircare and body care. Zalando operates in 17 countries, including Germany, France, Italy, Spain, and the UK. Zalando has several features that make it attractive for beauty sellers.

Read more about selling on Zalando here

4. Feelunique 

Feelunique is one of the leading online marketplaces for beauty products in Europe, with over 10 million monthly visitors and over 500 brands across various categories. Feelunique offers a wide range of beauty products, from makeup and skincare to haircare and fragrances. Feelunique operates mainly in the UK but also ships to over 120 countries and regions. Feelunique has several features that make it attractive for beauty sellers.

Read more about selling on Feelunique here

5. Bol.com 

Bol.com is the largest online marketplace in the Netherlands, with over 12 million active customers and 33 million products. It offers a variety of beauty and cosmetics products, such as makeup, skincare, haircare, oral care, perfumes, and more. You can also find products from popular brands like L’Oréal, Maybelline, Nivea, Dove, and Rituals. Bol.com has a high customer satisfaction rate, with an average rating of 4.5 out of 5 stars. It also provides fast and free delivery, easy returns, and secure payment options. Bol.com is mainly focused on the Dutch and Belgian markets, but it also ships to other European countries.

Read more about selling on Bol.com here

6. Carrefour

Carrefour is a French online marketplace that belongs to one of the largest supermarket chains in the world. It was founded in 1959 and has over 12 thousand stores in 30 countries. It offers a wide range of products and services, such as groceries, clothing, electronics, pharmacy, and delivery. It also offers a large selection of beauty and cosmetics products, such as makeup, skincare, haircare, perfumes, and more from brands like L’Oréal Paris, Nivea, Garnier, and Bourjois. Carrefour has a moderate customer review rate, with an average rating of 3.6 out of 5 stars. It also offers free delivery for orders over €50, free returns within 15 days, and loyalty program benefits. Carrefour is mainly focused on the French market, but it also has websites for Spain, Italy, Belgium, Poland, and other countries. 

Read more about selling on Carrefour here

7. La Redoute 

La Redoute is a French online marketplace that specializes in fashion and home decor. It was founded in 1837 and has over 10 million customers in 26 countries. It offers a wide range of beauty and cosmetics products, such as makeup, skincare, haircare, perfumes, and more from brands like L’Oréal Paris, Bourjois, Nuxe, and Biotherm. La Redoute has a high customer review rate, with an average rating of 4.4 out of 5 stars. It also offers free delivery for orders over €29, free returns within 30 days, and loyalty program benefits. La Redoute is mainly focused on the French market, but it also has websites for the UK, Spain, Italy, Portugal, and other countries.

Read more about selling on La Redoute here

8. Target

Target is an American online marketplace that belongs to one of the largest retailers in the US. It was founded in 1902 and has over 1,900 stores in the US. It offers a variety of products and services, such as groceries, clothing, electronics, pharmacy, and delivery. It also offers a wide range of beauty and cosmetics products, such as makeup, skincare, haircare, perfumes, and more from brands like Maybelline, Neutrogena, Olay, and Revlon. Target has a high customer review rate, with an average rating of 4.6 out of 5 stars. It also offers free delivery for orders over $35, free returns within 90 days, and rewards program benefits. Target is mainly focused on the US market, but it also ships to Canada. 

9. Privalia

Privalia is a Spanish online marketplace that specializes in flash sales of fashion and lifestyle products. It was founded in 2006 and operates in four countries: Spain, Italy, Brazil, and Mexico. It offers a variety of beauty and cosmetics products, such as makeup, skincare, haircare, perfumes, and more from brands like Clinique, Lancôme, Dior, and Hugo Boss. Privalia has a moderate customer review rate, with an average rating of 3.7 out of 5 stars. It also offers free or low-cost delivery, free returns within 14 days, and referral program benefits. Privalia is mainly focused on the Spanish market, but it also has websites for Italy, Brazil, and Mexico.

Read more about selling on Privalia here

10. VidaXL

VidaXL.nl is an online marketplace that offers a wide range of products at affordable prices. It was founded in 2006 and operates in 29 countries, including the Netherlands. It offers products from various categories, such as home and garden, furniture, sports and outdoor, toys and games, and health and beauty. You can find beauty and cosmetics products on VidaXL.nl, such as makeup, skincare, haircare, perfumes, and more from brands like L’Oréal Paris, Revlon, Max Factor, and Calvin Klein. VidaXL.nl has a moderate customer review rate, with an average rating of 3.6 out of 5 stars. It also offers free delivery and returns within 14 days. 

Read more about selling on VidaXL here

Gain valuable insights, and boost your sales! Join our marketplace community to connect with fellow sellers.

11. Wehkamp

Wehkamp is one of the oldest and largest online retailers, with over 2 million customers and 500 thousand products. It started as a mail-order company in 1952 and evolved into an online platform in 1995. It offers a wide range of products, from fashion and home to electronics and toys. It also has a dedicated section for beauty and cosmetics products, where you can find makeup, skincare, haircare, oral care, perfumes, and more from well-known brands like Clinique, Estée Lauder, Lancôme, and MAC. Wehkamp.nl has a high customer loyalty rate, with an average rating of 4.6 out of 5 stars. It also offers free delivery for orders over 20 euros, free returns within 60 days, and flexible payment options. Wehkamp.nl is mainly focused on the Dutch market, but it also delivers to Belgium. 

12. Coolblue

Coolblue is one of the fastest-growing online retailers, with over 6 million customers and 1500 products. It was founded in 1999 and specializes in consumer electronics, such as laptops, smartphones, cameras, and TVs. It also offers beauty and cosmetics products, such as hair dryers, straighteners, curlers, trimmers, shavers, and epilators. You can find products from brands like Philips, Braun, Remington, and Babyliss. Coolblue.nl has a high customer service rate, with an average rating of 4.7 out of 5 stars. It also offers free delivery and installation, free returns within 30 days, and expert advice. Coolblue.nl is mainly focused on the Dutch and Belgian markets, but it also ships to other European countries. 

13. Notino 

Notino is a Czech online retailer of beauty products. It was founded in 2004 and operates in 24 countries across Europe and the USA. It offers a large selection of beauty and cosmetics products, such as makeup, skincare, haircare, perfumes, and more from over 1,500 brands like Lancôme, Clinique, Guerlain, and Versace. Notino has a moderate customer review rate, with an average rating of 3.8 out of 5 stars. It also offers free delivery for orders over €40, free returns within 90 days, and weekly discounts. Notino is mainly focused on the Czech market, but it also has websites for the USA, France, Germany, Spain, Italy, and other countries. 

14. AliExpress

AliExpress is a Chinese online marketplace that belongs to the Alibaba Group. It was launched in 2010 and offers over 100 million products from various categories, such as clothing, electronics, home and garden, and health and beauty. You can find beauty and cosmetics products on AliExpress, such as makeup, skincare, haircare, perfumes, and more from brands like Focallure, O.TWO.O, Rosalind, and Miss Rose. AliExpress has a low customer review rate, with an average rating of 2.8 out of 5 stars. It also offers free or low-cost delivery, buyer protection, and flash deals. AliExpress is mainly focused on the Chinese market, but it also ships to over 200 countries and regions, including Europe and the USA.

15. Etsy

Etsy is an American online marketplace that specializes in handmade, vintage, and craft supplies. It was founded in 2005 and has over 81 million active buyers and 4.6 million active sellers. It offers a wide range of beauty and cosmetics products, such as makeup, skincare, haircare, perfumes, and more from independent artists and small businesses. You can also find unique and personalized items, such as custom lip balms, bath bombs, candles, and soap bars. Etsy has a high customer review rate, with an average rating of 4.5 out of 5 stars. It also offers secure payment options, seller reviews, and gift cards. Etsy is mainly focused on the USA market, but it also has websites for the UK, France, Germany, Canada, Australia, and other countries. 

16. Cdiscount

Cdiscount is a French online marketplace that offers a wide range of products at low prices. It was founded in 1998 and has over 10 million active customers and 13 thousand partner sellers. It offers a variety of beauty and cosmetics products, such as makeup, skincare, haircare, perfumes, and more from brands like L’Oréal Paris, Maybelline New York, Garnier, and Bourjois. Cdiscount has a moderate customer review rate, with an average rating of 3.7 out of 5 stars. It also offers free delivery for orders over €25, free returns within 14 days, and loyalty program benefits. Cdiscount is mainly focused on the French market, but it also delivers to Belgium, Luxembourg, Spain, and Italy. 

17. Wish

Wish is an American online marketplace that connects buyers and sellers of low-priced goods, mostly from China. It was founded in 2010 and has over 100 million active users and 500 thousand merchants. It offers a variety of beauty and cosmetics products, such as makeup, skincare, haircare, perfumes, and more from brands like Anastasia Beverly Hills, NYX, Morphe, and Colourpop. Wish has a low customer review rate, with an average rating of 2.6 out of 5 stars. It also offers free or discounted delivery, daily deals, and rewards. Wish is mainly focused on the USA market, but it also ships to over 100 countries, including Europe. 

18. Rakuten

Rakuten is a Japanese online marketplace that offers a variety of products and services. It was founded in 1997 and has over 1.4 billion members worldwide. It offers a large selection of beauty and cosmetics products, such as makeup, skincare, haircare, perfumes, and more from brands like Shiseido, SK-II, Kose, and Dior. Rakuten has a moderate customer review rate, with an average rating of 3.9 out of 5 stars. It also offers free or low-cost delivery, cashback rewards, and coupons. Rakuten is mainly focused on the Japanese market, but it also has websites for the USA, France, Germany, Spain, and other countries.

19. Walmart

Walmart is an American online marketplace that belongs to the world’s largest retailer by revenue. It was founded in 1962 and has over 11 thousand stores in 27 countries. It offers a variety of products and services, such as groceries, clothing, electronics, pharmacy, and delivery. It also offers a wide range of beauty and cosmetics products, such as makeup, skincare, haircare, perfumes, and more from brands like Maybelline, Neutrogena, Olay, and Revlon. Walmart has a high customer review rate, with an average rating of 4.4 out of 5 stars. It also offers free delivery for orders over $35, free returns within 90 days, and rewards program benefits. Walmart is mainly focused on the USA market, but it also ships to Canada, Mexico, and other countries. 

20. Lookfantastic 

Lookfantastic is a British online marketplace that specializes in beauty products. It was founded in 1996 and has over 14 million visitors per month. It offers a wide range of beauty and cosmetics products, such as makeup, skincare, haircare, perfumes, and more from over 660 brands like MAC, Estée Lauder, Clinique, and The Ordinary. Lookfantastic has a high customer review rate, with an average rating of 4.5 out of 5 stars. It also offers free delivery for orders over £25, free returns within 14 days, and beauty box subscriptions. Lookfantastic is mainly focused on the UK market, but it also has websites for the USA, France, Germany, Spain, Italy, and other countries. 

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21. eBay

eBay is an American online marketplace that connects buyers and sellers of new and used goods. It was founded in 1995 and has over 180 million active buyers and 1.3 billion listings. It offers a variety of products and services, such as clothing, electronics, collectibles, cars, and auctions. It also offers a large selection of beauty and cosmetics products, such as makeup, skincare, haircare, perfumes, and more from brands like Revlon, L’Oréal Paris, NARS, and Chanel. eBay has a moderate customer review rate, with an average rating of 3.8 out of 5 stars. It also offers free or low-cost delivery, buyer protection, and rewards program benefits. eBay is mainly focused on the USA market, but it also ships to over 100 countries, including Europe. 

22. Cult Beauty 

Cult Beauty is a British online marketplace that specializes in curated beauty products. It was founded in 2008 and has over 1.5 million customers. It offers a wide range of beauty and cosmetics products, such as makeup, skincare, haircare, perfumes, and more from over 300 brands like Huda Beauty, Charlotte Tilbury, Drunk Elephant, and Anastasia Beverly Hills. Cult Beauty has a high customer review rate, with an average rating of 4.7 out of 5 stars. It also offers free delivery for orders over £20, free returns within 14 days, and expert advice. Cult Beauty is mainly focused on the UK market, but it also delivers to over 50 countries, including Europe and the USA.

23. Birchbox

Birchbox is one of the leading online marketplaces for beauty subscription boxes in the world, with over 2.5 million monthly visitors and over 500 brands across various categories. Birchbox offers a monthly subscription box that delivers a curated selection of beauty products to customers based on their preferences and profile. Birchbox operates mainly in the US but also has a presence in the UK, France, and Spain. Birchbox has several features that make it attractive for beauty sellers.

24. Boots

If you are looking for a way to reach millions of health and beauty customers in the UK, you might want to consider selling on Boots marketplace. Boots is the UK’s leading health and beauty retailer, with over 2,500 stores and a loyal customer base. Boots marketplace, launching in Spring 2023, will allow brands of any size to seamlessly list their products on boots.com, the UK’s most visited health and beauty website. You will benefit from Boots’ reputation, marketing, and customer service, as well as the potential for future store listings.


25. Glossier

Glossier is a beauty brand that celebrates individuality and personal style. Glossier marketplace, launched in 2023, is a platform where you can sell your own beauty products or curated collections to Glossier’s community of fans. You can create your own shop page, set your own prices, and manage your own inventory. Glossier will handle the payment, shipping, and customer service for you. You will also get access to exclusive perks, such as discounts, samples, and events. To join Glossier marketplace, you need to apply online and meet their quality standards.

Why e-tailize is the Best for Selling on These Marketplaces 

If you want to sell on these marketplaces more efficiently and effectively, you need a solution that can help you with integration, analysis, and advertising. That’s where e-tailize comes in. e-tailize offers three main modules:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 100 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces for Beauty & Cosmetics.

Need more information?

Contact me!

Ricardo Rubino

Sources:

  1. Top 10 B2B Marketplace For Cosmetics 2022 – eWorldTrade. https://www.eworldtrade.com/blog/top-10-b2b-marketplace-for-cosmetics/.
  2. A new online marketplace debuts for the beauty industry. https://www.digitalcommerce360.com/2021/01/08/a-new-online-marketplace-debuts-for-the-beauty-industry/.
  3. Top Beauty and Cosmetics Websites Ranking in August 2023 – Similarweb. https://www.similarweb.com/top-websites/lifestyle/beauty-and-cosmetics/.
  4. 9 Incredible Beauty Ecommerce Websites and What You Can Learn … – Shopify. https://www.shopify.com/enterprise/best-beauty-ecommerce-sites.
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